{"id":3014,"date":"2020-04-15T07:52:00","date_gmt":"2020-04-15T07:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/"},"modified":"2026-04-24T11:43:01","modified_gmt":"2026-04-24T11:43:01","slug":"un-guide-rapide-pour-creer-et-developper-votre-propre-place-de-marche-ce-quil-faut-savoir","status":"publish","type":"post","link":"https:\/\/thecodest.co\/fr\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/","title":{"rendered":"Comment cr\u00e9er une place de march\u00e9 ?"},"content":{"rendered":"

Dans le cas des places de march\u00e9, l'entreprise dominante march\u00e9<\/a> est les \u00c9tats-Unis, qui se d\u00e9veloppent \u00e9galement de mani\u00e8re tr\u00e8s dynamique sur les places de march\u00e9 europ\u00e9ennes. D\u00e9but 2019, 14 des 100 plus grandes places de march\u00e9 sont situ\u00e9es en Europe. L'Europe<\/a>, ce qui est prometteur. Les clients demandent souvent nous<\/a> quelle strat\u00e9gie choisir pour d\u00e9velopper rapidement une activit\u00e9 et \u00eatre comp\u00e9titif sur le march\u00e9. Certes, il s'agit d'un long processus, mais sur la base de mon exp\u00e9rience et de l'observation du march\u00e9, j'aimerais vous pr\u00e9senter des conseils qui m\u00e9ritent d'\u00eatre retenus pendant la p\u00e9riode de transition. d\u00e9veloppement d'une place de march\u00e9 num\u00e9rique<\/strong>.<\/p>\n

Applications mobiles et web progressives<\/strong><\/h2>\n

Si vous utilisez des outils de surveillance du trafic dans votre<\/strong> march\u00e9<\/strong> (par exemple, Google Analytics), puis notez la part du trafic provenant d'appareils mobiles<\/strong>. Ce ph\u00e9nom\u00e8ne s'amplifie depuis plusieurs ann\u00e9es et il faut s'attendre \u00e0 ce que le trafic mobile supplante de plus en plus les utilisateurs d'ordinateurs traditionnels.<\/p>\n

C'est pourquoi il est tr\u00e8s important d'avoir une place de march\u00e9 bien adapt\u00e9e et bien con\u00e7ue. La r\u00e8gle la plus importante est de veiller \u00e0 ce que votre place de march\u00e9 soit adapt\u00e9e \u00e0 tous les appareils. Entre-temps, de nombreuses personnes sous-estiment encore ind\u00fbment les appareils mobiles. Vous devez savoir que votre place de march\u00e9 peut \u00eatre affich\u00e9e plus souvent aux utilisateurs \u00e0 condition qu'elle soit optimis\u00e9e pour les appareils mobiles. En outre, n'oubliez pas les UX<\/a> le design. Ce facteur vous permettra de garantir l'exp\u00e9rience de vos utilisateurs et de faire en sorte qu'ils per\u00e7oivent mieux votre march\u00e9.<\/p>\n

Progressif web<\/a> (PWA) sont actuellement une tendance populaire. Leur principal avantage est leur convivialit\u00e9 exceptionnelle et l'exp\u00e9rience utilisateur \u00e9lev\u00e9e qu'elles offrent. En combinant les fonctions des sites web et des applications natives, la conception des PWA devient la norme. Elle permet aux d\u00e9veloppeurs de cr\u00e9er des applications dynamiques sans avoir recours \u00e0 des cadres hybrides. Je ne doute pas que cette solution puisse \u00e9galement \u00eatre parfaite pour votre place de march\u00e9.<\/p>\n

\"march\u00e9<\/p>\n

Mise \u00e0 l'\u00e9chelle du march\u00e9<\/strong><\/h2>\n

J'ai demand\u00e9 aux d\u00e9veloppeurs de Codest quelle \u00e9tait, selon eux, la meilleure technologie qui leur permettait de faire \u00e9voluer rapidement leur entreprise. Ils ont rapidement r\u00e9pondu : \"Ruby on Rails<\/a>. \" D'accord, Rubis<\/a> est notre technologie de base, mais cela ne veut pas dire que je recommanderais l'utilisation de Ruby on Rails<\/a> en tant que logiciel pour chaque produit<\/a>. Si vous cr\u00e9ez votre propre place de march\u00e9, vous \u00eates soucieux d'un d\u00e9veloppement rapide, et Ruby on Rails<\/a> sera vraiment la meilleure solution. Vous pouvez r\u00e9aliser les premi\u00e8res fonctionnalit\u00e9s du produit plusieurs fois plus rapidement qu'avec d'autres langages. Ce sc\u00e9nario est rendu possible par le cadre Rails, qui acc\u00e9l\u00e8re le travail des d\u00e9veloppeurs.<\/p>\n

En outre, il est plus facile d'estimer les co\u00fbts d'une projet<\/a> d\u00e9velopp\u00e9 avec Ruby on Rails. Lorsque, avec un \u00e9quipe<\/a> des d\u00e9veloppeurs, vous d\u00e9finissez le cahier des charges du projet, ils seront en mesure d'\u00e9valuer la dur\u00e9e initiale du projet, et vous saurez quel est le budget minimum.<\/p>\n

La m\u00e9thode de mise \u00e0 l'\u00e9chelle de la place de march\u00e9 d\u00e9crite est directement li\u00e9e \u00e0 la m\u00e9thode de mise \u00e0 l'\u00e9chelle de la place de march\u00e9. produit minimum viable<\/a> (MVP<\/a>). L'id\u00e9e est de cr\u00e9er un produit dot\u00e9 de fonctionnalit\u00e9s de base le plus rapidement possible et de laisser vos clients commencer \u00e0 l'utiliser. Vous aurez alors l'occasion de tester diff\u00e9rentes solutions et de recueillir des commentaires.<\/p>\n

Lorsque vous voulez d\u00e9velopper votre march\u00e9<\/em> dans le cadre de l'approche MVP, il est bon de trouver un partenaire externe sp\u00e9cialis\u00e9 dans le domaine de la recherche et du d\u00e9veloppement. d\u00e9veloppement de logiciels<\/a> projet. Vous pouvez \u00e9galement utiliser des services payants pr\u00eats \u00e0 l'emploi, mais vous devez garder \u00e0 l'esprit que cette solution rendra votre place de march\u00e9 moins adapt\u00e9e \u00e0 vos attentes.<\/p>\n

Intelligence artificielle<\/strong><\/h2>\n

Je suis convaincu que les places de march\u00e9 modernes ne peuvent ignorer intelligence artificielle<\/a>. Les experts estiment qu'il s'agit de l'une des tendances technologiques les plus importantes de 2019, qui pourrait bient\u00f4t r\u00e9volutionner le march\u00e9. Quoi qu'il en soit, il suffit de regarder les plus grandes marques mondiales qui d\u00e9veloppent \u00e9galement l'intelligence artificielle. Il y a quelque temps, Facebook a d\u00e9cid\u00e9 d'utiliser AI<\/a> dans leur processus d'achat.<\/p>\n

En r\u00e9sum\u00e9, si vous voulez \u00eatre \u00e0 la pointe des solutions les plus r\u00e9centes et innovantes, attirer l'attention des utilisateurs et cr\u00e9er un sentiment d'appartenance \u00e0 l'Union europ\u00e9enne, vous avez tout int\u00e9r\u00eat \u00e0 vous doter d'un outil de communication efficace. march\u00e9 global<\/strong>Si vous n'\u00eates pas en mesure d'offrir des services d'intelligence artificielle \u00e0 vos clients, vous devriez certainement envisager de les mettre en \u0153uvre. Au d\u00e9but, une bonne strat\u00e9gie consiste \u00e0 tester progressivement des solutions d'intelligence artificielle et \u00e0 rechercher les meilleures options pour votre march\u00e9. Si vous d\u00e9cidez de le faire, demandez l'aide d'un partenaire sp\u00e9cialis\u00e9 dans ce domaine.<\/p>\n

\"d\u00e9veloppement<\/p>\n

\u00c0 la recherche d'un cr\u00e9neau<\/strong><\/h2>\n

Il s'agit peut-\u00eatre d'une \u00e9vidence, mais notez que nombreux<\/strong> march\u00e9s<\/strong> qui sont des copies de solutions d\u00e9j\u00e0 disponibles sur le march\u00e9 sont cr\u00e9\u00e9es<\/strong>. Dans ce cas, la concurrence avec les rivaux du march\u00e9 est in\u00e9vitable. En revanche, si vous parvenez \u00e0 cr\u00e9er une place de march\u00e9 qui apporte une nouvelle valeur aux utilisateurs et leur fournit des exp\u00e9riences et des produits innovants inaccessibles aux autres concurrents, vos chances de r\u00e9ussite augmentent rapidement.<\/p>\n

La recherche d'une niche est \u00e9galement associ\u00e9e \u00e0 de nombreux tests. Peu importe que vous soyez en train de cr\u00e9er une place de march\u00e9 ou que vous en poss\u00e9diez d\u00e9j\u00e0 une. Les tests en font partie int\u00e9grante. Vous pouvez tester de petites fonctionnalit\u00e9s et des solutions plus importantes. Un partenaire exp\u00e9riment\u00e9, sp\u00e9cialis\u00e9 dans la cr\u00e9ation de places de march\u00e9, vous sera certainement utile. Concentrez-vous sur ce qui est visible par tous, par exemple la conception UI\/UX, et d\u00e9veloppez r\u00e9guli\u00e8rement votre logiciel.<\/p>\n

Conclusions<\/strong><\/h2>\n

Un march\u00e9 bien con\u00e7u et d\u00e9velopp\u00e9 est une chance de r\u00e9ussite. Au vu des statistiques que j'ai pr\u00e9sent\u00e9es dans cet article, je peux facilement deviner les opportunit\u00e9s que ce march\u00e9 offre aux nouvelles entreprises. Enfin, n'oubliez pas que le simple fait d'obtenir des investissements pour construire un march\u00e9<\/em> ne signifie pas qu'il faille se r\u00e9jouir du succ\u00e8s. Malheureusement, de nombreuses startups adoptent cette approche et rencontrent ensuite des probl\u00e8mes. Elles ignorent des facteurs tels que les tendances actuelles, les nouvelles technologiques, ou prennent de mauvaises d\u00e9cisions en mati\u00e8re de d\u00e9veloppement de produits<\/a>. Soyez vigilants.<\/p>\n

En savoir plus :<\/strong><\/p>\n

-\u00a0Les bonnes pratiques de Codest pour la cr\u00e9ation de logiciels : Meilleures pratiques de revue de code<\/a><\/strong><\/p>\n

-\u00a0Qu'est-ce que Ruby on Jets et comment construire une application en l'utilisant ?<\/a><\/strong><\/p>\n

-7 startups et scaleups qui vont bouleverser le march\u00e9 en 2022<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Les places de march\u00e9 florissantes sont g\u00e9n\u00e9ralement consid\u00e9r\u00e9es comme un ph\u00e9nom\u00e8ne mondial. Les indicateurs \u00e9conomiques de ce secteur augmentent chaque ann\u00e9e. Plus de 40% des ventes mondiales de commerce \u00e9lectronique devraient \u00eatre r\u00e9alis\u00e9es sur des places de march\u00e9 d'ici \u00e0 2020. En outre, nous observons chaque ann\u00e9e un chiffre d'affaires record dans le secteur du commerce \u00e9lectronique. Ce n'est pas sans raison que d'autres marques mondiales se disputent les parts de march\u00e9.<\/p>","protected":false},"author":2,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to Build a Marketplace? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/fr\/blog\/un-guide-rapide-pour-creer-et-developper-votre-propre-place-de-marche-ce-quil-faut-savoir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Marketplace?\" \/>\n<meta property=\"og:description\" content=\"Thriving marketplaces are generally viewed as a global phenomenon. 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