{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"how-does-the-ecommerce-market-change-during-the-uncertain-times","status":"publish","type":"post","link":"https:\/\/thecodest.co\/en\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"How does the e-commerce market change during the uncertain times?"},"content":{"rendered":"

Changes in consumers\u2019 behavior<\/strong><\/h2>\n

The crisis has changed the approach of consumers to shopping. As a result, when it comes to grocery delivery, it turned out that:<\/p>\n

– 14% of consumers used grocery delivery services for the first time,<\/p>\n

– 13% of consumers increased the frequency with which they use these services,<\/p>\n

– 25% haven\u2019t used grocery delivery services and don\u2019t plan to do that.<\/p>\n

Interestingly, BOPIS (Buy Online Pick Up in Store) solutions are becoming increasingly popular:<\/p>\n

– 10% of consumer tried BOPIS for the first time,<\/p>\n

– 13% of consumers increased the frequency of using BOPIS solutions,<\/p>\n

– 24% of consumers haven\u2019t used BOPIS and don\u2019t plan on doing it.<\/p>\n

Apart from this interesting statistics, since the outbreak of the COVID-19, we could notice significant increases in industries such as FMCG, health and safety products or catering\/food delivery.<\/p>\n

At the same time, the lockdown introduced by most countries around the world caused that the e-commerce<\/a> market<\/a> has seen a marked movement related to products providing home entertainment and activities for the entire families.<\/p>\n

Here you can find, as a curiosity, TOP 10 fastest growing categories in e-commerce:<\/p>\n

    \n
  1. \n

    Disposable gloves + 670%<\/p>\n<\/li>\n

  2. \n

    Bread Machines +652%<\/p>\n<\/li>\n

  3. \n

    Cough and Cold +53%%<\/p>\n<\/li>\n

  4. \n

    Soups + 397%<\/p>\n<\/li>\n

  5. \n

    Dried Grains and Rice +386%<\/p>\n<\/li>\n

  6. \n

    Packaged Foods +377%<\/p>\n<\/li>\n

  7. \n

    Fruit Cups +326%<\/p>\n<\/li>\n

  8. \n

    Weight Training +307%<\/p>\n<\/li>\n

  9. \n

    Milk and Cream +279%<\/p>\n<\/li>\n

  10. \n

    Dishwashing Supplies +275%<\/p>\n<\/li>\n<\/ol>\n

    How to attract customers to your e-commerce platform?<\/strong><\/h2>\n

    The e-commerce market is changing rapidly during the pandemic, and experts have no illusions – more and more companies will transfer some of their activities to online retail. Supermarkets, for instance, are already making such a move as they are experiencing a decrease in the number of customers coming to stores and are trying to reach clients in a new way.<\/p>\n

    Considering that, keep in mind few simple tips that will help you get out of the box and attract the attention of your potential customers:<\/p>\n

      \n
    1. \n

      Think about better exposure of your offer<\/p>\n<\/li>\n

    2. \n

      Manage efficiently the increasing number of orders<\/p>\n<\/li>\n

    3. \n

      Take care of top quality UX<\/a> and UI design of your platform<\/p>\n<\/li>\n

    4. \n

      Remember about mobile application development (focus on increasing conversions)<\/p>\n<\/li>\n

    5. \n

      Prepare simplified payment system\u00a0<\/p>\n<\/li>\n

    6. \n

      Take care of the security of your e-commerce<\/p>\n<\/li>\n

    7. \n

      Increase your sales profits by tests<\/p>\n<\/li>\n

    8. \n

      Keep constant software development<\/a> and build product<\/a> ready for scale<\/p>\n<\/li>\n

    9. \n

      Don\u2019t overcomplicate the path for your users<\/p>\n<\/li>\n

    10. \n

      Take care of great customer service<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Summary<\/strong><\/h2>\n

      The crisis is changing the e-commerce market all the time. In just a few weeks, we have found ourselves in a completely new reality. But this is also a big chance for those who run their own e-commerce and are ready to start doing big things. So, take into consideration the current market state and my simple tips. I strongly believe you will win this game!<\/p>\n

      Read more:<\/strong><\/p>\n

      – Why do we expect a high demand for Ruby software products in times of crisis?<\/a><\/p>\n

      – Ruby on Rails software development. Indexes v2<\/a><\/p>\n

      – How to start building your product from scratch?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. People around the world have started using massively the online stores, seeing them as safe, convenient and often cost-effective. There are many indications that the popularity of e-commerce solutions will become even more popular in the near future.<\/p>\n","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. People around the world have started using massively the online stores, seeing them as safe, convenient and often cost-effective. 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