{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"como-cambia-el-mercado-del-comercio-electronico-en-tiempos-de-incertidumbre","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"\u00bfC\u00f3mo cambia el mercado del comercio electr\u00f3nico en tiempos de incertidumbre?"},"content":{"rendered":"<h2><strong>Cambios en el comportamiento de los consumidores<\/strong><\/h2>\n<p>La crisis ha cambiado el enfoque de los consumidores a la hora de hacer la compra. Como resultado, cuando se trata de la entrega de comestibles, result\u00f3 que:<\/p>\n<p>- 14% de los consumidores utilizaron servicios de entrega de comestibles por primera vez,<\/p>\n<p>- 13% de los consumidores aumentaron la frecuencia con la que utilizan estos servicios,<\/p>\n<p>- 25% no he utilizado servicios de reparto de comestibles y no tengo previsto hacerlo.<\/p>\n<p>Curiosamente, las soluciones BOPIS (Buy Online Pick Up in Store) son cada vez m\u00e1s populares:<\/p>\n<p>- 10% de consumidores probaron el BOPIS por primera vez,<\/p>\n<p>- 13% de los consumidores aumentaron la frecuencia de uso de las soluciones BOPIS,<\/p>\n<p>- 24% de los consumidores no han utilizado BOPIS y no piensan hacerlo.<\/p>\n<p>Aparte de esta interesante estad\u00edstica, desde el brote del COVID-19 se han observado aumentos significativos en sectores como los bienes de consumo de alta rotaci\u00f3n, los productos sanitarios y de seguridad o la restauraci\u00f3n\/reparto de alimentos.<\/p>\n<p>Al mismo tiempo, el bloqueo introducido por la mayor\u00eda de los pa\u00edses del mundo provoc\u00f3 que la <a href=\"https:\/\/thecodest.co\/es\/blog\/top-programming-languages-to-build-e-commerce\/\">comercio electr\u00f3nico<\/a> <a href=\"https:\/\/thecodest.co\/es\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">mercado<\/a> ha visto un marcado movimiento relacionado con los productos que proporcionan entretenimiento en casa y actividades para toda la familia.<\/p>\n<p>Aqu\u00ed puede encontrar, como curiosidad, las 10 categor\u00edas de mayor crecimiento en el comercio electr\u00f3nico:<\/p>\n<ol>\n<li>\n<p>Guantes desechables + 670%<\/p>\n<\/li>\n<li>\n<p>M\u00e1quinas de pan +652%<\/p>\n<\/li>\n<li>\n<p>Tos y resfriado +53%%<\/p>\n<\/li>\n<li>\n<p>Sopas + 397%<\/p>\n<\/li>\n<li>\n<p>Granos secos y arroz +386%<\/p>\n<\/li>\n<li>\n<p>Alimentos envasados +377%<\/p>\n<\/li>\n<li>\n<p>Tazas de fruta +326%<\/p>\n<\/li>\n<li>\n<p>Entrenamiento con pesas +307%<\/p>\n<\/li>\n<li>\n<p>Leche y nata +279%<\/p>\n<\/li>\n<li>\n<p>Productos para lavavajillas +275%<\/p>\n<\/li>\n<\/ol>\n<h2><strong>\u00bfC\u00f3mo atraer clientes a su plataforma de comercio electr\u00f3nico?<\/strong><\/h2>\n<p>El mercado del comercio electr\u00f3nico est\u00e1 cambiando r\u00e1pidamente durante la pandemia, y los expertos no se hacen ilusiones: cada vez m\u00e1s empresas transferir\u00e1n parte de sus actividades al comercio en l\u00ednea. Los supermercados, por ejemplo, ya est\u00e1n dando este paso, pues est\u00e1n experimentando una disminuci\u00f3n del n\u00famero de clientes que acuden a las tiendas y est\u00e1n intentando llegar a los clientes de una nueva forma.<\/p>\n<p>Teniendo esto en cuenta, tenga en cuenta unos sencillos consejos que le ayudar\u00e1n a salir de la caja y atraer la atenci\u00f3n de sus clientes potenciales:<\/p>\n<ol>\n<li>\n<p>Piense en una mejor exposici\u00f3n de su oferta<\/p>\n<\/li>\n<li>\n<p>Gestionar eficazmente el creciente n\u00famero de pedidos<\/p>\n<\/li>\n<li>\n<p>Cuidar al m\u00e1ximo la calidad <a href=\"https:\/\/thecodest.co\/es\/blog\/enhance-your-application-with-professional-ux-auditing\/\">UX<\/a> y el dise\u00f1o de la interfaz de usuario de su plataforma<\/p>\n<\/li>\n<li>\n<p>Recuerde sobre el desarrollo de aplicaciones m\u00f3viles (centrarse en aumentar las conversiones)<\/p>\n<\/li>\n<li>\n<p>Preparar un sistema de pago simplificado\u00a0<\/p>\n<\/li>\n<li>\n<p>Cuide la seguridad de su comercio electr\u00f3nico<\/p>\n<\/li>\n<li>\n<p>Aumente los beneficios de sus ventas mediante pruebas<\/p>\n<\/li>\n<li>\n<p>Mantener constante <a href=\"https:\/\/thecodest.co\/es\/blog\/8-key-questions-to-ask-your-software-development-outsourcing-partner\/\">desarrollo de software<\/a> y construir <a href=\"https:\/\/thecodest.co\/es\/dictionary\/how-to-make-product\/\">producto<\/a> listo para la escala<\/p>\n<\/li>\n<li>\n<p>No complique demasiado el camino a sus usuarios<\/p>\n<\/li>\n<li>\n<p>Cu\u00eddate mucho <a href=\"https:\/\/thecodest.co\/es\/blog\/ai-in-customer-service-benefits-challenges-and-effective-implementation\/\">atenci\u00f3n al cliente<\/a>.<\/p>\n<\/li>\n<\/ol>\n<h2><strong>Resumen<\/strong><\/h2>\n<p>La crisis no deja de cambiar el mercado del comercio electr\u00f3nico. En pocas semanas, nos hemos encontrado en una realidad completamente nueva. Pero tambi\u00e9n es una gran oportunidad para quienes dirigen su propio comercio electr\u00f3nico y est\u00e1n dispuestos a empezar a hacer grandes cosas. As\u00ed pues, tenga en cuenta el estado actual del mercado y mis sencillos consejos. \u00a1Creo firmemente que ganar\u00e1s esta partida!<\/p>\n<p><strong>M\u00e1s informaci\u00f3n:<\/strong><\/p>\n<p>- <a href=\"https:\/\/thecodest.co\/blog\/why-do-we-expect-a-high-demand-for-ruby-software-products\/\">\u00bfPor qu\u00e9 se espera una gran demanda de productos de software Ruby en tiempos de crisis?<\/a><\/p>\n<p>- <a href=\"https:\/\/thecodest.co\/blog\/ror-software-development-indexes-v2\/\">Desarrollo del software Ruby on Rails. \u00cdndices v2<\/a><\/p>\n<p>- <a href=\"https:\/\/thecodest.co\/blog\/how-to-start-building-your-product-from-scratch\/\">\u00bfC\u00f3mo empezar a crear su producto desde cero?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El sector del comercio electr\u00f3nico es uno de los pocos que ha superado bastante bien la crisis asociada al brote de COVID-19. Personas de todo el mundo han empezado a utilizar masivamente las tiendas en l\u00ednea, consider\u00e1ndolas seguras, c\u00f3modas y a menudo rentables. Hay muchos indicios de que la popularidad de las soluciones de comercio electr\u00f3nico aumentar\u00e1 a\u00fan m\u00e1s en un futuro pr\u00f3ximo.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. 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