{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"revolutsiooniline-meedia-mis-kasutab-andmeid-ja-kohandamist-tanapaeva-digitaalses-uudistesaalis","status":"publish","type":"post","link":"https:\/\/thecodest.co\/et\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Andmep\u00f5hise digitaalse uudistetoimetuse loomine koos tehisintellektiga"},"content":{"rendered":"

Kiiresti areneval digitaalsel maastikul on meediaettev\u00f5tted revolutsiooni esirinnas. Kasutades selliseid tehnoloogiaid nagu tehisintellekt<\/strong> (AI<\/a>), andmed<\/a> anal\u00fc\u00fctika ja isikup\u00e4rastatud algoritmid, kujundavad nad \u00fcmber seda, kuidas me uudiseid ja teavet tarbime. Et sellesse muutumisse s\u00fcgavamalt s\u00fcveneda, oleme toonud kaasa valdkonna juhtfiguuri. Thomas Sundgren, United Robots'i CCO ja Nexta kommertsjuht. koos Greg Poleciga - kaasasutajaga ja CEO<\/a> aadressil The Codest<\/a>uurivad nad praeguseid suundumusi, tulevikuv\u00e4ljavaateid ja v\u00e4ljakutseid andmete, tehisintellekti ja isikup\u00e4rastamise kasutamisel kaasaegse uudistetoimetuse jaoks. Siin on, mida neil oli \u00f6elda:<\/p>\n

Greg Polec (The Codest): Thomas. Meil on hea meel pidada seda arutelu teemal digitaalne \u00fcmberkujundamine<\/a> meedias. Kas te oskate \u00f6elda us<\/a> teie rollist United Robotsis ja Nexta's ning sellest, kuidas need ettev\u00f5tted muudavad kaasaegset uudistetoimetust?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Ait\u00e4h, Greg. Minu roll keskendub peamiselt strateegiate loomisele, mis kasutavad tehisintellekti ja andmeanal\u00fc\u00fcsi, et muuta meediat\u00f6\u00f6stuse sisuloomet ja \u00e4riprotsesse. Nii United Robots kui ka Nexta eesm\u00e4rk on muuta toimetused t\u00f5husamaks, isikup\u00e4rastatumaks ja uuenduslikumaks<\/strong>.<\/p>\n

Greg Polec (The Codest): Kuidas teie arvates muudavad tehisintellekt ja andmeanal\u00fc\u00fctika t\u00e4nap\u00e4eval uudisteorganisatsioone?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: AI ja andmeanal\u00fc\u00fcs on nagu meediat\u00f6\u00f6stuse uus selgroog. Need v\u00f5imaldavad prognoosivat anal\u00fc\u00fcsi, sisu isikup\u00e4rastamist, automatiseerimist ja paljusid muid arenguid, mis parandavad lugejakogemust. See on ajakirjanduse jaoks uus ajastu.<\/p>\n

Greg Polec (The Codest)<\/b>: Milline on olnud personaliseerimise m\u00f5ju selles t\u00f6\u00f6stusharus?<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Isikup\u00e4rastamine muudab lugejate suhtlemist sisuga. Lugeja eelistusi m\u00f5istes saame pakkuda sisu, mis leiab vastukaja, suurendades seotust ja lojaalsust.<\/p>\n

Greg Polec (The Codest): Kuidas tagate, et isikup\u00e4rastamine ei ohusta eetikat ega privaatsust?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: J\u00e4rgime rangeid suuniseid ja eeskirju, et saavutada tasakaal isikup\u00e4rastamise ja privaatsuse vahel. Oluline on l\u00e4bipaistvus kasutajatele selle kohta, kuidas nende andmeid kasutatakse.<\/p>\n

Greg Polec (The Codest): Milliste v\u00e4ljakutsetega olete nende tehnoloogiate rakendamisel kokku puutunud ja kuidas olete need \u00fcletanud?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: V\u00e4ljakutsed h\u00f5lmavad integratsiooni olemasolevate s\u00fcsteemidega, andmekaitse tagamist ja meeskondade koolitamist uute tehnoloogiatega kohanemiseks. Meie lahendused on olnud koost\u00f6\u00f6, pidev \u00f5ppimine ja parimate tavade j\u00e4rgimine.<\/p>\n

Greg Polec (The Codest): Koost\u00f6\u00f6 meedia- ja tehnoloogiaettev\u00f5tete vahel n\u00e4ib olevat h\u00e4davajalik. Kas saate seda t\u00e4psemalt selgitada?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Absoluutselt. See koost\u00f6\u00f6 soodustab innovatsiooni ja kasvu. Tegemist on meedia loomingulise lugude jutustamise \u00fchendamisega selliste ettev\u00f5tete nagu The Codest tehnoloogilise v\u00f5imekusega.<\/p>\n

Greg Polec (The Codest): Kas te oskate jagada m\u00f5ningaid tulevikutrende v\u00f5i tehnoloogiaid, mis v\u00f5ivad m\u00f5jutada digitaalset \u00fcmberkujundamist meedias?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: T\u00e4iendatud reaalsus (AR), virtuaalne reaalsus (VR) ja blockchain<\/a> on m\u00f5ned tehnoloogiad, mida tuleb j\u00e4lgida. Need toovad uusi m\u00f5\u00f5tmeid sisu edastamine<\/strong> ja rahaks muutmine.<\/p>\n

Greg Polec (The Codest): Milline on teie arvates idufirmade ja innovaatiliste ettev\u00f5tete, nagu The Codest, roll selles \u00fcmberkujundamises?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Idufirmad toovad paindlikkust ja v\u00e4rskeid perspektiive. Koost\u00f6\u00f6 selliste ettev\u00f5tetega nagu The Codest aitab kiirelt katsetada ja skaleerida, viies t\u00f6\u00f6stust edasi.<\/p>\n

Greg Polec (The Codest): Enne l\u00f5petamist, kas teil on n\u00f5uandeid meediaettev\u00f5tetele nende digitaalsel \u00fcmberkujundamise teekonnal?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: V\u00f5tke vastu muutused, investeerige talentidesse, keskenduge kasutajakogemusele ja tehke koost\u00f6\u00f6d tehnoloogiapartneritega. Need on digitaalajastul edu saavutamiseks h\u00e4davajalikud.<\/p>\n

Greg Polec (The Codest)<\/b>: Thomas, t\u00e4nan teid teie aja ja arusaamade eest. Meedia jaoks on praegu p\u00f5nev aeg ja meil on hea meel olla osa sellest muutusest.<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Ait\u00e4h, Greg. Selline koost\u00f6\u00f6 on meie t\u00f6\u00f6stuse tulevik.<\/p>\n

Kokkuv\u00f5te<\/h2>\n

Greg Poleci ja Thomas Sundgreni vahel peetud teravmeelne vestlus maalib elava pildi meediat\u00f6\u00f6stuse tulevikust. On selge, et digitaalse \u00fcmberkujundamise omaksv\u00f5tmine<\/strong>, koost\u00f6\u00f6 edendamine tehnoloogiapartneritega ja investeerimine uutesse tehnoloogiatesse, nagu tehisintellekt ja andmeanal\u00fc\u00fcs, on meediaettev\u00f5tete jaoks, mille eesm\u00e4rk on t\u00e4nap\u00e4eva ajastul edukas olla, \u00fclioluline. Kuna me seisame meedia uue ajastu \u00e4\u00e4rel, mida ajendavad personaliseerimine, innovatsioon ja eetilised kaalutlused, pakub see intervjuu v\u00e4\u00e4rtuslikke teadmisi ja juhiseid neile, kes soovivad nendes p\u00f5nevates, kuid keerulistes vetes navigeerida. Lugude jutustamise ja tehnoloogia sulandumine t\u00f5otab elavat ja mitmekesist maastikku, kus lugejad, loojad ja uuendajad saavad luua m\u00f5ttekaid ja m\u00f5jusaid sidemeid.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Greg Polec (The Codest) ja Thomas Sundgren (United Robots & Nexta) arutavad valgustavas vestluses t\u00e4nap\u00e4eva meediat\u00f6\u00f6stuses toimuvaid d\u00fcnaamilisi muutusi. Nad uurivad, milline on tehisintellekti, andmeanal\u00fc\u00fctika ja personaliseerimise lahutamatu roll ajakirjanduse tuleviku kujundamisel.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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