{"id":3305,"date":"2023-05-19T12:02:25","date_gmt":"2023-05-19T12:02:25","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/"},"modified":"2026-03-05T10:46:45","modified_gmt":"2026-03-05T10:46:45","slug":"como-un-gran-software-empuja-a-yieldbird-a-la-lista-deloitte-entrevista","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/","title":{"rendered":"\u00bfC\u00f3mo un gran software ha llevado a Yieldbird a la lista de Deloitte? (Entrevista)"},"content":{"rendered":"<p>\u00c9rase una vez <a href=\"https:\/\/thecodest.co\/es\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">mercado<\/a> sin ninguna optimizaci\u00f3n AdX. Entonces apareci\u00f3 Yieldbird y cambi\u00f3 la realidad de muchos editores. \u00bfC\u00f3mo sucedi\u00f3? Hablamos con Greg Kubrakiewicz, Director de Tecnolog\u00eda de Yieldbird, que nos explica c\u00f3mo la cooperaci\u00f3n con Codest ha hecho posible que aparezca en el puesto 16 de la lista de Deloitte '<a href=\"https:\/\/www2.deloitte.com\/content\/campaigns\/ce\/technology\/fast-50\/ce-fast-50-2018.html\">Tecnolog\u00eda Fast 50 Europa Central<\/a>\u2018.<\/p>\n<h2>\u00bfC\u00f3mo naci\u00f3 toda esta idea?<\/h2>\n<p>Greg Kubrakiewicz: Todo empez\u00f3 con Adtaily, que permit\u00eda a peque\u00f1os anunciantes, como peluquer\u00edas u hoteles, colocar sus anuncios en portales m\u00e1s grandes de los sitios regionales de Gazeta.pl. La red publicitaria Adtaily trabajaba con ellos. Mientras tanto, Marcin Ekiert y Piotrek Niedziela, inspirados por Fredrik, empezaron a jugar desde el lado del editor con la configuraci\u00f3n de AdX y se dieron cuenta de que as\u00ed pod\u00edan ganar m\u00e1s dinero con ellos. Tambi\u00e9n estaba relacionado con el hecho de que todo el dinero del mercado en program\u00e1tica procede de los anunciantes.<\/p>\n<p>Toda la program\u00e1tica se centraba entonces en la fuente de dinero desde el lado de los compradores, el mercado era estrecho, la competencia era grande. Bas\u00e1ndonos en los conocimientos adquiridos, creamos Yield Optimization y durante varios a\u00f1os fuimos adquiriendo experiencia en muchos mercados.<\/p>\n<p>El siguiente paso fue un intento de escribir un software que automatizara y mejorara todos estos conceptos de dos maneras: o bien automatizando y aumentando la escala, o bien utilizando algoritmos m\u00e1s complejos que ser\u00e1n mejores que un humano.<\/p>\n<p><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/interview_1.jpg\" alt=\"Yieldbird crece din\u00e1micamente\" \/><\/p>\n<h2>\u00bfC\u00f3mo ha funcionado el proceso de aplicaci\u00f3n?<\/h2>\n<p>Nos llev\u00f3 un tiempo encontrar la manera de automatizarlo, conocer el proceso, su funcionamiento, inventar algunas formas de hacerlo y explic\u00e1rselo a los desarrolladores de Codest para que pudieran crear una herramienta que aportara valor a\u00f1adido. Y luego fue como un efecto bola de nieve, se extendi\u00f3, cada vez ten\u00edamos m\u00e1s ideas sobre qu\u00e9 optimizar.<\/p>\n<p>M\u00e1s tarde, creamos toda una clase de productos, es decir, una envoltura que realmente automatizaba procesos como la creaci\u00f3n de configuraciones para editores. Las configuraciones son construcciones que ayudan a estos editores a aumentar los beneficios mediante el aumento de la demanda, lo que requiere que el editor instale <a href=\"https:\/\/thecodest.co\/es\/dictionary\/why-is-javascript-so-popular\/\">javascript<\/a> c\u00f3digos, integrar con el sitio. Fue bastante complicado, principalmente debido a la Javascript <a href=\"https:\/\/thecodest.co\/es\/dictionary\/what-is-code-refactoring\/\">c\u00f3digo<\/a> que debe integrarse en un sitio web, y no todos los editores disponen de recursos de desarrollo propios. Adem\u00e1s, las barreras ling\u00fc\u00edsticas y culturales con los editores pueden ser un obst\u00e1culo. <strong>Por lo tanto, estaba claro que necesit\u00e1bamos que Codest creara un sistema f\u00e1cil de usar. <a href=\"https:\/\/thecodest.co\/es\/dictionary\/how-to-make-product\/\">producto<\/a>.<\/strong><\/p>\n<p><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/interview2.jpg\" alt=\"Un software excelente fue la clave del \u00e9xito\" \/><\/p>\n<h2>\u00bfC\u00f3mo ha acogido el mercado a Yieldbird?<\/h2>\n<p>El mercado de los editores, el proveedor de espacios publicitarios, estaba bastante vac\u00edo, no hab\u00eda productos dedicados a estos editores. As\u00ed que la idea de optimizar el espacio publicitario funcion\u00f3. La siguiente etapa fue la idea de un servicio que ayudara a los editores a ganar m\u00e1s con el espacio publicitario y a ejercer m\u00e1s presi\u00f3n sobre los anunciantes.<\/p>\n<p>Algunas bienvenidas <a href=\"https:\/\/thecodest.co\/es\/blog\/why-us-companies-are-opting-for-polish-developers\/\">us<\/a> muy cordialmente, ya que realmente quer\u00edan ganar m\u00e1s dinero, pero algunos se mostraban muy recelosos, o no pod\u00edamos explicarles de qu\u00e9 iba todo aquello. La barrera de la comprensi\u00f3n es bastante grande porque no es un producto f\u00e1cil ni barato. Cada editor se encuentra en una situaci\u00f3n y una configuraci\u00f3n diferentes, por eso nuestros productos se cortan a medida y crecen junto con nuestros editores.<\/p>\n<h3><strong>M\u00e1s informaci\u00f3n<\/strong> detalles <strong>entre Codest y<\/strong> Yielbird <strong>puede leer en <a href=\"https:\/\/clutch.co\/profile\/codest#review-680354\">Embrague<\/a>.<\/strong><\/h3>\n<p><a href=\"https:\/\/thecodest.co\/contact\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4927\" src=\"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/interested_in_cooperation_.png\" alt=\"\" width=\"1283\" height=\"460\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9rase una vez un mercado sin optimizaci\u00f3n AdX. Entonces apareci\u00f3 Yieldbird y cambi\u00f3 la realidad de muchos editores. \u00bfC\u00f3mo sucedi\u00f3?<\/p>","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a great software push Yieldbird to Deloitte List? (Interview) - The Codest<\/title>\n<meta name=\"description\" content=\"Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. 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