{"id":3903,"date":"2019-10-07T00:00:00","date_gmt":"2019-10-07T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/"},"modified":"2026-04-24T08:49:41","modified_gmt":"2026-04-24T08:49:41","slug":"hvorfor-er-proptech-industrien-i-hastig-vaekst-et-interview-med-james-dearsley-proptech-influencer","status":"publish","type":"post","link":"https:\/\/thecodest.co\/da\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/","title":{"rendered":"Hvorfor er Proptech-industrien i hastig v\u00e6kst? Et interview med James Dearsley - Proptech-influencer"},"content":{"rendered":"

James Dearsley repr\u00e6senterer Ikke udgivet<\/a> der \u00e5bner nye muligheder for de 6.000 Proptech-virksomheder, som vi sporer, samtidig med at vi tilbyder ejendoms- og investeringssamfundene en n\u00f8jagtig enkeltkilde til deres research, indk\u00f8b og investeringsbeslutninger. Virksomheden har skabt en r\u00e6kke v\u00e6rkt\u00f8jer og ressourcer til at hj\u00e6lpe ejendomsfolk med at forst\u00e5 fremtiden for deres brancher.<\/p>\n

Vi kan se et boom i PropTech-industrien. Hvor kommer det fra?<\/strong><\/h3>\n

James Dearsley:<\/strong> Industriens behov og eftersp\u00f8rgsel; helt enkelt. N\u00e5r alt kommer til alt, handler fast ejendom om aktiver, og aktiver handler om penge. Teknologi skaber muligheder for at tjene penge p\u00e5 aktiver, og derfor er der en tydelig eftersp\u00f8rgsel.<\/p>\n

Hvad ang\u00e5r behov, har ejendomsbranchen l\u00e6nge v\u00e6ret kendt for sin ineffektivitet og sine udgifter og for en offentlig opfattelse af, at h\u00e5nden altid er stablet tungt til fordel for fagfolk, ikke kunder. I den digitale tidsalder kr\u00e6ver forbrugerne mere - teknologien fremmer b\u00e5de denne \u00f8gede eftersp\u00f8rgsel og branchens evne til at opfylde den.<\/p>\n

Lad os os<\/a> Vi m\u00e5 ikke glemme, at der i lang tid har v\u00e6ret betydelig modstand mod PropTech. Med tiden er resultaterne dog blevet ubestridelige, og nu h\u00e6lder branchen kraftigt til digital transformation<\/a> og er klar over, at hvis den ikke g\u00f8r det, s\u00e5 bliver den irrelevant.<\/p>\n

En betydelig stigning i investeringer og indt\u00e6gter fra PropTech kan ses ikke kun i USA, men ogs\u00e5 i Europa. Storbritannien ser s\u00e6rligt godt ud i sammenligning med andre lande. Hvorfor er det s\u00e5dan, set fra dit perspektiv?<\/strong><\/h3>\n

\u00c6rlig talt kan branchen ikke selv tage \u00e6ren for meget af sin hurtige succes. I betragtning af mange historiske faktorer, STORBRITANNIEN<\/a> PropTech er startet i en fordelagtig position.<\/p>\n

Ligesom USA har det stor indflydelse og brand awareness, i mangel af et bedre udtryk, i hele verden. Det engelske sprog er ogs\u00e5 afg\u00f8rende for forretningskommunikation, og derfor har Storbritannien l\u00e6nge v\u00e6ret et vigtigt europ\u00e6isk knudepunkt for store virksomheder.<\/p>\n

Det er dog vores fortjeneste, at Storbritanniens PropTech-milj\u00f8 er startet meget tidligt i branchens tilblivelse, hvilket har v\u00e6ret med til at skabe opm\u00e6rksomhed. Du vil bem\u00e6rke, at de lande eller regioner, der ikke har et st\u00e6rkt PropTech-f\u00e6llesskab, ikke har s\u00e6rlig aktive PropTech-industrier.<\/p>\n

Hvad er de vigtigste succesfaktorer for PropTech-virksomheder?<\/strong><\/h3>\n

Som i mange andre brancher er forretningsm\u00e6ssig succes i h\u00f8j grad en blanding af held, timing og magi. Men der er bestemt f\u00e6llestr\u00e6k i succesfulde PropTech-virksomheder.<\/p>\n

Langt den vigtigste af disse er at levere en enkel og brugervenlig l\u00f8sning til kendte brancher eller kundernes smertepunkter. Virksomheder, der ikke tilbyder dette, og som jeg altid bliver forbl\u00f8ffet over antallet af, vil uden tvivl fejle.<\/p>\n

Hvis du har styr p\u00e5 det, er det ogs\u00e5 vigtigt med en intelligent leder, der kan repr\u00e6sentere virksomhedens ansigt, hjerne og filosofi.<\/p>\n

Desuden g\u00f8r evnen til at skabe investortillid til din virksomhed ogs\u00e5 tingene meget lettere, s\u00e5 l\u00e6nge du i sidste ende kan bakke det op. Vi har for nylig set, hvad der sker, hvis man ikke form\u00e5r det sidste!<\/p>\n

Er investorer villige til at investere i PropTech? Hvor sv\u00e6rt er det at finde finansiering til udvikling af en s\u00e5dan virksomhed?<\/strong><\/h3>\n

Jeg t\u00f8ver med at sige \"let\", for fundraising er aldrig let, men investorernes tillid til PropTech er meget h\u00f8j, og der bliver investeret penge med en vis afslappethed. Nogle antyder endda, efter WeWorks nylige fiasko, at PropTech nu befinder sig i en boble, hvor investorerne investerer langt st\u00f8rre bel\u00f8b, end de modtagende virksomheder overhovedet kan retf\u00e6rdigg\u00f8re, n\u00e5r de m\u00e5les med traditionelle parametre.<\/p>\n

Uanset om man er enig i det eller ej, er det umuligt at ben\u00e6gte, at investeringerne stiger og stiger \u00e5r efter \u00e5r.<\/p>\n

Der vil helt sikkert komme et tidspunkt, hvor investeringerne n\u00e5r et plateau, men PropTech har knap nok kradset i overfladen p\u00e5 fast ejendom til dato, og derfor b\u00f8r der fortsat v\u00e6re en betydelig v\u00e6kst i hele verden.<\/p>\n

Hvad er dine forudsigelser i forhold til udviklingen af PropTech, f.eks. i et fem\u00e5rigt perspektiv?<\/strong><\/h3>\n

Jeg ville forvente, at antagelserne om, hvad PropTech g\u00f8r, ville komme lidt ned p\u00e5 jorden. Der er stadig denne almindelige id\u00e9 om, at PropTech handler om at revolutionere gammel praksis med banebrydende teknologier, som f.eks. AI<\/a> og 3D-printning.<\/p>\n

I virkeligheden er det ikke det, ejendomme har brug for lige nu, og jeg forventer, at de n\u00e6ste fem \u00e5r vil bringe meget mere praktisk innovation, der tjener til at fjerne sm\u00e5, men v\u00e6sentlige smertepunkter for ejendomme, som f.eks. journalf\u00f8ring og kommunikation. Jeg ved godt, at det lyder kedeligt, men det potentiale, som ydmyg innovation kan bringe til ejere af aktiver, er ekstraordin\u00e6rt.<\/p>\n

Hvor vigtig er softwareudviklingens rolle i forbindelse med opbygningen af en PropTech-virksomhed?<\/strong><\/h3>\n

Det varierer meget afh\u00e6ngigt af, hvad du tilbyder. Hvis du leverer en hardwarel\u00f8sning, som f.eks. et kamera, er der m\u00e5ske mindre grund til at udvikle avanceret software, end hvis du f.eks. tilbyder en platform.<\/p>\n

Jeg vender tilbage til min pointe om at l\u00f8se et reelt smertepunkt for forbrugerne. Hvis udvikling af software er den bedste og mest brugervenlige m\u00e5de at l\u00f8se det problem p\u00e5, s\u00e5 ja, s\u00e5 er det uundv\u00e6rligt at udvikle det. Hvis ikke, s\u00e5 bliver det mindre n\u00f8dvendigt at bygge sin egen software. Det er ogs\u00e5 v\u00e6rd at huske, at det kan v\u00e6re lige s\u00e5 v\u00e6rdifuldt at udvikle sin egen software som at samarbejde med en anden virksomhed, der allerede har udviklet sin egen. Vi ser et \u00f8get antal partnerskaber, hvor produkter eller tjenester integreres p\u00e5 den samme platform.<\/p>\n

MVP er en meget popul\u00e6r strategi til at udvikle produkter i mange brancher. Kunne det efter din mening ogs\u00e5 v\u00e6re en god tilgang til at udvikle PropTech-virksomheder?<\/strong><\/h3>\n

De bedste og mest succesfulde investorer forst\u00e5r, at virksomheder p\u00e5 et tidligt stadie ofte arbejder med ideer og innovationer p\u00e5 et tidligt stadie. Som tiden g\u00e5r, bliver det ofte klart, at disse originale ideer eller innovationer ikke er, hvad marked<\/a> behov og vil ikke f\u00f8re virksomheden til succes.<\/p>\n

Derfor h\u00e5ber investorerne at kunne identificere de grundl\u00e6ggere, som de mener har evnen til at l\u00e6re, udvikle sig og vokse, vel vidende at forretningsmodellen s\u00e5 vil udvikle sig sammen med dem. Det er derfor, MVP<\/a> kan v\u00e6re en god strategi.<\/p>\n

Jeg har i hvert fald skrevet om denne sag i min artikel. Hvis du vil udforske mere, s\u00e5 Tag et kig p\u00e5 det her.<\/a><\/p>\n

Kan du n\u00e6vne tre af de mest lovende PropTech-virksomheder, som er v\u00e6rd at holde \u00f8je med?<\/strong><\/h3>\n

Bare tre ... umuligt!<\/p>","protected":false},"excerpt":{"rendered":"

James Dearsley er en global hovedtaler om fremtiden for fast ejendom. Han er en f\u00f8rende Proptech-influencer, kommentator og medstifter af Unissu. Unissu er den globale leder inden for Proptech-information, -data og -forskning. Jeg har talt med James Dearsley om PropTech-f\u00e6nomenet, industriens udvikling, udsigter og markedspotentiale.<\/p>","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nWhy is the Proptech industry rapidly increasing? 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