{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"wie-verandert-sich-der-e-commerce-markt-in-den-unsicheren-zeiten","status":"publish","type":"post","link":"https:\/\/thecodest.co\/de\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Wie ver\u00e4ndert sich der E-Commerce-Markt in diesen unsicheren Zeiten?"},"content":{"rendered":"

Ver\u00e4nderungen im Verhalten der Verbraucher<\/strong><\/h2>\n

Die Krise hat die Einstellung der Verbraucher zum Einkaufen ver\u00e4ndert. Als Ergebnis, wenn es um die Lieferung von Lebensmitteln kommt, stellte sich heraus, dass:<\/p>\n

- 14% der Verbraucher haben zum ersten Mal Lebensmittel-Lieferdienste in Anspruch genommen,<\/p>\n

- 13% der Verbraucher haben die H\u00e4ufigkeit, mit der sie diese Dienste nutzen, erh\u00f6ht,<\/p>\n

- 25% haben keine Lebensmittel-Lieferdienste in Anspruch genommen und haben auch nicht vor, dies zu tun.<\/p>\n

Interessanterweise werden BOPIS-L\u00f6sungen (Buy Online Pick Up in Store) immer beliebter:<\/p>\n

- 10% der Verbraucher haben BOPIS zum ersten Mal ausprobiert,<\/p>\n

- 13% der Verbraucher nutzten h\u00e4ufiger BOPIS-L\u00f6sungen,<\/p>\n

- 24% der Verbraucher haben BOPIS noch nicht genutzt und planen auch nicht, dies zu tun.<\/p>\n

Abgesehen von dieser interessanten Statistik konnten wir seit dem Ausbruch der COVID-19 einen deutlichen Anstieg in Branchen wie FMCG, Gesundheits- und Sicherheitsprodukte oder Catering\/Lieferdienste feststellen.<\/p>\n

Gleichzeitig f\u00fchrte die von den meisten L\u00e4ndern der Welt eingef\u00fchrte Abriegelung dazu, dass die e-Commerce<\/a> Markt<\/a> hat eine deutliche Bewegung in Bezug auf Produkte erlebt, die Home Entertainment und Aktivit\u00e4ten f\u00fcr die ganze Familie bieten.<\/p>\n

Hier finden Sie als Kuriosit\u00e4t die TOP 10 der am schnellsten wachsenden Kategorien im E-Commerce:<\/p>\n

    \n
  1. \n

    Einweghandschuhe + 670%<\/p>\n<\/li>\n

  2. \n

    Brotbackautomaten +652%<\/p>\n<\/li>\n

  3. \n

    Erk\u00e4ltung und Husten +53%%<\/p>\n<\/li>\n

  4. \n

    Suppen + 397%<\/p>\n<\/li>\n

  5. \n

    Getrocknete K\u00f6rner und Reis +386%<\/p>\n<\/li>\n

  6. \n

    Verpackte Lebensmittel +377%<\/p>\n<\/li>\n

  7. \n

    Fruchtbecher +326%<\/p>\n<\/li>\n

  8. \n

    Krafttraining +307%<\/p>\n<\/li>\n

  9. \n

    Milch und Sahne +279%<\/p>\n<\/li>\n

  10. \n

    Zubeh\u00f6r f\u00fcr Geschirrsp\u00fcler +275%<\/p>\n<\/li>\n<\/ol>\n

    Wie k\u00f6nnen Sie Kunden f\u00fcr Ihre E-Commerce-Plattform gewinnen?<\/strong><\/h2>\n

    Der E-Commerce-Markt ver\u00e4ndert sich im Zuge der Pandemie rapide, und Experten machen sich keine Illusionen - immer mehr Unternehmen werden einen Teil ihrer Aktivit\u00e4ten auf den Online-Handel verlagern. Superm\u00e4rkte zum Beispiel machen bereits einen solchen Schritt, da sie einen R\u00fcckgang der Kundenzahlen in den Gesch\u00e4ften verzeichnen und versuchen, die Kunden auf eine neue Art und Weise zu erreichen.<\/p>\n

    Beachten Sie daher einige einfache Tipps, die Ihnen helfen werden, aus der Masse herauszustechen und die Aufmerksamkeit Ihrer potenziellen Kunden zu gewinnen:<\/p>\n

      \n
    1. \n

      \u00dcberlegen Sie, wie Sie Ihr Angebot besser bekannt machen k\u00f6nnen<\/p>\n<\/li>\n

    2. \n

      Effiziente Verwaltung der steigenden Zahl von Auftr\u00e4gen<\/p>\n<\/li>\n

    3. \n

      Achten Sie auf h\u00f6chste Qualit\u00e4t UX<\/a> und UI-Design Ihrer Plattform<\/p>\n<\/li>\n

    4. \n

      Erinnern Sie sich an die Entwicklung mobiler Anwendungen (Schwerpunkt: Steigerung der Konversionsrate)<\/p>\n<\/li>\n

    5. \n

      Vorbereitung eines vereinfachten Zahlungssystems\u00a0<\/p>\n<\/li>\n

    6. \n

      Sorgen Sie f\u00fcr die Sicherheit Ihres elektronischen Handels<\/p>\n<\/li>\n

    7. \n

      Steigern Sie Ihre Verkaufsgewinne durch Tests<\/p>\n<\/li>\n

    8. \n

      Konstant halten Software-Entwicklung<\/a> und bauen Produkt<\/a> skalierbar<\/p>\n<\/li>\n

    9. \n

      Machen Sie den Weg f\u00fcr Ihre Nutzer nicht zu kompliziert<\/p>\n<\/li>\n

    10. \n

      K\u00fcmmere dich um gro\u00dfe Kundenbetreuung<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Zusammenfassung<\/strong><\/h2>\n

      Die Krise ver\u00e4ndert den E-Commerce-Markt st\u00e4ndig. In nur wenigen Wochen haben wir uns in einer v\u00f6llig neuen Realit\u00e4t wiedergefunden. Aber dies ist auch eine gro\u00dfe Chance f\u00fcr diejenigen, die ihren eigenen E-Commerce betreiben und bereit sind, gro\u00dfe Dinge zu tun. Ber\u00fccksichtigen Sie also die aktuelle Marktlage und meine einfachen Tipps. Ich glaube fest daran, dass Sie dieses Spiel gewinnen werden!<\/p>\n

      Lesen Sie mehr:<\/strong><\/p>\n

      - Warum erwarten wir in Krisenzeiten eine hohe Nachfrage nach Ruby-Softwareprodukten?<\/a><\/p>\n

      - Ruby on Rails Software-Entwicklung. Indizes v2<\/a><\/p>\n

      - Wie k\u00f6nnen Sie Ihr Produkt von Grund auf aufbauen?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      Die E-Commerce-Branche ist eine der wenigen, die die Krise im Zusammenhang mit dem Ausbruch von COVID-19 recht gut gemeistert hat. Menschen auf der ganzen Welt haben begonnen, Online-Shops in gro\u00dfem Umfang zu nutzen, da sie sie als sicher, bequem und oft kosteng\u00fcnstig ansehen. Vieles deutet darauf hin, dass die Popularit\u00e4t von E-Commerce-L\u00f6sungen in naher Zukunft noch zunehmen wird.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/de\/blog\/wie-verandert-sich-der-e-commerce-markt-in-den-unsicheren-zeiten\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How does the e-commerce market change during the uncertain times?\" \/>\n<meta property=\"og:description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. 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