{"id":3655,"date":"2019-04-10T08:53:00","date_gmt":"2019-04-10T08:53:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/used-mvp-approach-to-successfully-rebrand-the-codest\/"},"modified":"2026-04-27T09:51:46","modified_gmt":"2026-04-27T09:51:46","slug":"le-processus-de-rebranding-de-codests-comment-avons-nous-cree-une-nouvelle-marque-en-suivant-une-approche-mvp","status":"publish","type":"post","link":"https:\/\/thecodest.co\/fr\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","title":{"rendered":"Utilisation de l'approche MVP pour r\u00e9ussir le changement de marque de The Codest"},"content":{"rendered":"

Dans cette br\u00e8ve entr\u00e9e, nous pr\u00e9sentons \u00e9tape par \u00e9tape le d\u00e9roulement des activit\u00e9s qui ont permis de nous<\/a> pour cr\u00e9er un site web et une communication de marque enti\u00e8rement nouveaux. Nous l'avons appel\u00e9 notre propre MVP<\/a>.<\/strong><\/p>\n

1\u00e8re \u00e9tape du rebranding : La vision et les valeurs de The Codest<\/strong><\/h2>\n

Nous avons entam\u00e9 le processus de changement de marque en d\u00e9finissant notre vision interne, c'est-\u00e0-dire en d\u00e9terminant exactement le type d'entreprise que nous voulons cr\u00e9er. The Codest<\/a> \u00e0 devenir. Pour ce faire, nous avons d\u00fb pr\u00e9ciser les valeurs auxquelles nous nous identifions, clarifier la vision et fixer les objectifs.<\/p>\n

L'analyse de la concurrence et l'\u00e9talonnage des performances nous ont incontestablement aid\u00e9s dans ce processus. La vision de The Codest<\/a><\/strong> Nous avons rapidement pris conscience de sa valeur primordiale, \u00e0 savoir le soin apport\u00e9 \u00e0 des produits de haute qualit\u00e9. code<\/a>. C'est notre fa\u00e7on de nous distinguer des autres \u00e9diteurs de logiciels. Nous nous sommes demand\u00e9 comment \u00e9viter que nos clients ne per\u00e7oivent ces mots comme de simples slogans et comment parvenir au contraire \u00e0 ce qu'ils soient per\u00e7us comme des slogans. leur faire sentir la valeur r\u00e9elle et la qualit\u00e9 que l'\u00e9quipe de The Codest peut apporter \u00e0 chaque projet<\/a><\/strong>.<\/p>\n

D'accord, mais comment avons-nous \u00e9labor\u00e9 notre vision du changement de marque ? Il y a quelques mois, nous avons r\u00e9uni tous les employ\u00e9s cl\u00e9s de notre entreprise autour d'une table (cadres sup\u00e9rieurs, d\u00e9veloppeurs, chefs de projet, concepteurs, vendeurs). Nous voulions parler de notre avenir ensemble. Chacun pouvait faire des commentaires et dire \"non\" s'il n'aimait pas une id\u00e9e. Nous nous sommes efforc\u00e9s de rendre l'ensemble du processus de rebranding transparent et conforme \u00e0 nos convictions et valeurs d'entreprise, du d\u00e9but \u00e0 la fin. Il s'agissait d'une \u00e9tape importante, car nous avions remarqu\u00e9 qu'auparavant, chaque personne percevait notre marque diff\u00e9remment. Elle \u00e9tait incoh\u00e9rente, et nous avons donc d\u00fb d\u00e9velopper ce concept pour le processus de rebranding.<\/p>\n

Le travail initial a \u00e9t\u00e9 r\u00e9alis\u00e9 selon la m\u00e9thode de l'atelier. Nous avons utilis\u00e9 un UX<\/a> Nous avons obtenu des informations par le biais d'ateliers et de discussions dirig\u00e9es. Nous avons essay\u00e9 de comprendre la perception de notre marque dans nos groupes cibles. Gr\u00e2ce \u00e0 l'analyse de la concurrence, nous avons d\u00e9velopp\u00e9 des valeurs qui sont coh\u00e9rentes avec nos convictions et qui peuvent pr\u00e9senter notre marque de mani\u00e8re attrayante.<\/p>\n

Avis des clients<\/a><\/strong> ont sans aucun doute \u00e9t\u00e9 un point important de ces analyses. Nous avons demand\u00e9 \u00e0 nos partenaires comment ils \u00e9valuent notre entreprise et quelles sont, selon eux, nos forces et nos faiblesses. Leurs r\u00e9actions ont \u00e9t\u00e9 tr\u00e8s int\u00e9ressantes ! Les conclusions, dans un sens, ont renforc\u00e9 notre conviction que les clients appr\u00e9cient fortement notre engagement dans les projets, notre expertise et nos connaissances, ainsi que la qualit\u00e9 de notre travail. Agile<\/a> approche. Nos r\u00e9pondants ont \u00e9galement soulign\u00e9 l'importance de l'exp\u00e9rience dans des domaines sp\u00e9cifiques. march\u00e9<\/a> segments - par exemple, dans le d\u00e9veloppement de produits logiciels pour fintech<\/a>, Commerce \u00e9lectronique<\/a>ou SaaS<\/a> des entreprises.<\/p>\n

Le r\u00e9sultat final de nos recherches, de nos discussions, de nos analyses et de nos analyses comparatives a \u00e9t\u00e9 la r\u00e9alisation d'une vision unifi\u00e9e de The Codest \u00e0 laquelle chacun d'entre nous peut s'identifier. Tout au long du processus, nous avons consult\u00e9 les IBRA Branding Institute<\/a>. Dans le cas de la conception et du choix du langage de la communication visuelle, notre studio de conception amicale - Leniva<\/a> - nous a aid\u00e9s. Parlons-en tout de suite !<\/p>\n

2\u00e8me \u00e9tape du rebranding : Conception et visuels cl\u00e9s<\/h2>\n

\u00c0 ce stade, notre produit<\/a> concepteurs \u00e9quipe<\/a> est entr\u00e9 en sc\u00e8ne pour d\u00e9velopper des visuels cl\u00e9s qui ont servi de base \u00e0 la conception de notre site web. Tout a commenc\u00e9 par l'analyse du langage de communication visuelle de nos concurrents - des palettes de couleurs aux formes, en passant par le vocabulaire que nous utilisons.\u00a0<\/p>\n

Nous avons essay\u00e9 de trouver des astuces int\u00e9ressantes qui nous ont aid\u00e9s \u00e0 \u00e9galiser les valeurs auxquelles The Codest s'identifie mieux. Nous \u00e9tions \u00e0 la recherche de quelque chose qui pourrait nous rendre diff\u00e9rents. Apr\u00e8s tout, une marque doit avoir sa propre marque de fabrique, n'est-ce pas ?<\/p>\n

Notre visuel cl\u00e9 \u00e9tait it\u00e9ratif. Il est int\u00e9ressant de noter que seul le septi\u00e8me pr\u00e9sent\u00e9 projet<\/a> \u00e9tait la bonne. Entre-temps, diverses id\u00e9es sont apparues, que nous avons soit rejet\u00e9es, soit v\u00e9rifi\u00e9es pour obtenir l'effet d\u00e9sir\u00e9.<\/p>\n

Dans le cadre de la deuxi\u00e8me \u00e9tape, nous avons \u00e9galement d\u00e9termin\u00e9 le flux de notre site web en termes de chemin de conversion et d'architecture de l'information que nous voulions transmettre. C'est ainsi qu'est n\u00e9, entre autres, le concept de cr\u00e9ation de deux playbooks. Nous voulions pr\u00e9senter The Codest sous une forme accessible aux groupes cibles - clients et collaborateurs potentiels - d'o\u00f9 la cr\u00e9ation de deux manuels, l'un sur les affaires et l'autre sur les aspects techniques.<\/p>\n

Nous avons \u00e9galement d\u00e9fini des chemins de conversion sp\u00e9cifiques sur lesquels le flux du site web est actuellement bas\u00e9. Bien entendu, les concepteurs ont d\u00fb coop\u00e9rer avec les r\u00e9dacteurs pour cr\u00e9er un contenu coh\u00e9rent avec notre nouvelle identit\u00e9 de marque.<\/p>\n

La deuxi\u00e8me \u00e9tape s'est termin\u00e9e par la finalisation de la conception du site web. Je dois admettre que nous sommes tr\u00e8s satisfaits des r\u00e9sultats. Nous avons pass\u00e9 de nombreuses heures sur le processus, mais cela en valait la peine !<\/p>\n

\"Conseil<\/a><\/p>\n

Troisi\u00e8me \u00e9tape du changement de marque : Mise en \u0153uvre\u00a0<\/h2>\n

Nous avons choisi une pile technologique sur laquelle nous avons fond\u00e9 la construction de notre site web. Nous avons d\u00e9cid\u00e9 que la combinaison de Nuxt et Netlify r\u00e9pondrait le mieux \u00e0 nos besoins. Bien s\u00fbr, nous avons d\u00fb prendre soin de donn\u00e9es<\/a> la migration, les redirections et le r\u00e9f\u00e9rencement.\u00a0<\/p>\n

L'ensemble du processus a \u00e9t\u00e9 r\u00e9alis\u00e9 conform\u00e9ment \u00e0 l'approche Agile. Nous avons mis en \u0153uvre le nouveau site web par \u00e9tapes. Il convient d'ajouter ici que le rebranding du site web n'est qu'une partie de la phase de mise en \u0153uvre.\u00a0<\/p>\n

Nous nous sommes \u00e9galement pr\u00e9par\u00e9s en termes de communication \u00e0 rafra\u00eechir nos profils dans les m\u00e9dias sociaux, \u00e0 \u00e9tendre notre identification dans les nouveaux m\u00e9dias et \u00e0 d\u00e9velopper du mat\u00e9riel ad\u00e9quat. Nous avons travaill\u00e9 intensivement \u00e0 la cr\u00e9ation d'une vid\u00e9o promotionnelle, qui est notre vitrine promotionnelle. Vous pouvez en voir les effets ici. Nous esp\u00e9rons qu'elle vous plaira \ud83d\ude42 .<\/p>\n

Ce n'est que le d\u00e9but de la route !<\/h2>\n

Gr\u00e2ce \u00e0 de nombreuses semaines de travail acharn\u00e9, nous avons achev\u00e9 avec succ\u00e8s le processus de changement de marque. Nous l'appelons notre petite MVP<\/a> \ud83d\ude42\u00a0<\/p>\n

Mais maintenant, d'autres d\u00e9fis nous attendent ! Nous avons l'intention de d\u00e9velopper notre marque dans tous les domaines - du site web \u00e0 une meilleure exposition de nos valeurs et \u00e0 la reconnaissance de la marque The Codest. Nous avons tout pr\u00e9vu et notre \u00e9quipe est pr\u00eate !\u00a0<\/p>\n

Il ne fait aucun doute que l'ensemble du processus de changement de marque nous a apport\u00e9 beaucoup de satisfaction. Nous avons men\u00e9 le projet \u00e0 son terme, mais nous continuons \u00e0 le d\u00e9velopper pour l'am\u00e9liorer encore.<\/p>\n

En savoir plus :<\/strong><\/p>\n

\"The<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Il y a quelque temps, nous avons vant\u00e9 la nouvelle ouverture de The Codest. Nous avons men\u00e9 un processus intensif de rebranding et l'avons pr\u00e9sent\u00e9 au monde entier il y a quelques jours. Ce fut une p\u00e9riode charg\u00e9e, pleine de d\u00e9fis et de travail ardu pour toute notre \u00e9quipe. Mais nous avons r\u00e9ussi ! Nous aimerions maintenant partager avec vous les d\u00e9tails de l'ensemble du processus.<\/p>","protected":false},"author":2,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-codest"],"acf":[],"yoast_head":"\nUsed MVP approach to successfully rebrand The Codest - The Codest<\/title>\n<meta name=\"description\" content=\"Some time ago, we boasted about the new opening for The Codest. We carried out an intensive rebranding process and presented it to the world a few days ago. It was a busy time, full of challenges and arduous work of our entire team. But we made it happen! Now we would like to share the details of the whole process with you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/fr\/blog\/le-processus-de-rebranding-de-codests-comment-avons-nous-cree-une-nouvelle-marque-en-suivant-une-approche-mvp\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Used MVP approach to successfully rebrand The Codest\" \/>\n<meta property=\"og:description\" content=\"Some time ago, we boasted about the new opening for The Codest. We carried out an intensive rebranding process and presented it to the world a few days ago. It was a busy time, full of challenges and arduous work of our entire team. But we made it happen! Now we would like to share the details of the whole process with you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecodest.co\/fr\/blog\/le-processus-de-rebranding-de-codests-comment-avons-nous-cree-une-nouvelle-marque-en-suivant-une-approche-mvp\/\" \/>\n<meta property=\"og:site_name\" content=\"The Codest\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-10T08:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T09:51:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thecodest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thecodest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\"},\"author\":{\"name\":\"thecodest\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\"},\"headline\":\"Used MVP approach to successfully rebrand The Codest\",\"datePublished\":\"2019-04-10T08:53:00+00:00\",\"dateModified\":\"2026-04-27T09:51:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\"},\"wordCount\":996,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/thecodest-rebranding-mvp.png\",\"articleSection\":[\"The Codest\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\",\"name\":\"Used MVP approach to successfully rebrand The Codest - The Codest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/thecodest-rebranding-mvp.png\",\"datePublished\":\"2019-04-10T08:53:00+00:00\",\"dateModified\":\"2026-04-27T09:51:46+00:00\",\"description\":\"Some time ago, we boasted about the new opening for The Codest. We carried out an intensive rebranding process and presented it to the world a few days ago. It was a busy time, full of challenges and arduous work of our entire team. But we made it happen! Now we would like to share the details of the whole process with you.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/thecodest-rebranding-mvp.png\",\"contentUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/thecodest-rebranding-mvp.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecodest.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Used MVP approach to successfully rebrand The Codest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#website\",\"url\":\"https:\\\/\\\/thecodest.co\\\/\",\"name\":\"The Codest\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecodest.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\",\"name\":\"The Codest\",\"url\":\"https:\\\/\\\/thecodest.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/03\\\/thecodest-logo.svg\",\"contentUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/03\\\/thecodest-logo.svg\",\"width\":144,\"height\":36,\"caption\":\"The Codest\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/pl.linkedin.com\\\/company\\\/codest\",\"https:\\\/\\\/clutch.co\\\/profile\\\/codest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\",\"name\":\"thecodest\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g\",\"caption\":\"thecodest\"},\"url\":\"https:\\\/\\\/thecodest.co\\\/fr\\\/author\\\/thecodest\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Utilisation de l'approche MVP pour r\u00e9ussir le rebranding de The Codest - The Codest","description":"Il y a quelque temps, nous avons vant\u00e9 la nouvelle ouverture de The Codest. Nous avons men\u00e9 un processus intensif de rebranding et l'avons pr\u00e9sent\u00e9 au monde entier il y a quelques jours. Ce fut une p\u00e9riode charg\u00e9e, pleine de d\u00e9fis et de travail ardu pour toute notre \u00e9quipe. Mais nous avons r\u00e9ussi ! Nous aimerions maintenant partager avec vous les d\u00e9tails de l'ensemble du processus.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecodest.co\/fr\/blog\/le-processus-de-rebranding-de-codests-comment-avons-nous-cree-une-nouvelle-marque-en-suivant-une-approche-mvp\/","og_locale":"fr_FR","og_type":"article","og_title":"Used MVP approach to successfully rebrand The Codest","og_description":"Some time ago, we boasted about the new opening for The Codest. We carried out an intensive rebranding process and presented it to the world a few days ago. It was a busy time, full of challenges and arduous work of our entire team. But we made it happen! Now we would like to share the details of the whole process with you.","og_url":"https:\/\/thecodest.co\/fr\/blog\/le-processus-de-rebranding-de-codests-comment-avons-nous-cree-une-nouvelle-marque-en-suivant-une-approche-mvp\/","og_site_name":"The Codest","article_published_time":"2019-04-10T08:53:00+00:00","article_modified_time":"2026-04-27T09:51:46+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","type":"image\/png"}],"author":"thecodest","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thecodest","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#article","isPartOf":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/"},"author":{"name":"thecodest","@id":"https:\/\/thecodest.co\/#\/schema\/person\/7e3fe41dfa4f4e41a7baad4c6e0d4f76"},"headline":"Used MVP approach to successfully rebrand The Codest","datePublished":"2019-04-10T08:53:00+00:00","dateModified":"2026-04-27T09:51:46+00:00","mainEntityOfPage":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/"},"wordCount":996,"commentCount":0,"publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"image":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","articleSection":["The Codest"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","url":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","name":"Utilisation de l'approche MVP pour r\u00e9ussir le rebranding de The Codest - The Codest","isPartOf":{"@id":"https:\/\/thecodest.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#primaryimage"},"image":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","datePublished":"2019-04-10T08:53:00+00:00","dateModified":"2026-04-27T09:51:46+00:00","description":"Il y a quelque temps, nous avons vant\u00e9 la nouvelle ouverture de The Codest. Nous avons men\u00e9 un processus intensif de rebranding et l'avons pr\u00e9sent\u00e9 au monde entier il y a quelques jours. Ce fut une p\u00e9riode charg\u00e9e, pleine de d\u00e9fis et de travail ardu pour toute notre \u00e9quipe. Mais nous avons r\u00e9ussi ! Nous aimerions maintenant partager avec vous les d\u00e9tails de l'ensemble du processus.","breadcrumb":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#primaryimage","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecodest.co\/"},{"@type":"ListItem","position":2,"name":"Used MVP approach to successfully rebrand The Codest"}]},{"@type":"WebSite","@id":"https:\/\/thecodest.co\/#website","url":"https:\/\/thecodest.co\/","name":"The Codest","description":"","publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecodest.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/thecodest.co\/#organization","name":"The Codest","url":"https:\/\/thecodest.co\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","width":144,"height":36,"caption":"The Codest"},"image":{"@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pl.linkedin.com\/company\/codest","https:\/\/clutch.co\/profile\/codest"]},{"@type":"Person","@id":"https:\/\/thecodest.co\/#\/schema\/person\/7e3fe41dfa4f4e41a7baad4c6e0d4f76","name":"thecodest","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","caption":"thecodest"},"url":"https:\/\/thecodest.co\/fr\/author\/thecodest\/"}]}},"_links":{"self":[{"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/posts\/3655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/comments?post=3655"}],"version-history":[{"count":5,"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/posts\/3655\/revisions"}],"predecessor-version":[{"id":8028,"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/posts\/3655\/revisions\/8028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/media\/3656"}],"wp:attachment":[{"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/media?parent=3655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/categories?post=3655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecodest.co\/fr\/wp-json\/wp\/v2\/tags?post=3655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}