{"id":3202,"date":"2019-12-11T00:00:00","date_gmt":"2019-12-11T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/enormous-growth-of-the-baltic-market-is-it-a-new-tech-startups-hub-in-the-cee\/"},"modified":"2026-04-24T08:50:46","modified_gmt":"2026-04-24T08:50:46","slug":"gridarlegur-voxtur-a-baltiska-markadinum-er-thetta-nytt-taeknifyrirtaekjathrounarmidstod-i-mid-og-austur-evropu","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/enormous-growth-of-the-baltic-market-is-it-a-new-tech-startups-hub-in-the-cee\/","title":{"rendered":"Baltneski marka\u00f0urinn \u2013 n\u00fdtt t\u00e6knifyrirt\u00e6kjahubbur \u00ed Mi\u00f0- og Austur-Evr\u00f3pu?"},"content":{"rendered":"

Hvers vegna getur Balt\u00edska marka\u00f0urinn or\u00f0i\u00f0 n\u00fdtt mi\u00f0st\u00f6\u00f0 t\u00e6knifyrirt\u00e6kja \u00ed Mi\u00f0- og Austur-Evr\u00f3pu?<\/strong><\/h2>\n

Fyrst, nokkrar \u00e1hugaver\u00f0ar sta\u00f0reyndir. Heildarfj\u00e1rfestingar \u00ed Balt\u00edkur\u00edkjunum \u00e1 t\u00edmabilinu 2018\u20132019 (3. \u00e1rsfj\u00f3r\u00f0ungur) n\u00e1mu samtals 329,6 millj\u00f3num evra. \u00c1hrifamiki\u00f0 talan! Flest sprotafyrirt\u00e6ki eru \u00ed Lith\u00e1en \u2013 920. Eistland me\u00f0 650 sprotafyrirt\u00e6ki er \u00ed \u00f6\u00f0ru s\u00e6ti, en Lettland er \u00ed \u00feri\u00f0ja s\u00e6ti me\u00f0 518.<\/p>\n

\u00dea\u00f0 sem skiptir m\u00e1li er a\u00f0 hinn d\u00fdnam\u00edski v\u00f6xtur s\u00e9st \u00ed \u00f6llum \u00feremur l\u00f6ndunum. Fj\u00f6lgun sprotafyrirt\u00e6kja \u00ed Lith\u00e1en milli \u00e1ra nam 572, og \u00ed Lettlandi 66. Hin d\u00fdnam\u00edska \u00fer\u00f3un Lith\u00e1ensku marka\u00f0ur<\/a> \u00deetta sta\u00f0festist einnig me\u00f0 frekari t\u00f6lfr\u00e6\u00f0i \u2013 \u00e1ri\u00f0 2018 var 788% aukning \u00ed fj\u00e1rm\u00f6gnun! Fj\u00e1rfesting CityBee a\u00f0 fj\u00e1rh\u00e6\u00f0 110 millj\u00f3na evra haf\u00f0i mest \u00e1hrif \u00e1 \u00feessa upph\u00e6\u00f0.<\/p>\n

\u00cd Eistlandi j\u00f3kst fj\u00e1rm\u00f6gnunin um 21,4%. Sprotafyrirt\u00e6kjasenur Balt\u00edkurlandanna<\/strong> Sk\u00fdrslan bendir \u00e1 a\u00f0 \u00e1hugi \u00e1 fj\u00e1rfestingum fr\u00e1 innlendum og erlendum \u00e1h\u00e6ttuf\u00e9 og vi\u00f0skiptaenglum s\u00e9 s\u00edfellt a\u00f0 aukast. Eistland er tali\u00f0 land sem st\u00e1ta af \u00fev\u00ed a\u00f0 vera n\u00fdsk\u00f6punarmi\u00f0st\u00f6\u00f0.<\/p>\n

Einnig var aukning \u00ed fj\u00e1rfestingum skr\u00e1\u00f0 \u00ed Lettlandi. Samkv\u00e6mt lettneska efnahagsr\u00e1\u00f0uneytinu s\u00f6fnu\u00f0u sprotafyrirt\u00e6ki \u00e1ri\u00f0 2018 85,2 millj\u00f3num evra \u00ed fj\u00e1rfestingum, e\u00f0a yfir 30% meira en \u00e1ri\u00f0 2017. Hins vegar eru Lith\u00e1en og Eistland enn marka\u00f0slei\u00f0togar \u00e1 Balt\u00edkusmarka\u00f0i. Lettland er a\u00f0 \u00fer\u00f3ast \u00f6rt, en vaxtarhra\u00f0inn er verulega l\u00e6gri en \u00ed hinum tveimur l\u00f6ndunum.<\/p>\n

\u00cd lj\u00f3si st\u00e6rstu sj\u00f3\u00f0a sem safna\u00f0 hefur veri\u00f0 af Baltneskar sprotafyrirt\u00e6ki<\/strong>, fyrirt\u00e6ki eins og Bolt, CityBee, Bitfury, Monese, Vinted og Pipedrive koma fram \u00ed lj\u00f3s. \u00cd grundvallaratri\u00f0um eru \u00f6ll \u00feessi v\u00f6rumerki vel \u00feekkt \u00ed Evr\u00f3pa<\/a>, \u00fear sem \u00feeir eiga vi\u00f0skiptavini s\u00edna, b\u00e1\u00f0ir a\u00f0ilar horfa r\u00f3lega til frekari vaxtar og \u00fat\u00feenslu. A\u00f0allega \u00fe\u00f6kk s\u00e9 Bolt er marka\u00f0slei\u00f0andi \u00ed hreyfanleika\u00fej\u00f3nustu. N\u00e6stu s\u00e6ti eru \u00ed h\u00f6ndum SaaS<\/a>, fj\u00e1rt\u00e6kni<\/a> og ke\u00f0jukeilur<\/a> fyrirt\u00e6ki.<\/p>\n

Einn \u00e1hugaver\u00f0ur t\u00f6lfr\u00e6\u00f0ilegur li\u00f0ur er \u00feess vir\u00f0i a\u00f0 nefna. Mi\u00f0- og Austur-Evr\u00f3pu\u00fej\u00f3\u00f0ir skr\u00e1\u00f0u met \u00ed fj\u00e1rm\u00f6gnun \u00e1h\u00e6ttuf\u00e9 \u00e1ri\u00f0 2018. Alls s\u00f6fnu\u00f0u \u00fe\u00e6r 1,3 millj\u00f6r\u00f0um evra. Athyglisvert er a\u00f0 Balt\u00edkurl\u00f6ndin \u2013 einkum Lith\u00e1en og Eistland \u2013 l\u00f6g\u00f0u verulega af m\u00f6rkum til \u00feessa \u00e1rangurs. Fj\u00e1rm\u00f6gnunin sem \u00feau fengu nam 46% af heildarfj\u00e1rh\u00e6\u00f0inni fyrir Mi\u00f0- og Austur-Evr\u00f3pu.<\/p>\n

\"Hugb\u00fana\u00f0ar\u00fer\u00f3un<\/p>\n

Eftirspurn eftir hugb\u00fana\u00f0ar\u00fer\u00f3un \u00e1 baltneska marka\u00f0inum<\/strong><\/h2>\n

\u00der\u00f3un t\u00e6knifyrirt\u00e6kja \u00e1 Balt\u00edska marka\u00f0num tengist beint aukinni eftirspurn eftir hugb\u00fana\u00f0ar\u00fer\u00f3un<\/a> \u00fej\u00f3nustur<\/strong>. Fyrir nokkrum \u00e1rum \u00e1kva\u00f0 Codest a\u00f0 feta sig inn \u00e1 marka\u00f0inn \u00fear. Vi\u00f0 h\u00f6fum heyrt margar j\u00e1kv\u00e6\u00f0ar sko\u00f0anir um m\u00f6guleika \u00feess marka\u00f0ar, og \u00feess vegna vildum vi\u00f0 pr\u00f3fa hann. \u00cd dag get \u00e9g sagt a\u00f0 \u00feetta hafi veri\u00f0 fr\u00e1b\u00e6r vi\u00f0skiptaleg \u00e1kv\u00f6r\u00f0un. Vi\u00f0 h\u00f6fum komi\u00f0 \u00e1 f\u00f3t samstarfi vi\u00f0 fr\u00e1b\u00e6r fyrirt\u00e6ki, svo sem Kesko Senukai Digital, SupplierPlus og Mogo. Finance<\/a>, skrifa\u00f0 \u00fe\u00fasundir l\u00edna af k\u00f3\u00f0i<\/a> fyrir \u00feau, sm\u00ed\u00f0a\u00f0i fr\u00e1b\u00e6rar v\u00f6rur saman og stu\u00f0la\u00f0i a\u00f0 \u00fer\u00f3un \u00feessara fyrirt\u00e6kja \u00e1 al\u00fej\u00f3\u00f0legum marka\u00f0i.<\/p>\n

\"Codest<\/p>\n

\u00c9g tel a\u00f0 p\u00f3lsk hugb\u00fana\u00f0arfyrirt\u00e6ki s\u00e9u \u00e1hrifar\u00edkur utana\u00f0komandi hugb\u00fana\u00f0arveitandi fyrir fyrirt\u00e6ki og sprotafyrirt\u00e6ki fr\u00e1 Baltneskur marka\u00f0ur<\/em>. Fjarl\u00e6g\u00f0in milli \u00feessara landa er ekki mikil og enginn t\u00edmamismunur er \u00e1 milli \u00feeirra. Auk \u00feess t\u00f3k \u00e9g eftir a\u00f0 vi\u00f0 h\u00f6fum mj\u00f6g svipa\u00f0a hugsun og n\u00e1lgun. hugb\u00fana\u00f0ar\u00fer\u00f3unarverkefni<\/a> \u00e1 samb\u00e6rilegan h\u00e1tt. \u00cd stuttu m\u00e1li skiljum vi\u00f0 hvorn annan vel; \u00fea\u00f0 er mj\u00f6g mikilv\u00e6gt a\u00f0 hafa samsvarandi hugmyndir vi\u00f0 \u00fer\u00f3un v\u00f6ru og hugb\u00fana\u00f0ar og a\u00f0 stefna a\u00f0 sama markmi\u00f0i.<\/p>\n

\u00cd n\u00f3vember 2019 t\u00f3kum vi\u00f0 \u00fe\u00e1tt \u00ed Fintech Inn 2019 \u00ed Viln\u00edus. \u00deetta var fr\u00e1b\u00e6r r\u00e1\u00f0stefna \u00fear sem vi\u00f0 hittum m\u00f6rg sprotafyrirt\u00e6ki af baltneska marka\u00f0inum. Vi\u00f0 fengum t\u00e6kif\u00e6ri til a\u00f0 tala, skiptast \u00e1 athugasemdum, r\u00e6\u00f0a hugb\u00fana\u00f0ar\u00fer\u00f3un<\/a>. \u00c9g ver\u00f0 a\u00f0 vi\u00f0urkenna a\u00f0 \u00e9g er hrifinn af me\u00f0vitund CEO- og CTO-ger\u00f0anna var\u00f0andi n\u00e1lgunina \u00e1 vara<\/a> og hugb\u00fana\u00f0ar\u00fer\u00f3un. \u00deessi sv\u00e6\u00f0i var \u00e1\u00f0ur ranglega tengt austurlenskri (sov\u00e9tskri) hugsunarh\u00e6tti, en ef einhver heldur enn svo \u2013 leyfi\u00f0 m\u00e9r a\u00f0 fullvissa ykkur um a\u00f0 \u00fei\u00f0 hafi\u00f0 rangt fyrir ykkur. \u00c9g geri m\u00e9r grein fyrir a\u00f0 m\u00f6rg bl\u00f3mleg mi\u00f0st\u00f6\u00f0var eru \u00ed Evr\u00f3pu, eins og Lund\u00fanir<\/a> og Berl\u00edn. T\u00e6knifyrirt\u00e6kjarekstur \u00fer\u00f3ast einnig mj\u00f6g vel \u00ed norr\u00e6num l\u00f6ndum, einkum \u00ed Stokkh\u00f3lmi. \u00c9g efast \u00fe\u00f3 ekki um a\u00f0 balt\u00edska marka\u00f0urinn s\u00e9 mi\u00f0st\u00f6\u00f0 t\u00e6knifyrirt\u00e6kja \u00ed Mi\u00f0- og Austur-Evr\u00f3pu og geti au\u00f0veldlega keppt vi\u00f0 st\u00e6rstu marka\u00f0i heims.<\/p>\n

Me\u00f0 hli\u00f0sj\u00f3n af \u00f6llum \u00feessum \u00fe\u00e1ttum n\u00fdt \u00e9g enn frekar velgengni sem vi\u00f0 sj\u00e1um \u00e1 Balt\u00edska marka\u00f0inum. \u00c9g er sannf\u00e6r\u00f0ur um a\u00f0 \u00e1ri\u00f0 2020 muni t\u00e6knifyrirt\u00e6ki fr\u00e1 Lith\u00e1en, Eistlandi og Lettlandi fagna enn einum fr\u00e1b\u00e6rum fj\u00e1rhagslegum \u00e1rangri, n\u00fdjum fj\u00e1rfestingum og n\u00fdjum einhyrningum. \u00c9g krossa fingur! M\u00f6guleikar \u00feeirra eru gr\u00ed\u00f0arlegir.<\/p>\n

Lesa meira:<\/strong><\/p>\n