{"id":2998,"date":"2021-09-23T11:18:41","date_gmt":"2021-09-23T11:18:41","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/startups-scaleups-worth-the-hype-in-2022\/"},"modified":"2026-03-10T10:39:42","modified_gmt":"2026-03-10T10:39:42","slug":"7-sprotafyrirtaeki-sem-munu-hrista-upp-a-markadsbrautinni-arid-2022","status":"publish","type":"post","link":"https:\/\/thecodest.co\/is\/blog\/7-startups-that-will-shake-the-marketplace-scene-in-2022\/","title":{"rendered":"Sprotafyrirt\u00e6ki og vaxtarfyrirt\u00e6ki sem ver\u00f0a \u00feess vir\u00f0i a\u00f0 hypja upp \u00e1ri\u00f0 2026"},"content":{"rendered":"<p>\u00dea\u00f0 eru nokkrir lykil\u00fe\u00e6ttir sem \u00fearf a\u00f0 hafa \u00ed huga umfram bara \u00e1hugaver\u00f0a hugmynd: notendur einbeita s\u00e9r dj\u00fapt a\u00f0 raunverulegum tilgangi fyrirt\u00e6kisins \u00fe\u00edns og g\u00e6\u00f0um heildarupplifunarinnar. <\/p>\n<h2>Marka\u00f0storg 2026 \u00ed hnotskurn<\/h2>\n<p>2026 hefur veri\u00f0 \u00f3tr\u00falegt \u00e1r fyrir <strong>marka\u00f0storg<\/strong>. \u00dear sem heimsfaraldurinn ger\u00f0i netverslun enn vins\u00e6lli f\u00f3r \u00feessi i\u00f0na\u00f0ur a\u00f0 bl\u00f3mstra eins og aldrei fyrr. \u00c1 fyrstu \u00feremur m\u00e1nu\u00f0um \u00e1rsins 2026 einungis voru al\u00fej\u00f3\u00f0legar \u00e1h\u00e6ttufj\u00e1rfestingar \u00ed <strong>marka\u00f0storg<\/strong> hafa n\u00e1\u00f0 s\u00f6gulegu h\u00e1marki upp \u00e1 $28bn samkv\u00e6mt <a href=\"https:\/\/startupsmagazine.co.uk\/article-marketplace-investment-likely-top-132bn-2021\" rel=\"nofollow\">Sprotafyrirt\u00e6kjat\u00edmariti\u00f0<\/a>. Fj\u00e1rfestar hafa teki\u00f0 eftir gr\u00ed\u00f0arlegum m\u00f6guleikum \u00ed <strong>marka\u00f0storgsgrein<\/strong> og h\u00f3fu a\u00f0 r\u00e1\u00f0stafa f\u00e9 s\u00ednu \u00ed <a href=\"https:\/\/thecodest.co\/is\/blog\/top-programming-languages-to-build-e-commerce\/\">rafr\u00e6n verslun<\/a> lausnir. <\/p>\n<p>Bara \u00e1 \u00feessu \u00e1ri yfir <a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" rel=\"nofollow\">2,14 milljar\u00f0ar manna<\/a> var b\u00faist vi\u00f0 a\u00f0 myndu gera kaup \u00e1 netinu, enn fremur er mj\u00f6g l\u00edklegt a\u00f0 \u00feessi tala muni aukast! 2026 hefur s\u00fdnt a\u00f0 <a href=\"https:\/\/thecodest.co\/is\/blog\/why-us-companies-are-opting-for-polish-developers\/\">okkur<\/a> hin g\u00edfurlega m\u00f6guleikar <strong>marka\u00f0storg<\/strong> og hversu \u00f3missandi \u00feau munu vera \u00ed framt\u00ed\u00f0inni.<\/p>\n<h2>Sj\u00f6 efstu sem l\u00edklegast er a\u00f0 sigri marka\u00f0ina \u00e1ri\u00f0 2026<\/h2>\n<p>\u00deegar \u00e9g s\u00e1 svo m\u00f6rg n\u00fdst\u00e1rleg frumkv\u00f6\u00f0lafyrirt\u00e6ki \u00e1kva\u00f0 \u00e9g a\u00f0 safna \u00feeim \u00f6llum saman og b\u00faa til lista yfir sj\u00f6 bestu sprotafyrirt\u00e6kin sem a\u00f0 m\u00ednu mati hafa gr\u00ed\u00f0arlega m\u00f6guleika \u00e1 a\u00f0 hrista upp \u00ed <strong>marka\u00f0storg<\/strong> senu \u00e1 komandi \u00e1ri.<\/p>\n<h2>Mintos<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/mintos\/?originalSubdomain=lv\" rel=\"nofollow\">Mintos<\/a> er l\u00f6ggilt fj\u00e1rfestingarfyrirt\u00e6ki og lei\u00f0andi <strong>marka\u00f0storg<\/strong> fyrir fj\u00e1rfestingu \u00ed l\u00e1num \u00e1 meginlandi Evr\u00f3pu.  Me\u00f0 \u00fev\u00ed a\u00f0 nota \u00feennan al\u00fej\u00f3\u00f0lega fj\u00e1rfestingarvettvang geta sm\u00e1fj\u00e1rfestar \u00fathluta\u00f0 f\u00e9 s\u00ednu \u00e1 fj\u00f6lbreyttan h\u00e1tt \u00ed tekjuskapandi eignir til a\u00f0 byggja upp au\u00f0\u00e6fi sm\u00e1m saman til lengri t\u00edma. Einungis \u00ed Evr\u00f3pu hefur Mintos yfir 40% <a href=\"https:\/\/thecodest.co\/is\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">marka\u00f0ur<\/a> hlutdeild fj\u00e1rfestinga \u00ed l\u00e1num, sem gerir \u00fea\u00f0 a\u00f0 <strong>st\u00e6rsti marka\u00f0ur<\/strong> af sinni ger\u00f0 \u00ed Evr\u00f3pu.  <\/p>\n<h2>CG Trader<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/cgtrader\/\" rel=\"nofollow\">CG Trader <\/a> Er \u00feekktur sem st\u00e6rsta uppspretta leyfilegra birg\u00f0a- og s\u00e9rsni\u00f0inna 3D-l\u00edkana; fyrirt\u00e6ki\u00f0 skiptist sj\u00e1lft \u00ed tv\u00e6r samtengdar vi\u00f0skiptal\u00ednur. S\u00fa fyrsta, CGTrader Marketplace, b\u00fd\u00f0ur upp \u00e1 3D-l\u00edk\u00f6n og inniheldur yfir 1.000.000 leyfilegra 3D-l\u00edkana, og s\u00fa \u00f6nnur \u2013 CGTrader. <a href=\"https:\/\/thecodest.co\/is\/dictionary\/what-is-enterprise-hybrid-cloud\/\">Fyrirt\u00e6ki<\/a> 3D Modeling er netverslun sem hj\u00e1lpar fyrirt\u00e6kjum a\u00f0 umbreyta 2D-g\u00f6gnum s\u00ednum. <a href=\"https:\/\/thecodest.co\/is\/dictionary\/how-to-make-product\/\">vara<\/a> Myndir \u00ed lj\u00f3smyndar\u00e6kil\u00edkar 3D-l\u00edk\u00f6n. Me\u00f0 \u00fe\u00fasundum reyndra 3D-h\u00f6nnu\u00f0a er CGTrade vanur a\u00f0 afhenda 3D-l\u00edk\u00f6n \u00e1 \u00f6llum fl\u00e6kjustigum og \u00ed \u00f6llum st\u00e6r\u00f0um.<\/p>\n<h2>Aftur marka\u00f0ur<\/h2>\n<p>A\u00f0almarkmi\u00f0 <a href=\"https:\/\/www.linkedin.com\/company\/back-market\/\" rel=\"nofollow\">Svartamarka\u00f0ur <\/a> Endurn\u00fdja rafr\u00e6na b\u00fana\u00f0. \u00deetta fyrirt\u00e6ki var eitt af fyrstu a\u00f0ilum \u00e1 marka\u00f0num sem \u00e1kva\u00f0 a\u00f0 berjast gegn s\u00f3un rafr\u00e6ns b\u00fana\u00f0ar. \u00dea\u00f0 leitast st\u00f6\u00f0ugt vi\u00f0 a\u00f0 bj\u00f3\u00f0a upp \u00e1 hagkv\u00e6mari, umhverfisv\u00e6nni og \u00e1rei\u00f0anlegri valkosti vi\u00f0 kaup \u00e1 splunkun\u00fdjum v\u00f6rum til a\u00f0 vera umhuga\u00f0 um pl\u00e1netuna okkar. Sterk og umhverfislega mikilv\u00e6g \u00e1\u00e6tlun \u00feeirra getur \u00f6rugglega unni\u00f0 s\u00e9r margar atkv\u00e6\u00f0i, \u00fev\u00ed Black Market vill frelsa pl\u00e1netuna okkar undan efnahagslegri s\u00f3un og gera rafr\u00e6nan b\u00fana\u00f0 \u00f3d\u00fdrari. <\/p>\n<h2>R\u00fas\u00edna<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/join-raisin\/\" rel=\"nofollow\">R\u00fas\u00edna<\/a> er frumkv\u00f6\u00f0ull \u00feegar kemur a\u00f0 opnu <a href=\"https:\/\/thecodest.co\/is\/dictionary\/what-is-fintech-in-banking\/\">bankastarfsemi<\/a> \u00e1 svi\u00f0i innl\u00e1na og fj\u00e1rfestinga.<br \/>\n\u00deetta <strong>marka\u00f0storg<\/strong> veitir opna bankainnvi\u00f0i fyrir al\u00fej\u00f3\u00f0legan innl\u00e1nsmarka\u00f0 sem er yfir $50+ billj\u00f3nir dollara og sem gagnast <a href=\"https:\/\/thecodest.co\/is\/blog\/fintech-app-development-services-features-in-2026\/\">bankar<\/a> og fj\u00e1rfestar jafnt. Hva\u00f0 getur \u00fea\u00f0 \u00fe\u00fdtt fyrir sparif\u00f3lk? Meiri \u00e1kvar\u00f0anat\u00f6kuvald og fleiri v\u00f6rur til a\u00f0 velja \u00far! Raisin DS hefur \u00fea\u00f0 a\u00f0 markmi\u00f0i a\u00f0 l\u00e1gmarka hindranir fyrir betri sparna\u00f0arlausnir \u00ed Evr\u00f3pu.  <\/p>\n<h2>\u00d3da<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/careersoda\/\" rel=\"nofollow\">\u00d3da<\/a> er norskur lei\u00f0andi matv\u00f6ruverslunarke\u00f0ja sem hefur hloti\u00f0 mikla vi\u00f0urkenningu \u00ed heimalandi s\u00ednu. \u00dear sem h\u00fan er \u00e1 fer\u00f0 og vindum getum vi\u00f0 gert r\u00e1\u00f0 fyrir a\u00f0 fyrirt\u00e6ki\u00f0 muni st\u00e6kka til annarra landa. Vi\u00f0 getum b\u00faist vi\u00f0 \u00e1kafri innr\u00e1s Oda \u00e1 evr\u00f3pskan e\u00f0a bandar\u00edskan marka\u00f0 \u00fear sem markmi\u00f0 \u00feeirra er a\u00f0 afhenda h\u00e1g\u00e6\u00f0a, hagkv\u00e6m matv\u00e6li og ferskar afur\u00f0ir til millj\u00f3na heimila \u2013 \u00fea\u00f0 kann a\u00f0 hlj\u00f3ma krefjandi en \u00feeir hafa \u00e1n efa uppg\u00f6tva\u00f0 t\u00f6fral\u00f6gm\u00e1l greinarinnar. Me\u00f0 gagnadrifinni a\u00f0fer\u00f0afr\u00e6\u00f0i og \u00e1herslu \u00e1 sj\u00e1lfb\u00e6rni alla lei\u00f0 \u00ed gegnum ke\u00f0juna er Oda \u00e1 \u00feeirri skyldu a\u00f0 byggja upp \u00e1rangursr\u00edkt sm\u00e1s\u00f6lukerfi \u00ed heiminum. <\/p>\n<h2>Agrando<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/agrando\/\" rel=\"nofollow\">Agrando<\/a> er \u00e1n efa falinn gimsteinn M\u00fcnchen. \u00deetta er algerlega sj\u00e1lfst\u00e6\u00f0ur netvi\u00f0skiptavettvangur fyrir stafr\u00e6nan landb\u00fana\u00f0arvi\u00f0skiptum. Fyrirt\u00e6ki\u00f0 einbeitir s\u00e9r a\u00f0 \u00fev\u00ed a\u00f0 einfalda hef\u00f0bundnar vi\u00f0skiptaferli og bj\u00f3\u00f0a upp \u00e1 \u00edtarlega marka\u00f0sgreiningu sem gerir fyrirt\u00e6kjum af \u00f6llum toga kleift a\u00f0 halda samkeppnish\u00e6fni sinni \u00ed fl\u00f3knum landb\u00fana\u00f0arhagkerfi til lengri t\u00edma.<\/p>\n<p>Hva\u00f0 gerir \u00feennan vettvang einstakan? Hvernig \u00feetta<strong> marka\u00f0storg<\/strong> er veri\u00f0 a\u00f0 b\u00e6ta. B\u00e6ndur vinna me\u00f0 <strong>forritarar<\/strong> til a\u00f0 gera vettvanginn betri og betur a\u00f0laga\u00f0an a\u00f0 \u00fe\u00f6rfum vi\u00f0skiptavina.<\/p>\n<h2>Pakkaa\u00f0sto\u00f0<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/packhelp\/\" rel=\"nofollow\">Pakkaa\u00f0sto\u00f0 <\/a> Eins og nafni\u00f0 gefur til kynna er \u00feetta s\u00e9rmerkt umb\u00fa\u00f0afyrirt\u00e6ki. \u00deeirra <a href=\"https:\/\/thecodest.co\/is\/blog\/how-to-hire-the-best-outsourced-development-team-for-a-scaleup\/\">li\u00f0<\/a> Skapar n\u00fdst\u00e1rleg umb\u00fa\u00f0alausnir fyrir netverslanir, v\u00f6rumerki, fyrirt\u00e6ki og \u00fdmsar a\u00f0rar tegundir fyrirt\u00e6kja. \u00deetta kerfi tekur h\u00e6rri n\u00e1lgun \u00feegar kemur a\u00f0 sj\u00e1lfb\u00e6rni \u2013 plast hefur ska\u00f0leg \u00e1hrif \u00e1 umhverfi\u00f0, \u00feess vegna b\u00fd\u00f0ur Packhelp upp \u00e1 umhverfisv\u00e6nar lausnir til a\u00f0 halda umhverfinu gr\u00e6nu!<\/p>\n<h2>Yfirlit<\/h2>\n<p>Vi\u00f0 sj\u00e1um a\u00f0 \u00feessi fyrirt\u00e6ki eiga bjarta framt\u00ed\u00f0 fyrir h\u00f6ndum \u00fear sem tilgangur \u00feeirra sty\u00f0ur \u00fe\u00e6tti sem skipta m\u00e1li fyrir vi\u00f0skiptavini. Sem m\u00f6guleiki <strong>marka\u00f0storgsgrein<\/strong> \u00fer\u00f3ast \u00feannig a\u00f0 \u00fea\u00f0 st\u00e6kkar me\u00f0 \u00f3tr\u00falegum hra\u00f0a; \u00fea\u00f0 getur veri\u00f0 bara t\u00edmaspursm\u00e1l \u00feanga\u00f0 til \u00feessar frumkv\u00f6\u00f0lastarfsemi ver\u00f0a enn sterkari a\u00f0ilar \u00ed <strong><a href=\"https:\/\/thecodest.co\/is\/dictionary\/ecommerce-software-developers\/\">rafr\u00e6n verslun<\/a><\/strong> heimi. <\/p>\n<p><a href=\"https:\/\/thecodest.co\/contact\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/cta_2.jpeg\" alt=\"R\u00e1\u00f0gj\u00f6f um \u00fer\u00f3un stafr\u00e6nna vara\" \/><\/a><\/p>\n<p><b>Lesa meira:<\/b><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/6-reasons-why-a-product-design-and-development-agency-can-improve-your-business\">6 \u00e1st\u00e6\u00f0ur fyrir \u00fev\u00ed a\u00f0 v\u00f6ruh\u00f6nnunar- og \u00fer\u00f3unarfyrirt\u00e6ki getur b\u00e6tt rekstur fyrirt\u00e6kisins \u00fe\u00edns<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/the-codests-success-story-from-ruby-dev-to-masterclass-leader\">\u00c1rangurs saga The Codest: Fr\u00e1 Ruby-\u00fer\u00f3unara\u00f0ila a\u00f0 lei\u00f0toga meistaran\u00e1mskei\u00f0s<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/what-are-the-top-ctos-and-cios-challenges-in-2021\">Hver eru helstu \u00e1skoranir TOP CTOs og CIOs \u00e1ri\u00f0 2021?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Rafr\u00e6nar marka\u00f0storg hafa vaxi\u00f0 me\u00f0 miklum hra\u00f0a undanfari\u00f0 \u2013 n\u00e6stum 300% \u00e1 hverju \u00e1ri samkv\u00e6mt Stripe. \u00deegar samkeppnin eykst tekur \u00fea\u00f0 lengri t\u00edma og krefst meiri au\u00f0linda a\u00f0 ver\u00f0a st\u00f6\u00f0ugur leikma\u00f0ur \u00e1 marka\u00f0num.<\/p>","protected":false},"author":2,"featured_media":2999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Startups &amp; Scaleups Worth the Hype in 2026 - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/is\/blogg\/7-sprotafyrirtaeki-sem-munu-hrista-upp-a-markadsbrautinni-arid-2022\/\" \/>\n<meta property=\"og:locale\" content=\"is_IS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startups &amp; Scaleups Worth the Hype in 2026\" \/>\n<meta property=\"og:description\" content=\"Online marketplaces have been growing at an intense pace in recent times - nearly 300% every year according to Stripe. As the competition enlarges it takes more time and resources to become a steady player on the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecodest.co\/is\/blogg\/7-sprotafyrirtaeki-sem-munu-hrista-upp-a-markadsbrautinni-arid-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"The Codest\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-23T11:18:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T10:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/sklep.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thecodest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thecodest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/7-startups-that-will-shake-the-marketplace-scene-in-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/7-startups-that-will-shake-the-marketplace-scene-in-2022\\\/\"},\"author\":{\"name\":\"thecodest\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\"},\"headline\":\"Startups &#038; 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