{"id":3655,"date":"2019-04-10T08:53:00","date_gmt":"2019-04-10T08:53:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/used-mvp-approach-to-successfully-rebrand-the-codest\/"},"modified":"2026-04-27T09:51:46","modified_gmt":"2026-04-27T09:51:46","slug":"codests-rebranding-protsess-kuidas-me-saavutasime-uue-brandi-parast-mvp-lahenemist","status":"publish","type":"post","link":"https:\/\/thecodest.co\/et\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","title":{"rendered":"Kasutatud MVP l\u00e4henemine, et edukalt \u00fcmberbr\u00e4ndida The Codest"},"content":{"rendered":"

Selles l\u00fchikeses sissekandes tutvustame samm-sammult tegevuse k\u00e4iku, mis v\u00f5imaldas us<\/a> luua t\u00e4iesti uus veebileht ja br\u00e4ndi kommunikatsioon. Me nimetasime seda oma MVP-ks<\/a>.<\/strong><\/p>\n

Rebr\u00e4ndingu 1. etapp: The Codest visioon ja v\u00e4\u00e4rtused<\/strong><\/h2>\n

Me alustasime br\u00e4ndi muutmise protsessi oma sisemise visiooni m\u00e4\u00e4ratlemisega, st selle kindlaksm\u00e4\u00e4ramisega, millist ettev\u00f5tet me t\u00e4pselt tahame. The Codest<\/a> saada. Selleks pidime t\u00e4psustama v\u00e4\u00e4rtused, millega me end identifitseerime, selgitama visiooni ja seadma eesm\u00e4rgid.<\/p>\n

Meie konkurentide anal\u00fc\u00fcs ja v\u00f5rdlusuuringud aitasid meid selles protsessis kahtlemata. The Codest n\u00e4gemus<\/a><\/strong> kiiresti selgeks meie m\u00f5tetes, kusjuures selle peamiseks v\u00e4\u00e4rtuseks on hoolitsemine kvaliteetse kood<\/a>. See on meie viis eristuda teistest tarkvarafirmadest. Me m\u00f5tlesime, kuidas v\u00e4ltida seda, et meie kliendid ei tajuks neid s\u00f5nu pelgalt loosungitena, vaid saavutaksime vastupidist - panna neid tundma tegelikku v\u00e4\u00e4rtust ja kvaliteeti, mida The Codest meeskond suudab igasse projekti tuua<\/a><\/strong>.<\/p>\n

Okei, kuidas me siis arendasime oma rebrandingu visiooni? M\u00f5ned kuud tagasi kutsusime k\u00f5ik meie ettev\u00f5tte v\u00f5tmet\u00f6\u00f6tajad (C-tasandi t\u00f6\u00f6tajad, arendajad, juhtivt\u00f6\u00f6tajad, disainerid, m\u00fc\u00fcjad) \u00fche laua taha. Tahtsime koos r\u00e4\u00e4kida oma tulevikust. Iga\u00fcks v\u00f5is kommenteerida ja \u00f6elda \"ei\", kui talle m\u00f5ni idee ei meeldinud. P\u00fc\u00fcdsime muuta kogu br\u00e4ndi muutmise protsessi l\u00e4bipaistvaks ja koosk\u00f5las meie ettev\u00f5tte t\u00f5ekspidamiste ja v\u00e4\u00e4rtustega algusest l\u00f5puni. See oli oluline etapp, sest me m\u00e4rkasime, et enne tajusid k\u00f5ik inimesed meie kaubam\u00e4rki erinevalt. See oli ebaj\u00e4rjekindel, seega pidime v\u00e4lja t\u00f6\u00f6tama selle kontseptsiooni rebrandinguprotsessi jaoks.<\/p>\n

Esialgne t\u00f6\u00f6 viidi l\u00e4bi t\u00f6\u00f6toa meetodil. Me kasutasime t\u00fc\u00fcpilist UX<\/a> l\u00e4henemisviis, mille k\u00e4igus saime teavet t\u00f6\u00f6tubade ja modereeritud arutelude kaudu. P\u00fc\u00fcdsime m\u00f5ista, kuidas meie sihtr\u00fchmad meie kaubam\u00e4rki tajuvad. T\u00e4nu konkurentide anal\u00fc\u00fcsile t\u00f6\u00f6tasime v\u00e4lja v\u00e4\u00e4rtused, mis on koosk\u00f5las meie t\u00f5ekspidamistega ja suudame oma kaubam\u00e4rki atraktiivselt esitleda.<\/p>\n

Klientide arvamused<\/a><\/strong> olid kahtlemata oluline punkt nendes anal\u00fc\u00fcsides. K\u00fcsisime oma partneritelt, kuidas nad meie ettev\u00f5tet hindavad ning millised on nende arvates meie tugevused ja n\u00f5rkused. Nende tagasiside oli t\u00f5esti huvitav! J\u00e4reldused tugevdasid teatud m\u00f5ttes meie veendumust, et kliendid hindavad tugevalt meie p\u00fchendumust projektidele, asjatundlikkust ja teadmisi, aga ka Agiilne<\/a> l\u00e4henemine. Meie vastajad r\u00f5hutasid ka kogemuste t\u00e4htsust konkreetsete turg<\/a> segmendid - n\u00e4iteks tarkvaratoodete arendamisel, mis on m\u00f5eldud fintech<\/a>, e-kaubandus<\/a>, v\u00f5i SaaS<\/a> ettev\u00f5tted.<\/p>\n

Meie uuringute, arutelude, anal\u00fc\u00fcside ja v\u00f5rdlusuuringute l\u00f5pptulemus oli \u00fchtse n\u00e4gemuse saavutamine The Codest kohta, millega iga\u00fcks meist saab end samastada. Me konsulteerisime kogu protsessi k\u00e4igus IBRA Branding Institute<\/a>. Disaini ja visuaalse kommunikatsiooni keele valiku puhul on meie s\u00f5bralik disainistuudio - Leniva<\/a> - aitas meid. R\u00e4\u00e4gime sellest kohe!<\/p>\n

Rebr\u00e4ndingu 2. etapp: Kujundus ja peamised visuaalsed elemendid<\/h2>\n

Selles etapis on meie toode<\/a> disainerid meeskond<\/a> astus lavale, sest nende \u00fclesanne oli t\u00f6\u00f6tada v\u00e4lja peamised visuaalsed kujundused, mis olid aluseks meie veebilehe kujundusele. See algas meie konkurentide visuaalse kommunikatsiooni keele anal\u00fc\u00fcsiga - alates v\u00e4rvipalettidest, kujundite kaudu kuni meie kasutatava s\u00f5navarani.\u00a0<\/p>\n

P\u00fc\u00fcdsime leida huvitavaid trikke, mis aitasid meil isegi v\u00e4\u00e4rtusi, millega The Codest tuvastab paremini kajastada. Otsisime midagi, mis v\u00f5iks meid eristada. L\u00f5ppude l\u00f5puks peab ju br\u00e4ndil olema oma kaubam\u00e4rk, eks?<\/p>\n

Meie peamine visuaal oli iteratiivne. Huvitav on, et ainult seitsmes esitatud projekt<\/a> oli \u00f5ige. Vahepeal tekkisid mitmesugused ideed, mida me kas tagasi l\u00fckkasime v\u00f5i kontrollisime, et saavutada soovitud m\u00f5ju.<\/p>\n

Teise etapi raames m\u00e4\u00e4rasime kindlaks ka meie veebisaidi voolu, pidades silmas konversiooniteed ja infoarhitektuuri, mida soovisime edastada. Muuhulgas s\u00fcndis nii kahe m\u00e4nguraamatu loomise kontseptsioon. Tahtsime esitada The Codest sihtr\u00fchmadele - klientidele ja potentsiaalsetele t\u00f6\u00f6tajatele - k\u00e4ttesaadaval kujul, sellest ka \u00e4rilised ja tehnilised m\u00e4nguraamatud.<\/p>\n

Samuti oleme m\u00e4\u00e4ratlenud konkreetsed konversiooniteed, millel veebisaidi voog praegu p\u00f5hineb. Loomulikult oli vaja, et disainerid teeksid koost\u00f6\u00f6d copywriteritega, et luua sisu, mis on koosk\u00f5las meie uue br\u00e4ndi identiteediga.<\/p>\n

Teine etapp l\u00f5ppes veebilehe kujunduse viimistlemisega. Pean tunnistama, et oleme tulemustega v\u00e4ga rahul. Kulutasime protsessi peale palju tunde, kuid see oli seda v\u00e4\u00e4rt!<\/p>\n

\"Digitaalse<\/a><\/p>\n

Rebr\u00e4ndingu 3. etapp: Rakendamine\u00a0<\/h2>\n

Me valisime tehnoloogilise korstna, millele rajasime oma veebilehe ehitamise. Otsustasime, et Nuxt ja Netlify kombinatsioon sobib meie vajadustele k\u00f5ige paremini. Loomulikult pidime hoolitsema selle eest, et andmed<\/a> migratsioon, \u00fcmbersuunamised ja SEO.\u00a0<\/p>\n

Kogu protsess toimus vastavalt agiilsele l\u00e4henemisviisile. Rakendasime uue veebisaidi etapiviisiliselt. Siinkohal tasub lisada, et veebilehe \u00fcmberbr\u00e4ndimine on vaid \u00fcks osa rakendamise etapist.\u00a0<\/p>\n

Samuti valmistasime end ette kommunikatsiooni osas, et v\u00e4rskendada oma profiile sotsiaalmeedias, laiendada meie identifitseerimist uues meedias ja t\u00f6\u00f6tada v\u00e4lja sobivad materjalid. T\u00f6\u00f6tasime intensiivselt meie reklaamvideo loomise kallal, mis on meie reklaamn\u00e4itus. Selle m\u00f5ju n\u00e4ete siin. Loodame, et see meeldib teile! \ud83d\ude42<\/p>\n

See on alles tee algus!<\/h2>\n

T\u00e4nu mitmete n\u00e4dalate raskele t\u00f6\u00f6le oleme edukalt l\u00f5petanud br\u00e4ndi muutmise protsessi. Me nimetame seda meie v\u00e4ikeseks MVP<\/a> \ud83d\ude42\u00a0<\/p>\n

Aga n\u00fc\u00fcd on ees veel rohkem v\u00e4ljakutseid! Me kavatseme arendada oma kaubam\u00e4rki igas valdkonnas - alates veebilehest kuni meie v\u00e4\u00e4rtuste parema tutvustamise ja The Codest kaubam\u00e4rgi tunnustamise kaudu. Meil on k\u00f5ik planeeritud ja meie meeskond on valmis!\u00a0<\/p>\n

Kahtlemata andis kogu br\u00e4ndi muutmise protsess meile palju rahulolu. Viisime projekti l\u00f5ppj\u00e4rku, kuid arendame seda veel edasi, et muuta see veelgi paremaks.<\/p>\n

Loe edasi:<\/strong><\/p>\n

\"The<\/a><\/p>","protected":false},"excerpt":{"rendered":"

M\u00f5ni aeg tagasi uhkustasime The Codest uue avamise kohta. Viisime l\u00e4bi intensiivse rebr\u00e4ndinguprotsessi ja esitlesime seda paar p\u00e4eva tagasi. See oli kiire aeg, t\u00e4is v\u00e4ljakutseid ja kogu meie meeskonna pingelist t\u00f6\u00f6d. Kuid me tegime selle teoks! N\u00fc\u00fcd soovime teiega jagada kogu protsessi \u00fcksikasju.<\/p>","protected":false},"author":2,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-codest"],"acf":[],"yoast_head":"\nUsed MVP approach to successfully rebrand The Codest - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/et\/blogi\/codests-rebranding-protsess-kuidas-me-saavutasime-uue-brandi-parast-mvp-lahenemist\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Used MVP approach to successfully rebrand The Codest\" \/>\n<meta property=\"og:description\" content=\"Some time ago, we boasted about the new opening for The Codest. 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