{"id":3305,"date":"2023-05-19T12:02:25","date_gmt":"2023-05-19T12:02:25","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/"},"modified":"2026-03-05T10:46:45","modified_gmt":"2026-03-05T10:46:45","slug":"wie-eine-grosartige-software-yieldbird-auf-die-deloitte-liste-bringt-interview","status":"publish","type":"post","link":"https:\/\/thecodest.co\/de\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/","title":{"rendered":"Wie hat eine gro\u00dfartige Software Yieldbird auf die Deloitte-Liste gebracht? (Interview)"},"content":{"rendered":"

Es war einmal ein Mensch, der Markt<\/a> ohne jegliche AdX-Optimierung. Dann tauchte Yieldbird auf und ver\u00e4nderte die Realit\u00e4t vieler Verleger. Wie ist es dazu gekommen? Wir haben mit Greg Kubrakiewicz, Head of Technology bei Yieldbird, gesprochen, der erkl\u00e4rt, wie die Zusammenarbeit mit Codest es m\u00f6glich gemacht hat, auf Platz 16 der Deloitte-Liste zu kommen.Technology Fast 50 Zentraleuropa<\/a>\u2018.<\/p>\n

Wie kam es zu dieser ganzen Idee?<\/h2>\n

Greg Kubrakiewicz: Alles begann mit Adtaily, das es kleinen Inserenten wie Friseuren oder Hotels erm\u00f6glichte, ihre Anzeigen auf gr\u00f6\u00dferen Portalen auf regionalen Gazeta.pl-Seiten zu platzieren. Das Adtaily-Werbenetzwerk arbeitete mit ihnen zusammen. In der Zwischenzeit begannen Marcin Ekiert und Piotrek Niedziela, inspiriert von Fredrik, von der Seite des Herausgebers aus mit AdX-Einstellungen zu spielen und stellten fest, dass sie auf diese Weise mehr Geld mit ihnen verdienen konnten. Das hing auch mit der Tatsache zusammen, dass das gesamte Geld auf dem Programmatic-Markt von Werbetreibenden stammt.<\/p>\n

Die gesamte Programmatic konzentrierte sich damals auf die Geldquelle auf der K\u00e4uferseite, der Markt war eng, die Konkurrenz war gro\u00df. Auf der Grundlage der gewonnenen Erkenntnisse gr\u00fcndeten wir Yield Optimization und gewannen \u00fcber mehrere Jahre hinweg immer mehr Erfahrung auf vielen M\u00e4rkten.<\/p>\n

Der n\u00e4chste Schritt war der Versuch, eine Software zu schreiben, die all diese Konzepte auf zwei Arten automatisiert und verbessert: entweder durch Automatisierung und Vergr\u00f6\u00dferung des Umfangs oder durch Verwendung komplexerer Algorithmen, die besser sind als ein Mensch.<\/p>\n

\"Yieldbird<\/p>\n

Wie verlief der Umsetzungsprozess?<\/h2>\n

Es hat ein bisschen gedauert, bis wir einen Weg gefunden hatten, wie man das automatisieren kann, wie man den Prozess kennenlernt, wie er funktioniert, wie man Wege daf\u00fcr findet und wie man den Entwicklern von Codest davon erz\u00e4hlen kann, damit sie ein Tool entwickeln k\u00f6nnen, das einen Mehrwert schafft. Und dann war es wie ein Schneeballeffekt, es breitete sich aus, wir hatten mehr und mehr Ideen, was wir optimieren k\u00f6nnten.<\/p>\n

Sp\u00e4ter haben wir eine ganze Klasse von Produkten entwickelt, d.h. einen Wrapper, der Prozesse wie die Erstellung von Setups f\u00fcr Verleger wirklich automatisiert. Setups sind Konstruktionen, die diesen Verlegern helfen, ihre Gewinne zu steigern, indem sie die Nachfrage erh\u00f6hen, was den Verleger dazu veranlasst, Folgendes zu installieren javascript<\/a> Codes, in die Website integrieren. Es war ziemlich kompliziert, vor allem wegen der Javascript Code<\/a> die in eine Website integriert werden muss, und nicht jeder Verlag verf\u00fcgt \u00fcber eigene Entwicklungsressourcen. Au\u00dferdem k\u00f6nnen sowohl die sprachlichen als auch die kulturellen Barrieren mit den Verlegern ein ziemliches Hindernis darstellen. Daher war es klar, dass wir Codest brauchten, um eine einfache und benutzerfreundliche Produkt<\/a>.<\/strong><\/p>\n

\"Gute<\/p>\n

Wie hat der Markt Yieldbird aufgenommen?<\/h2>\n

Der Markt f\u00fcr Verlage, die Anbieter von Werbefl\u00e4chen, war ziemlich leer, es gab keine Produkte, die auf diese Verlage zugeschnitten waren. Die Idee, die Werbefl\u00e4chen zu optimieren, funktionierte also. Der n\u00e4chste Schritt war die Idee eines Dienstes, der den Verlegern hilft, mehr an der Werbefl\u00e4che zu verdienen und mehr Druck auf die Werbetreibenden auszu\u00fcben.<\/p>\n

Einige willkommene us<\/a> Sie wollten wirklich mehr Geld verdienen, aber einige waren sehr misstrauisch, oder wir konnten ihnen nicht erkl\u00e4ren, worum es \u00fcberhaupt geht. Die Barriere des Verst\u00e4ndnisses ist ziemlich gro\u00df, weil es sich nicht um ein einfaches oder billiges Produkt handelt. Jeder Verleger befindet sich in einer anderen Situation und hat andere Voraussetzungen, deshalb sind unsere Produkte so zugeschnitten, dass sie mit den Verlegern zusammen wachsen k\u00f6nnen.<\/p>\n

Mehr \u00fcber<\/strong> Details zwischen Codest und<\/strong> Yielbird k\u00f6nnen Sie weiter lesen Kupplung<\/a>.<\/strong><\/h3>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Es gab einmal einen Markt ohne AdX-Optimierung. Dann erschien Yieldbird und ver\u00e4nderte die Realit\u00e4t vieler Publisher. Wie ist es dazu gekommen?<\/p>","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow a great software push Yieldbird to Deloitte List? (Interview) - The Codest<\/title>\n<meta name=\"description\" content=\"Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. 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