{"id":3250,"date":"2020-01-30T00:00:00","date_gmt":"2020-01-30T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/german-e-commerce-ecosystem-why-is-it-a-booming-market-for-online-retailers-with-potential-in-providing-tech-solutions\/"},"modified":"2026-04-28T14:05:05","modified_gmt":"2026-04-28T14:05:05","slug":"saksa-e-kaubanduse-okosusteem-miks-on-see-online-jaemuujate-jaoks-oitsev-turg-millel-on-potentsiaali-tehnoloogiliste-lahenduste-pakkumisel","status":"publish","type":"post","link":"https:\/\/thecodest.co\/et\/blog\/german-e-commerce-ecosystem-why-is-it-a-booming-market-for-online-retailers-with-potential-in-providing-tech-solutions\/","title":{"rendered":"Saksamaa e-kaubanduse \u00f6kos\u00fcsteem: kasvav turg online jaem\u00fc\u00fcjate jaoks"},"content":{"rendered":"

L\u00fchike statistiline \u00fclevaade Saksamaa e-kaubanduse turust<\/strong><\/h2>\n

Saksa turg<\/a> omab palju huvitavaid e-kaubandus<\/a> ettev\u00f5tted. Kui olete sellest t\u00f6\u00f6stusharust huvitatud, siis olete t\u00f5en\u00e4oliselt lugenud rohkem Saksa ettev\u00f5tete edusammudest. Isegi kui mitte, piisab vaid kiirest pilgust olemasolevasse statistikasse (meie oma p\u00f5hineb statista.com-il), et n\u00e4ha selle turu potentsiaali.<\/p>\n

N\u00e4iteid? Keskmine tulu kasutaja kohta (ARPU) on praegu $1,188,18. Selle turu suurim segment on elektroonika ja meedia, mille turumaht on $ 22,714 miljonit eurot. Prognoositakse, et aastane tulude kasvutempo (CAGR 2020-2024) on 7,5163TP63T, mis suurendab turu mahtu 2024. aastaks $ 99,813 miljonini.<\/p>\n

Vaadakem ka kasutajate levikut. Praegu on see umbes 82,5%. Aastaks 2024 peaks see j\u00f5udma 85,8%-ni. Lisaks prognoositakse, et samal aastal on e-kaubanduse turu kasutajate arv aastal Saksamaa<\/a> j\u00f5uab 71,7 miljonini. Ja l\u00f5puks veel \u00fcks huvitav fakt - 2020. aastal on 97% k\u00f5igist e-kaubanduse ostudest Saksamaal siseriiklikud.<\/p>\n

L\u00fchikokkuv\u00f5tteks \u00fclaltoodust palun vaadake Saksamaa e-kaubanduse turu tulude kasvu jaotust aasta-aastalt:<\/p>\n

\"e-kaubanduse<\/p>\n

allikas: statista.com<\/em><\/p>\n

Veelgi enam, praegune andmed<\/a> n\u00e4itavad, et Saksamaa e-kaubandusturg j\u00e4\u00e4b kohe maha maailma hiiglastest, nimelt Hiinast, Hiina Ameerika \u00dchendriigid<\/a>, Jaapan ja \u00dchendkuningriik.<\/p>\n

Edukad e-kaubandusettev\u00f5tted Saksamaal<\/strong><\/h2>\n

Selleks, et meie m\u00f5tetele veidi alust anda, olen koostanud nimekirja viiest ettev\u00f5ttest, mis minu arvates v\u00e4\u00e4rivad Saksamaa e-kaubanduse turu t\u00e4helepanu. Neid iseloomustab suhteliselt suur kasvutempo, suurep\u00e4rane toodang ja - t\u00f5en\u00e4oliselt - helge tulevik.<\/p>\n

KOHTA<\/a> SINA<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 2014<\/p>\n

Sinust r\u00e4\u00e4kides:<\/strong> ettev\u00f5te digitaliseerib klassikalise kaubandusk\u00e4igu, luues nutitelefonis inspireeriva ja isikup\u00e4rastatud ostukogemuse. Platvorm kohandab saidi iga kliendi individuaalse stiiliga. ABOUT YOU's keskendutakse kliendile ja sellest tulenevalt l\u00f5putule hulgale erinevatele isiksustele, mis v\u00e4ljenduvad moe kaudu, mida ABOUT YOU toetab. Lisaks laiale inspiratsioonivalikule leiavad 18-49-aastased naised ja mehed enam kui 200 000 artiklist koosnevat sortimenti enam kui 1000 kaubam\u00e4rgist. Rohkem kui 10 miljoni aktiivse kasutajaga iga kuu on aboutyou.com \u00fcks suurimaid moe- ja elustiiliplatvorme. Euroopa<\/a>.<\/p>\n

Moetehnoloogiaettev\u00f5tte k\u00e4ive ulatus 2017\/18. aastal 283 miljoni euroni. Praeguseks majandusaastaks ootab ta 450-480 miljoni euro suurust k\u00e4ivet, mis vastab \u00fcle 1,6 miljardi euro suurusele aastase tehingu mahule. Ettev\u00f5tte v\u00e4\u00e4rtus on praegu \u00fcle miljardi dollari, mis teeb ABOUT YOUst Hamburgi esimese \u00fckssarviku.<\/p>\n

Mister Spex<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 2017<\/p>\n

Mister Spexi kohta:<\/strong> Ettev\u00f5te loob uue viisi prillide ostmiseks, mis k\u00e4ib kaasas muutuvate aegadega - see \u00fchendab e-kaubanduse eelised ja teie lemmikpoodides saadaval olevate tippoptikute teenuste ja n\u00f5uannete valiku. Mister Spex t\u00e4hendab suuremat valikut ja l\u00e4bipaistvaid hindu ning lihtsat ja intuitiivset protsessi. Lihtsamalt \u00f6eldes pakuvad nad k\u00f5iki teenuseid, mida nende kliendid vajavad. Nende l\u00e4henemisviisi v\u00f5ib kokku v\u00f5tta, \u00f6eldes, et see on t\u00e4nap\u00e4evane viis prillide ostmiseks. Alates veebipoe k\u00e4ivitamisest 2008. aasta aprillis on Mister Spexist saanud Euroopa juhtiv k\u00f5ikeh\u00f5lmav optikakauplus, millel on \u00fcle kolme miljoni kliendi. Praegu t\u00f6\u00f6tab ettev\u00f5ttes \u00fcle 450 t\u00f6\u00f6taja.<\/p>\n

Brille 24<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 2007<\/p>\n

Brille 24 kohta:<\/strong> Ettev\u00f5te kuulub Essilori kontserni. Brille 24 asutati 2007. aastal ja kasvab d\u00fcnaamiliselt ilusa Oldenburgi s\u00fcdames. Nad pakuvad rohkem kui \u00fcksikasjalikku n\u00f5ustamist, sest nende pakkumine h\u00f5lmab ka mitmekesist tootevalikut, mis koosneb \u00fcle 1500 moekast retsepti-, progresseeruvatest ja kontaktl\u00e4\u00e4tsedest ning p\u00e4ikeseprillidest. Nende veebipoodides Belgia<\/a>, Prantsusmaa, Madalmaad, Poola<\/a>, Portugal, Hispaania ja T\u0161ehhi Vabariik kinnitavad, et nende kliendid saavad esmaklassilist teenust ka teistes Euroopa riikides.<\/p>\n

Mobiilne<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 1996<\/p>\n

Mobiili kohta:<\/strong> Veebilehel mobile.de saavad ostjad leida uusi ja kasutatud autosid, samuti mootorrattaid, veoautosid ja matkaautosid. Kasutajad, kes kuulutavad oma s\u00f5idukeid m\u00fc\u00fcgiks, saavad v\u00f5tta \u00fchendust klientidega kogu Saksamaal ja kaugemalgi. Mobile.de ulatuslik valik ja haardeulatus tagavad pakkumise ja n\u00f5udluse tasakaalu, tagades lisaks sellele suurep\u00e4rased m\u00fc\u00fcgitulemused. Ettev\u00f5te mobile.de ei ole \u00fcheski etapis seotud s\u00f5iduki ostu v\u00f5i m\u00fc\u00fcgiga. Ettev\u00f5tte teenused on suunatud professionaalsetele autom\u00fc\u00fcjatele ja eraklientidele. Saksamaal kasutab mobile.de-d umbes 31 000 edasim\u00fc\u00fcjat, mis t\u00e4hendab, et umbes kaks kolmandikku k\u00f5igist Saksamaal registreeritud autom\u00fc\u00fcjatest kasutab seda veebip\u00f5hist s\u00f5idukiturgu. T\u00e4iendavad teenused, nagu atraktiivse rahastamise leidmine ja kindlustus<\/a> pakkumised v\u00f5i veebireklaam, \u00fcmardavad mobile.de pakkumist.<\/p>\n

Real<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 1992<\/p>\n

Reaalsest:<\/strong> see on platvorm, mis pakub kiiresti ja h\u00f5lpsasti k\u00e4ttesaadavaid tooteid, mida inimesed iga p\u00e4ev vajavad - alates toidust ja elektriseadmetest kuni riieteni. Realil on Saksamaal juba 280 h\u00fcpermarketit ja ta annab t\u00f6\u00f6d 45 000 t\u00f6\u00f6tajale. Loomulikult kuulub pakkumisse ka veebipood, kust kliendid leiavad laia tootevaliku, mis on e vaid paari kliki kaugusel.<\/p>\n

\"E-kaubanduse<\/p>\n

Saksa e-kaubanduse teenusepakkujad<\/strong><\/h2>\n

Lisaks eespool esitatud ettev\u00f5tetele on Saksamaa turul mitmeid huvitavaid lahendusi, mis on m\u00f5eldud e-kaubanduse ettev\u00f5tetele - teenusepakkujatele. Olgu us<\/a> vaata m\u00f5nda neist.<\/p>\n

Shopware<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 2000<\/p>\n

Shopware kohta:<\/strong> seda juhtivat e-kaubanduse s\u00fcsteemi kasutavad m\u00f5ned Euroopa suurimad kaubam\u00e4rgid, jaem\u00fc\u00fcjad ja tootjad B2C ja B2B t\u00f6\u00f6stusharudes. Shopware annab jaem\u00fc\u00fcjatele suundumuslikuna avatud l\u00e4htekoodiga lahendusena vabaduse realiseerida kiiresti ja lihtsalt oma kasvupotentsiaali, suurendades paindlikkust ja v\u00e4hendades keerukust. T\u00e4na kasutab Shopware'i lahendust \u00fcle 100 000 ettev\u00f5tte, kusjuures k\u00f5ik jaem\u00fc\u00fcjad - alustavatest ettev\u00f5tetest kuni suurettev\u00f5teteni - teenisid 2018. aastal kokku 5,8 miljardi euro suuruse k\u00e4ibe.<\/p>\n

Idealo<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 2000<\/p>\n

Idealo kohta:<\/strong> See ettev\u00f5te on Berliinis asuv idufirma. Seitseteist aastat tagasi alustas Idealo oma tegevust missiooniga aidata kasutajatel teha parimaid ostuotsuseid. T\u00e4naseks on nad Euroopa juhtiv hinnav\u00f5rdlusportaal ja \u00fcks suurimaid portaale Saksamaa e-kaubanduse turul. Nad saavutasid selle, saades \u00fcle 1,3 miljoni lehek\u00fclje kuvamise p\u00e4evas, 50 000 veebipoe, umbes 3300 miljonit toode<\/a> pakkumisi ja rohkem kui 4 miljonit rakenduse allalaadimist.<\/p>\n

Billbee<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 2015<\/p>\n

Billbee kohta:<\/strong> Ettev\u00f5te pakub p\u00f5hjalikku, kuid lihtsasti kasutatavat tellimuste t\u00f6\u00f6tlemist, varude haldamist ja automatiseerimist m\u00fc\u00fcjatele, kes m\u00fc\u00fcvad tooteid \u00fche v\u00f5i mitme veebikanali kaudu.<\/p>\n

Billbee v\u00f5i otse \u00fchendatud ja integreeritud partnerid saavad kaardistada k\u00f5ik asjakohased protsessid jaem\u00fc\u00fcgikeskkonnas, alates kliendisuhtlusest kuni tarnimise ja m\u00fc\u00fcgij\u00e4rgse teenindamiseni.<\/p>\n

Billie<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 2016<\/p>\n

Billie kohta:<\/strong> Nad on l\u00e4bimurre Fintech<\/a> Berliini idufirma, mille eesm\u00e4rk on muuta v\u00e4ikeettev\u00f5tete rahastamist. Nad on meeskond<\/a> suure kaliibriga idufirmade veteranid, kes asutasid, kasvatasid ja m\u00fc\u00fcsid edukalt oma esimese ettev\u00f5tte (asutasid Zencapi, m\u00fc\u00fcsid Funding Circle'ile). N\u00fc\u00fcd on nad oma j\u00e4rgmist ettev\u00f5tet laiendamas. Ettev\u00f5ttel on maailmatasemel meeskond kohapeal ja nende ettev\u00f5tet toetavad m\u00f5ned Euroopa tugevaimad investorid.<\/p>\n

P\u00f5hinedes suurandmete anal\u00fc\u00fcsil, t\u00e4ielikult digitaliseeritud protsessidel ja \u00fclimalt skaleeritaval tipptasemel tehnoloogiaplatvormil, pakuvad nad v\u00e4ikeettev\u00f5tetele k\u00f5ige lihtsamat ja kiiremat viisi kapitali saamiseks.<\/p>\n

CGTrader ARsenal<\/a><\/strong><\/p>\n

Asutatud:<\/strong> 2011<\/p>\n

CG Trader ARsenali kohta:<\/strong> See on t\u00e4ielik ja 100% skaleeritav 3D tootevisualiseerimisplatvorm jaekaubanduse jaoks.<\/p>\n

See sisaldab k\u00f5ike, mida vajate, et tuua 3D-visualiseerimine oma veebiostlejatele, sealhulgas 360\u00b0 tootevaated, liitreaalsus ja muud 3D-kogemused teie e-kaubanduse veebisaidi jaoks.<\/p>\n

CGTrader on tegelikult Leedu ettev\u00f5te, kuid v\u00f5ttes arvesse selle \u00fclemaailmset ulatust ja Saksamaa e-kaubanduse turu pakutavat toetust, otsustasin, et seda tasub siinkohal mainida.<\/p>\n

Kokkuv\u00f5te<\/strong><\/h2>\n

E-kaubanduse turul l\u00e4heb Saksamaal suurep\u00e4raselt. See areneb d\u00fcnaamiliselt ja stabiilselt, mis t\u00e4hendab, et tulevikus on tulemas rohkem ettev\u00f5tteid, mis on \u00fcleriigiliselt (ja v\u00f5ib-olla isegi \u00fclemaailmselt) edukad. Lisaks tuleb esile t\u00f5sta Saksamaa ettev\u00f5tlus\u00f6kos\u00fcsteemi h\u00e4id tingimusi. N\u00e4iteks peetakse Berliini \u00fcheks k\u00f5ige soodsamaks ettev\u00f5tluskohaks Euroopas. M\u00f5ned \u00fctlevad, et see on Euroopa tehnoloogiakeskus, kuigi samasugused arvamused viitavad ka London<\/a>. Igal juhul on selle turu potentsiaal vaieldamatu.<\/p>\n

Loe edasi:<\/strong><\/p>\n

- \u00dcletatud t\u00e4htajad, \u00fcletatud eelarve, realiseerimata eesm\u00e4rgid... K\u00f5lab nagu teie projektid?<\/a><\/strong><\/p>\n

- Kas \u00e4ri \u00f5itseb Iisraelis? Jah, see on! Vaadake paljulubavaid Iisraeli ettev\u00f5tteid<\/a><\/strong><\/p>\n

- Valutu tee WSL 2 juurde koos Dockeriga<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Saksamaa e-kaubanduse turg on suurep\u00e4rane koht oma ettev\u00f5tte kasvatamiseks. Hinnanguliselt ulatub selle 2020. aasta tulu $ 82,155 m. Paljud edukas ettev\u00f5tted on teinud teadliku otsuse rajada oma peakorter sinna, kuna see asukoht v\u00f5ib soodustada d\u00fcnaamilist kasvu ja suurep\u00e4raseid finantstulemusi.<\/p>","protected":false},"author":2,"featured_media":3251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nGerman e-commerce ecosystem: a booming market for online retailers - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/et\/blogi\/saksa-e-kaubanduse-okosusteem-miks-on-see-online-jaemuujate-jaoks-oitsev-turg-millel-on-potentsiaali-tehnoloogiliste-lahenduste-pakkumisel\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"German e-commerce ecosystem: a booming market for online retailers\" \/>\n<meta property=\"og:description\" content=\"The e-commerce market in Germany is a great place to grow your business. 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