{"id":2966,"date":"2020-01-11T08:51:00","date_gmt":"2020-01-11T08:51:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/10-ui-ux-design-trends-for-2020-whats-new\/"},"modified":"2026-04-24T11:32:41","modified_gmt":"2026-04-24T11:32:41","slug":"10-tendencias-de-diseno-ui-ux-para-2020-whats-new","status":"publish","type":"post","link":"https:\/\/thecodest.co\/es\/blog\/10-ui-ux-design-trends-for-2020-whats-new\/","title":{"rendered":"10 tendencias de dise\u00f1o UI\/UX para 2020. \u00bfQu\u00e9 hay de nuevo?"},"content":{"rendered":"<h2><strong>\u00bfPor qu\u00e9 es importante el dise\u00f1o UX\/UI a la hora de crear y desarrollar un producto?<\/strong><\/h2>\n<p>Comprender las necesidades, preferencias y comportamientos de quienes van a utilizar su <a href=\"https:\/\/thecodest.co\/es\/dictionary\/how-to-make-product\/\">producto<\/a> es una de las tareas m\u00e1s importantes de <a href=\"https:\/\/thecodest.co\/es\/blog\/enhance-your-application-with-professional-ux-auditing\/\">UX<\/a> dise\u00f1adores. A partir de esa informaci\u00f3n, se dise\u00f1an soluciones espec\u00edficas para ayudarle a cumplir los objetivos de su producto. Un buen dise\u00f1o de UX aumenta el valor de su producto. Por eso hay que identificar el perfil de los clientes potenciales y, a continuaci\u00f3n, trazar un mapa de su comportamiento y sus preferencias.<\/p>\n<p>A su vez, el dise\u00f1o de la interfaz de usuario le permite presentar su producto de una forma visualmente atractiva que anime a sus clientes potenciales a utilizarlo. La IU incluye todos los elementos visuales, por ejemplo, el men\u00fa, la galer\u00eda, la disposici\u00f3n del texto, los colores, es decir, todo lo relativo a la capa est\u00e9tica de la comunicaci\u00f3n sobre y con el producto. Es importante que los dise\u00f1adores de UX y UI trabajen en sinergia. Como resultado, su producto ser\u00e1 mejor recibido por los usuarios, y los efectos de esta cooperaci\u00f3n se notar\u00e1n muy r\u00e1pidamente.<\/p>\n<h2><strong>Tendencias de dise\u00f1o de interfaz de usuario para 2020<\/strong><\/h2>\n<h3><strong>1. Microinteracciones<\/strong><\/h3>\n<p>Las microinteracciones son \"eventos\" que tienen un objetivo principal. Consisten en lograr la satisfacci\u00f3n del usuario creando interacciones atractivas. A veces los usuarios ni siquiera se dan cuenta de su existencia. Un buen ejemplo de su uso son los iconos animados, por ejemplo Facebook y las opciones de \"me gusta\", o un bot\u00f3n com\u00fan de \"enviar\", en el que un p\u00e1jaro sale volando tras pulsar este bot\u00f3n para indicar que el mensaje se ha enviado.<\/p>\n<p>En pocas palabras, las microinteracciones est\u00e1n dise\u00f1adas para aumentar la satisfacci\u00f3n del cliente y aumentar la retenci\u00f3n.<\/p>\n<h3><strong>2. Gr\u00e1ficos 3D en web y m\u00f3viles<\/strong><\/h3>\n<p>Los gr\u00e1ficos en 3D son una gran idea para mejorar la interfaz de su producto. Uno bien dise\u00f1ado puede ser muy atractivo y atraer la atenci\u00f3n de los destinatarios (\u00a1y de eso se trata!). Por ejemplo, es frecuente ver gr\u00e1ficos en 3D en aplicaciones para m\u00f3viles. Sin duda, se trata de una tendencia que crecer\u00e1 a\u00fan m\u00e1s en 2020.<\/p>\n<h3><strong>3. Ilustraciones a mano<\/strong><\/h3>\n<p>Se trata de una tendencia muy interesante que cuenta con muchos seguidores. Este tipo de gr\u00e1ficos puede aportar frescura a su producto y hacer que los usuarios se interesen a\u00fan m\u00e1s por \u00e9l. Es una gran idea para destacar e ir m\u00e1s all\u00e1 de los est\u00e1ndares conocidos.<\/p>\n<h3><strong>4. Dise\u00f1o del movimiento<\/strong><\/h3>\n<p>Utilizado en pel\u00edculas y animaciones para crear la ilusi\u00f3n de movimiento, el dise\u00f1o de movimiento suele implicar una combinaci\u00f3n de sonido y multimedia. Tambi\u00e9n se utiliza m\u00e1s all\u00e1 de la industria cinematogr\u00e1fica. Cada vez m\u00e1s empresas se abren a este m\u00e9todo de transmitir informaci\u00f3n a sus clientes. Sin duda es una direcci\u00f3n muy interesante y en pleno desarrollo.<\/p>\n<h3><strong>5. Disposiciones asim\u00e9tricas<\/strong><\/h3>\n<p>En dise\u00f1o, la asimetr\u00eda se utiliza a menudo para crear tensi\u00f3n visual. Permite llamar la atenci\u00f3n de los destinatarios de una forma menos obvia e intrigarlos. Esta b\u00fasqueda de soluciones at\u00edpicas suele dar grandes resultados. Cabe se\u00f1alar que los dise\u00f1os asim\u00e9tricos minimalistas se encuentran realmente entre los estilos de dise\u00f1o m\u00e1s dif\u00edciles de realizar.<\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/Swing-software-development-1024x512_2.png\" alt=\"Informe Fronented para 2020\" \/><\/a><\/p>\n<h2><strong>Tendencias de dise\u00f1o UX para 2020<\/strong><\/h2>\n<h3><strong>1. Interfaz multidispositivo m\u00e1s amplia<\/strong><\/h3>\n<p>Cada vez m\u00e1s sitios web y aplicaciones ampliar\u00e1n su presencia a nuevas plataformas. De este modo, se puede llegar a\u00fan mejor al usuario y satisfacer sus necesidades de forma m\u00e1s eficaz. En esta situaci\u00f3n, los dise\u00f1adores de UX se centrar\u00e1n en adaptar la interfaz a muchos dispositivos diferentes con distintas resoluciones.<\/p>\n<h3><strong>2. Los usuarios de voz y la IA<\/strong><\/h3>\n<p>El uso de <a href=\"https:\/\/thecodest.co\/es\/blog\/top-technologies-used-in-european-fintech-development\/\">inteligencia artificial<\/a> es otra tendencia asociada al dise\u00f1o UX. Herramientas como Siri o Alexa est\u00e1n recibiendo cada vez m\u00e1s atenci\u00f3n. Cabe esperar que soluciones similares se hagan cada vez m\u00e1s populares y se utilicen de buen grado. Es posible que pronto se conviertan en el est\u00e1ndar.<\/p>\n<p>Cabe esperar esta tendencia de los dise\u00f1adores de UX a adquirir conocimientos empresariales y participar en el desarrollo del entorno del producto. Con este enfoque, se puede comprender mejor al grupo objetivo, sus preferencias y comportamientos y, de este modo, dise\u00f1ar el producto con mayor eficacia. Puede decirse que cuanto m\u00e1s se involucren los dise\u00f1adores de UX <a href=\"https:\/\/thecodest.co\/es\/blog\/how-to-hire-the-best-outsourced-development-team-for-a-scaleup\/\">equipo<\/a> sea capaz de comprender en el trasfondo empresarial del producto, mayor ser\u00e1 el efecto que pueda lograr.<\/p>\n<h3><strong>4. Divisi\u00f3n en especializaciones de UX<\/strong><\/h3>\n<p>Hace unos a\u00f1os, un dise\u00f1ador de UX era responsable de pr\u00e1cticamente todo: pruebas, dibujo de maquetas, gr\u00e1ficos, investigaci\u00f3n y redacci\u00f3n. En la actualidad, la divisi\u00f3n en especializaciones espec\u00edficas empieza a ser notable. Incluso ahora, hay puestos separados ocupados por especialistas en UX en diversas \u00e1reas (en realidad, en 2020 deber\u00eda crearse otro puesto: \"redactor de UX\").<\/p>\n<h3><strong>5. La creciente importancia del dise\u00f1o inclusivo<\/strong><\/h3>\n<p>El dise\u00f1o inclusivo hace hincapi\u00e9 en que la comprensi\u00f3n de la diversidad de los usuarios conduce a decisiones de dise\u00f1o informadas y a la voluntad de incluir al mayor n\u00famero posible de personas. La diversidad de usuarios abarca la variaci\u00f3n de capacidades, necesidades y aspiraciones. Un ejemplo de dise\u00f1o inclusivo t\u00edpico tiene tres vertientes: reconocer la exclusi\u00f3n; resolver para uno, ampliar a muchos; aprender de la diversidad.<\/p>\n<h2><strong>Resumen<\/strong><\/h2>\n<p>El mundo del dise\u00f1o UX\/UI experimenta cambios de diversa magnitud cada a\u00f1o. Sin embargo, si quiere que su producto sea f\u00e1cil de usar y llamativo, debe conocer las tendencias contempor\u00e1neas m\u00e1s importantes. Este conocimiento le ayudar\u00e1 a mejorar a\u00fan m\u00e1s su producto, a alcanzar mejor las preferencias de su grupo objetivo y, obviamente, a aumentar los beneficios de su negocio. Personalmente, no tengo ninguna duda de que el papel del dise\u00f1o UX\/UI en los negocios contempor\u00e1neos est\u00e1 creciendo cada vez m\u00e1s. Por lo tanto, recuerde que todo producto necesita una buena UX y UI. Es imprescindible.<\/p>\n<p><strong>M\u00e1s informaci\u00f3n:<\/strong><\/p>\n<p>- <strong><a href=\"https:\/\/thecodest.co\/blog\/the-most-tiresome-contemporary-challenges-for-tech-leaders\/\">Los retos contempor\u00e1neos m\u00e1s fastidiosos para los l\u00edderes tecnol\u00f3gicos<\/a><\/strong><\/p>\n<p>- <strong><a href=\"https:\/\/thecodest.co\/blog\/10-reasons-why-cooperating-with-a-software-house-can-be-profitable\/\">10 razones por las que cooperar con una empresa de software puede ser rentable<\/a><\/strong><\/p>\n<p>- <strong><a href=\"https:\/\/thecodest.co\/blog\/the-ugly-truth-about-software-development-process\/\">La fea verdad sobre el proceso de desarrollo de software<\/a><\/strong><\/p>\n<p><article-software-consulting><\/article-software-consulting><\/p>","protected":false},"excerpt":{"rendered":"<p>El nuevo a\u00f1o (como siempre) trae nuevas tendencias relacionadas con el dise\u00f1o UI y UX. Esforzarse por satisfacer las necesidades de los usuarios, presentar cada producto de la mejor manera posible y aumentar la conversi\u00f3n son los objetivos de todo equipo de dise\u00f1adores de productos. Tienes que estar al d\u00eda de todas las tendencias para poder alcanzar tus objetivos empresariales.<\/p>","protected":false},"author":2,"featured_media":2967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 UI\/UX design trends for 2020. 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