{"id":3526,"date":"2021-09-16T08:34:59","date_gmt":"2021-09-16T08:34:59","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/quick-guide-how-to-build-and-develop-your-marketplace-updated\/"},"modified":"2024-06-19T08:40:37","modified_gmt":"2024-06-19T08:40:37","slug":"guia-rapida-como-construir-y-desarrollar-su-mercado-actualizado","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/quick-guide-how-to-build-and-develop-your-marketplace-updated\/","title":{"rendered":"Gu\u00eda r\u00e1pida: C\u00f3mo crear y desarrollar su mercado (actualizada)"},"content":{"rendered":"

Podemos observar un volumen de negocios r\u00e9cord en el comercio electr\u00f3nico<\/a> industria cada a\u00f1o. Sin duda, todas las marcas mundiales luchan por su posici\u00f3n, sobre todo porque la pandemia ha demostrado a muchos de us<\/a> el verdadero poder de las compras en l\u00ednea.<\/p>\n

Vemos un enorme potencial en desarrollo de mercados<\/strong> en Europa como 25%<\/a> de los principales marketplaces del mundo proceden de pa\u00edses europeos. A medida que aparecen m\u00e1s competidores, las empresas tienen que poner m\u00e1s cuidado no s\u00f3lo en ofrecer ofertas prometedoras, sino tambi\u00e9n en mantener el aspecto t\u00e9cnico de su plataforma para agasajar a los clientes con un rendimiento impecable.<\/p>\n

Los clientes nos preguntan a menudo qu\u00e9 estrategia deben utilizar. Sin duda, se trata de un proceso mucho m\u00e1s largo y complejo. Bas\u00e1ndome en mi experiencia y mercado<\/a> observaci\u00f3n, me gustar\u00eda presentarle algunos de los mejores consejos que vale la pena recordar durante desarrollo de mercados digitales<\/strong>.<\/p>\n

Aplicaciones m\u00f3viles para ganar<\/h2>\n

Si utiliza herramientas de seguimiento del tr\u00e1fico en su mercado (por ejemplo, Google Analytics), se dar\u00e1 cuenta de cu\u00e1nto tr\u00e1fico procede de dispositivos m\u00f3viles. Este fen\u00f3meno lleva varios a\u00f1os creciendo, y cabe esperar que el tr\u00e1fico m\u00f3vil supere cada vez m\u00e1s al contacto tradicional con el ordenador.<\/p>\n

Por eso es muy importante tener un marketplace bien ajustado y correctamente dise\u00f1ado. La regla m\u00e1s importante es asegurarse de que su mercado sea adecuado y funcione bien en todos los dispositivos. Mientras tanto, mucha gente sigue subestimando los dispositivos m\u00f3viles. Debes ser consciente de que tu marketplace podr\u00eda ser m\u00e1s visible para los usuarios siempre que est\u00e9 optimizado para dispositivos m\u00f3viles. Adem\u00e1s, recuerde tener en cuenta que un UX<\/a> el dise\u00f1o realmente importa. Este factor le permitir\u00e1 ofrecer la experiencia adecuada a sus usuarios potenciales y hacer que perciban su mercado de una mejor manera.<\/p>\n

Progresiva web<\/a> (PWA) son actualmente una tendencia popular. Su mayor ventaja es su excepcional usabilidad y los altos \u00edndices de experiencia de usuario. Una vez que se decide combinar las funciones de los sitios web y las aplicaciones nativas, el dise\u00f1o de las PWA se convierte en una norma. Permite a sus desarrolladores crear aplicaciones din\u00e1micas sin necesidad de marcos h\u00edbridos. No me cabe duda de que esta soluci\u00f3n tambi\u00e9n puede ser perfecta para su mercado.<\/p>\n

Escalado del mercado<\/h2>\n

He hablado con The Codest<\/a> desarrolladores y les pregunt\u00e9 cu\u00e1l era en su opini\u00f3n la mejor tecnolog\u00eda que les permite escalar r\u00e1pidamente los negocios que gestionan. R\u00e1pidamente respondieron: \"Ruby on Rails<\/a>.\" Claro, Ruby<\/a> es nuestra principal tecnolog\u00eda de backend, pero no significa que yo recomendar\u00eda Ruby on Rails<\/a> como software para cada producto<\/a>. En caso de que est\u00e9 construyendo su propio mercado y le preocupe el desarrollo r\u00e1pido, Ruby on Rieles<\/a> ser\u00e1 realmente la mejor soluci\u00f3n. Puede conseguir funcionalidades de primer producto varias veces m\u00e1s r\u00e1pido que en otros lenguajes. En muchos casos, programar en este lenguaje es posible gracias al framework Rails, que agiliza el trabajo de los desarrolladores.<\/p>\n

Adem\u00e1s, sigue siendo una de las formas m\u00e1s sencillas de estimar los costes de una proyecto<\/a> desarrollado con Ruby on Rails. Cuando decida construir su proyecto junto con un equipo<\/a> de desarrolladores y definir las especificaciones de la empresa, podr\u00e1n estimar el plazo inicial del proyecto y usted sabr\u00e1 cu\u00e1l es el presupuesto m\u00ednimo real.<\/p>\n

El m\u00e9todo de escalado de mercados descrito est\u00e1 directamente relacionado con la producto m\u00ednimo viable<\/a> (MVP<\/a>). La idea consiste en crear un producto con funcionalidades b\u00e1sicas lo antes posible y dejar que tus clientes lo utilicen para obtener su opini\u00f3n y poder aplicarla para mejorar el proyecto. Tendr\u00e1s sin duda la mejor oportunidad de probar diferentes soluciones.<\/p>\n

Cuando desee desarrollar su mercado mediante el enfoque MVP, es muy recomendable encontrar un socio externo especializado en desarrollo de software<\/a><\/strong> proyectos. Tambi\u00e9n puede utilizar servicios de pago ya creados, pero debe tener en cuenta que esta soluci\u00f3n har\u00e1 que su mercado se adapte menos a sus expectativas.<\/p>\n

\u00bfA la IA o no?<\/h2>\n

Estoy convencido de que los mercados modernos no pueden ignorar inteligencia artificial<\/a>. Los expertos estiman que se trata de una de las tendencias tecnol\u00f3gicas m\u00e1s importantes de 2021, que ya est\u00e1 revolucionando el mercado.\u00a0<\/p>\n

\u00bfQu\u00e9 puede AI<\/a> a su negocio? Empezando por toques sencillos, la IA puede ayudarle a personalizar la conversaci\u00f3n del chat con sus clientes y a\u00f1adir un valor m\u00e1s humano a la interacci\u00f3n. Para tareas m\u00e1s complejas, la IA puede armar su comercio electr\u00f3nico<\/a> con las soluciones adecuadas para resolver diversos retos, como la generaci\u00f3n de clientes potenciales. Es m\u00e1s, la inteligencia artificial puede utilizarse para crear centrado en el cliente<\/a> b\u00fasquedas, haciendo que todo el proceso sea m\u00e1s intuitivo y requiera menos tiempo.<\/p>\n

En resumen, si quiere estar al d\u00eda de las soluciones m\u00e1s recientes e innovadoras, si quiere atraer la atenci\u00f3n de los usuarios y crear un mercado completo, entonces deber\u00eda plantearse sin duda la implantaci\u00f3n de la inteligencia artificial. Una buena estrategia al principio es realizar gradualmente algunas pruebas con soluciones de inteligencia artificial y luego ver qu\u00e9 opci\u00f3n se adapta mejor a su mercado. Si decide progresar, pida ayuda a un socio especializado en este tema.<\/p>\n

Elija el nicho adecuado<\/h2>\n

Quiz\u00e1 sea una afirmaci\u00f3n obvia, pero hay que tener en cuenta que muchos marketplaces son copias de soluciones ya existentes en el mercado. En este caso, es inevitable competir con los rivales del mercado. En cambio, si eres capaz de construir un marketplace que aporte un valor totalmente nuevo a los usuarios y les proporcione experiencias innovadoras y productos inaccesibles desde otros competidores, entonces tus posibilidades de \u00e9xito crecen r\u00e1pidamente.<\/p>\n

La b\u00fasqueda de un nicho tambi\u00e9n est\u00e1 asociada a numerosas e imprevisibles pruebas. No importa si acaba de crear un mercado<\/strong>o ya posee uno. Las pruebas son su parte integrante. Debe probar a fondo y peinar peque\u00f1as funcionalidades y soluciones m\u00e1s amplias. Un socio con experiencia especializado en la creaci\u00f3n de mercados ser\u00e1 sin duda de gran ayuda en este sentido. C\u00e9ntrese en lo que es visible para todos. Las actitudes perfectas son los dise\u00f1os UI\/UX frescos y el desarrollo regular de su software.<\/p>\n

En resumen <\/h2>\n

Si aprende m\u00e1s sobre el sector y sus competidores, estar\u00e1 en el camino del \u00e9xito. A medida que adquiera m\u00e1s conocimientos y aprenda las tendencias del mercado, se dar\u00e1 cuenta de que, b\u00e1sicamente, el mundo le est\u00e1 esperando. Lo que es crucial recordar es que la obtenci\u00f3n de fondos para crear un mercado<\/strong> no significa que ya puedas celebrar tu \u00e9xito. Lamentablemente, muchas startups asumen este enfoque y m\u00e1s tarde se encuentran con problemas. Suelen ignorar las tendencias del mercado y tomar decisiones equivocadas en relaci\u00f3n con desarrollo de productos<\/a><\/strong> y tratar de saltar alegremente al mercado. Est\u00e9 alerta.<\/p>\n

\"Consultor\u00eda<\/a><\/p>\n

M\u00e1s informaci\u00f3n:<\/b><\/p>\n

6 razones por las que una agencia de dise\u00f1o y desarrollo de productos puede mejorar su negocio<\/a><\/p>\n

\u00bfCu\u00e1les son los principales retos de los CTO y los CIO en 2021?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Los mercados pr\u00f3speros suelen considerarse un fen\u00f3meno mundial. Los indicadores econ\u00f3micos de este sector aumentan cada a\u00f1o. Solo en 2021, se espera que las ventas mundiales de comercio electr\u00f3nico asciendan a $4,921 billones en todo el mundo y aumenten m\u00e1s de 12% en 2022.<\/p>","protected":false},"author":2,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nQuick Guide: How to Build and Develop your Marketplace (Updated) - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/es\/blog\/guia-rapida-como-construir-y-desarrollar-su-mercado-actualizado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Guide: How to Build and Develop your Marketplace (Updated)\" \/>\n<meta property=\"og:description\" content=\"Well-prospering marketplaces are usually viewed as a global phenomenon. 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