{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"comment-le-marche-du-commerce-electronique-evolue-t-il-en-periode-dincertitude","status":"publish","type":"post","link":"https:\/\/thecodest.co\/fr\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Comment le march\u00e9 du commerce \u00e9lectronique \u00e9volue-t-il en p\u00e9riode d'incertitude ?"},"content":{"rendered":"

Changements dans le comportement des consommateurs<\/strong><\/h2>\n

La crise a modifi\u00e9 l'approche des consommateurs en mati\u00e8re d'achats. En cons\u00e9quence, en ce qui concerne la livraison de courses, il s'est av\u00e9r\u00e9 que.. :<\/p>\n

- 14% des consommateurs ont utilis\u00e9 des services de livraison de produits alimentaires pour la premi\u00e8re fois,<\/p>\n

- 13% des consommateurs ont augment\u00e9 la fr\u00e9quence d'utilisation de ces services,<\/p>\n

- 25% n'ont pas utilis\u00e9 de services de livraison de produits alimentaires et ne pr\u00e9voient pas de le faire.<\/p>\n

Il est int\u00e9ressant de noter que les solutions BOPIS (Buy Online Pick Up in Store) sont de plus en plus populaires :<\/p>\n

- 10% des consommateurs ont essay\u00e9 BOPIS pour la premi\u00e8re fois,<\/p>\n

- 13% des consommateurs ont augment\u00e9 la fr\u00e9quence d'utilisation des solutions BOPIS,<\/p>\n

- 24% des consommateurs n'ont pas utilis\u00e9 le BOPIS et ne pr\u00e9voient pas de le faire.<\/p>\n

Outre ces statistiques int\u00e9ressantes, depuis l'apparition du COVID-19, nous avons pu constater des augmentations significatives dans des secteurs tels que les produits de grande consommation, les produits de sant\u00e9 et de s\u00e9curit\u00e9 ou la restauration\/la livraison de produits alimentaires.<\/p>\n

Dans le m\u00eame temps, le verrouillage introduit par la plupart des pays du monde a eu pour effet que les Commerce \u00e9lectronique<\/a> march\u00e9<\/a> a connu une \u00e9volution marqu\u00e9e en ce qui concerne les produits offrant des divertissements \u00e0 domicile et des activit\u00e9s pour toute la famille.<\/p>\n

\u00c0 titre de curiosit\u00e9, vous trouverez ici le TOP 10 des cat\u00e9gories qui connaissent la croissance la plus rapide dans le commerce \u00e9lectronique :<\/p>\n

    \n
  1. \n

    Gants jetables + 670%<\/p>\n<\/li>\n

  2. \n

    Machines \u00e0 pain +652%<\/p>\n<\/li>\n

  3. \n

    Toux et rhume +53%%<\/p>\n<\/li>\n

  4. \n

    Soupes + 397%<\/p>\n<\/li>\n

  5. \n

    Grains secs et riz +386%<\/p>\n<\/li>\n

  6. \n

    Produits alimentaires emball\u00e9s +377%<\/p>\n<\/li>\n

  7. \n

    Coupes de fruits +326%<\/p>\n<\/li>\n

  8. \n

    Entra\u00eenement au poids +307%<\/p>\n<\/li>\n

  9. \n

    Lait et cr\u00e8me +279%<\/p>\n<\/li>\n

  10. \n

    Fournitures pour lave-vaisselle +275%<\/p>\n<\/li>\n<\/ol>\n

    Comment attirer les clients vers votre plateforme de commerce \u00e9lectronique ?<\/strong><\/h2>\n

    Le march\u00e9 du commerce \u00e9lectronique \u00e9volue rapidement pendant la pand\u00e9mie, et les experts ne se font pas d'illusions : de plus en plus d'entreprises vont transf\u00e9rer certaines de leurs activit\u00e9s vers le commerce de d\u00e9tail en ligne. Les supermarch\u00e9s, par exemple, s'engagent d\u00e9j\u00e0 dans cette voie, car ils constatent une baisse de la fr\u00e9quentation de leurs magasins et tentent d'atteindre leurs clients d'une nouvelle mani\u00e8re.<\/p>\n

    Dans cette optique, gardez \u00e0 l'esprit quelques conseils simples qui vous aideront \u00e0 sortir du lot et \u00e0 attirer l'attention de vos clients potentiels :<\/p>\n

      \n
    1. \n

      Pensez \u00e0 mieux faire conna\u00eetre votre offre<\/p>\n<\/li>\n

    2. \n

      G\u00e9rer efficacement le nombre croissant de commandes<\/p>\n<\/li>\n

    3. \n

      Veiller \u00e0 la qualit\u00e9 sup\u00e9rieure UX<\/a> et la conception de l'interface utilisateur de votre plateforme<\/p>\n<\/li>\n

    4. \n

      Se souvenir du d\u00e9veloppement d'applications mobiles (se concentrer sur l'augmentation des conversions)<\/p>\n<\/li>\n

    5. \n

      Pr\u00e9parer un syst\u00e8me de paiement simplifi\u00e9\u00a0<\/p>\n<\/li>\n

    6. \n

      Veillez \u00e0 la s\u00e9curit\u00e9 de votre commerce \u00e9lectronique<\/p>\n<\/li>\n

    7. \n

      Augmentez les b\u00e9n\u00e9fices de vos ventes par des tests<\/p>\n<\/li>\n

    8. \n

      Maintenir la constance d\u00e9veloppement de logiciels<\/a> et construire produit<\/a> pr\u00eat pour l'\u00e9chelle<\/p>\n<\/li>\n

    9. \n

      Ne compliquez pas \u00e0 l'exc\u00e8s le parcours de vos utilisateurs<\/p>\n<\/li>\n

    10. \n

      Prenez soin d'un grand service client\u00e8le<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      R\u00e9sum\u00e9<\/strong><\/h2>\n

      La crise modifie en permanence le march\u00e9 du commerce \u00e9lectronique. En quelques semaines, nous nous sommes retrouv\u00e9s dans une r\u00e9alit\u00e9 compl\u00e8tement nouvelle. Mais c'est aussi une grande chance pour ceux qui g\u00e8rent leur propre commerce \u00e9lectronique et qui sont pr\u00eats \u00e0 faire de grandes choses. Prenez donc en consid\u00e9ration l'\u00e9tat actuel du march\u00e9 et mes conseils simples. Je suis convaincu que vous gagnerez ce jeu !<\/p>\n

      En savoir plus :<\/strong><\/p>\n

      - Pourquoi s'attendre \u00e0 une forte demande de produits logiciels Ruby en temps de crise ?<\/a><\/p>\n

      - D\u00e9veloppement du logiciel Ruby on Rails. Index v2<\/a><\/p>\n

      - Comment cr\u00e9er un produit \u00e0 partir de z\u00e9ro ?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      Le secteur du commerce \u00e9lectronique est l'un des rares \u00e0 avoir bien r\u00e9sist\u00e9 \u00e0 la crise li\u00e9e \u00e0 l'apparition du COVID-19. Les gens du monde entier ont commenc\u00e9 \u00e0 utiliser massivement les magasins en ligne, les consid\u00e9rant comme s\u00fbrs, pratiques et souvent rentables. De nombreux \u00e9l\u00e9ments indiquent que la popularit\u00e9 des solutions de commerce \u00e9lectronique va encore s'accro\u00eetre dans un avenir proche.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. People around the world have started using massively the online stores, seeing them as safe, convenient and often cost-effective. 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