{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"revolucionando-los-medios-de-comunicacion-mediante-la-inteligencia-artificial-de-datos-y-la-personalizacion-de-las-redacciones-digitales-actuales","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Creaci\u00f3n de una redacci\u00f3n digital basada en datos con IA"},"content":{"rendered":"

En un panorama digital en r\u00e1pida evoluci\u00f3n, las empresas de medios de comunicaci\u00f3n est\u00e1n a la vanguardia de una revoluci\u00f3n. Utilizando tecnolog\u00edas como inteligencia artificial<\/strong> (AI<\/a>), datos<\/a> y algoritmos personalizados, est\u00e1n transformando nuestra forma de consumir noticias e informaci\u00f3n. Para profundizar en esta transformaci\u00f3n, hemos tra\u00eddo a una figura destacada del sector. Thomas Sundgren, CCO de United Robots y Vicepresidente Comercial de Nexta.Junto con Greg Polec - Cofundador y CEO<\/a> en The Codest<\/a>En la conferencia, exploran las tendencias actuales, las perspectivas de futuro y los retos que plantea el aprovechamiento de los datos, la inteligencia artificial y la personalizaci\u00f3n en las redacciones modernas. Esto es lo que tienen que decir:<\/p>\n

Greg Polec (The Codest): Bienvenido, Thomas. Es un placer tener esta discusi\u00f3n sobre transformaci\u00f3n digital<\/a> en los medios de comunicaci\u00f3n. \u00bfPuede decirnos us<\/a> \u00bfQu\u00e9 opina de su papel en United Robots y Nexta, y de c\u00f3mo estas empresas est\u00e1n cambiando las redacciones modernas?<\/b><\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: Gracias, Greg. Mi funci\u00f3n se centra principalmente en la creaci\u00f3n de estrategias que utilicen la IA y el an\u00e1lisis de datos para transformar la creaci\u00f3n de contenidos y los procesos comerciales en el sector de los medios de comunicaci\u00f3n. Tanto United Robots como Nexta pretenden hacer que las redacciones sean m\u00e1s eficaces, personalizadas e innovadoras<\/strong>.<\/p>\n

Greg Polec (The Codest): \u00bfC\u00f3mo cree que la IA y el an\u00e1lisis de datos est\u00e1n cambiando las organizaciones de noticias hoy en d\u00eda?<\/b><\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: La IA y el an\u00e1lisis de datos son como la nueva columna vertebral de la industria de los medios de comunicaci\u00f3n. Permiten el an\u00e1lisis predictivo, la personalizaci\u00f3n de contenidos, la automatizaci\u00f3n y muchos otros avances que mejoran la experiencia del lector. Es una nueva era para el periodismo.<\/p>\n

Greg Polec (The Codest)<\/b>: \u00bfCu\u00e1l ha sido el impacto de la personalizaci\u00f3n en esta industria?<\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: La personalizaci\u00f3n est\u00e1 transformando la forma en que los lectores interact\u00faan con los contenidos. Al conocer las preferencias de los lectores, podemos ofrecer contenidos que resuenen, aumentando el compromiso y la fidelidad.<\/p>\n

Greg Polec (The Codest): \u00bfC\u00f3mo se garantiza que la personalizaci\u00f3n no comprometa la \u00e9tica o la privacidad?<\/b><\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: Seguimos directrices y normativas estrictas para lograr un equilibrio entre personalizaci\u00f3n y privacidad. La transparencia con los usuarios sobre c\u00f3mo se utilizan sus datos es clave.<\/p>\n

Greg Polec (The Codest): \u00bfA qu\u00e9 retos se ha enfrentado a la hora de implantar estas tecnolog\u00edas y c\u00f3mo los ha superado?<\/b><\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: Los retos incluyen la integraci\u00f3n con los sistemas existentes, garantizar la privacidad de los datos y formar a los equipos para que se adapten a las nuevas tecnolog\u00edas. La colaboraci\u00f3n, el aprendizaje continuo y la adhesi\u00f3n a las mejores pr\u00e1cticas han sido nuestras soluciones.<\/p>\n

Greg Polec (The Codest): La colaboraci\u00f3n entre los medios de comunicaci\u00f3n y las empresas tecnol\u00f3gicas parece vital. Puede explicarlo con m\u00e1s detalle?<\/b><\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: Absolutamente. Esta colaboraci\u00f3n fomenta la innovaci\u00f3n y el crecimiento. Se trata de fusionar la narrativa creativa de los medios de comunicaci\u00f3n con la destreza tecnol\u00f3gica de empresas como The Codest.<\/p>\n

Greg Polec (The Codest): \u00bfPodr\u00eda indicarnos algunas tendencias o tecnolog\u00edas futuras que podr\u00edan influir en la transformaci\u00f3n digital de los medios de comunicaci\u00f3n?<\/b><\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: Realidad Aumentada (RA), Realidad Virtual (RV), y blockchain<\/a> son algunas de las tecnolog\u00edas que hay que vigilar. Est\u00e1n llamadas a aportar nuevas dimensiones a entrega de contenidos<\/strong> y monetizaci\u00f3n.<\/p>\n

Greg Polec (The Codest): \u00bfC\u00f3mo ve el papel de las startups y las empresas innovadoras como The Codest en esta transformaci\u00f3n?<\/b><\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: Las startups aportan agilidad y nuevas perspectivas. Colaborar con empresas como The Codest ayuda a experimentar y escalar r\u00e1pidamente, impulsando el sector.<\/p>\n

Greg Polec (The Codest): Antes de terminar, \u00bftiene alg\u00fan consejo para las empresas de medios de comunicaci\u00f3n en su camino hacia la transformaci\u00f3n digital?<\/b><\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: Aceptar el cambio, invertir en talento, centrarse en la experiencia del usuario y colaborar con socios tecnol\u00f3gicos. Todo ello es esencial para triunfar en la era digital.<\/p>\n

Greg Polec (The Codest)<\/b>: Thomas, gracias por su tiempo y sus comentarios. Es un momento apasionante para los medios de comunicaci\u00f3n y nos alegra formar parte de esta transformaci\u00f3n.<\/p>\n

Thomas Sundgren (United Robots y Nexta)<\/b>: Gracias, Greg. Colaboraciones como esta son el futuro de nuestra industria.<\/p>\n

Conclusi\u00f3n<\/h2>\n

La perspicaz conversaci\u00f3n entre Greg Polec y Thomas Sundgren dibuja un v\u00edvido panorama del futuro de la industria de los medios de comunicaci\u00f3n. Est\u00e1 claro que abrazar la transformaci\u00f3n digital<\/strong>Para las empresas de medios de comunicaci\u00f3n que aspiran a prosperar en la era moderna es crucial fomentar la colaboraci\u00f3n con socios tecnol\u00f3gicos e invertir en nuevas tecnolog\u00edas como la inteligencia artificial y el an\u00e1lisis de datos. Mientras nos encontramos al borde de una nueva era en los medios de comunicaci\u00f3n, impulsada por la personalizaci\u00f3n, la innovaci\u00f3n y las consideraciones \u00e9ticas, esta entrevista ofrece valiosas ideas y orientaci\u00f3n para aquellos que buscan navegar por estas aguas emocionantes pero complejas. La fusi\u00f3n de la narrativa y la tecnolog\u00eda promete un panorama vibrante y diverso en el que lectores, creadores e innovadores puedan conectar de forma significativa e impactante.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

En una esclarecedora conversaci\u00f3n, Greg Polec, de The Codest, y Thomas Sundgren, de United Robots & Nexta, debaten las din\u00e1micas transformaciones que se est\u00e1n produciendo en el sector de los medios de comunicaci\u00f3n. Profundizan en el papel integral de la IA, el an\u00e1lisis de datos y la personalizaci\u00f3n en la configuraci\u00f3n del futuro del periodismo.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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