{"id":3355,"date":"2019-07-11T08:51:00","date_gmt":"2019-07-11T08:51:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-to-run-a-business-during-the-crisis\/"},"modified":"2026-04-24T11:35:41","modified_gmt":"2026-04-24T11:35:41","slug":"comment-gerer-une-entreprise-pendant-la-crise","status":"publish","type":"post","link":"https:\/\/thecodest.co\/fr\/blog\/how-to-run-a-business-during-the-crisis\/","title":{"rendered":"Comment g\u00e9rer une entreprise pendant la crise ?"},"content":{"rendered":"

L'impact du COVID-19 sur votre entreprise<\/strong><\/h2>\n

Seules quelques industries traverseront sans encombre la crise de la pand\u00e9mie de coronavirus. Lesquelles ? Ce groupe comprendra certainement Commerce \u00e9lectronique<\/a> les entreprises qui seront capables de s'adapter rapidement \u00e0 la nouvelle r\u00e9alit\u00e9 et d'attirer les clients. En outre, les technologies qui facilitent le travail \u00e0 distance des employ\u00e9s et le temps libre des personnes gagneront en importance.<\/p>\n

Malheureusement, la crise touchera la plupart des entreprises dans le monde. L'industrie du voyage souffre d\u00e9j\u00e0 beaucoup, car dans la plupart des pays, le trafic a\u00e9rien a \u00e9t\u00e9 interrompu ou s\u00e9v\u00e8rement limit\u00e9. La situation est \u00e9galement probl\u00e9matique pour les entreprises qui fondent leur profil commercial sur le contact direct avec le client.<\/p>\n

Les march\u00e9<\/a> La situation est dynamique. J'observe ce ph\u00e9nom\u00e8ne avec beaucoup de curiosit\u00e9. Le march\u00e9 des \u00c9tats-Unis est l'un des plus touch\u00e9s par la crise. Le ch\u00f4mage y augmente, les entreprises freinent leurs investissements et r\u00e9duisent leurs co\u00fbts. Les entrepreneurs doivent r\u00e9agir rapidement pour pr\u00e9parer leur entreprise \u00e0 la crise qui s'annonce.<\/p>\n

Ces derniers jours, statista.com a men\u00e9 une enqu\u00eate int\u00e9ressante qui montre comment les entreprises am\u00e9ricaines se comportent en mati\u00e8re de s\u00e9curit\u00e9. r\u00e9agir<\/a> \u00e0 la propagation de la pand\u00e9mie (au 24\/03\/2020).<\/p>\n

\"vitrine<\/p>\n

source : statista.com<\/em><\/p>\n

Bien entendu, les \u00c9tats-Unis ne sont pas les seuls \u00e0 mener cette bataille difficile. Les march\u00e9s europ\u00e9ens et autres sont \u00e9galement confront\u00e9s \u00e0 des d\u00e9fis. Vous devez r\u00e9agir rapidement pour pr\u00e9parer votre entreprise aux probl\u00e8mes qui l'attendent.<\/p>\n

C'est pourquoi nous souhaitons vous faire part de nos r\u00e9flexions sur la mani\u00e8re dont vous pouvez prot\u00e9ger votre entreprise et minimiser l'impact de la crise. Nous avons rassembl\u00e9 sept pratiques importantes qui vous aideront \u00e0 sauver votre entreprise.<\/p>\n

Conseils aux chefs d'entreprise<\/strong><\/h2>\n

Organiser le travail \u00e0 distance<\/strong><\/h3>\n

Il semble que travail \u00e0 distance<\/a> sera avec nous<\/a> pendant un certain temps. Dans l'int\u00e9r\u00eat de la sant\u00e9 des employ\u00e9s, les entreprises peuvent autoriser leurs employ\u00e9s \u00e0 retourner au bureau pendant une longue p\u00e9riode. En outre, les experts s'accordent \u00e0 dire qu'apr\u00e8s la crise provoqu\u00e9e par le COVID-19, l'importance du travail \u00e0 distance augmentera de mani\u00e8re significative. Il est donc conseill\u00e9 d'\u00e9laborer un syst\u00e8me de travail et des plans qui garantiront une efficacit\u00e9 inchang\u00e9e de vos employ\u00e9s et de votre entreprise. Consid\u00e9rez les dangers potentiels du travail \u00e0 distance et r\u00e9fl\u00e9chissez \u00e0 des solutions.<\/p>\n

En outre, il est utile de savoir que le travail \u00e0 distance, malgr\u00e9 les apparences, peut \u00e9galement \u00eatre b\u00e9n\u00e9fique. Si vous organisez l'ensemble du processus de mani\u00e8re intelligente, vous serez en mesure de r\u00e9duire les co\u00fbts administratifs li\u00e9s au fonctionnement de votre bureau. Tout est entre vos mains.<\/p>\n

Soyez intelligents pour assurer la s\u00e9curit\u00e9 de votre entreprise<\/strong><\/h3>\n

En ces temps difficiles, vous devez vous concentrer sur les activit\u00e9s qui apportent un r\u00e9el b\u00e9n\u00e9fice \u00e0 votre entreprise. Abandonnez temporairement les t\u00e2ches et les responsabilit\u00e9s qui ne g\u00e9n\u00e8rent pas de r\u00e9sultats dans l'imm\u00e9diat. Vous et l'ensemble de votre \u00e9quipe<\/a> doit agir intelligemment. Certaines d\u00e9cisions ne seront pas faciles \u00e0 prendre, mais la crise est une circonstance particuli\u00e8re. Si vous y survivez, votre entreprise n'en sera que plus forte.<\/p>\n

R\u00e9duire les co\u00fbts<\/strong><\/h3>\n

Cherchez \u00e0 faire des \u00e9conomies. Oui, je sais que ce n'est pas si facile. Cependant, il est important de prendre des d\u00e9cisions commerciales judicieuses et de nombreuses entreprises optent pour une telle strat\u00e9gie. L'optimisation des co\u00fbts am\u00e9liorera votre budget, surtout \u00e0 long terme.<\/p>\n

Lorsque l'\u00e9conomie se porte bien et que nos propres affaires se d\u00e9veloppent, il est facile de d\u00e9penser de l'argent et de contracter des dettes. Tant que tout va bien et que notre entreprise est florissante, les probl\u00e8mes sont contourn\u00e9s. Toutefois, il convient de se demander si nous utilisons les opportunit\u00e9s d'aujourd'hui pour nous pr\u00e9parer aux difficult\u00e9s de demain.<\/p>\n

De quels co\u00fbts s'agit-il ? Tous ceux qui n'ont pas d'impact direct sur le d\u00e9veloppement de votre activit\u00e9 (revenus). L'id\u00e9al serait de parvenir \u00e0 r\u00e9aliser des \u00e9conomies de 10%, voire 20%. Le mieux est de commencer par revoir les co\u00fbts fixes, qui sont probablement la charge la plus importante. Tout d\u00e9pend bien s\u00fbr des sp\u00e9cificit\u00e9s de votre entreprise.<\/p>\n

\"Rapport<\/a><\/p>\n

Diversification de la client\u00e8le<\/strong><\/h3>\n

Il est peut-\u00eatre trop tard pour le faire maintenant, mais c'est un bon point pour tirer des conclusions pour l'avenir. Faire reposer plus de la moiti\u00e9 de ses revenus sur un seul client peut s'av\u00e9rer une strat\u00e9gie probl\u00e9matique dans de telles circonstances. Vous devez bien s\u00fbr soigner la relation avec les plus gros clients, mais vous ne pouvez pas oublier les plus petits, peut-\u00eatre ceux qui sont moins rentables. Ils peuvent aider votre entreprise \u00e0 survivre \u00e0 la crise.<\/p>\n

Si vous d\u00e9pendez d'un seul gros client, sa d\u00e9mission ou une r\u00e9duction significative de la coop\u00e9ration peut \u00eatre fatale pour votre entreprise. Souvenez-vous en pour l'avenir.<\/p>\n

Prenez soin de vos produits\/services<\/strong><\/h3>\n

Offrez \u00e0 vos clients des services\/produits de la plus haute qualit\u00e9. Peu importe le type d'entreprise que vous dirigez. Veillez \u00e0 la qualit\u00e9 en ces temps difficiles et prouvez que la crise n'a pas d'incidence sur les valeurs que vous d\u00e9fendez.<\/p>\n

Si vous vendez un produit sp\u00e9cifique produit<\/a>Si vous vendez des services sp\u00e9cifiques, essayez de convaincre vos clients qu'ils en ont vraiment besoin et qu'ils ne devraient pas y renoncer dans des conditions \u00e9conomiques difficiles. En outre, si vous vendez des services sp\u00e9cifiques, montrez que vous \u00eates efficace. Soyez cr\u00e9atif. Personne ne dit que ce sera facile, mais la situation est difficile et exige d\u00e9vouement et travail d'analyse.<\/p>\n

S'occuper des contacts avec les clients<\/strong><\/h3>\n

C'est l'une des choses les plus importantes \u00e0 ne pas oublier. Il est essentiel d'entretenir de bonnes relations d'affaires avec les clients qui assurent le chiffre d'affaires et la stabilit\u00e9 de votre entreprise. Vous devez \u00eatre un v\u00e9ritable partenaire pour eux et essayer de r\u00e9pondre \u00e0 leurs besoins. Montrez que vous tenez \u00e0 une coop\u00e9ration fructueuse. Faites preuve d'int\u00e9r\u00eat. Peu importe que vous fournissiez des services sp\u00e9cifiques ou que vous proposiez votre produit, prenez soin de vos relations.<\/p>\n

Soigner l'image de l'entreprise<\/strong><\/h3>\n

M\u00eame si la situation est difficile, vous ne pouvez pas oublier la communication constante et la construction d'une image. Ne vous concentrez pas sur les formes de vente, car qui y pense en ce moment ? D\u00e9veloppez votre propre expertise. Montrez votre entreprise sous un jour favorable. Montrez aux autres que votre entreprise fait face \u00e0 la crise croissante. Et, une fois la crise termin\u00e9e, vous pourrez tirer profit de cette strat\u00e9gie.<\/p>\n

Ne laissez pas la crise se produire !<\/strong><\/h2>\n

Je sais que les temps ne sont pas faciles et que nous devons nous pr\u00e9parer \u00e0 de nombreux mois de lutte acharn\u00e9e. Cependant, je suis convaincu que, gr\u00e2ce \u00e0 des d\u00e9cisions commerciales \u00e9clair\u00e9es, vous aiderez votre entreprise \u00e0 survivre \u00e0 cette p\u00e9riode difficile. La route ne sera pas sans obstacles, mais il ne faut pas baisser les bras. Je croise les doigts pour vous !<\/p>\n

<\/article-software-consulting><\/p>\n

En savoir plus :<\/strong><\/p>\n

- Pourquoi les projets logiciels \u00e9chouent-ils ? Les raisons les plus courantes<\/a><\/p>\n

- E-commerce : Nouvel \u00e9tat du jeu 2020 (rapport)<\/a><\/p>\n

- Shopify, Spree ou Solidus ? D\u00e9couvrez pourquoi Ruby on Rails peut vous aider \u00e0 d\u00e9velopper votre e-commerce.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Des temps difficiles s'annoncent. Une grande crise provoqu\u00e9e par l'apparition du COVID-19 se propage autour de nous. Les experts s'accordent \u00e0 dire que nous ne sommes qu'au premier stade d'une r\u00e9cession pr\u00e9coce. La situation \u00e9conomique difficile dans laquelle se trouve le monde touche de nombreux secteurs et entreprises, et il se peut que vous en subissiez les cons\u00e9quences. Cela vaut la peine de se pr\u00e9parer et d'\u00eatre pr\u00eat. Comment s'y prendre ? Nous avons rassembl\u00e9 une s\u00e9rie de bonnes pratiques pour vous aider \u00e0 prot\u00e9ger votre entreprise en cas de crise.<\/p>","protected":false},"author":2,"featured_media":3356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to run a business during the crisis? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/fr\/blog\/comment-gerer-une-entreprise-pendant-la-crise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to run a business during the crisis?\" \/>\n<meta property=\"og:description\" content=\"Tough times are coming. 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A big crisis caused by the outbreak of COVID-19 is spreading around us. Experts agree that we are witnessing only the first stage of early recession. The difficult economic situation in the world affects many industries and companies and it may also come to you. It is worth preparing yourself and being ready. How to do it? 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