{"id":2996,"date":"2021-04-21T12:18:30","date_gmt":"2021-04-21T12:18:30","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/7-reasons-why-your-online-shop-needs-magento\/"},"modified":"2024-07-23T09:36:37","modified_gmt":"2024-07-23T09:36:37","slug":"7-razones-por-las-que-tu-tienda-online-necesita-magento","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/7-reasons-why-your-online-shop-needs-magento\/","title":{"rendered":"7 razones por las que tu tienda online necesita Magento"},"content":{"rendered":"<p>\u00bfQuieres convertirte en un <a href=\"https:\/\/thecodest.co\/es\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">mercado<\/a>? Aqu\u00ed tiene el TOP 7<strong> razones por las que elegir Magento<\/strong>. <\/p>\n<h2>SEO-Friendly<\/h2>\n<p>Hoy en d\u00eda, Internet est\u00e1 lleno de negocios en l\u00ednea similares. Por eso, captar la atenci\u00f3n de tus clientes potenciales puede ser una lucha. Magento est\u00e1 perfectamente optimizado para SEO - incluye caracter\u00edsticas como sitemaps, etiquetas OG, descripciones, capa de posicionamiento, etc. que permiten que tu sitio web se posicione mejor. \u00bfQu\u00e9 significa esto para tu negocio? Una mejor posici\u00f3n en las SERP puede contribuir a generar m\u00e1s clientes potenciales. <\/p>\n<p>Es m\u00e1s, Magento funciona incre\u00edblemente r\u00e1pido en comparaci\u00f3n con otros <a href=\"https:\/\/thecodest.co\/es\/blog\/top-programming-languages-to-build-e-commerce\/\">comercio electr\u00f3nico<\/a> plataformas. Este factor desempe\u00f1a un papel vital tanto en t\u00e9rminos de SEO como de experiencia de usuario. Cuanto m\u00e1s r\u00e1pido cargue su tienda online, m\u00e1s probabilidades tendr\u00e1 de aparecer en los primeros puestos de las SERP.<\/p>\n<h2>Funci\u00f3n multitienda<\/h2>\n<p>Lo m\u00e1s destacado de Magento por la mayor\u00eda de los especialistas en comercio electr\u00f3nico es sin duda la funci\u00f3n multitienda. Imagina que gestionas varias tiendas a la vez: Con Magento, puedes ocuparte de la facturaci\u00f3n, la informaci\u00f3n de los clientes y <a href=\"https:\/\/thecodest.co\/es\/dictionary\/how-to-make-product\/\">producto<\/a> mediante un \u00fanico cuadro de mandos.<\/p>\n<p><article-inline-code-review><\/article-inline-code-review><\/p>\n<h2>F\u00e1cil de personalizar<\/h2>\n<p>Una de las mayores razones para probar Magento es la flexibilidad. Es una plataforma de comercio electr\u00f3nico de c\u00f3digo abierto, por lo que puedes personalizarla y utilizar complementos que, en \u00faltima instancia, te ayudar\u00e1n a ajustar el escaparate a las necesidades de tus clientes. <\/p>\n<p>Esta plataforma de comercio electr\u00f3nico es la opci\u00f3n m\u00e1s beneficiosa, especialmente si se trabaja con un proveedor de confianza de Magento. <a href=\"https:\/\/thecodest.co\/es\/blog\/hire-vue-js-developers\/\">desarrollador<\/a>. La colaboraci\u00f3n adecuada le garantizar\u00e1 las mejores soluciones tecnol\u00f3gicas y har\u00e1 que su sitio sea m\u00e1s f\u00e1cil de usar. <\/p>\n<h2>Para m\u00f3viles<\/h2>\n<p>Vivimos en la era de los smartphones. Las empresas lanzan constantemente tel\u00e9fonos m\u00e1s inteligentes y mejores. No los usamos s\u00f3lo para llamar o buscar informaci\u00f3n. Hoy en d\u00eda, las compras realizadas desde el tr\u00e1fico m\u00f3vil son una parte enorme de los ingresos de una tienda de comercio electr\u00f3nico. Sin duda, es probable que esta tendencia vaya en aumento. Por eso, todos los propietarios de tiendas en l\u00ednea deben buscar soluciones que doten a sus plataformas de la mayor compatibilidad m\u00f3vil. <\/p>\n<p>Aqu\u00ed es donde Magento viene al rescate. Al tratarse de un sistema operativo con un dise\u00f1o responsivo, se renderiza bien en varios dispositivos, con diferentes tama\u00f1os de pantalla. Esto significa que todos tus clientes pueden desplazarse por tu sitio web sin problemas y seguir c\u00f3modamente su b\u00fasqueda de compras desde smartphones, tabletas y ordenadores.<\/p>\n<h2>Herramientas de marketing perfectas<\/h2>\n<p>Magento ofrece muchas opciones de marketing que suelen plantear un dilema a la hora de vender soluciones. Esta plataforma de comercio electr\u00f3nico est\u00e1 totalmente integrada con herramientas de venta ascendente y cruzada que, en \u00faltima instancia, pueden aumentar tus ingresos.<\/p>\n<p>Adem\u00e1s, Magento est\u00e1 repleto de funciones de automatizaci\u00f3n del marketing, como la integraci\u00f3n con Google Analytics, la segmentaci\u00f3n de clientes y las herramientas de promoci\u00f3n de nuevos art\u00edculos. Su uso puede mejorar significativamente tu estrategia de marketing y hacerla m\u00e1s escalable. <\/p>\n<h2>Bien protegido<\/h2>\n<p>Seamos sinceros: <a href=\"https:\/\/thecodest.co\/es\/dictionary\/what-is-a-cybersecurity-audit\/\">ciberseguridad<\/a> es crucial para ganarse la confianza de su cliente. Definitivamente, no querr\u00e1 que su cliente <a href=\"https:\/\/thecodest.co\/es\/blog\/app-data-collection-security-risks-value-and-types-explored\/\">datos<\/a> que le roben. F\u00edjate bien a la hora de elegir una plataforma de comercio electr\u00f3nico para tu tienda online. En el caso de Magento, <a href=\"https:\/\/thecodest.co\/blog\/web-app-security-xss-vulnerability\">se garantiza el m\u00e1ximo nivel de seguridad<\/a>. <\/p>\n<p>\u00bfC\u00f3mo funciona? Incluye elementos imprescindibles de seguridad, como la conformidad PCI o el certificado SSL. Adem\u00e1s, Magento cuenta con sus propios centros de seguridad para poder proporcionar a sus clientes toda la informaci\u00f3n necesaria y garantizarles la m\u00e1xima seguridad\/soporte lo antes posible.<\/p>\n<p>Adem\u00e1s, esta plataforma te permite utilizar muchas funciones \u00fatiles integradas en la aplicaci\u00f3n. De este modo, no necesitas buscar extensiones externas que podr\u00edan darte sorpresas desagradables.<\/p>\n<h2>Multidivisa<\/h2>\n<p>A medida que su fruct\u00edfero negocio siga creciendo, es posible que desee abrirse a mercados extranjeros. Magento incluye extensiones multidivisa que simplifican todo el proceso. De ese modo, todos tus nuevos clientes de otros pa\u00edses podr\u00e1n ver los precios en sus monedas nacionales.<\/p>\n<p>Un dise\u00f1o de escaparate atractivo y unos productos sorprendentes son s\u00f3lo la mitad del \u00e9xito en la b\u00fasqueda de la excelencia de su negocio. Sin duda, la multidivisa puede ser una de las formas menos apreciadas de ganarse la confianza del cliente. Por este motivo, asegurarse de que sus clientes potenciales vean los productos con precios en su propia divisa es imprescindible para cualquier tienda online de \u00e9xito y en crecimiento.<\/p>\n<h2>En resumen<\/h2>\n<p>El mercado del comercio electr\u00f3nico se est\u00e1 desarrollando a un ritmo asombroso y es muy probable que esta tendencia contin\u00fae. Podemos prever que cada vez m\u00e1s tiendas tendr\u00e1n que realizar avances tecnol\u00f3gicos para mantenerse al d\u00eda de las necesidades de los clientes y adelantarse a la competencia. <\/p>\n<p>Magento puede ser una gran elecci\u00f3n tanto para los aspirantes a gigantes del comercio electr\u00f3nico como para los propietarios de peque\u00f1os negocios en l\u00ednea que buscan flexibilidad e innovaci\u00f3n. Si las razones anteriores te parecen convincentes, \u00a1no dudes en transformar tu tienda en un aut\u00e9ntico imperio del comercio electr\u00f3nico con Magento!<\/p>\n<p><article-digital-product-development><\/article-digital-product-development><\/p>\n<p><strong>M\u00e1s informaci\u00f3n:<\/strong><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/web-app-security-xss-vulnerability\/\">Seguridad de aplicaciones web - Vulnerabilidad XSS<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/data-fetching-strategies-in-nextjs\/\">Estrategias de obtenci\u00f3n de datos en NextJS<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/why-you-should-probably-use-typescript\/\">\u00bfPor qu\u00e9 deber\u00eda (probablemente) utilizar Typescript?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Magento ha robado el coraz\u00f3n de miles de propietarios de negocios de comercio electr\u00f3nico en todo el mundo. La personalizaci\u00f3n y las infinitas oportunidades de crecimiento son s\u00f3lo algunas de las razones que merece la pena mencionar. Pero, \u00bfqu\u00e9 es exactamente? Magento es una plataforma de c\u00f3digo abierto que permite a los programadores crear sitios web de comercio electr\u00f3nico adaptados a las necesidades de los clientes. Ejemplos perfectos de usuarios de Magento son empresas como Ford o Samsung.<\/p>","protected":false},"author":2,"featured_media":2997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16,4,8],"tags":[],"class_list":["post-2996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-enterprise-scaleups-solutions","category-software-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Reasons Why Your Online Shop Needs Magento - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/es\/blog\/7-razones-por-las-que-tu-tienda-online-necesita-magento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Reasons Why Your Online Shop Needs Magento\" \/>\n<meta property=\"og:description\" content=\"Magento has stolen the hearts of thousands of e-commerce business owners across the globe. 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