{"id":2478,"date":"2024-05-07T20:13:22","date_gmt":"2024-05-07T20:13:22","guid":{"rendered":"https:\/\/the-codest-test.goodc.tech\/?post_type=case-studies&p=2478"},"modified":"2025-10-22T12:58:47","modified_gmt":"2025-10-22T12:58:47","slug":"ad-sersnida-vettvang-yieldbird-til-ad-hamarka-auglysingatekjur","status":"publish","type":"case-studies","link":"https:\/\/thecodest.co\/is\/case-studies\/tailoring-yieldbird-s-platform-for-optimal-ad-revenue-returns\/","title":{"rendered":"A\u00f0 s\u00e9rsn\u00ed\u00f0a vettvang Yieldbird fyrir sem bestan ar\u00f0semi augl\u00fdsingatekna"},"content":{"rendered":"
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\n \n L\u00fdsing verkefnis<\/span>\n <\/a>\n \n \u00c1skoranir<\/span>\n <\/a>\n \n A\u00f0fer\u00f0 og ni\u00f0urst\u00f6\u00f0ur<\/span>\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

L\u00fdsing verkefnis<\/h2>\n\n\n\n

\u00cd leit a\u00f0 \u00fev\u00ed a\u00f0 b\u00faa til heildst\u00e6\u00f0a lausn augl\u00fdsingalausn <\/strong>, okkar li\u00f0<\/a> vi\u00f0 The Codest<\/a> t\u00f3k \u00e1 m\u00f6rgum \u00fe\u00e1ttum \u00fer\u00f3un vettvangs <\/strong>, hver og einn mikilv\u00e6gur vi\u00f0 a\u00f0 byggja upp skilvirkt, traust og notendav\u00e6nt vistkerfi. Fr\u00e1 inns\u00e6i notendavi\u00f0m\u00f3tsh\u00f6nnun til g\u00f6gn<\/a> \u00cd greiningu fj\u00f6llu\u00f0um vi\u00f0 um allt svi\u00f0i\u00f0.<\/p>\n\n\n\n

H\u00e9r eru lykilatri\u00f0in sem vi\u00f0 einbeittum okkur a\u00f0:<\/p>\n\n\n\n

Notendavi\u00f0m\u00f3t (UI) <\/strong>Vi\u00f0 h\u00f6nnu\u00f0um og \u00fer\u00f3u\u00f0um vefvi\u00f0m\u00f3t sem forgangsra\u00f0a\u00f0i notendav\u00e6ni fyrir b\u00e6\u00f0i \u00fatgefendur og augl\u00fdsingara\u00f0ila. Vefvi\u00f0m\u00f3ti\u00f0 bau\u00f0 upp \u00e1 raunt\u00edmagreiningu og sk\u00fdrslugjafart\u00f6flur sem veittu tafarlausar inns\u00fdn.<\/p>\n\n\n\n

Birg\u00f0astj\u00f3rnun <\/strong>Kerfi okkar st\u00fdr\u00f0i fj\u00f6lbreyttu augl\u00fdsingasafni \u00e1 \u00e1rei\u00f0anlegan h\u00e1tt og s\u00e1 um mismunandi augl\u00fdsingaeiningar, sta\u00f0setningar og sni\u00f0um. \u00dea\u00f0 t\u00f3k vi\u00f0 \u00fdmsum augl\u00fdsingager\u00f0um, \u00fear \u00e1 me\u00f0al myndbands-, video-, innf\u00e6ddum og forritalegum augl\u00fdsingum.<\/p>\n\n\n\n

Algor\u00edtmar til f\u00ednstillingar augl\u00fdsinga <\/strong>Til a\u00f0 h\u00e1marka tekjur innleiddum vi\u00f0 h\u00e1\u00fer\u00f3a\u00f0a reiknirit sem f\u00ednstilltu augl\u00fdsingas\u00fdningarsta\u00f0i. T\u00e6kni eins og header bidding og bo\u00f0lagning \u00ed raunt\u00edma (RTB)<\/a> voru sam\u00fe\u00e6tt til a\u00f0 b\u00e6ta skilvirkni uppbo\u00f0sins.<\/p>\n\n\n\n

Gagnagreining <\/strong>Vettvangur okkar innih\u00e9lt h\u00e1\u00fer\u00f3a\u00f0an greiningar\u00fe\u00e1tt sem veitti ver\u00f0m\u00e6tar uppl\u00fdsingar um notendavi\u00f0br\u00f6g\u00f0, \u00e1rangur augl\u00fdsinga og tekjur, og a\u00f0sto\u00f0a\u00f0i \u00fatgefendur vi\u00f0 a\u00f0 taka \u00e1kvar\u00f0anir bygg\u00f0ar \u00e1 g\u00f6gnum.<\/p>\n\n\n\n

Netsam\u00fe\u00e6tting <\/strong>Vettvangurinn var hanna\u00f0ur til a\u00f0 sam\u00fe\u00e6tta hn\u00f6kralaust vi\u00f0 m\u00f6rg augl\u00fdsinganet og DSP-kerfi, sem v\u00edkkar \u00fat augl\u00fdsingavalkostina sem \u00ed bo\u00f0i eru.<\/p>\n\n\n\n

G\u00e6\u00f0ast\u00fdring <\/strong>Vi\u00f0 innleiddum a\u00f0fer\u00f0ir til a\u00f0 tryggja g\u00e6\u00f0i og \u00f6ryggi augl\u00fdsinga, \u00fear \u00e1 me\u00f0al eiginleika til a\u00f0 vi\u00f0halda v\u00f6rumerkja\u00f6ryggi og uppfylla i\u00f0na\u00f0arreglur.<\/p>\n\n\n\n

Hver \u00fe\u00e1ttur var vandlega \u00fer\u00f3a\u00f0ur til a\u00f0 tryggja sam\u00fe\u00e6tta, afkastamikla augl\u00fdsingapallur <\/strong>.<\/p>\n\n\n\n

<\/a>\u00c1skoranir<\/h2>\n\n\n\n

\u2013Vinnsla og me\u00f0h\u00f6ndlun gagna <\/strong>: A\u00f0 stj\u00f3rna og vinna \u00far miklu magni gagna \u00ed raunt\u00edma til a\u00f0 uppl\u00fdsa \u00e1kv\u00f6r\u00f0un um tilbo\u00f0 krefst trausts og st\u00e6kkanlegs bakenda-innvi\u00f0a. A\u00f0 tryggja gagnaleynd, s\u00e9rstaklega \u00ed lj\u00f3si regluger\u00f0a eins og Pers\u00f3nuverndarregluger\u00f0 ESB<\/a>, er einnig mikilv\u00e6gt.<\/p>\n\n\n\n

\u2013Sam\u00fe\u00e6tting vi\u00f0 marga augl\u00fdsingaskipti <\/strong>Til a\u00f0 h\u00e1marka tekjur \u00fearf vettvangurinn a\u00f0 tengjast m\u00f6rgum augl\u00fdsingaskiptum, eftirspurnarvettv\u00f6ngum (DSP) og frambo\u00f0svettv\u00f6ngum (SSP). \u00deetta krefst hn\u00f6kralausrar sam\u00fe\u00e6ttingar og vi\u00f0halds \u00feessara tenginga yfir t\u00edma eftir \u00fev\u00ed sem API og t\u00e6kni \u00fer\u00f3ast.<\/p>\n\n\n\n

\u2013Fl\u00e6kjustig reiknirit <\/strong>: A\u00f0 \u00fer\u00f3a h\u00e1\u00fer\u00f3a\u00f0a reiknirit sem geta sp\u00e1\u00f0 fyrir um og h\u00e1marka\u00f0 augl\u00fdsingatekjur \u00ed raunt\u00edma \u00e1 sama t\u00edma og teki\u00f0 er tillit til \u00fe\u00e1tta eins og notendaupplifunar, kr\u00f6fur augl\u00fdsenda og marka\u00f0ur<\/a> \u00der\u00f3anir eru fl\u00f3knar og krefjast h\u00e1\u00fer\u00f3a\u00f0rar \u00feekkingar \u00e1 v\u00e9lan\u00e1m<\/a> og gagnav\u00edsindi.<\/p>\n\n\n\n

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<\/a>A\u00f0fer\u00f0 og ni\u00f0urst\u00f6\u00f0ur<\/h2>\n\n\n\n

Hj\u00e1 The Codest h\u00f6fum vi\u00f0 \u00fer\u00f3a\u00f0 h\u00e1\u00fer\u00f3a\u00f0 AdX-f\u00ednstillingart\u00f3l til a\u00f0 h\u00e1marka augl\u00fdsingatekjur \u00fatgefenda. Lausnin n\u00fdtir b\u00e6\u00f0i uppbo\u00f0sbo\u00f0 og gervigreind<\/a>, s\u00e9rstaklega taugakerfi, til raunt\u00edm\u00e1kvar\u00f0anat\u00f6ku sem eykur tekjur. Mod\u00fallskriftin er fullkomlega s\u00e9rsni\u00f0in, sem gerir t\u00f3linu kleift a\u00f0 a\u00f0laga sig a\u00f0 einst\u00f6kum \u00fe\u00f6rfum hvers \u00fatgefanda. Fyrir st\u00f6\u00f0uga f\u00ednstillingu gerir s\u00e9rh\u00e6f\u00f0 stj\u00f3rnbor\u00f0, sem Yieldbird AdOps-teymi\u00f0 okkar hefur stillt, kleift a\u00f0 gera s\u00edfelldar breytingar til a\u00f0 breg\u00f0ast vi\u00f0 marka\u00f0s\u00fer\u00f3un. Allt \u00ed allt veitir t\u00f3li\u00f0 sveigjanlegur<\/a> og snj\u00f6ll lausn \u00ed \u00f6rt breytilegu vistkerfi netaugl\u00fdsinga.<\/p>\n\n\n\n

Okkar team vi\u00f0 The Codest hanna\u00f0i s\u00e9rfr\u00e6\u00f0ilega fullkominn t\u00e6knipallur sem tengist hn\u00f6kralaust fj\u00f6lbreyttum DSP-um ( Eftirspurnarmi\u00f0a\u00f0ar pallar <\/strong>) og SSP-um (birg\u00f0ahli\u00f0arvettvangar). \u00deessi sam\u00fe\u00e6tting er undirsta\u00f0a heildst\u00e6\u00f0ra sk\u00fdrslukerfa okkar og b\u00fd\u00f0ur upp \u00e1 dj\u00fapa inns\u00fdn og greiningu sem kn\u00fdr \u00e1kvar\u00f0anat\u00f6ku.<\/p>\n\n\n\n

Fyrir grunnsto\u00f0 vettvangsins t\u00f3kum vi\u00f0 a\u00f0 okkur a\u00f0 byggja upp trausta og st\u00e6kkanlega net\u00fej\u00f3nainnvi\u00f0i h\u00fdsta \u00e1 Amazon AWS<\/a><\/strong>. Vi\u00f0 bygg\u00f0um \u00fea\u00f0 ekki bara; vi\u00f0 f\u00ednstillum og vi\u00f0halda \u00feessari innvi\u00f0um st\u00f6\u00f0ugt til a\u00f0 tryggja h\u00e1marksafk\u00f6st, \u00e1rei\u00f0anleika og \u00f6ryggi, og tryggjum \u00feannig a\u00f0 kerfi\u00f0 geti a\u00f0lagast vaxandi \u00fe\u00f6rfum og fl\u00e6kjustigi.<\/p>\n\n\n\n

Var\u00f0andi Yieldbird-deildina okkar hlaut h\u00fan virtu vi\u00f0urkenningu me\u00f0 \u00fev\u00ed a\u00f0 vera tilnefnd sem besta augl\u00fdsingaa\u00f0ger\u00f0ateymi\u00f0 \u00e1 Drum ver\u00f0laun stafr\u00e6nnar vi\u00f0skipta 2017 <\/strong>. Fr\u00e1 2013 hefur Yieldbird st\u00f6\u00f0ugt skila\u00f0 fram\u00farskarandi frammist\u00f6\u00f0u og n\u00e1\u00f0 \u00e1hrifamiklum me\u00f0alt\u00f6lum. Ar\u00f0semi 673% <\/strong>.<\/p>\n\n\n\n

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Heildartilfella\u00adranns\u00f3kn<\/h2>\n
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\u00d6nnur tilvikagreiningar<\/h2>\n
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