{"id":3355,"date":"2019-07-11T08:51:00","date_gmt":"2019-07-11T08:51:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-to-run-a-business-during-the-crisis\/"},"modified":"2026-04-24T11:35:41","modified_gmt":"2026-04-24T11:35:41","slug":"como-dirigir-una-empresa-durante-la-crisis","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/how-to-run-a-business-during-the-crisis\/","title":{"rendered":"\u00bfC\u00f3mo gestionar una empresa durante la crisis?"},"content":{"rendered":"

El impacto de COVID-19 en su empresa<\/strong><\/h2>\n

S\u00f3lo unas pocas industrias atravesar\u00e1n sin dolor la crisis de la pandemia de coronavirus. \u00bfCu\u00e1les? En este grupo estar\u00e1n seguramente comercio electr\u00f3nico<\/a> empresas que ser\u00e1n capaces de adaptarse r\u00e1pidamente a la nueva realidad y atraer a los clientes. Adem\u00e1s, aumentar\u00e1 la importancia de las tecnolog\u00edas que facilitan el trabajo a distancia de los empleados y el tiempo libre de las personas.<\/p>\n

Por desgracia, la crisis afectar\u00e1 a la mayor\u00eda de las empresas de todo el mundo. El sector de los viajes ya est\u00e1 sufriendo mucho, pues el tr\u00e1fico a\u00e9reo en la mayor\u00eda de los pa\u00edses se ha interrumpido o restringido gravemente. La situaci\u00f3n tambi\u00e9n es problem\u00e1tica para las empresas que basaban su perfil comercial en el contacto directo con el cliente.<\/p>\n

En mercado<\/a> situaci\u00f3n es din\u00e1mica. Observo este fen\u00f3meno con gran curiosidad. El mercado estadounidense es uno de los m\u00e1s afectados por la crisis. All\u00ed aumenta el desempleo, las empresas frenan las inversiones y recortan costes. Los empresarios deben reaccionar con rapidez para preparar sus negocios ante la inminente crisis.<\/p>\n

En los \u00faltimos d\u00edas, statista.com ha realizado una interesante encuesta que muestra c\u00f3mo las empresas de EE. reaccionar<\/a> a la propagaci\u00f3n de la pandemia (a 24\/03\/2020).<\/p>\n

\"escaparate<\/p>\n

fuente: statista.com<\/em><\/p>\n

Por supuesto, Estados Unidos no est\u00e1 solo en esta dif\u00edcil batalla. Los mercados europeos y otros tambi\u00e9n se enfrentan a desaf\u00edos. Debe reaccionar con rapidez para preparar su empresa para los tiempos problem\u00e1ticos que se avecinan.<\/p>\n

Con este fin, queremos compartir nuestras ideas sobre c\u00f3mo puede proteger su empresa y minimizar el impacto de la crisis. Hemos recopilado siete pr\u00e1cticas importantes que le ayudar\u00e1n a salvar su empresa.<\/p>\n

Consejos para l\u00edderes empresariales<\/strong><\/h2>\n

Organizar el trabajo a distancia<\/strong><\/h3>\n

Parece que trabajo a distancia<\/a> estar\u00e1 con us<\/a> durante bastante tiempo. Por el bien de la salud de los trabajadores, las empresas pueden permitir que sus empleados vuelvan a las oficinas durante mucho tiempo. Adem\u00e1s, los expertos coinciden en que, tras la crisis provocada por el COVID-19, la importancia del trabajo a distancia aumentar\u00e1 significativamente. Por lo tanto, es aconsejable desarrollar un sistema y unos planes de trabajo que garanticen la eficacia sin cambios tanto de sus empleados como de su empresa. Considere los peligros potenciales del trabajo a distancia y piense en soluciones.<\/p>\n

Adem\u00e1s, conviene saber que el trabajo a distancia, a pesar de las apariencias, tambi\u00e9n puede ser beneficioso. Si organizas todo el proceso de forma inteligente, podr\u00e1s reducir los costes administrativos del funcionamiento de tu oficina. Todo est\u00e1 en sus manos.<\/p>\n

Sea inteligente para mantener la seguridad de su empresa<\/strong><\/h3>\n

En estos tiempos dif\u00edciles, debe centrarse en las actividades que aportan beneficios reales a su empresa. Abandona temporalmente las tareas y responsabilidades que no generen resultados aqu\u00ed y ahora. Usted y toda su equipo<\/a> debe actuar con inteligencia. Algunas decisiones no ser\u00e1n f\u00e1ciles, pero la crisis es una circunstancia concreta. Si sobrevive a ella, su empresa se har\u00e1 m\u00e1s fuerte.<\/p>\n

Reducir costes<\/strong><\/h3>\n

Busca el ahorro. S\u00ed, ya s\u00e9 que no es tan f\u00e1cil. Sin embargo, es importante tomar decisiones empresariales acertadas y muchas empresas se deciden por esta estrategia. Optimizar los costes mejorar\u00e1 tu presupuesto, sobre todo a largo plazo.<\/p>\n

Cuando la econom\u00eda va bien y nuestra propia empresa se desarrolla, es f\u00e1cil gastar dinero e incurrir en responsabilidades. Mientras todo vaya bien y nuestra empresa prospere, los problemas se pasan por alto. Sin embargo, merece la pena considerar si aprovechamos las oportunidades de hoy para prepararnos para las dificultades de ma\u00f1ana.<\/p>\n

\u00bfA qu\u00e9 costes me refiero? Todos los que no tienen un impacto directo en el desarrollo de su negocio (ingresos). Lo ideal ser\u00eda que consiguiera ahorrar 10% e incluso 20%. Lo mejor es empezar por revisar los costes fijos, que son probablemente la mayor carga. Todo, por supuesto, depende de las particularidades de tu negocio.<\/p>\n

\"Informe<\/a><\/p>\n

Diversificaci\u00f3n de la clientela<\/strong><\/h3>\n

Puede que ahora sea demasiado tarde, pero es un buen punto para sacar conclusiones de cara al futuro. Basar m\u00e1s de la mitad de tus ingresos en un solo cliente puede ser una estrategia problem\u00e1tica en estas circunstancias. Por supuesto, debes cuidar la relaci\u00f3n con los clientes m\u00e1s importantes, pero no puedes olvidarte de los m\u00e1s peque\u00f1os, quiz\u00e1 los menos rentables. Pueden ayudar a su empresa a sobrevivir a la crisis.<\/p>\n

Si s\u00f3lo depende de un gran cliente, su dimisi\u00f3n o una reducci\u00f3n significativa de la cooperaci\u00f3n puede ser mortal para su negocio. Recu\u00e9rdalo para el futuro.<\/p>\n

Cuide sus productos\/servicios<\/strong><\/h3>\n

Ofrezca a sus clientes servicios o productos de la m\u00e1xima calidad. No importa qu\u00e9 tipo de negocio dirija. Cuide la calidad en estos tiempos dif\u00edciles y demuestre que la crisis no afecta a los valores que defiende.<\/p>\n

Si vende un producto<\/a>, intente convencer a sus clientes de que realmente lo necesitan y no deben renunciar a \u00e9l en condiciones econ\u00f3micas dif\u00edciles. Adem\u00e1s, si vende servicios espec\u00edficos, demuestre que es eficaz. Sea creativo. Nadie dice que vaya a ser f\u00e1cil, pero la situaci\u00f3n es dif\u00edcil y requiere dedicaci\u00f3n y trabajo anal\u00edtico.<\/p>\n

Ocuparse de los contactos con los clientes<\/strong><\/h3>\n

Es una de las cosas m\u00e1s importantes de las que no puede olvidarse. Mantener buenas relaciones comerciales con los clientes que aportan ingresos y estabilidad a tu negocio es crucial. Tienes que ser un verdadero socio para ellos e intentar satisfacer sus necesidades. Demuestre que le importa una cooperaci\u00f3n fruct\u00edfera. Muestre inter\u00e9s. No importa si prestas servicios espec\u00edficos u ofreces tu producto, cuida como un pastel tus relaciones.<\/p>\n

Cuide la imagen de su empresa<\/strong><\/h3>\n

Aunque la situaci\u00f3n sea dif\u00edcil, no puede olvidarse de la comunicaci\u00f3n constante y la creaci\u00f3n de imagen. No te centres en las formas de venta, porque \u00bfqui\u00e9n piensa en ellas ahora? Construya su propia experiencia. Muestre su empresa bajo una buena luz. Deje que los dem\u00e1s vean que su empresa afronta bien la creciente crisis. Y, cuando termine, podr\u00e1 beneficiarse de esta estrategia.<\/p>\n

No dejes que llegue la crisis<\/strong><\/h2>\n

S\u00e9 que los tiempos no son f\u00e1ciles y que debemos estar preparados para muchos meses de dura lucha. Sin embargo, estoy convencido de que, gracias a decisiones empresariales bien fundadas, ayudar\u00e1s a tu empresa a sobrevivir a estos tiempos dif\u00edciles. No ser\u00e1 un camino sin obst\u00e1culos, pero no hay que rendirse. \u00a1Cruzo los dedos por usted!<\/p>\n

<\/article-software-consulting><\/p>\n

M\u00e1s informaci\u00f3n:<\/strong><\/p>\n

- \u00bfPor qu\u00e9 fracasan los proyectos de software? Razones m\u00e1s comunes<\/a><\/p>\n

- E-commerce: Nuevo estado del juego 2020 (informe)<\/a><\/p>\n

- \u00bfShopify, Spree o Solidus? Compruebe por qu\u00e9 Ruby on Rails puede ayudarle a desarrollar su comercio electr\u00f3nico<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Se avecinan tiempos dif\u00edciles. Una gran crisis provocada por el brote de COVID-19 se extiende a nuestro alrededor. Los expertos coinciden en que estamos asistiendo s\u00f3lo a la primera fase de una recesi\u00f3n temprana. La dif\u00edcil situaci\u00f3n econ\u00f3mica mundial afecta a muchas industrias y empresas, y tambi\u00e9n puede llegarte a ti. Merece la pena prepararse y estar listo. \u00bfC\u00f3mo hacerlo? Hemos recopilado una serie de buenas pr\u00e1cticas que le ayudar\u00e1n a proteger su empresa durante una crisis.<\/p>","protected":false},"author":2,"featured_media":3356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to run a business during the crisis? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/es\/blog\/como-dirigir-una-empresa-durante-la-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to run a business during the crisis?\" \/>\n<meta property=\"og:description\" content=\"Tough times are coming. 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A big crisis caused by the outbreak of COVID-19 is spreading around us. Experts agree that we are witnessing only the first stage of early recession. The difficult economic situation in the world affects many industries and companies and it may also come to you. It is worth preparing yourself and being ready. How to do it? 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