{"id":3305,"date":"2023-05-19T12:02:25","date_gmt":"2023-05-19T12:02:25","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/"},"modified":"2026-03-05T10:46:45","modified_gmt":"2026-03-05T10:46:45","slug":"kuidas-suur-tarkvara-push-yieldbird-deloitte-nimekirja-intervjuu","status":"publish","type":"post","link":"https:\/\/thecodest.co\/et\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/","title":{"rendered":"Kuidas suurep\u00e4rane tarkvara surub Yieldbirdi Deloitte'i nimekirja? (Intervjuu)"},"content":{"rendered":"

Kunagi ammu oli \u00fcks turg<\/a> ilma AdXi optimeerimiseta. Siis ilmus Yieldbird ja muutis paljude kirjastajate reaalsust. Kuidas see juhtus? R\u00e4\u00e4kisime Yieldbirdi tehnoloogiajuhi Greg Kubrakiewicziga, kes selgitab, kuidas koost\u00f6\u00f6 Codestiga v\u00f5imaldas Deloitte'i 16. nimekirja 'Technology Fast 50 Kesk-Euroopa<\/a>\u2018.<\/p>\n

Kuidas kogu see idee s\u00fcndis?<\/h2>\n

Greg Kubrakiewicz: K\u00f5ik algas Adtailyga, mis v\u00f5imaldas v\u00e4ikestel reklaamijatel, n\u00e4iteks juuksuritel v\u00f5i hotellidel, panna oma reklaame suurematesse portaalidesse piirkondlikel Gazeta.pl-saitidel. Adtaily reklaamiv\u00f5rgustik t\u00f6\u00f6tas nendega. Vahepeal hakkasid Marcin Ekiert ja Piotrek Niedziela Fredrikust inspireerituna AdXi seadetega kirjastaja poolelt m\u00e4ngima ja m\u00e4rkasid, et sel moel on v\u00f5imalik nendega rohkem raha teenida. See oli seotud ka sellega, et kogu programmilise turu raha tuleb reklaamijatelt.<\/p>\n

Kogu programmit\u00f6\u00f6 keskendus siis ostjate poolel raha allikale, turg oli tihe, konkurents oli suur. Saadud teadmiste p\u00f5hjal l\u00f5ime Yield Optimization'i ja mitme aasta jooksul saime paljudel turgudel \u00fcha rohkem kogemusi.<\/p>\n

J\u00e4rgmine samm oli katse kirjutada tarkvara, mis automatiseeriks ja parandaks k\u00f5iki neid m\u00f5isteid kahel viisil: kas automatiseerimise ja skaala suurendamise teel v\u00f5i kasutades keerulisemaid algoritme, mis oleksid paremad kui inimene.<\/p>\n

\"Yieldbird<\/p>\n

Kuidas toimis rakendusprotsess?<\/h2>\n

V\u00f5ttis veidi aega, et leida viis, kuidas seda automatiseerida, \u00f5ppida tundma protsessi ja selle toimimist, leiutada selle jaoks m\u00f5ned viisid ja kuidas sellest Codesti arendajatele r\u00e4\u00e4kida, et nad saaksid luua lisav\u00e4\u00e4rtust loova t\u00f6\u00f6riista. Ja siis l\u00e4ks see nagu lumepalliefekt, see levis, meil oli \u00fcha rohkem ideid, mida optimeerida.<\/p>\n

Hiljem tegime terve klassi tooteid, s.t. m\u00e4hise, mis t\u00f5esti automatiseeris selliseid protsesse nagu n\u00e4iteks kirjastajate seadete loomine. Setups on konstruktsioonid, mis aitavad neil kirjastajatel suurendada kasumit, suurendades n\u00f5udlust, see n\u00f5udis kirjastajalt, et ta paigaldaks javascript<\/a> koodid, integreerida saidiga. See oli \u00fcsna keeruline, peamiselt t\u00e4nu Javascriptile kood<\/a> mis tuleb integreerida veebisaidiga ja mitte igal kirjastajal ei ole oma arendusressursse. Samuti v\u00f5ivad nii keele- kui ka kultuurilised barj\u00e4\u00e4rid kirjastajatega olla \u00fcsna suureks takistuseks. Seet\u00f5ttu oli selge, et meil oli vaja Codest'i, et luua lihtne ja kasutajas\u00f5bralik toode<\/a>.<\/strong><\/p>\n

\"Hea<\/p>\n

Kuidas turg Yieldbirdi vastu v\u00f5ttis?<\/h2>\n

Kirjastajate turg, reklaamipinna tarnija, oli \u00fcsna t\u00fchi, neile kirjastajatele m\u00f5eldud tooteid ei olnud. Seega t\u00f6\u00f6tas reklaamipinna optimeerimise idee. J\u00e4rgmine etapp oli idee teenusest, mis aitab kirjastajatel reklaampinna pealt rohkem teenida ja avaldada suuremat survet reklaamijatele.<\/p>\n

M\u00f5ned teretulnud us<\/a> t\u00f5esti soojalt, sest nad t\u00f5esti tahtsid rohkem raha teenida, kuid m\u00f5ned olid v\u00e4ga kahtlustavad v\u00f5i me ei suutnud neile selgitada, millega see k\u00f5ik seotud on. M\u00f5istmise barj\u00e4\u00e4r on \u00fcsna suur, sest see ei ole lihtne ega odav toode. Iga kirjastaja on erinevas olukorras ja erineva \u00fclesehitusega, seep\u00e4rast on meie tooted l\u00f5igatud selleks, et m\u00f5\u00f5ta ja kasvada koos meie kirjastajatega.<\/p>\n

Rohkem infot<\/strong> \u00fcksikasjad Codesti ja<\/strong> Yielbird saate lugeda Sidur<\/a>.<\/strong><\/h3>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Kunagi ammu oli turg ilma AdXi optimeerimiseta. Siis ilmus Yieldbird ja muutis paljude kirjastajate reaalsust. Kuidas see juhtus?<\/p>","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow a great software push Yieldbird to Deloitte List? (Interview) - The Codest<\/title>\n<meta name=\"description\" content=\"Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. 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