{"id":3014,"date":"2020-04-15T07:52:00","date_gmt":"2020-04-15T07:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/"},"modified":"2026-04-24T11:43:01","modified_gmt":"2026-04-24T11:43:01","slug":"guia-rapida-para-crear-y-desarrollar-su-propio-mercado-lo-que-conviene-saber","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/","title":{"rendered":"\u00bfC\u00f3mo crear un mercado?"},"content":{"rendered":"

En el caso de los marketplaces, el dominante mercado<\/a> es Estados Unidos, que tambi\u00e9n se est\u00e1 desarrollando de forma muy din\u00e1mica en los marketplaces europeos. A principios de 2019, 14 de los100 mayores marketplaces se encuentran en Europa<\/a>, lo cual es un hecho prometedor. Los clientes suelen preguntar us<\/a> qu\u00e9 estrategia deben elegir para desarrollar r\u00e1pidamente un negocio y ser competitivos en el mercado. Ciertamente, esto conlleva un largo proceso, pero bas\u00e1ndome en mi experiencia y en la observaci\u00f3n del mercado, me gustar\u00eda presentarles consejos que vale la pena recordar durante desarrollo de mercados digitales<\/strong>.<\/p>\n

Aplicaciones m\u00f3viles y web progresivas<\/strong><\/h2>\n

Si utiliza herramientas de supervisi\u00f3n del tr\u00e1fico en su<\/strong> mercado<\/strong> (por ejemplo, Google Analytics), y observa cu\u00e1nto tr\u00e1fico procede de dispositivos m\u00f3viles.<\/strong>. Este fen\u00f3meno viene creciendo desde hace varios a\u00f1os, y cabe esperar que el tr\u00e1fico m\u00f3vil desplace cada vez m\u00e1s a los usuarios de ordenadores tradicionales.<\/p>\n

Por eso es muy importante tener un marketplace bien ajustado y dise\u00f1ado. La regla m\u00e1s importante es asegurarse de que su mercado responde en todos los dispositivos. Mientras tanto, mucha gente sigue subestimando indebidamente los dispositivos m\u00f3viles. Debe saber que su marketplace podr\u00e1 mostrarse m\u00e1s a menudo a los usuarios siempre que est\u00e9 optimizado para dispositivos m\u00f3viles. Adem\u00e1s, recuerde sobre la alta calidad UX<\/a> el dise\u00f1o. Este factor le permitir\u00e1 garantizar la experiencia de sus usuarios y hacer que perciban mejor su mercado.<\/p>\n

Progresiva web<\/a> (PWA) son actualmente una tendencia popular. Su mayor ventaja es su excepcional usabilidad y alta experiencia de usuario. Al combinar las funciones de los sitios web y las aplicaciones nativas, el dise\u00f1o de las PWA se est\u00e1 convirtiendo en la norma. Permite a los desarrolladores crear aplicaciones din\u00e1micas sin necesidad de marcos h\u00edbridos. No me cabe duda de que esta soluci\u00f3n tambi\u00e9n puede ser perfecta para su mercado.<\/p>\n

\"mercado<\/p>\n

Escalado del mercado<\/strong><\/h2>\n

Habl\u00e9 con los desarrolladores de Codest y les pregunt\u00e9 cu\u00e1l era para ellos la mejor tecnolog\u00eda que les permite escalar r\u00e1pidamente sus negocios. R\u00e1pidamente respondieron: \"Ruby on Rails<\/a>. \"Vale, Ruby<\/a> es nuestra principal tecnolog\u00eda de backend, pero no significa que yo recomendar\u00eda Ruby on Rails<\/a> como software para cada producto<\/a>. En caso de que est\u00e9 construyendo su propio mercado, se preocupa por el desarrollo r\u00e1pido, y Ruby on Rieles<\/a> ser\u00e1 realmente la mejor soluci\u00f3n. Puede conseguir las primeras funcionalidades del producto varias veces m\u00e1s r\u00e1pido que en otros lenguajes. Este escenario es posible gracias al framework Rails, que acelera el trabajo de los desarrolladores.<\/p>\n

Adem\u00e1s, es m\u00e1s f\u00e1cil calcular los costes de un proyecto<\/a> desarrollado con Ruby on Rails. Cuando, junto con un equipo<\/a> de desarrolladores, usted define las especificaciones del proyecto, ellos podr\u00e1n evaluar el plazo inicial del proyecto y usted averiguar\u00e1 cu\u00e1l es el presupuesto m\u00ednimo.<\/p>\n

El m\u00e9todo de escalado de mercados descrito est\u00e1 directamente relacionado con la producto m\u00ednimo viable<\/a> (MVP<\/a>). La idea es crear un producto con funcionalidades b\u00e1sicas lo antes posible y dejar que sus clientes empiecen a utilizarlo. As\u00ed tendr\u00e1 la oportunidad de probar distintas soluciones y recabar opiniones.<\/p>\n

Cuando quiera desarrolle su mercado<\/em> a trav\u00e9s del enfoque MVP, es bueno encontrar un socio externo especializado en la desarrollo de software<\/a> proyecto. Tambi\u00e9n puede utilizar servicios de pago ya creados, pero debe tener en cuenta que esta soluci\u00f3n har\u00e1 que su mercado se adapte menos a sus expectativas.<\/p>\n

Inteligencia artificial<\/strong><\/h2>\n

Estoy convencido de que los mercados modernos no pueden ignorar inteligencia artificial<\/a>. Los expertos estiman que se trata de una de las tendencias tecnol\u00f3gicas m\u00e1s importantes de 2019, que pronto podr\u00eda revolucionar el mercado. De todos modos, basta con echar un vistazo a las marcas m\u00e1s grandes del mundo que tambi\u00e9n desarrollan inteligencia artificial. Hace alg\u00fan tiempo, Facebook decidi\u00f3 utilizar AI<\/a> en su proceso de compra.<\/p>\n

En resumen, si quiere estar al d\u00eda de las \u00faltimas e innovadoras soluciones y atraer la atenci\u00f3n de los usuarios y crear un mercado integral<\/strong>entonces, sin duda, deber\u00eda plantearse implantar la inteligencia artificial. Una buena estrategia al principio es probar gradualmente soluciones de inteligencia artificial y buscar las mejores opciones para su mercado. Si decide hacerlo, pida ayuda a un socio especializado en este tema.<\/p>\n

\"desarrollo<\/p>\n

En busca de un nicho<\/strong><\/h2>\n

Quiz\u00e1 sea una afirmaci\u00f3n obvia, pero tenga en cuenta que muchos<\/strong> mercados<\/strong> que son copias de soluciones ya disponibles en el mercado se crean<\/strong>. En este caso, competir con los rivales del mercado es inevitable. A cambio, si consigues crear un mercado que aporte un nuevo valor a los usuarios y les proporcione experiencias y productos innovadores inaccesibles para otros competidores, tus posibilidades de \u00e9xito aumentar\u00e1n r\u00e1pidamente.<\/p>\n

La b\u00fasqueda de un nicho tambi\u00e9n est\u00e1 asociada a numerosas pruebas. No importa si acaba de crear un mercado o si ya posee uno. Las pruebas son su parte integrante. Puede probar peque\u00f1as funcionalidades y soluciones m\u00e1s amplias. Un socio con experiencia especializado en la creaci\u00f3n de mercados le ser\u00e1 de gran ayuda. C\u00e9ntrese en lo que es visible para todos, por ejemplo, el dise\u00f1o UI\/UX, y desarrolle regularmente su software.<\/p>\n

Conclusiones<\/strong><\/h2>\n

Un mercado bien pensado y desarrollado es una oportunidad de gran \u00e9xito. Viendo las estad\u00edsticas que he presentado en este art\u00edculo, puedo adivinar f\u00e1cilmente las oportunidades que este mercado abre a las nuevas empresas. Por \u00faltimo, recuerde que la mera obtenci\u00f3n de inversiones para crear un mercado<\/em> no significa que se pueda celebrar el \u00e9xito. Desgraciadamente, muchas startups presentan este enfoque y despu\u00e9s se encuentran con problemas. Ignoran factores como las tendencias actuales, las novedades tecnol\u00f3gicas o toman decisiones equivocadas relacionadas con desarrollo de productos<\/a>. Mantente alerta.<\/p>\n

M\u00e1s informaci\u00f3n:<\/strong><\/p>\n

-\u00a0Buenas pr\u00e1cticas de Codest para construir software: Buenas pr\u00e1cticas de revisi\u00f3n de c\u00f3digo<\/a><\/strong><\/p>\n

-\u00a0\u00bfQu\u00e9 es Ruby on Jets y c\u00f3mo crear una aplicaci\u00f3n con \u00e9l?<\/a><\/strong><\/p>\n

-7 Startups y Scaleups que sacudir\u00e1n el panorama de los mercados en 2022<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

En general, los mercados pr\u00f3speros se consideran un fen\u00f3meno mundial. Los indicadores econ\u00f3micos de este sector aumentan cada a\u00f1o. Se espera que en 2020 m\u00e1s del 40% de las ventas mundiales de comercio electr\u00f3nico se realicen en marketplaces. Adem\u00e1s, cada a\u00f1o se observa un volumen de negocio r\u00e9cord en el sector del comercio electr\u00f3nico. No sin raz\u00f3n, otras marcas mundiales luchan entre s\u00ed por la cuota de mercado.<\/p>","protected":false},"author":2,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to Build a Marketplace? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/es\/blog\/guia-rapida-para-crear-y-desarrollar-su-propio-mercado-lo-que-conviene-saber\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Marketplace?\" \/>\n<meta property=\"og:description\" content=\"Thriving marketplaces are generally viewed as a global phenomenon. 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