{"id":3903,"date":"2019-10-07T00:00:00","date_gmt":"2019-10-07T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/"},"modified":"2026-04-24T08:49:41","modified_gmt":"2026-04-24T08:49:41","slug":"por-que-la-industria-proptech-esta-creciendo-rapidamente-entrevista-con-james-dearsley-proptech-influencer","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/","title":{"rendered":"\u00bfPor qu\u00e9 est\u00e1 creciendo r\u00e1pidamente la industria Proptech? Entrevista con James Dearsley, influenciador de Proptech"},"content":{"rendered":"

James Dearsley representa Unissu<\/a> que abre nuevas oportunidades para las 6.000 empresas de Proptech que rastreamos, al tiempo que ofrece a las comunidades inmobiliaria y de inversi\u00f3n una fuente \u00fanica y precisa para sus decisiones de investigaci\u00f3n, adquisici\u00f3n e inversi\u00f3n. La empresa ha creado un conjunto de herramientas y recursos para ayudar a los profesionales del sector inmobiliario a comprender el futuro de sus industrias.<\/p>\n

Podemos observar el auge de la industria PropTech. \u00bfDe d\u00f3nde procede?<\/strong><\/h3>\n

James Dearsley:<\/strong> Necesidad y demanda de la industria, pura y simplemente. Al fin y al cabo, los bienes inmuebles son activos, y los activos son dinero. La tecnolog\u00eda crea oportunidades para ganar dinero con los activos; de ah\u00ed que exista una demanda evidente.<\/p>\n

En lo que a necesidades se refiere, el sector inmobiliario es conocido desde hace tiempo por sus ineficiencias y gastos y por una percepci\u00f3n p\u00fablica de que la mano siempre est\u00e1 muy inclinada a favor de los profesionales, no de los clientes. En la era digital, los consumidores exigen m\u00e1s: la tecnolog\u00eda alimenta tanto esta intensificaci\u00f3n de la demanda como la capacidad del sector para satisfacerla.<\/p>\n

Sea us<\/a> No hay que olvidar que, durante mucho tiempo, ha habido una importante resistencia a PropTech. Con el tiempo, sin embargo, los resultados se han hecho innegables, y ahora, la industria se est\u00e1 inclinando fuertemente hacia transformaci\u00f3n digital<\/a> y es consciente de que, si no lo hace, se volver\u00e1 irrelevante.<\/p>\n

Se observa un aumento significativo de la inversi\u00f3n y los ingresos procedentes de PropTech no s\u00f3lo en EE.UU., sino tambi\u00e9n en Europa. El Reino Unido parece especialmente favorecido en comparaci\u00f3n con otros pa\u00edses. Desde su punto de vista, \u00bfa qu\u00e9 se debe?<\/strong><\/h3>\n

Sinceramente, la propia industria no puede atribuirse gran parte de su r\u00e1pido \u00e9xito. Teniendo en cuenta muchos factores hist\u00f3ricos, REINO UNIDO<\/a> PropTech ha empezado en una posici\u00f3n ventajosa.<\/p>\n

Al igual que Estados Unidos, tiene una gran influencia y conciencia de marca, a falta de un t\u00e9rmino mejor, en todo el mundo. La lengua inglesa tambi\u00e9n es crucial para la comunicaci\u00f3n empresarial, por lo que el Reino Unido ha sido durante mucho tiempo un importante centro europeo para las grandes empresas.<\/p>\n

Sin embargo, hay que reconocer que la comunidad PropTech del Reino Unido se ha iniciado muy pronto en la concepci\u00f3n del sector, lo que ha contribuido a darlo a conocer. Observar\u00e1 que los pa\u00edses o regiones que carecen de una comunidad PropTech fuerte no tienen industrias PropTech muy activas.<\/p>\n

\u00bfCu\u00e1les son los factores de \u00e9xito m\u00e1s importantes para las empresas PropTech?<\/strong><\/h3>\n

Como ocurre en muchos sectores, el \u00e9xito empresarial es en gran medida una mezcla de suerte, oportunidad y magia. Sin embargo, no cabe duda de que existen rasgos comunes en las empresas PropTech de \u00e9xito.<\/p>\n

La m\u00e1s importante, con diferencia, es ofrecer una soluci\u00f3n sencilla y f\u00e1cil de usar para sectores conocidos o puntos d\u00e9biles de los clientes. Las empresas que no ofrezcan esto, cuyo n\u00famero siempre me deja at\u00f3nito, fracasar\u00e1n sin duda.<\/p>\n

Si tiene eso cubierto, entonces un l\u00edder inteligente que pueda representar la cara, el cerebro y la filosof\u00eda de la empresa tambi\u00e9n es importante.<\/p>\n

Adem\u00e1s, la capacidad de generar confianza en su empresa por parte de los inversores tambi\u00e9n facilita mucho las cosas, siempre que al final pueda respaldarla. Recientemente hemos visto lo que ocurre si se fracasa en este \u00faltimo aspecto.<\/p>\n

\u00bfEst\u00e1n dispuestos los inversores a invertir en PropTech? \u00bfEs dif\u00edcil encontrar financiaci\u00f3n para el desarrollo de una empresa de este tipo?<\/strong><\/h3>\n

Dudo en decir \"f\u00e1cil\" porque la captaci\u00f3n de fondos nunca lo es, pero la confianza de los inversores en PropTech es muy alta y el dinero se est\u00e1 invirtiendo con cierta despreocupaci\u00f3n. Algunos incluso sugieren, tras la reciente debacle de WeWork, que PropTech se encuentra ahora en una burbuja en la que los inversores invierten cantidades muy superiores a las que las empresas receptoras pueden justificar si se miden seg\u00fan los par\u00e1metros tradicionales.<\/p>\n

Se est\u00e9 o no de acuerdo con ello, es imposible negar que la inversi\u00f3n sube y sube, a\u00f1o tras a\u00f1o.<\/p>\n

Ciertamente, llegar\u00e1 un momento en que la inversi\u00f3n se estanque, pero hasta la fecha PropTech apenas ha ara\u00f1ado la superficie del sector inmobiliario, por lo que deber\u00eda seguir creciendo considerablemente en todo el mundo.<\/p>\n

\u00bfCu\u00e1les son sus previsiones en relaci\u00f3n con el desarrollo de PropTech, por ejemplo, en una perspectiva de cinco a\u00f1os?<\/strong><\/h3>\n

Yo esperar\u00eda que las suposiciones sobre lo que hace PropTech bajaran un poco a tierra. Sigue existiendo la idea generalizada de que PropTech consiste en revolucionar las viejas pr\u00e1cticas con tecnolog\u00edas de vanguardia, tales como AI<\/a> y la impresi\u00f3n en 3D.<\/p>\n

En realidad, esto no es lo que el sector inmobiliario necesita ahora mismo, y espero que los pr\u00f3ximos cinco a\u00f1os traigan mucha m\u00e1s innovaci\u00f3n pr\u00e1ctica que sirva para eliminar peque\u00f1os pero sustanciales puntos conflictivos del sector inmobiliario, como el mantenimiento de registros y la comunicaci\u00f3n. S\u00e9 que suena aburrido, pero el potencial que la innovaci\u00f3n humilde puede aportar a los propietarios de activos es extraordinario.<\/p>\n

\u00bfQu\u00e9 importancia tiene el desarrollo de software en la creaci\u00f3n de una empresa PropTech?<\/strong><\/h3>\n

Var\u00eda mucho en funci\u00f3n de cu\u00e1l sea su oferta. Si ofreces una soluci\u00f3n de hardware, como una c\u00e1mara, puede que haya menos motivos para desarrollar software puntero que si tienes, por ejemplo, una oferta de plataforma.<\/p>\n

Vuelvo a mi idea de resolver un problema real del consumidor. Si desarrollar software es la mejor manera, la m\u00e1s f\u00e1cil de usar, de resolver ese problema, entonces s\u00ed, desarrollarlo es indispensable. Si no es as\u00ed, crear tu propio software es menos necesario. Tambi\u00e9n vale la pena recordar que crear su propio software puede ser tan valioso como asociarse con otra empresa que ya haya desarrollado el suyo. Cada vez hay m\u00e1s asociaciones que integran productos o servicios en la misma plataforma.<\/p>\n

El MVP es una estrategia muy popular en la creaci\u00f3n de productos para muchas industrias. En su opini\u00f3n, \u00bfpodr\u00eda ser un enfoque adecuado tambi\u00e9n para el desarrollo de empresas PropTech?<\/strong><\/h3>\n

Los mejores y m\u00e1s exitosos inversores entienden que las empresas en fase inicial suelen trabajar con ideas e innovaciones en fase inicial. Con el paso del tiempo, suele quedar claro que estas ideas o innovaciones originales no son lo que el mercado<\/a> necesidades y no van a llevar a la empresa al \u00e9xito.<\/p>\n

Por esta raz\u00f3n, los inversores esperan identificar a aquellos fundadores que creen que tienen la capacidad de aprender, evolucionar y crecer, sabiendo perfectamente que el modelo de negocio evolucionar\u00e1 entonces junto con ellos. Por tanto, MVP<\/a> podr\u00eda ser una buena estrategia.<\/p>\n

De todos modos, escrib\u00ed sobre este caso en mi art\u00edculo. Si desea explorar m\u00e1s, entonces echa un vistazo a esto.<\/a><\/p>\n

\u00bfPodr\u00eda especificar tres de las empresas PropTech m\u00e1s prometedoras que merezca la pena observar?<\/strong><\/h3>\n

S\u00f3lo tres... \u00a1imposible!<\/p>","protected":false},"excerpt":{"rendered":"

James Dearsley es un conferenciante internacional sobre el futuro del sector inmobiliario. Es una de las principales personas influyentes en Proptech, comentarista y cofundador de Unissu. Unissu es el l\u00edder mundial en informaci\u00f3n, datos e investigaci\u00f3n de Proptech. He hablado con James Dearsley sobre el fen\u00f3meno PropTech, el desarrollo del sector, las perspectivas y el potencial del mercado.<\/p>","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nWhy is the Proptech industry rapidly increasing? 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