{"id":3014,"date":"2020-04-15T07:52:00","date_gmt":"2020-04-15T07:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/"},"modified":"2026-04-24T11:43:01","modified_gmt":"2026-04-24T11:43:01","slug":"stutt-leidarvisir-um-ad-byggja-og-throa-thinn-eigin-markadstorg-hvad-er-gott-ad-vita","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/","title":{"rendered":"Hvernig \u00e1 a\u00f0 byggja upp marka\u00f0storg?"},"content":{"rendered":"

\u00cd tilviki marka\u00f0storga, r\u00e1\u00f0andi marka\u00f0ur<\/a> er Bandar\u00edkin, sem einnig eru a\u00f0 \u00fer\u00f3ast mj\u00f6g \u00f6rt \u00e1 evr\u00f3pskum marka\u00f0storgum. \u00cd byrjun \u00e1rs 2019 eru 14 af 100 st\u00e6rstu marka\u00f0storgum sta\u00f0sett \u00ed Evr\u00f3pa<\/a>, sem er lofandi sta\u00f0reynd. Vi\u00f0skiptavinir spyrja oft okkur<\/a> Hva\u00f0a stefnu eigi a\u00f0 velja til a\u00f0 \u00fer\u00f3a fyrirt\u00e6ki hratt og vera samkeppnish\u00e6ft \u00e1 marka\u00f0num. Vissulega felur \u00feetta \u00ed s\u00e9r langa ferli, en \u00e1 grundvelli reynslu minnar og marka\u00f0sathugunar vil \u00e9g kynna \u00fe\u00e9r r\u00e1\u00f0 sem vert er a\u00f0 hafa \u00ed huga \u00e1 me\u00f0an \u00fer\u00f3un stafr\u00e6ns marka\u00f0storgs<\/strong>.<\/p>\n

Fars\u00edma- og framfaravefforrit<\/strong><\/h2>\n

Ef \u00fe\u00fa notar t\u00e6ki til umfer\u00f0areftirlits \u00ed \u00fe\u00ednum<\/strong> marka\u00f0storg<\/strong> (t.d. Google Analytics), og athuga\u00f0u hversu mikill umfer\u00f0 berst fr\u00e1 fars\u00edmum<\/strong>. \u00deetta fyrirb\u00e6ri hefur vaxi\u00f0 \u00ed nokkur \u00e1r, og m\u00e1 gera r\u00e1\u00f0 fyrir a\u00f0 fars\u00edmatraf\u00edk muni s\u00edfellt meira \u00fdta \u00fat hef\u00f0bundnum t\u00f6lvunotendum.<\/p>\n

\u00deess vegna er mj\u00f6g mikilv\u00e6gt a\u00f0 hafa vel stilltan og r\u00e9tt hanna\u00f0an marka\u00f0storg. Mikilv\u00e6gasta reglan er a\u00f0 tryggja a\u00f0 marka\u00f0storg \u00feitt s\u00e9 m\u00f3tt\u00e6kilegt \u00e1 \u00f6llum t\u00e6kjum. \u00c1 sama t\u00edma vanmeta margir enn of miki\u00f0 fars\u00edmat\u00e6ki. \u00de\u00fa ver\u00f0ur a\u00f0 vita a\u00f0 marka\u00f0storg \u00feitt g\u00e6ti birst notendum oftar ef \u00fea\u00f0 er f\u00ednstillt fyrir fars\u00edmat\u00e6ki. Auk \u00feess skaltu muna um h\u00e1g\u00e6\u00f0a Notendaupplifun<\/a> h\u00f6nnun. \u00deessi \u00fe\u00e1ttur gerir \u00fe\u00e9r kleift a\u00f0 tryggja upplifun notenda \u00feinna og l\u00e1ta \u00fe\u00e1 skynja marka\u00f0storg \u00feitt betur.<\/p>\n

Framfarasinna\u00f0ur vefur<\/a> Forrit (PWA) eru n\u00fa vins\u00e6l stefna. Helsti kostur \u00feeirra er fram\u00farskarandi notagildi og mikil notendaupplifun. Me\u00f0 \u00fev\u00ed a\u00f0 sameina virkni vefs\u00ed\u00f0na og innf\u00e6ddra forrita er PWA-h\u00f6nnun a\u00f0 ver\u00f0a normi\u00f0. \u00deetta gerir forriturum kleift a\u00f0 byggja upp d\u00fdnam\u00edsk forrit \u00e1n \u00feess a\u00f0 \u00feurfa \u00e1 blanda\u00f0ri rammasni\u00f0i a\u00f0 halda. \u00c9g efast ekki um a\u00f0 \u00feessi lausn geti einnig henta\u00f0 fullkomlega fyrir marka\u00f0storg \u00feitt.<\/p>\n

\"Marka\u00f0ur<\/p>\n

Skalun marka\u00f0storgs<\/strong><\/h2>\n

\u00c9g r\u00e6ddi vi\u00f0 forritara hj\u00e1 Codest og spur\u00f0i \u00fe\u00e1 hva\u00f0a t\u00e6kni \u00feeir t\u00f6ldu bestu til a\u00f0 st\u00e6kka fyrirt\u00e6ki s\u00edn hratt. \u00deeir sv\u00f6ru\u00f0u flj\u00f3tt: \u201cRuby on Rails<\/a>. \u201dAllt \u00ed lagi,\", R\u00fab\u00edn<\/a> er okkar kjarna-bakenda t\u00e6kni, en \u00fea\u00f0 \u00fe\u00fd\u00f0ir ekki a\u00f0 \u00e9g myndi m\u00e6la me\u00f0 Ruby on Rails<\/a> sem hugb\u00fana\u00f0ur fyrir alla vara<\/a>. Ef \u00fe\u00fa ert a\u00f0 byggja \u00feitt eigi\u00f0 marka\u00f0storg, \u00fe\u00e1 skiptir \u00fe\u00e9r m\u00e1li hra\u00f0\u00fer\u00f3un, og Ruby on Relsar<\/a> mun \u00fea\u00f0 \u00ed raun vera besta lausnin. \u00de\u00fa getur n\u00e1\u00f0 fyrstu v\u00f6rueiginleikunum nokkrum sinnum hra\u00f0ar en \u00ed \u00f6\u00f0rum forritunarm\u00e1lum. \u00deetta svi\u00f0smynd er m\u00f6guleg vegna Rails-rammans, sem eykur hra\u00f0a \u00fer\u00f3unara\u00f0ila.<\/p>\n

Ennfremur er au\u00f0veldara a\u00f0 \u00e1\u00e6tla kostna\u00f0inn vi\u00f0 a verkefni<\/a> \u00fer\u00f3a\u00f0 me\u00f0 Ruby on Rails. \u00deegar, \u00e1samt a li\u00f0<\/a> Me\u00f0 \u00fev\u00ed a\u00f0 skilgreina verkefnisskilgreininguna fyrir forritara munu \u00feeir geta meti\u00f0 upphaflegt t\u00edmabil verkefnisins og \u00fe\u00fa munt komast a\u00f0 \u00fev\u00ed hva\u00f0 l\u00e1gmarksfj\u00e1rhags\u00e1\u00e6tlunin er.<\/p>\n

L\u00fdst a\u00f0fer\u00f0 til a\u00f0 st\u00e6kka marka\u00f0inn er beint tengd vi\u00f0 L\u00e1gmarksan\u00e6gjanleg vara<\/a> (Mest ver\u00f0m\u00e6ti leikma\u00f0urinn<\/a>) n\u00e1lgun. Hugmyndin er a\u00f0 b\u00faa til v\u00f6ru me\u00f0 grunnvirkni sem fyrst og l\u00e1ta vi\u00f0skiptavini \u00fe\u00edna byrja a\u00f0 nota hana. \u00de\u00fa munt \u00fe\u00e1 hafa t\u00e6kif\u00e6ri til a\u00f0 pr\u00f3fa mismunandi lausnir og safna endurgj\u00f6f.<\/p>\n

\u00deegar \u00fe\u00fa vilt \u00der\u00f3a\u00f0u marka\u00f0storg \u00feitt<\/em> Me\u00f0 MVP-a\u00f0fer\u00f0inni er gott a\u00f0 finna utana\u00f0komandi samstarfsa\u00f0ila sem s\u00e9rh\u00e6fir sig \u00ed hugb\u00fana\u00f0ar\u00fer\u00f3un<\/a> verkefni. \u00de\u00fa getur einnig nota\u00f0 tilb\u00fana greidda \u00fej\u00f3nustu, en \u00fe\u00fa ver\u00f0ur a\u00f0 hafa \u00ed huga a\u00f0 \u00feessi lausn mun gera marka\u00f0storg \u00feitt s\u00ed\u00f0ur hentugt mi\u00f0a\u00f0 vi\u00f0 v\u00e6ntingar \u00fe\u00ednar.<\/p>\n

Gervigreind<\/strong><\/h2>\n

\u00c9g er sannf\u00e6r\u00f0ur um a\u00f0 n\u00fat\u00edma marka\u00f0storg geti ekki hunsa\u00f0 gervigreind<\/a>. S\u00e9rfr\u00e6\u00f0ingar telja a\u00f0 \u00feetta s\u00e9 einn mikilv\u00e6gasti t\u00e6knilegur straumur \u00e1rsins 2019, sem g\u00e6ti br\u00e1tt gj\u00f6rbylt marka\u00f0num. Allavega, sko\u00f0a\u00f0u st\u00e6rstu v\u00f6rumerki heims sem einnig \u00fer\u00f3a gervigreind. Fyrir nokkru \u00e1kva\u00f0 Facebook a\u00f0 nota Gervigreind<\/a> \u00ed kaupferli \u00feeirra.<\/p>\n

\u00cd stuttu m\u00e1li, ef \u00fe\u00fa vilt vera uppl\u00fdstur um n\u00fdjustu og n\u00fdst\u00e1rlegu lausnir og vekja athygli notenda og b\u00faa til Alhli\u00f0a marka\u00f0storg<\/strong>, \u00fe\u00e1 \u00e6ttir \u00fe\u00fa hiklaust a\u00f0 \u00edhuga a\u00f0 innlei\u00f0a gervigreind. G\u00f3\u00f0 stefna \u00ed upphafi er a\u00f0 pr\u00f3fa gervigreindarlausnir sm\u00e1m saman og leita a\u00f0 bestu kostunum fyrir marka\u00f0storg \u00feitt. Ef \u00fe\u00fa \u00e1kve\u00f0ur a\u00f0 gera \u00fea\u00f0, leita\u00f0u \u00fe\u00e1 til samstarfsa\u00f0ila sem s\u00e9rh\u00e6fir sig \u00ed \u00feessu efni.<\/p>\n

\"marka\u00f0storg<\/p>\n

A\u00f0 leita a\u00f0 s\u00e9rst\u00f6ku marka\u00f0ssvi\u00f0i<\/strong><\/h2>\n

Kannski er \u00feetta auglj\u00f3s yfirl\u00fdsing, en athuga\u00f0u a\u00f0 margir<\/strong> marka\u00f0storg<\/strong> a\u00f0 afrit af lausnum sem \u00feegar eru f\u00e1anlegar \u00e1 marka\u00f0num s\u00e9u b\u00fain til<\/strong>. Samkeppni vi\u00f0 marka\u00f0s\u00fer\u00fdstinga er \u00f3umfl\u00fdjanleg \u00ed \u00feessu tilfelli. Ef \u00fe\u00fa tekst a\u00f0 byggja upp marka\u00f0storg sem skapar notendum n\u00fdja vir\u00f0i og b\u00fd\u00f0ur \u00feeim upp \u00e1 n\u00fdst\u00e1rlegar upplifanir og v\u00f6rur sem a\u00f0rir keppinautar hafa ekki a\u00f0gang a\u00f0, eykst l\u00edkurnar \u00e1 \u00e1rangri \u00fe\u00ednum hratt.<\/p>\n

A\u00f0 leita a\u00f0 markh\u00f3pi tengist einnig fj\u00f6lda pr\u00f3fa. \u00dea\u00f0 skiptir ekki m\u00e1li hvort \u00fe\u00fa ert a\u00f0 byggja upp marka\u00f0storg e\u00f0a \u00e1tt \u00feegar eitt. Pr\u00f3fanir eru \u00f3rj\u00fafanlegur hluti \u00feess. \u00de\u00fa getur pr\u00f3fa\u00f0 sm\u00e1a virkni og st\u00e6rri lausnir. Reynslumikill samstarfsa\u00f0ili sem s\u00e9rh\u00e6fir sig \u00ed uppbyggingu marka\u00f0storga mun \u00e1n efa reynast \u00fe\u00e9r gagnlegur. Einbeittu \u00fe\u00e9r a\u00f0 \u00fev\u00ed sem allir sj\u00e1, t.d. notendavi\u00f0m\u00f3ts- og notendaupplifunarh\u00f6nnun, og \u00fer\u00f3a\u00f0u hugb\u00fana\u00f0inn \u00feinn reglulega.<\/p>\n

\u00c1lyktanir<\/strong><\/h2>\n

Vel \u00edgrundu\u00f0 og \u00fer\u00f3u\u00f0 marka\u00f0svettvangur er t\u00e6kif\u00e6ri til mikillar velgengni. \u00deegar \u00e9g sko\u00f0a t\u00f6lfr\u00e6\u00f0ina sem \u00e9g kynnti \u00ed \u00feessari grein, get \u00e9g au\u00f0veldlega giska\u00f0 \u00e1 hva\u00f0a t\u00e6kif\u00e6ri \u00feessi marka\u00f0ur opnar fyrir n\u00fd fyrirt\u00e6ki. A\u00f0 lokum, mundu a\u00f0 einungis \u00fea\u00f0 a\u00f0 f\u00e1 fj\u00e1rm\u00f6gnun fyrir A\u00f0 byggja upp marka\u00f0storg<\/em> \u00fe\u00fd\u00f0ir ekki a\u00f0 \u00fe\u00fa getir fagna\u00f0 \u00e1rangri. \u00dev\u00ed mi\u00f0ur kynna m\u00f6rg sprotafyrirt\u00e6ki \u00feessa n\u00e1lgun og lenda s\u00ed\u00f0ar \u00ed vandr\u00e6\u00f0um. \u00deau hunsa \u00fe\u00e6tti eins og n\u00faverandi strauma, t\u00e6knifr\u00e9ttir e\u00f0a taka rangar \u00e1kvar\u00f0anir sem tengjast v\u00f6r\u00fer\u00f3un<\/a>. Vertu \u00e1 var\u00f0bergi.<\/p>\n

Lesa meira:<\/strong><\/p>\n

\u2013\u00a0Bestu vinnubr\u00f6g\u00f0 Codest vi\u00f0 hugb\u00fana\u00f0ar\u00fer\u00f3un: Bestu vinnubr\u00f6g\u00f0 vi\u00f0 k\u00f3\u00f0asko\u00f0un<\/a><\/strong><\/p>\n

\u2013\u00a0Hva\u00f0 er Ruby on Jets og hvernig \u00e1 a\u00f0 b\u00faa til forrit me\u00f0 \u00fev\u00ed?<\/a><\/strong><\/p>\n

\u20137 sprotafyrirt\u00e6ki og vaxtarfyrirt\u00e6ki sem munu hrista marka\u00f0ssenuna \u00e1ri\u00f0 2022<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Bl\u00f3mlegir marka\u00f0storg eru almennt talin al\u00fej\u00f3\u00f0legt fyrirb\u00e6ri. Efnahagslegir v\u00edsbendingar \u00ed \u00feessum geira aukast \u00e1r hvert. \u00c1\u00e6tla\u00f0 er a\u00f0 yfir 40% af heildarveltu \u00ed rafr\u00e6nni verslun \u00e1 heimsv\u00edsu fari fram \u00e1 marka\u00f0storgum \u00e1ri\u00f0 2020. Auk \u00feess sj\u00e1um vi\u00f0 \u00e1rlega metveltu \u00ed rafr\u00e6num verslunargeira. Ekki \u00e1n \u00e1st\u00e6\u00f0u berjast al\u00fej\u00f3\u00f0leg v\u00f6rumerki um marka\u00f0shlutdeild.<\/p>","protected":false},"author":2,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to Build a Marketplace? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/is\/blogg\/stutt-leidarvisir-um-ad-byggja-og-throa-thinn-eigin-markadstorg-hvad-er-gott-ad-vita\/\" \/>\n<meta property=\"og:locale\" content=\"is_IS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Marketplace?\" \/>\n<meta property=\"og:description\" content=\"Thriving marketplaces are generally viewed as a global phenomenon. 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