{"id":2150,"date":"2024-04-26T14:01:42","date_gmt":"2024-04-26T14:01:42","guid":{"rendered":"http:\/\/the-codest.localhost\/?post_type=case-studies&#038;p=2150"},"modified":"2025-10-22T13:00:26","modified_gmt":"2025-10-22T13:00:26","slug":"samstarf-vid-staerstu-fjolmidlahopa-i-svithjod","status":"publish","type":"case-studies","link":"https:\/\/thecodest.co\/is\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/","title":{"rendered":"Fr\u00e1 s\u00fdn til veruleika: Hvernig vi\u00f0 bygg\u00f0um Reacher-t\u00f3li\u00f0 til a\u00f0 h\u00e1marka ar\u00f0semi stafr\u00e6nnar augl\u00fdsingastarfsemi"},"content":{"rendered":"<section id=\"anchors-block_e2cabd97f3622b1fed25ddaf8c6bc025\" class=\"section-anchors mobile\">\n    <div class=\"section-anchors__container\">\n      <div class=\"section-anchors__content\">\n        <div class=\"section-anchors__list\">\n                                      <a v-scrollto=\"{element: 'goals'}\" class=\"item text-md\">\n                    <span class=\"button__content\">L\u00fdsing verkefnis<\/span>\n                <\/a>\n                                                  <a v-scrollto=\"{element: 'challenges'}\" class=\"item text-md\">\n                    <span class=\"button__content\">\u00c1skoranir<\/span>\n                <\/a>\n                                                  <a v-scrollto=\"{element: 'approach'}\" class=\"item text-md\">\n                    <span class=\"button__content\">A\u00f0fer\u00f0 og ni\u00f0urst\u00f6\u00f0ur<\/span>\n                <\/a>\n                              <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"project-description\">L\u00fdsing verkefnis<\/h2>\n\n\n\n<p id=\"goals\"><strong>Reacher&nbsp;<\/strong>er byltingarkennd stafr\u00e6n marka\u00f0st\u00f3l sem h\u00f6nnu\u00f0 er til a\u00f0 einfalda og h\u00e1marka allan feril stafr\u00e6nnar augl\u00fdsingager\u00f0ar. \u00deetta t\u00f3l \u00fej\u00f3nar sem mi\u00f0l\u00e6gur vettvangur fyrir n\u00fat\u00edmalegan&nbsp;<strong>framlei\u00f0sluke\u00f0jur, a\u00f0sto\u00f0a fyrirt\u00e6ki vi\u00f0 a\u00f0 b\u00faa til, selja\/b\u00f3ka, hefja, fylgjast me\u00f0, h\u00e1marka, framlei\u00f0a, afhenda og s\u00fdna stafr\u00e6nar marka\u00f0sherfer\u00f0ir&nbsp;<\/strong>.<\/p>\n\n\n\n<p>Einn af&nbsp;<strong>Reacher&nbsp;<\/strong>\u2018Helstu einkenni \u00feess er h\u00e6fileikinn til a\u00f0 veita vi\u00f0skiptavinum&nbsp;<strong>S\u00fdnishorn af augl\u00fdsingaherfer\u00f0um \u00ed raunt\u00edma&nbsp;<\/strong>og yfirgripsmikla s\u00f6gulega yfirs\u00fdn yfir allar \u00e1\u00f0ur b\u00f3ka\u00f0ar herfer\u00f0ir. Me\u00f0 sam\u00fe\u00e6ttingu vi\u00f0 Reacher geta fyrirt\u00e6ki sj\u00e1lfvirkniv\u00e6tt handvirkar vinnuferla, sem gerir starfsf\u00f3lki kleift a\u00f0 einbeita s\u00e9r meira a\u00f0 <a href=\"https:\/\/thecodest.co\/is\/blog\/ai-in-customer-service-benefits-challenges-and-effective-implementation\/\">\u00dej\u00f3nusta vi\u00f0 vi\u00f0skiptavini<\/a>. Sem aflei\u00f0ing geta fyrirt\u00e6ki tekist \u00e1 vi\u00f0 verulega&nbsp;<strong>fleiri augl\u00fdsingaherfer\u00f0ir \u00e1n \u00feess a\u00f0 \u00feurfa a\u00f0 auka starfsli\u00f0 sitt&nbsp;<\/strong>. Auk \u00feess,&nbsp;<strong>Reacher&nbsp;<\/strong>ey\u00f0ir burt kostna\u00f0 og vi\u00f0haldsverkefni sem fylgja rekstri margra kerfa.<\/p>\n\n\n\n<p>Anna\u00f0 lykilkostna\u00f0armi\u00f0i af&nbsp;<strong>Reacher&nbsp;<\/strong>er \u00feess&nbsp;<strong>a\u00f0l\u00f6gunarh\u00e6fni&nbsp;<\/strong>. T\u00f3li\u00f0 st\u00e1tar af sveigjanlegu sambandi vi\u00f0 undirliggjandi og a\u00f0liggjandi t\u00e6kni og kerfi. \u00deetta \u00fe\u00fd\u00f0ir a\u00f0 fyrirt\u00e6ki geta au\u00f0veldlega sam\u00fe\u00e6tt Reacher vi\u00f0 \u00fea\u00f0 sem \u00feeim hentar best. <a href=\"https:\/\/thecodest.co\/is\/dictionary\/demand-side-platforms-dsp\/\">Eftirspurnarmi\u00f0a\u00f0ar augl\u00fdsingapallar (DSP)<\/a>, <a href=\"https:\/\/thecodest.co\/is\/dictionary\/supply-side-platforms-ssp\/\">Birg\u00f0ahli\u00f0arvettvangar (SSP)<\/a>, og kerfi fyrir vi\u00f0skiptavinasambandsstj\u00f3rnun (CRM). \u00deessi sam\u00fe\u00e6tting gerir ennfremur kleift a\u00f0 b\u00faa til og selja einstaka markh\u00f3pa \u00ed gegnum the&nbsp;<strong>Reacher&nbsp;<\/strong>vi\u00f0m\u00f3t.<\/p>\n\n\n\n<p>\u00cd gegnum&nbsp;<strong>Reacher&nbsp;<\/strong>, Me\u00f0 \u00fev\u00ed geta fyrirt\u00e6ki veri\u00f0 skrefi \u00e1 undan \u00ed samkeppnish\u00e6fu stafr\u00e6nu marka\u00f0sumhverfi, tryggt hn\u00f6kralausa starfsemi og h\u00e1marka \u00e1v\u00f6xtun fj\u00e1rfestingar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges\"><a href=\"https:\/\/thecodest.co\/#challenges\"><\/a>\u00c1skoranir<\/h2>\n\n\n\n<p id=\"challenges\">\u00cd \u00fer\u00f3un&nbsp;<strong>Reacher<\/strong>, okkar <a href=\"https:\/\/thecodest.co\/is\/dictionary\/how-to-lead-software-development-team\/\">li\u00f0<\/a> gl\u00edmdi vi\u00f0 \u00e1skoranir eins og&nbsp;<strong>a\u00f0 tryggja hn\u00f6kralausa sam\u00fe\u00e6ttingu vi\u00f0 \u00fdmsa DSP-, SSP- og CRM-kerfi<\/strong>, kerfi sem h\u00e1markar s\u00fdnishorn af augl\u00fdsingaherfer\u00f0um \u00ed raunt\u00edma og tryggir <a href=\"https:\/\/thecodest.co\/is\/blog\/difference-between-elasticity-and-scalability-in-cloud-computing\/\">Stigst\u00e6r\u00f0<\/a> fyrir vaxandi notendah\u00f3pa, vi\u00f0hald notendav\u00e6ns vi\u00f0m\u00f3ts, a\u00f0 takast \u00e1 vi\u00f0 fj\u00f6lbreyttar \u00fearfir vi\u00f0skiptavina og tryggja <a href=\"https:\/\/thecodest.co\/is\/blog\/app-data-collection-security-risks-value-and-types-explored\/\">g\u00f6gn<\/a> Samr\u00e6mi vi\u00f0 \u00f6ryggis- og pers\u00f3nuverndarkr\u00f6fur \u00ed s\u00edbreytilegu landslagi stafr\u00e6nnar marka\u00f0ssetningar.<\/p>\n\n\n\n<section id=\"numbers-block_09246fc5a51ce739f46b41b06d8d5954\" class=\"section numbers\">\n  <div class=\"wrapper\">\n    <div class=\"numbers__container numbers__left\">\n      <numbers :index=\"1\"><\/numbers>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"approach--results\">A\u00f0fer\u00f0 og ni\u00f0urst\u00f6\u00f0ur<\/h2>\n\n\n\n<p id=\"approach\">\u00deegar hafist er handa vi\u00f0 \u00fer\u00f3un \u00e1&nbsp;<strong>Reacher<\/strong>&nbsp;hugb\u00fana\u00f0ur, Vi\u00f0 n\u00e1lgu\u00f0umst \u00fea\u00f0 me\u00f0 s\u00fdn \u00e1 a\u00f0 br\u00faa bili\u00f0 milli \u00fe\u00f6rfa stafr\u00e6nnar marka\u00f0ssetningar og \u00e1rangursr\u00edkra framkv\u00e6mda. Svona ger\u00f0um vi\u00f0 \u00fea\u00f0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Notendami\u00f0u\u00f0 h\u00f6nnun<\/strong>\u00dea\u00f0 er afar mikilv\u00e6gt a\u00f0 skilja notendur. Vi\u00f0 h\u00f3fum \u00edtarlega notendarranns\u00f3kn til a\u00f0 s\u00e9rsn\u00ed\u00f0a virkni sem beinl\u00ednis tekur \u00e1 \u00e1skorunum \u00feeirra. Notendav\u00e6nt vi\u00f0m\u00f3t getur dregi\u00f0 \u00far n\u00e1msferlinu og auki\u00f0 notkunarhlutfall.<\/li>\n\n\n\n<li><strong>Stigst\u00e6tt arkitekt\u00far<\/strong>: Stafr\u00e6n marka\u00f0ssetning er d\u00fdnam\u00edsk. \u00deess vegna er nau\u00f0synlegt a\u00f0&nbsp;<strong>Reacher<\/strong>&nbsp;a\u00f0 vera framt\u00ed\u00f0ar\u00feolinn. Me\u00f0 \u00fev\u00ed a\u00f0 byggja upp st\u00e6kkanlegt rammaskipulag trygg\u00f0um vi\u00f0 a\u00f0 \u00feegar marka\u00f0s\u00fer\u00f3un \u00fer\u00f3ast,&nbsp;<strong>Reacher<\/strong>&nbsp;er \u00e1fram vi\u00f0eigandi og&nbsp;<strong>a\u00f0l\u00f6gunarh\u00e6fur<\/strong>.<\/li>\n\n\n\n<li><strong>Snj\u00f6ll sam\u00fe\u00e6ttingarm\u00f6guleikar<\/strong>: Me\u00f0 vitneskju um a\u00f0 fyrirt\u00e6ki nota fj\u00f6lbreytt t\u00e6knistack, leggjum vi\u00f0 \u00e1herslu \u00e1 a\u00f0 b\u00faa til hugb\u00fana\u00f0 sem&nbsp;<strong>sam\u00fe\u00e6ttist au\u00f0veldlega<\/strong>&nbsp;me\u00f0 n\u00faverandi DSP\/SSP- og CRM-kerfum. \u00deetta eykur ekki a\u00f0eins skilvirkni vinnufl\u00e6\u00f0is heldur gerir einnig kleift&nbsp;<strong>gagnasamfellu<\/strong>.<\/li>\n\n\n\n<li><strong>Fr\u00e1 sj\u00e1lfvirkniv\u00e6\u00f0ingu til hagr\u00e6\u00f0ingar<\/strong>Me\u00f0 \u00fev\u00ed a\u00f0 einbeita okkur a\u00f0 sj\u00e1lfvirkniv\u00e6\u00f0ingu handvirkra ferla g\u00e1fum vi\u00f0 notendum t\u00e6kif\u00e6ri til a\u00f0 ey\u00f0a meiri t\u00edma \u00ed stefnum\u00f3tun og samskipti vi\u00f0 vi\u00f0skiptavini.,&nbsp;<strong>a\u00f0 h\u00e1marka \u00e1rangur herfer\u00f0a \u00feeirra<\/strong>.<\/li>\n\n\n\n<li><strong>Traust greining<\/strong>Til a\u00f0 taka \u00e1kvar\u00f0anir bygg\u00f0ar \u00e1 g\u00f6gnum sameinu\u00f0um vi\u00f0 \u00f6flug greiningart\u00f3l sem veita inns\u00fdn \u00ed frammist\u00f6\u00f0u herfer\u00f0a, gera kleift a\u00f0 gera raunt\u00edmabreytingar og stu\u00f0la a\u00f0 s\u00edfelldri umb\u00f3tum.<\/li>\n<\/ul>\n\n\n\n<p><strong>Reacher hefur veri\u00f0 tilnefndur \u00ed tveimur flokkum \u00ed INMA Global Media Award 2019 sem fram fer \u00ed New York.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clients-opinion\"><a href=\"https:\/\/thecodest.co\/#clients-opinion\"><\/a>Sko\u00f0un vi\u00f0skiptavinarins:<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Vi\u00f0 komumst a\u00f0 \u00fev\u00ed a\u00f0 vi\u00f0 g\u00e6tum unni\u00f0 me\u00f0 <a href=\"https:\/\/thecodest.co\/is\/blog\/vibrant-upturn-charting-the-resolute-rise-of-swedish-firms\/\">The Codest<\/a> \u00e1 mj\u00f6g g\u00f3\u00f0an h\u00e1tt \u2013 b\u00e6\u00f0i hva\u00f0 var\u00f0ar \u00fer\u00f3un og stefnum\u00f3tun \u00ed vi\u00f0skiptum, \u00fear sem vettvangur okkar var \u00e1 frumstigi. \u00deetta er \u00fea\u00f0 sem ger\u00f0ist og s\u00ed\u00f0an \u00fe\u00e1 h\u00f6fum vi\u00f0 flutt inn v\u00f6rur.<\/p>\n\n\n\n<p><strong>\u00deORSTEINN S.<\/strong><\/p>\n\n\n\n<p>Yfirma\u00f0ur vettvanga (keypt af Bonnier News)<\/p>\n<\/blockquote>\n\n\n\n<section id=\"download-block_631754495299bac3885866404a03454e\" class=\"section section-download\">\n  <div class=\"wrapper\">\n    <div class=\"section-download__container\">\n      <div class=\"section-download__content\">\n        <h2 class=\"section-download__title display-lg 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class=\"card-case-studies__industry\">\n          The Codest Vir\u00f0i fyrir vi\u00f0skiptavininn         <\/div>\n        <div class=\"card-case-studies__title\">\n          Aukinn rei\u00f0ufj\u00e1rstreymi um 2,5 millj\u00f3nir evra og styttir afgrei\u00f0slut\u00edma um 67% me\u00f0 \u00f6ruggu reikningsfj\u00e1rm\u00f6gnunarkerfi        <\/div>\n        <div class=\"card-case-studies__button\">Lesa tilfellisranns\u00f3kn<\/div>\n      <\/div>\n      <div class=\"card-case-studies__image\">\n        <img decoding=\"async\" width=\"898\" height=\"171\" src=\"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/supplierplus.svg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" \/>      <\/div>\n    <\/a>\n  <\/div>\n              <\/swiper-slide>\n                          <swiper-slide class=\"case-studies-list__item\">\n                  <div class=\"card-case-studies\">\n    <a 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class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" \/>      <\/div>\n    <\/a>\n  <\/div>\n              <\/swiper-slide>\n                              <\/swiper>\n              <\/div>\n    \n  <\/div>\n<\/section>\n\n\n\n\n<section id=\"accordion-block_01dac1ef42d395308e18d1ecc6d3e075\" class=\"section accordion\">\n  <div class=\"wrapper\">\n    <div class=\"accordion__container\">\n      <div class=\"accordion__heading\">\n        <div class=\"accordion__title\">\n          Algengar spurningar        <\/div>\n\n                  <a href=\"https:\/\/thecodest.co\/is\/contact\/\" class=\"button button--primary button--inverted small\">\n            <span class=\"button__content\">Haf\u00f0u samband<\/span>\n          <\/a>\n              <\/div>\n      \n\n      \n      <el-collapse class=\"accordion__content\">\n                  <el-collapse-item class=\"accordion__item\" name=\"1\">\n            <p class=\"head\" slot=\"title\">Hversu langan t\u00edma t\u00f3k a\u00f0 innlei\u00f0a lausnina?<\/p>\n            <div class=\"content\">\u00der\u00f3un Reacher-t\u00f3lsins var framkv\u00e6md \u00ed <a href=\"https:\/\/thecodest.co\/is\/blog\/how-to-implement-agile-methodology\/\">sveigjanlegur<\/a> fasa yfir nokkra m\u00e1nu\u00f0i \u2013 sem gerir kleift endurtekna afhendingu, hn\u00f6kralausa sam\u00fe\u00e6ttingu vi\u00f0 n\u00faverandi kerfi og stigst\u00e6rni.<\/div>\n          <\/el-collapse-item>\n                  <el-collapse-item class=\"accordion__item\" name=\"2\">\n            <p class=\"head\" slot=\"title\">Hva\u00f0a s\u00e9rt\u00e6ka ni\u00f0urst\u00f6\u00f0ur n\u00e1\u00f0i vi\u00f0skiptavinurinn?<\/p>\n            <div class=\"content\">\u2013 Mi\u00f0l\u00e6gur og sj\u00e1lfvirkur vinnslaferill stafr\u00e6nnar augl\u00fdsingager\u00f0ar \u2013 sem kemur \u00ed sta\u00f0 margra kerfa og dregur \u00far handvirkri vinnu\n\n\u2013 Gerir kleift a\u00f0 hagr\u00e6\u00f0a, s\u00fdna, b\u00f3ka, hefja og fylgjast me\u00f0 herfer\u00f0um \u00ed raunt\u00edma\n\n\u2013 Auki\u00f0 umfang herfer\u00f0a \u00e1n \u00feess a\u00f0 \u00feurfa aukaf\u00f3lk \u2013 me\u00f0 b\u00e6ttri skilvirkni og sj\u00e1lfvirkni\n\n\u2013 Skila\u00f0 sterkari ar\u00f0semi (ROI) me\u00f0 sam\u00fe\u00e6ttum greiningum og raunt\u00edmalegum forsko\u00f0unum\r\n<\/div>\n          <\/el-collapse-item>\n                  <el-collapse-item class=\"accordion__item\" name=\"3\">\n            <p class=\"head\" slot=\"title\">Er h\u00e6gt a\u00f0 beita \u00feessari lausn \u00ed \u00f6\u00f0rum atvinnugreinum?<\/p>\n            <div class=\"content\">J\u00e1 \u2013 verkf\u00e6ri me\u00f0 mi\u00f0l\u00e6gri herfer\u00f0astj\u00f3rnun, raunt\u00edmav\u00f6ktun, sam\u00fe\u00e6ttingu yfir m\u00f6rg kerfi (DSP-um, SSP-um, CRM-um) og sj\u00e1lfvirknif\u00e6rni eru ver\u00f0m\u00e6t \u00ed <a href=\"https:\/\/thecodest.co\/is\/dictionary\/what-is-adtech\/\">AdTech<\/a>, Marka\u00f0s\u00adt\u00e6kni, <a href=\"https:\/\/thecodest.co\/is\/blog\/top-programming-languages-to-build-e-commerce\/\">E-commerce<\/a>, og hva\u00f0a geiri sem hefur fl\u00f3kin marka\u00f0sferli.<\/div>\n          <\/el-collapse-item>\n                  <el-collapse-item class=\"accordion__item\" name=\"4\">\n            <p class=\"head\" slot=\"title\">Hva\u00f0a t\u00e6kni var notu\u00f0 \u00ed \u00feessu? <a href=\"https:\/\/thecodest.co\/is\/dictionary\/why-do-projects-fail\/\">verkefni<\/a>?<\/p>\n            <div class=\"content\">\u2013 <a href=\"https:\/\/thecodest.co\/is\/dictionary\/vue-developer\/\">Vue.js<\/a> fyrir framenda <a href=\"https:\/\/thecodest.co\/is\/case-studies\/providing-a-team-of-ruby-developers-for-a-fintech-company\/\">R\u00fab\u00edn<\/a> \u00e1 <a href=\"https:\/\/thecodest.co\/is\/blog\/ways-to-increase-your-rails-performance\/\">Relsar<\/a> fyrir bakenda\u00fej\u00f3nustu\n\n\u2013 Amazon <a href=\"https:\/\/thecodest.co\/is\/case-studies\/how-the-codest-helped-bright-launch-a-scalable-edtech-platform\/\">AWS<\/a> fyrir h\u00fdsingu og stigst\u00e6\u00f0a innvi\u00f0i\r\n<\/div>\n          <\/el-collapse-item>\n              <\/el-collapse>\n    <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Project Description Reacher&nbsp;is a revolutionary digital marketing tool designed to streamline and optimize the entire digital advertising process. This tool serves as a centralized platform for modern&nbsp;production chains, assisting businesses in creating, selling\/booking, initiating, monitoring, optimizing, producing, delivering, and visualizing digital marketing campaigns&nbsp;. One of&nbsp;Reacher&nbsp;&#8216;s standout features is its ability to provide customers with&nbsp;real-time ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2155,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2150","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/is\/tilfellisrannsoknir\/samstarf-vid-staerstu-fjolmidlahopa-i-svithjod\/\" \/>\n<meta property=\"og:locale\" content=\"is_IS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising\" \/>\n<meta property=\"og:description\" content=\"Project Description Reacher&nbsp;is a revolutionary digital marketing tool designed to streamline and optimize the entire digital advertising process. 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This tool serves as a centralized platform for modern&nbsp;production chains, assisting businesses in creating, selling\/booking, initiating, monitoring, optimizing, producing, delivering, and visualizing digital marketing campaigns&nbsp;. One of&nbsp;Reacher&nbsp;&#8216;s standout features is its ability to provide customers with&nbsp;real-time ad [&hellip;]","og_url":"https:\/\/thecodest.co\/is\/tilfellisrannsoknir\/samstarf-vid-staerstu-fjolmidlahopa-i-svithjod\/","og_site_name":"The Codest","article_modified_time":"2025-10-22T13:00:26+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/thecodest.co\/app\/uploads\/2024\/06\/cover-image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/","url":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/","name":"Fr\u00e1 s\u00fdn til veruleika: Hvernig vi\u00f0 bygg\u00f0um Reacher-t\u00f3li\u00f0 til a\u00f0 h\u00e1marka ar\u00f0semi stafr\u00e6nnar augl\u00fdsingar \u2013 The Codest","isPartOf":{"@id":"https:\/\/thecodest.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#primaryimage"},"image":{"@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/bonnier.svg","datePublished":"2024-04-26T14:01:42+00:00","dateModified":"2025-10-22T13:00:26+00:00","breadcrumb":{"@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#breadcrumb"},"inLanguage":"is","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/"]}]},{"@type":"ImageObject","inLanguage":"is","@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#primaryimage","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/bonnier.svg","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/bonnier.svg","width":481,"height":198},{"@type":"BreadcrumbList","@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecodest.co\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/thecodest.co\/case-studies\/"},{"@type":"ListItem","position":3,"name":"From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising"}]},{"@type":"WebSite","@id":"https:\/\/thecodest.co\/#website","url":"https:\/\/thecodest.co\/","name":"The Codest","description":"","publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecodest.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"is"},{"@type":"Organization","@id":"https:\/\/thecodest.co\/#organization","name":"The Codest","url":"https:\/\/thecodest.co\/","logo":{"@type":"ImageObject","inLanguage":"is","@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","width":144,"height":36,"caption":"The Codest"},"image":{"@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pl.linkedin.com\/company\/codest","https:\/\/clutch.co\/profile\/codest"]}]}},"_links":{"self":[{"href":"https:\/\/thecodest.co\/is\/wp-json\/wp\/v2\/case-studies\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecodest.co\/is\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/thecodest.co\/is\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/thecodest.co\/is\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":12,"href":"https:\/\/thecodest.co\/is\/wp-json\/wp\/v2\/case-studies\/2150\/revisions"}],"predecessor-version":[{"id":10056,"href":"https:\/\/thecodest.co\/is\/wp-json\/wp\/v2\/case-studies\/2150\/revisions\/10056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecodest.co\/is\/wp-json\/wp\/v2\/media\/2155"}],"wp:attachment":[{"href":"https:\/\/thecodest.co\/is\/wp-json\/wp\/v2\/media?parent=2150"}],"curies":[{"name":"vp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}