{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"miten-sahkoisen-kaupankaynnin-markkinat-muuttuvat-epavarmoina-aikoina","status":"publish","type":"post","link":"https:\/\/thecodest.co\/fi\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Miten s\u00e4hk\u00f6isen kaupank\u00e4ynnin markkinat muuttuvat ep\u00e4varmoina aikoina?"},"content":{"rendered":"

Kuluttajien k\u00e4ytt\u00e4ytymisen muutokset<\/strong><\/h2>\n

Kriisi on muuttanut kuluttajien suhtautumista ostoksiin. T\u00e4m\u00e4n seurauksena p\u00e4ivitt\u00e4istavaratoimitusten osalta k\u00e4vi ilmi, ett\u00e4:<\/p>\n

- 14% kuluttajista k\u00e4ytti p\u00e4ivitt\u00e4istavaroiden toimituspalveluja ensimm\u00e4ist\u00e4 kertaa,<\/p>\n

- 13% kuluttajista lis\u00e4si n\u00e4iden palvelujen k\u00e4ytt\u00f6tiheytt\u00e4,<\/p>\n

- 25% en ole k\u00e4ytt\u00e4nyt p\u00e4ivitt\u00e4istavaroiden toimituspalveluja enk\u00e4 aio tehd\u00e4 niin.<\/p>\n

Mielenkiintoista on, ett\u00e4 BOPIS-ratkaisut (Buy Online Pick Up in Store) ovat yh\u00e4 suositumpia:<\/p>\n

- 10% kuluttajaa kokeili BOPIS-j\u00e4rjestelm\u00e4\u00e4 ensimm\u00e4ist\u00e4 kertaa,<\/p>\n

- 13% kuluttajista lis\u00e4si BOPIS-ratkaisujen k\u00e4ytt\u00f6tiheytt\u00e4,<\/p>\n

- 24% kuluttajista ei ole k\u00e4ytt\u00e4nyt BOPIS-j\u00e4rjestelm\u00e4\u00e4 eik\u00e4 aio k\u00e4ytt\u00e4\u00e4 sit\u00e4.<\/p>\n

N\u00e4iden mielenkiintoisten tilastojen lis\u00e4ksi COVID-19-taudin puhkeamisen j\u00e4lkeen olemme voineet havaita merkitt\u00e4v\u00e4\u00e4 kasvua sellaisilla toimialoilla kuin FMCG, terveys- ja turvallisuustuotteet tai catering\/ruoanjakelu.<\/p>\n

Samaan aikaan useimpien maailman maiden k\u00e4ytt\u00f6\u00f6n ottama lukitus aiheutti sen, ett\u00e4 s\u00e4hk\u00f6inen kaupank\u00e4ynti<\/a> markkinat<\/a> on n\u00e4hty merkitt\u00e4v\u00e4\u00e4 kehityst\u00e4, joka liittyy tuotteisiin, jotka tarjoavat kodin viihdett\u00e4 ja aktiviteetteja koko perheelle.<\/p>\n

T\u00e4\u00e4lt\u00e4 l\u00f6yd\u00e4t uteliaisuutena TOP 10 nopeimmin kasvavaa kategoriaa s\u00e4hk\u00f6isess\u00e4 kaupank\u00e4ynniss\u00e4:<\/p>\n

    \n
  1. \n

    Kertak\u00e4ytt\u00f6k\u00e4sineet + 670%<\/p>\n<\/li>\n

  2. \n

    Leip\u00e4koneet +652%<\/p>\n<\/li>\n

  3. \n

    Ysk\u00e4 ja flunssa +53%%<\/p>\n<\/li>\n

  4. \n

    Keitot + 397%<\/p>\n<\/li>\n

  5. \n

    Kuivatut jyv\u00e4t ja riisi +386%<\/p>\n<\/li>\n

  6. \n

    Pakatut elintarvikkeet +377%<\/p>\n<\/li>\n

  7. \n

    Hedelm\u00e4kupit +326%<\/p>\n<\/li>\n

  8. \n

    Painoharjoittelu +307%<\/p>\n<\/li>\n

  9. \n

    Maito ja kerma +279%<\/p>\n<\/li>\n

  10. \n

    Astianpesutarvikkeet +275%<\/p>\n<\/li>\n<\/ol>\n

    Miten houkutella asiakkaita verkkokauppa-alustallesi?<\/strong><\/h2>\n

    Verkkokaupan markkinat muuttuvat nopeasti pandemian aikana, eiv\u00e4tk\u00e4 asiantuntijat n\u00e4e harhakuvitelmia - yh\u00e4 useammat yritykset siirt\u00e4v\u00e4t osan toiminnastaan verkkokauppaan. Esimerkiksi supermarketit ovat jo nyt siirtym\u00e4ss\u00e4 t\u00e4h\u00e4n suuntaan, sill\u00e4 niiden myym\u00e4l\u00f6iss\u00e4 k\u00e4yvien asiakkaiden m\u00e4\u00e4r\u00e4 on v\u00e4hentynyt ja ne yritt\u00e4v\u00e4t tavoittaa asiakkaat uudella tavalla.<\/p>\n

    Pid\u00e4 mieless\u00e4si muutama yksinkertainen vinkki, jotka auttavat sinua p\u00e4\u00e4sem\u00e4\u00e4n ulos laatikosta ja kiinnitt\u00e4m\u00e4\u00e4n potentiaalisten asiakkaidesi huomion:<\/p>\n

      \n
    1. \n

      Mieti tarjouksesi parempaa n\u00e4kyvyytt\u00e4<\/p>\n<\/li>\n

    2. \n

      hallinnoida tehokkaasti kasvavaa tilausm\u00e4\u00e4r\u00e4\u00e4<\/p>\n<\/li>\n

    3. \n

      Huolehdi huippulaadusta UX<\/a> ja alustasi k\u00e4ytt\u00f6liittym\u00e4suunnittelu<\/p>\n<\/li>\n

    4. \n

      Muista mobiilisovellusten kehitt\u00e4minen (keskity konversioiden lis\u00e4\u00e4miseen)<\/p>\n<\/li>\n

    5. \n

      Yksinkertaistetun maksuj\u00e4rjestelm\u00e4n valmistelu\u00a0<\/p>\n<\/li>\n

    6. \n

      Huolehdi s\u00e4hk\u00f6isen kaupank\u00e4ynnin turvallisuudesta.<\/p>\n<\/li>\n

    7. \n

      Lis\u00e4\u00e4 myyntivoittoja testeill\u00e4<\/p>\n<\/li>\n

    8. \n

      Pid\u00e4 vakiona ohjelmistokehitys<\/a> ja rakentaa tuote<\/a> valmis mittakaavaan<\/p>\n<\/li>\n

    9. \n

      \u00c4l\u00e4 tee polkua liian monimutkaiseksi k\u00e4ytt\u00e4jille.<\/p>\n<\/li>\n

    10. \n

      Pid\u00e4 huolta suuresta asiakaspalvelu<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Yhteenveto<\/strong><\/h2>\n

      Kriisi muuttaa s\u00e4hk\u00f6isen kaupank\u00e4ynnin markkinoita koko ajan. Vain muutamassa viikossa olemme joutuneet t\u00e4ysin uuteen todellisuuteen. Mutta t\u00e4m\u00e4 on my\u00f6s suuri mahdollisuus niille, jotka py\u00f6ritt\u00e4v\u00e4t omaa verkkokauppaa ja ovat valmiita aloittamaan suuria asioita. Ota siis huomioon markkinoiden nykytilanne ja yksinkertaiset vinkkini. Uskon vahvasti, ett\u00e4 voitat t\u00e4m\u00e4n pelin!<\/p>\n

      Lue lis\u00e4\u00e4:<\/strong><\/p>\n

      - Miksi odotamme Ruby-ohjelmistotuotteiden kysynn\u00e4n olevan suurta kriisiaikoina?<\/a><\/p>\n

      - Ruby on Rails-ohjelmiston kehitt\u00e4minen. Indeksit v2<\/a><\/p>\n

      - Miten aloittaa tuotteen rakentaminen tyhj\u00e4st\u00e4?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      S\u00e4hk\u00f6isen kaupank\u00e4ynnin ala on yksi niist\u00e4 harvoista, jotka selviytyiv\u00e4t melko hyvin COVID-19-taudin puhkeamiseen liittyv\u00e4st\u00e4 kriisist\u00e4. Ihmiset ymp\u00e4ri maailmaa ovat alkaneet k\u00e4ytt\u00e4\u00e4 verkkokauppoja laajamittaisesti, sill\u00e4 ne ovat turvallisia, k\u00e4tevi\u00e4 ja usein kustannustehokkaita. Monet merkit viittaavat siihen, ett\u00e4 s\u00e4hk\u00f6isen kaupank\u00e4ynnin ratkaisujen suosio kasvaa entisest\u00e4\u00e4n l\u00e4hitulevaisuudessa.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/fi\/blogi\/miten-sahkoisen-kaupankaynnin-markkinat-muuttuvat-epavarmoina-aikoina\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does the e-commerce market change during the uncertain times?\" \/>\n<meta property=\"og:description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. 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