{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"vallankumouksellista-mediaa-hyodyntamalla-data-aidta-ja-raatalointia-nykypaivan-digitaalista-uutishuonetta-varten","status":"publish","type":"post","link":"https:\/\/thecodest.co\/fi\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Digitaalisen uutishuoneen rakentaminen teko\u00e4lyn avulla datapohjaisesti"},"content":{"rendered":"

Nopeasti kehittyv\u00e4ss\u00e4 digitaalisessa ymp\u00e4rist\u00f6ss\u00e4 mediayhti\u00f6t ovat vallankumouksen eturintamassa. Hy\u00f6dynt\u00e4m\u00e4ll\u00e4 teknologioita, kuten keinotekoinen \u00e4lykkyys<\/strong> (AI<\/a>), tiedot<\/a> analytiikan ja personoitujen algoritmien avulla ne muokkaavat uutisten ja tiedon kulutustapojamme. Jotta voisimme syventy\u00e4 t\u00e4h\u00e4n muutokseen, olemme ottaneet mukaan alan johtohahmon. Thomas Sundgren, United Robotsin CCO ja Nexta-yhti\u00f6n kaupallisen osaston varatoimitusjohtaja. TOIMITUSJOHTAJA<\/a> osoitteessa Codest<\/a>He tarkastelevat nykyisi\u00e4 suuntauksia, tulevaisuuden n\u00e4kymi\u00e4 ja haasteita, jotka liittyv\u00e4t datan, teko\u00e4lyn ja personoinnin hy\u00f6dynt\u00e4miseen nykyaikaisessa uutishuoneessa. T\u00e4ss\u00e4 on heid\u00e4n sanottavansa:<\/p>\n

Greg Polec (The Codest): Thomas. On ilo k\u00e4yd\u00e4 t\u00e4t\u00e4 keskustelua aiheesta digitaalinen muutos<\/a> mediassa. Voitko kertoa us<\/a> roolistasi United Robotsissa ja Nexassa ja siit\u00e4, miten n\u00e4m\u00e4 yritykset muuttavat nykyaikaista uutistoimistoa?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Kiitos, Greg. Teht\u00e4v\u00e4ni keskittyy ensisijaisesti sellaisten strategioiden luomiseen, joissa k\u00e4ytet\u00e4\u00e4n teko\u00e4ly\u00e4 ja data-analytiikkaa sis\u00e4ll\u00f6ntuotannon ja kaupallisten prosessien muuttamiseen media-alalla. Sek\u00e4 United Robots ett\u00e4 Nexta pyrkiv\u00e4t tehd\u00e4 uutistoimistoista tehokkaampia, yksil\u00f6llisempi\u00e4 ja innovatiivisempia.<\/strong>.<\/p>\n

Greg Polec (The Codest): Miten teko\u00e4ly ja data-analytiikka mielest\u00e4nne muokkaavat uutisorganisaatioita nyky\u00e4\u00e4n?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Teko\u00e4ly ja data-analytiikka ovat kuin mediateollisuuden uusi selk\u00e4ranka. Ne mahdollistavat ennakoivan analyysin, sis\u00e4ll\u00f6n personoinnin, automaation ja monet muut edistysaskeleet, jotka parantavat lukijakokemusta. T\u00e4m\u00e4 on journalismin uusi aikakausi.<\/p>\n

Greg Polec (The Codest)<\/b>: Mik\u00e4 on ollut personoinnin vaikutus t\u00e4ll\u00e4 alalla?<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Henkil\u00f6kohtaistaminen muuttaa tapaa, jolla lukijat ovat vuorovaikutuksessa sis\u00e4ll\u00f6n kanssa. Ymm\u00e4rt\u00e4m\u00e4ll\u00e4 lukijoiden mieltymyksi\u00e4 voimme tarjota sis\u00e4lt\u00f6\u00e4, joka on kiinnostavaa, mik\u00e4 lis\u00e4\u00e4 sitoutumista ja uskollisuutta.<\/p>\n

Greg Polec (The Codest): Miten varmistetaan, ett\u00e4 personointi ei vaaranna eettisyytt\u00e4 tai yksityisyytt\u00e4?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Noudatamme tiukkoja ohjeita ja m\u00e4\u00e4r\u00e4yksi\u00e4 l\u00f6yt\u00e4\u00e4ksemme tasapainon personoinnin ja yksityisyyden v\u00e4lill\u00e4. L\u00e4pin\u00e4kyvyys k\u00e4ytt\u00e4jien kanssa siit\u00e4, miten heid\u00e4n tietojaan k\u00e4ytet\u00e4\u00e4n, on avainasemassa.<\/p>\n

Greg Polec (The Codest): Mit\u00e4 haasteita olette kohdanneet n\u00e4iden tekniikoiden k\u00e4ytt\u00f6\u00f6notossa ja miten olette selvinneet niist\u00e4?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Haasteita ovat muun muassa integrointi olemassa oleviin j\u00e4rjestelmiin, tietosuoja ja tiimien kouluttaminen uusiin teknologioihin sopeutumiseen. Yhteisty\u00f6, jatkuva oppiminen ja parhaiden k\u00e4yt\u00e4nt\u00f6jen noudattaminen ovat olleet ratkaisumme.<\/p>\n

Greg Polec (The Codest): Media- ja teknologiayritysten v\u00e4linen yhteisty\u00f6 vaikuttaa elint\u00e4rke\u00e4lt\u00e4. Voitteko selvent\u00e4\u00e4 t\u00e4t\u00e4?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Ehdottomasti. T\u00e4m\u00e4 yhteisty\u00f6 edist\u00e4\u00e4 innovointia ja kasvua. Kyse on median luovan tarinankerronnan ja The Codest:n kaltaisten yritysten teknologisen osaamisen yhdist\u00e4misest\u00e4.<\/p>\n

Greg Polec (The Codest): Voisitko kertoa joitakin tulevaisuuden suuntauksia tai teknologioita, jotka voivat vaikuttaa median digitaaliseen muutokseen?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Lis\u00e4tty todellisuus (Augmented Reality, AR), virtuaalitodellisuus (Virtual Reality, VR), ja lohkoketju<\/a> on joitakin tekniikoita, joita kannattaa tarkkailla. Ne tuovat uusia ulottuvuuksia sis\u00e4ll\u00f6n toimittaminen<\/strong> ja rahaksi muuttaminen.<\/p>\n

Greg Polec (The Codest): Miten n\u00e4et startup-yritysten ja innovatiivisten yritysten, kuten The Codest:n, roolin t\u00e4ss\u00e4 muutoksessa?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Startup-yritykset tuovat ketteryytt\u00e4 ja uusia n\u00e4k\u00f6kulmia. Yhteisty\u00f6 The Codest:n kaltaisten yritysten kanssa auttaa nopeassa kokeilussa ja skaalaamisessa, mik\u00e4 vie alaa eteenp\u00e4in.<\/p>\n

Greg Polec (The Codest): Ennen kuin lopetamme, olisiko teill\u00e4 neuvoja mediayhti\u00f6ille niiden digitaalisen muutoksen matkalla?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Hyv\u00e4ksy muutos, investoi lahjakkuuteen, keskity k\u00e4ytt\u00e4j\u00e4kokemukseen ja tee yhteisty\u00f6t\u00e4 teknologiakumppaneiden kanssa. N\u00e4m\u00e4 ovat v\u00e4ltt\u00e4m\u00e4tt\u00f6mi\u00e4 digitaalisen aikakauden menestyksen kannalta.<\/p>\n

Greg Polec (The Codest)<\/b>: Thomas, kiitos ajastasi ja n\u00e4kemyksist\u00e4si. T\u00e4m\u00e4 on j\u00e4nnitt\u00e4v\u00e4\u00e4 aikaa medialle, ja olemme iloisia voidessamme olla osa t\u00e4t\u00e4 muutosta.<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Kiitos, Greg. T\u00e4m\u00e4nkaltainen yhteisty\u00f6 on alamme tulevaisuus.<\/p>\n

P\u00e4\u00e4telm\u00e4<\/h2>\n

Greg Polecin ja Thomas Sundgrenin oivaltava keskustelu piirt\u00e4\u00e4 el\u00e4v\u00e4n kuvan media-alan tulevaisuudesta. On selv\u00e4\u00e4, ett\u00e4 digitaalisen muutoksen omaksuminen<\/strong>, yhteisty\u00f6n edist\u00e4minen teknologiakumppaneiden kanssa ja investoiminen uusiin teknologioihin, kuten teko\u00e4lyyn ja data-analytiikkaan, on ratkaisevan t\u00e4rke\u00e4\u00e4 mediayhti\u00f6ille, jotka haluavat menesty\u00e4 nykyaikana. Koska olemme median uuden aikakauden kynnyksell\u00e4, jota ohjaavat personointi, innovointi ja eettiset n\u00e4k\u00f6kohdat, t\u00e4m\u00e4 haastattelu tarjoaa arvokkaita n\u00e4kemyksi\u00e4 ja ohjeita niille, jotka haluavat navigoida n\u00e4ill\u00e4 j\u00e4nnitt\u00e4vill\u00e4 mutta monimutkaisilla vesill\u00e4. Tarinankerronnan ja teknologian yhdistyminen lupaa elinvoimaista ja monipuolista maisemaa, jossa lukijat, tekij\u00e4t ja innovaattorit voivat luoda mielekk\u00e4it\u00e4 ja vaikuttavia yhteyksi\u00e4.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The Codest:n Greg Polec ja United Robots & Nexta -yhti\u00f6n Thomas Sundgren keskustelevat valaisevassa keskustelussa nykyp\u00e4iv\u00e4n media-alalla tapahtuvista dynaamisista muutoksista. He syventyv\u00e4t teko\u00e4lyn, data-analytiikan ja personoinnin keskeisiin rooleihin journalismin tulevaisuuden muotoutumisessa.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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