{"id":3841,"date":"2019-12-09T00:00:00","date_gmt":"2019-12-09T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/what-is-the-best-way-of-product-development-for-startups\/"},"modified":"2026-04-24T08:50:48","modified_gmt":"2026-04-24T08:50:48","slug":"cual-es-la-mejor-forma-de-desarrollar-productos-para-las-nuevas-empresas","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/what-is-the-best-way-of-product-development-for-startups\/","title":{"rendered":"\u00bfCu\u00e1l es la mejor forma de desarrollo de productos para las startups?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>\u00bfEquipo interno o agencia externa de desarrollo de software?<\/strong><\/h2>\n\n\n\n<p>Se trata de un dilema bastante popular, ya que ambas soluciones tienen sus partidarios. Conozco a directores t\u00e9cnicos que no se imaginan otra forma de crear productos que no sea como parte de su propia empresa. <a href=\"https:\/\/thecodest.co\/es\/blog\/in-house-vs-outsourcing-the-ultimate-software-development-comparison\/\">en la empresa<\/a> <a href=\"https:\/\/thecodest.co\/es\/blog\/best-practices-for-building-a-strong-and-cohesive-team\/\">equipo<\/a>. A su vez, cada vez son m\u00e1s las empresas de nueva creaci\u00f3n que deciden cooperar con una empresa externa. <a href=\"https:\/\/thecodest.co\/es\/blog\/8-key-questions-to-ask-your-software-development-outsourcing-partner\/\">desarrollo de software<\/a> agencia. Tengo la impresi\u00f3n de que esta tendencia va en aumento. Las empresas que acaban de obtener financiaci\u00f3n y han empezado a construir su estructura corporativa creen que encontrar una <a href=\"https:\/\/thecodest.co\/blog\/\">empresa de software<\/a> a la medida de sus necesidades y confiando la <a href=\"https:\/\/thecodest.co\/es\/dictionary\/how-to-make-product\/\">producto<\/a> <a href=\"https:\/\/thecodest.co\/es\/blog\/what-to-look-for-in-a-custom-software-development-company\/\">proceso de desarrollo<\/a> a verdaderos profesionales es una soluci\u00f3n mucho m\u00e1s eficaz.<\/p>\n\n\n\n<p>Quiz\u00e1 usted se haya enfrentado a un reto similar o sepa que pronto tendr\u00e1 que tomar una decisi\u00f3n de este tipo. Bas\u00e1ndome en mi experiencia y en conversaciones con directores t\u00e9cnicos de la <a href=\"https:\/\/thecodest.co\/es\/blog\/7-predictions-for-the-it-industry-in-2023\/\">Industria inform\u00e1tica<\/a>he preparado una serie de diferencias b\u00e1sicas entre un equipo interno y una agencia externa de desarrollo de software. La tabla siguiente presenta los aspectos clave de estos dos enfoques.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/startups-development.jpg\" alt=\"desarrollo de software para startups\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Factor<\/td><td>Equipo interno<\/td><td>Agencia externa de desarrollo de software<\/td><\/tr><tr><td>Recursos humanos<\/td><td>Debe contratar a reclutadores que encuentren desarrolladores cualificados. Recuerde, sin embargo, que la competencia por contratar a los mejores especialistas del <a href=\"https:\/\/thecodest.co\/es\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">mercado<\/a> es feroz. Por esta raz\u00f3n, la contrataci\u00f3n es un gran reto.<\/td><td>Crear un equipo de desarrolladores lleva mucho menos tiempo. Usted presenta sus necesidades a una agencia externa de desarrollo de software, que se encarga exclusivamente de gestionar el proceso. Usted solo acepta a los candidatos y les da una se\u00f1al para que empiecen a trabajar.<\/td><\/tr><tr><td>Cooperaci\u00f3n diaria<\/td><td>Tienes pleno control sobre los desarrolladores. Puedes planificar su trabajo como quieras. Adem\u00e1s, en teor\u00eda, es posible cambiar su forma de trabajar en cualquier momento.<\/td><td>La cooperaci\u00f3n avanza de acuerdo con normas previamente acordadas, probablemente estrechamente vinculadas a <a href=\"https:\/\/thecodest.co\/es\/blog\/how-to-implement-agile-methodology\/\">\u00c1gil<\/a>. Est\u00e1 en estrecho contacto con el <a href=\"https:\/\/thecodest.co\/es\/blog\/how-to-hire-the-best-outsourced-development-team-for-a-scaleup\/\">equipo de desarrollo<\/a>pero al mismo tiempo debe confiar en su experiencia. Adem\u00e1s, ahorrar\u00e1 tiempo.<\/td><\/tr><tr><td>Coste<\/td><td>Debe dedicar tiempo y dinero a la contrataci\u00f3n. Recuerde que el <a href=\"https:\/\/thecodest.co\/es\/blog\/hire-vue-js-developers\/\">desarrollador<\/a> mercado es dif\u00edcil, y la contrataci\u00f3n de un empleado cualificado suele implicar un salario elevado. Adem\u00e1s, hay que invertir en equipos y herramientas necesarias. Tambi\u00e9n hay que cubrir los costes de los d\u00edas no laborables y las vacaciones de los desarrolladores. Tiene que implicar a los departamentos de RRHH y de oficina, as\u00ed como seleccionar a los jefes de los equipos de desarrollo.<\/td><td>S\u00f3lo paga por cada hora de trabajo de un programador. No incurre en ning\u00fan coste adicional. Adem\u00e1s, las tarifas son bastante atractivas. En <a href=\"https:\/\/thecodest.co\/es\/blog\/the-codest-guide-how-to-successfully-outsource-from-poland\/\">Polonia<\/a>ascienden a 30-50 euros por hora.<\/td><\/tr><tr><td>Principales ventajas<\/td><td>Usted tiene pleno control sobre todo, por lo que puede supervisar de cerca el proceso de desarrollo de su producto.<\/td><td>Es una soluci\u00f3n rentable y c\u00f3moda. Si encuentra una agencia externa de desarrollo de software eficiente, <a href=\"https:\/\/thecodest.co\/es\/blog\/3-common-challenges-of-software-product-development-for-startups\/\">desarrollo de productos<\/a> funcionar\u00e1 sin problemas.<\/td><\/tr><tr><td>Principales obst\u00e1culos<\/td><td>No siempre es una soluci\u00f3n rentable. Se pierde un tiempo precioso y probablemente haya que recurrir a otros departamentos de la empresa (RRHH u oficina).<\/td><td>Riesgo de comunicaci\u00f3n ineficaz, objetivos divergentes, falta de entendimiento.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/startups-softwarehouse.jpg\" alt=\"desarrollo de software a medida para startups\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desarrollo de software para startups: \u00bfc\u00f3mo tomar la mejor decisi\u00f3n?<\/strong><\/h2>\n\n\n\n<p>En primer lugar, debe responder a algunas preguntas importantes. Creo que lo m\u00e1s importante es decidir si tiene las competencias adecuadas en su equipo para construir o <a href=\"https:\/\/thecodest.co\/es\/dictionary\/how-to-develop-a-product\/\">desarrollar un producto<\/a> usted mismo. Tambi\u00e9n es importante tener en cuenta cuestiones financieras y de tiempo. Si no tienes desarrolladores o son muy pocos, no podr\u00e1s entregar el producto a tiempo, <strong><a href=\"https:\/\/thecodest.co\/contact\">considerar la posibilidad de trabajar con una agencia externa de desarrollo de software<\/a><\/strong>.<\/p>\n\n\n\n<p>Si a\u00fan tiene dudas, intente concertar un periodo de prueba con el <a href=\"https:\/\/thecodest.co\/es\/dictionary\/how-to-choose-software-house\/\">empresa de software<\/a>. Ponga a prueba este modelo de cooperaci\u00f3n y eval\u00fae si es eficaz para usted. As\u00ed, antes de invertir en un equipo interno, sabr\u00e1 si existe una soluci\u00f3n m\u00e1s eficaz para su producto.<\/p>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/thecodest.co\/blog\/is-there-a-recipe-for-perfect-developers\/\">\u00bfExiste una receta para los desarrolladores perfectos? Codest ha creado su propio marco de desarrollo<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/thecodest.co\/blog\/product-building-with-mvp-why-is-this-worth-implementing\/\">Creaci\u00f3n de productos con MVP. Por qu\u00e9 merece la pena ponerlo en pr\u00e1ctica?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/thecodest.co\/blog\/too-large-a-budget-poor-quality-lack-of-experience-common-fears-discouraging-you-from-cooperation-with-a-software-development-company\/\">'Presupuesto demasiado elevado, mala calidad, falta de experiencia'. Temores habituales que le disuaden de cooperar con una empresa de desarrollo de software<\/a><\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Las startups tecnol\u00f3gicas dependen especialmente del desarrollo de software. Sin un producto bien construido, no hay posibilidades de \u00e9xito ni de penetraci\u00f3n satisfactoria en el mercado. B\u00e1sicamente, hay dos formas de desarrollar un producto para un director de tecnolog\u00eda. Se trata de crear su propio equipo interno o de establecer una cooperaci\u00f3n con una agencia externa de desarrollo de software. \u00bfQu\u00e9 camino es mejor para las startups? Intentemos encontrar una soluci\u00f3n adecuada.<\/p>","protected":false},"author":2,"featured_media":3842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is the best way of product development for startups? - The Codest<\/title>\n<meta name=\"description\" content=\"Tech startups are particularly dependent on software development. Without a well-built product, there is no chance of success and satisfactory market penetration. 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Let\u2019s try to find a suitable solution.","og_url":"https:\/\/thecodest.co\/es\/blog\/cual-es-la-mejor-forma-de-desarrollar-productos-para-las-nuevas-empresas\/","og_site_name":"The Codest","article_published_time":"2019-12-09T00:00:00+00:00","article_modified_time":"2026-04-24T08:50:48+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cover-image-204.jpg","type":"image\/jpeg"}],"author":"thecodest","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thecodest","Est. reading time":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/#article","isPartOf":{"@id":"https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/"},"author":{"name":"thecodest","@id":"https:\/\/thecodest.co\/#\/schema\/person\/7e3fe41dfa4f4e41a7baad4c6e0d4f76"},"headline":"What is the best way of product development for startups?","datePublished":"2019-12-09T00:00:00+00:00","dateModified":"2026-04-24T08:50:48+00:00","mainEntityOfPage":{"@id":"https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/"},"wordCount":676,"commentCount":0,"publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"image":{"@id":"https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cover-image-204.jpg","articleSection":["Enterprise &amp; Scaleups Solutions"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/","url":"https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/","name":"\u00bfCu\u00e1l es la mejor forma de desarrollo de productos para las startups? - The Codest","isPartOf":{"@id":"https:\/\/thecodest.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/#primaryimage"},"image":{"@id":"https:\/\/thecodest.co\/blog\/what-is-the-best-way-of-product-development-for-startups\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/cover-image-204.jpg","datePublished":"2019-12-09T00:00:00+00:00","dateModified":"2026-04-24T08:50:48+00:00","description":"Las startups tecnol\u00f3gicas dependen especialmente del desarrollo de software. 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