{"id":3305,"date":"2023-05-19T12:02:25","date_gmt":"2023-05-19T12:02:25","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/"},"modified":"2026-03-05T10:46:45","modified_gmt":"2026-03-05T10:46:45","slug":"hvernig-frabaer-hugbunadarvaeding-leiddi-yieldbird-inn-a-deloitte-lista-i-vidtali","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/","title":{"rendered":"Hvernig komst Yieldbird \u00e1 Deloitte-lista me\u00f0 mikilli hugb\u00fana\u00f0ar\u00fer\u00fdstingu? (vi\u00f0tal)"},"content":{"rendered":"

Einu sinni var marka\u00f0ur<\/a> \u00e1n nokkurrar AdX-hagr\u00e6\u00f0ingar. S\u00ed\u00f0an kom Yieldbird og breytti raunveruleika margra \u00fatgefenda. Hvernig ger\u00f0ist \u00fea\u00f0? Vi\u00f0 r\u00e6ddum vi\u00f0 Greg Kubrakiewicz, t\u00e6knistj\u00f3ra hj\u00e1 Yieldbird, sem \u00fatsk\u00fdrir hvernig samstarfi\u00f0 vi\u00f0 Codest ger\u00f0i \u00fea\u00f0 m\u00f6gulegt a\u00f0 vera skr\u00e1\u00f0 \u00ed 16. s\u00e6ti \u00e1 lista Deloitte \u2018T\u00e6knihr\u00f6\u00f0 50 Mi\u00f0-Evr\u00f3pa<\/a>\u2018punktur.<\/p>\n

Hvernig var \u00feessi hugmynd \u00f6ll f\u00e6dd?<\/h2>\n

Greg Kubrakiewicz: Allt byrja\u00f0i me\u00f0 Adtaily, sem ger\u00f0i sm\u00e1augl\u00fdsendum eins og h\u00e1rgrei\u00f0slum\u00f6nnum e\u00f0a h\u00f3telum kleift a\u00f0 setja augl\u00fdsingar s\u00ednar \u00e1 st\u00e6rri vefg\u00e1ttum \u00e1 sv\u00e6\u00f0isbundnum Gazeta.pl-s\u00ed\u00f0um. Augl\u00fdsinganet Adtaily vann me\u00f0 \u00feeim. \u00c1 me\u00f0an h\u00f3fu Marcin Ekiert og Piotrek Niedziela, innbl\u00e1snir af Fredrik, a\u00f0 fikta me\u00f0 AdX-stillingar fr\u00e1 \u00fatgefanda og t\u00f3ku eftir \u00fev\u00ed a\u00f0 \u00feannig g\u00e1tu \u00feeir \u00fe\u00e9na\u00f0 meiri peninga. \u00deetta tengdist einnig \u00fev\u00ed a\u00f0 allur peningurinn \u00e1 programmatic-marka\u00f0num kemur fr\u00e1 augl\u00fdsendum.<\/p>\n

Allt forritami\u00f0a\u00f0 kerfi beindist \u00fe\u00e1 a\u00f0 fj\u00e1rm\u00f6gnun kaupenda; marka\u00f0urinn var \u00fer\u00f6ngur og samkeppnin mikil. \u00c1 grundvelli \u00feeirrar \u00feekkingar sem vi\u00f0 \u00f6\u00f0lu\u00f0umst \u00fer\u00f3u\u00f0um vi\u00f0 afrakstursb\u00e6tingu og \u00ed m\u00f6rg \u00e1r ur\u00f0um vi\u00f0 s\u00edfellt reynslumikilli \u00e1 m\u00f6rgum m\u00f6rku\u00f0um.<\/p>\n

N\u00e6sta skref var tilraun til a\u00f0 skrifa hugb\u00fana\u00f0 sem myndi sj\u00e1lfvirkniv\u00e6\u00f0a og b\u00e6ta \u00f6ll \u00feessi hugt\u00f6k \u00e1 tvo vegu: anna\u00f0hvort me\u00f0 sj\u00e1lfvirkni og st\u00e6r\u00f0arh\u00e6kkun, e\u00f0a me\u00f0 \u00fev\u00ed a\u00f0 nota fl\u00f3knari reiknirit sem yr\u00f0u betri en ma\u00f0ur.<\/p>\n

\"Yieldbird<\/p>\n

Hvernig gekk innlei\u00f0ingarferli\u00f0 fyrir sig?<\/h2>\n

\u00dea\u00f0 t\u00f3k sm\u00e1 t\u00edma a\u00f0 finna lei\u00f0 til a\u00f0 sj\u00e1lfvirkniv\u00e6\u00f0a \u00feetta, kynnast ferlinu, hvernig \u00fea\u00f0 virkar, finna nokkrar lausnir og \u00fatsk\u00fdra \u00fea\u00f0 fyrir forriturum hj\u00e1 Codest svo \u00feeir g\u00e6tu b\u00fai\u00f0 til t\u00f3l sem skapar auki\u00f0 vir\u00f0i. Og svo f\u00f3r \u00feetta eins og snj\u00f3bolti: \u00fea\u00f0 breiddist \u00fat og vi\u00f0 fengum s\u00edfellt fleiri hugmyndir um hva\u00f0 \u00e6tti a\u00f0 f\u00ednstilla.<\/p>\n

S\u00ed\u00f0ar bjuggum vi\u00f0 til heilan flokk af v\u00f6rum, \u00fe.e. umb\u00fa\u00f0ir sem raunverulega sj\u00e1lfvirkniv\u00e6ddu ferla eins og a\u00f0 b\u00faa til uppsetningar fyrir \u00fatgefendur. Uppsetningar eru uppbyggingar sem hj\u00e1lpa \u00feessum \u00fatgefendum a\u00f0 auka hagna\u00f0 me\u00f0 \u00fev\u00ed a\u00f0 auka eftirspurn; \u00fea\u00f0 kraf\u00f0ist \u00feess a\u00f0 \u00fatgefandinn setti upp javascript<\/a> k\u00f3\u00f0a, sam\u00fe\u00e6tta vi\u00f0 s\u00ed\u00f0una. \u00dea\u00f0 var nokku\u00f0 fl\u00f3ki\u00f0, a\u00f0allega vegna Javascript k\u00f3\u00f0i<\/a> sem \u00fearf a\u00f0 sam\u00fe\u00e6tta vi\u00f0 vefs\u00ed\u00f0u, og ekki allir \u00fatgefendur hafa eigin \u00fer\u00f3unara\u00f0ila. Einnig geta tungum\u00e1ls- og menningarlegar hindranir hj\u00e1 \u00fatgefendunum veri\u00f0 t\u00f6luver\u00f0 hindrun. \u00deess vegna var lj\u00f3st a\u00f0 vi\u00f0 \u00feurftum Codest til a\u00f0 b\u00faa til eitthva\u00f0 einfalt og notendav\u00e6nt. vara<\/a>.<\/strong><\/p>\n

\"Fr\u00e1b\u00e6r<\/p>\n

Hvernig t\u00f3k marka\u00f0urinn \u00e1 m\u00f3ti Yieldbird?<\/h2>\n

Marka\u00f0ur \u00fatgefenda, birgjar augl\u00fdsingar\u00fdmis, var nokku\u00f0 t\u00f3mur; engar v\u00f6rur voru s\u00e9rhanna\u00f0ar fyrir \u00feessa \u00fatgefendur. \u00deess vegna gekk hugmyndin um a\u00f0 h\u00e1marka augl\u00fdsingar\u00fdmi\u00f0 upp. N\u00e6sta stig var hugmyndin um \u00fej\u00f3nustu sem myndi hj\u00e1lpa \u00fatgefendum a\u00f0 \u00fe\u00e9na meira af augl\u00fdsingar\u00fdminu og beita augl\u00fdsendum meiri \u00fer\u00fdstingi.<\/p>\n

Sumir fagna okkur<\/a> Mj\u00f6g hl\u00fdlega, \u00fev\u00ed \u00feeir vildu virkilega afla s\u00e9r meiri tekna, en sumir voru mj\u00f6g tortryggnir e\u00f0a vi\u00f0 g\u00e1tum ekki \u00fatsk\u00fdrt fyrir \u00feeim hva\u00f0 \u00feetta allt sn\u00e9rist um. Skilningshindurinn er nokku\u00f0 st\u00f3r \u00fev\u00ed \u00feetta er hvorki einf\u00f6ld n\u00e9 \u00f3d\u00fdr vara. Hver \u00fatgefandi er \u00ed \u00f3l\u00edkri st\u00f6\u00f0u og me\u00f0 mismunandi uppsetningu, \u00feess vegna eru v\u00f6rur okkar s\u00e9rsni\u00f0nar og \u00fer\u00f3ast \u00ed takt vi\u00f0 \u00fatgefendur okkar.<\/p>\n

Meira um<\/strong> uppl\u00fdsingar milli Codest og<\/strong> Yielbird \u00de\u00fa getur lesi\u00f0 \u00e1fram Clutch<\/a>.<\/strong><\/h3>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Einu sinni var marka\u00f0ur \u00e1n nokkurrar AdX-hagr\u00e6\u00f0ingar. S\u00ed\u00f0an birtist Yieldbird og breytti raunveruleika margra \u00fatgefenda. Hvernig ger\u00f0ist \u00fea\u00f0?<\/p>","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow a great software push Yieldbird to Deloitte List? (Interview) - The Codest<\/title>\n<meta name=\"description\" content=\"Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. 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