{"id":3655,"date":"2019-04-10T08:53:00","date_gmt":"2019-04-10T08:53:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/used-mvp-approach-to-successfully-rebrand-the-codest\/"},"modified":"2026-04-27T09:51:46","modified_gmt":"2026-04-27T09:51:46","slug":"codests-rebrandingproces-hvordan-leverede-vi-et-nyt-brand-efter-en-mvp-tilgang","status":"publish","type":"post","link":"https:\/\/thecodest.co\/da\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","title":{"rendered":"Brugte MVP-tilgang til at rebrande The Codest med succes"},"content":{"rendered":"

I dette korte indl\u00e6g pr\u00e6senterer vi trin for trin de aktiviteter, der gjorde det muligt at os<\/a> for at skabe en helt ny hjemmeside og brandkommunikation. Vi kaldte det vores egen MVP<\/a>.<\/strong><\/p>\n

1. fase af rebranding: The Codest's vision og v\u00e6rdier<\/strong><\/h2>\n

Vi startede rebranding-processen med at definere vores interne vision, dvs. fastl\u00e6gge pr\u00e6cis, hvilken slags virksomhed vi \u00f8nsker at v\u00e6re Codest<\/a> at blive. Til det form\u00e5l m\u00e5tte vi specificere de v\u00e6rdier, vi identificerer os med, pr\u00e6cisere visionen og s\u00e6tte m\u00e5lene.<\/p>\n

Analyse af vores konkurrenter og benchmarking hjalp os utvivlsomt i denne proces. Visionen om The Codest<\/a><\/strong> blev hurtigt afklaret i vores hoveder, og den altoverskyggende v\u00e6rdi var pleje af h\u00f8j kvalitet. Kode<\/a>. Det er vores m\u00e5de at adskille os fra andre softwarehuse p\u00e5. Vi spekulerede p\u00e5, hvordan vi kunne forhindre vores kunder i at opfatte disse ord som rene slogans og opn\u00e5 det modsatte. f\u00e5 dem til at m\u00e6rke den reelle v\u00e6rdi og kvalitet, som The Codest-teamet kan tilf\u00f8re hvert projekt<\/a><\/strong>.<\/p>\n

Okay, s\u00e5 hvordan udviklede vi vores rebranding-vision? For et par m\u00e5neder siden samlede vi alle n\u00f8glemedarbejderne i vores virksomhed ved et bord (C-niveauer, udviklere, PM'er, designere, s\u00e6lgere). Vi ville tale om vores fremtid sammen. Alle kunne kommentere og sige \"nej\", hvis de ikke kunne lide en id\u00e9. Vi str\u00e6bte efter at g\u00f8re hele rebranding-processen gennemsigtig og i overensstemmelse med vores virksomheds overbevisninger og v\u00e6rdier fra start til slut. Det var en vigtig fase, fordi vi lagde m\u00e6rke til, at hver person opfattede vores brand forskelligt f\u00f8r. Det var inkonsekvent, s\u00e5 vi var n\u00f8dt til at udvikle dette koncept for rebrandingprocessen.<\/p>\n

Det indledende arbejde blev udf\u00f8rt ved hj\u00e6lp af v\u00e6rkstedsmetoden. Vi brugte en typisk UX<\/a> tilgang, hvor vi indhentede oplysninger gennem workshops og modererede diskussioner. Vi fors\u00f8gte at forst\u00e5 opfattelsen af vores brand i vores m\u00e5lgrupper. Takket v\u00e6re analysen af konkurrencen har vi udviklet v\u00e6rdier, der er i overensstemmelse med vores overbevisninger, og som kan pr\u00e6sentere vores brand p\u00e5 en attraktiv m\u00e5de.<\/p>\n

Kundernes meninger<\/a><\/strong> var utvivlsomt et vigtigt punkt i disse analyser. Vi spurgte vores partnere, hvordan de vurderer vores virksomhed, og hvad de opfatter som vores styrker og svagheder. Deres feedback var virkelig interessant! Konklusionerne styrkede p\u00e5 en m\u00e5de vores tro p\u00e5, at kunderne s\u00e6tter stor pris p\u00e5 vores engagement i projekterne, vores ekspertise og viden samt den Agil<\/a> tilgang. Vores respondenter understregede ogs\u00e5 vigtigheden af erfaring inden for specifikke marked<\/a> segmenter - for eksempel inden for udvikling af softwareprodukter til fintech<\/a>, e-handel<\/a>eller SaaS<\/a> virksomheder.<\/p>\n

Det endelige resultat af vores forskning, diskussioner, analyser og benchmarks var opn\u00e5elsen af en samlet vision for The Codest, som vi alle kan identificere os med. Vi r\u00e5df\u00f8rte os under hele processen med IBRAs branding-institut<\/a>. N\u00e5r det g\u00e6lder design og valg af sprog til visuel kommunikation, er vores venlige designstudie - ... Leniva<\/a> - hjalp os. Lad os tale om det lige nu!<\/p>\n

2. fase af rebranding: Design og n\u00f8glebilleder<\/h2>\n

P\u00e5 dette stadie er vores produkt<\/a> designere hold<\/a> kom ind p\u00e5 scenen, da deres opgave var at udvikle de vigtigste visuelle elementer, som dannede grundlag for vores webdesign. Det begyndte med en analyse af vores konkurrenters visuelle kommunikationssprog - fra farvepaletter over former til det ordforr\u00e5d, vi bruger.\u00a0<\/p>\n

Vi fors\u00f8gte at f\u00e5 \u00f8je p\u00e5 interessante tricks, der hjalp os med at udj\u00e6vne de v\u00e6rdier, som The Codest identificerer sig bedre med. Vi ledte efter noget, der kunne g\u00f8re os anderledes. N\u00e5r alt kommer til alt, skal et brand have sit eget kendetegn, ikke?<\/p>\n

Vores n\u00f8glebillede var iterativt. Interessant nok var det kun den syvende, der blev pr\u00e6senteret projekt<\/a> var den rigtige. I mellemtiden dukkede der forskellige ideer op, som vi enten afviste eller bekr\u00e6ftede for at f\u00e5 den \u00f8nskede effekt.<\/p>\n

Som en del af den anden fase fastlagde vi ogs\u00e5 flowet p\u00e5 vores hjemmeside med hensyn til den konverteringsvej og informationsarkitektur, som vi \u00f8nskede at formidle. Det var blandt andet s\u00e5dan, at konceptet med at skabe to playbooks blev f\u00f8dt. Vi \u00f8nskede at pr\u00e6sentere The Codest i en form, der er tilg\u00e6ngelig for m\u00e5lgrupperne - kunder og potentielle medarbejdere - derfor de forretningsm\u00e6ssige og tekniske drejeb\u00f8ger.<\/p>\n

Vi har ogs\u00e5 defineret specifikke konverteringsveje, som hjemmesidens flow i \u00f8jeblikket er baseret p\u00e5. Det var selvf\u00f8lgelig n\u00f8dvendigt for designerne at samarbejde med tekstforfattere for at skabe indhold, der er i overensstemmelse med vores nye brandidentitet.<\/p>\n

Den anden fase sluttede med f\u00e6rdigg\u00f8relsen af hjemmesidens design. Jeg m\u00e5 indr\u00f8mme, at vi er meget tilfredse med resultatet. Vi brugte mange timer p\u00e5 processen, men det var det hele v\u00e6rd!<\/p>\n

\"R\u00e5dgivning<\/a><\/p>\n

3. fase af rebranding: Implementering\u00a0<\/h2>\n

Vi valgte en teknologistak, som vi baserede opbygningen af vores hjemmeside p\u00e5. Vi besluttede, at kombinationen af Nuxt og Netlify ville passe bedst til vores behov. Vi var selvf\u00f8lgelig n\u00f8dt til at tage os af data<\/a> migration, omdirigeringer og SEO.\u00a0<\/p>\n

Hele processen blev udf\u00f8rt i overensstemmelse med den agile tilgang. Vi implementerede den nye hjemmeside i etaper. Det er v\u00e6rd at tilf\u00f8je her, at rebrandingen af hjemmesiden kun er en del af implementeringsfasen.\u00a0<\/p>\n

Vi forberedte os ogs\u00e5 kommunikationsm\u00e6ssigt p\u00e5 at opdatere vores profiler p\u00e5 de sociale medier, udvide vores identifikation i de nye medier og udvikle passende materialer. Vi arbejdede intensivt p\u00e5 at skabe en promovideo, som er vores udstillingsvindue. Du kan se effekterne her. Vi h\u00e5ber, du kan lide den!<\/p>\n

Dette er kun begyndelsen p\u00e5 vejen!<\/h2>\n

Takket v\u00e6re mange ugers h\u00e5rdt arbejde har vi med succes gennemf\u00f8rt rebranding-processen. Vi kalder det vores lille MVP<\/a> \ud83d\ude42\u00a0<\/p>\n

Men nu er der flere udfordringer forude! Vi har til hensigt at udvikle vores brand p\u00e5 alle omr\u00e5der - fra hjemmesiden til bedre eksponering af vores v\u00e6rdier og anerkendelse af The Codest-brandet. Vi har planlagt alt, og vores team er klar!\u00a0<\/p>\n

Der er ingen tvivl om, at hele rebrandingprocessen har givet os stor tilfredshed. Vi bragte projektet til den sidste fase, men vi udvikler det stadig for at g\u00f8re det endnu bedre.<\/p>\n

L\u00e6s mere om det:<\/strong><\/p>\n

\"The<\/a><\/p>","protected":false},"excerpt":{"rendered":"

For nogen tid siden pralede vi med den nye \u00e5bning for The Codest. Vi gennemf\u00f8rte en intensiv rebrandingproces og pr\u00e6senterede den for verden for et par dage siden. Det var en travl tid, fuld af udfordringer og h\u00e5rdt arbejde for hele vores team. Men vi fik det til at ske! Nu vil vi gerne dele detaljerne i hele processen med jer.<\/p>","protected":false},"author":2,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-codest"],"acf":[],"yoast_head":"\nUsed MVP approach to successfully rebrand The Codest - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/da\/blog\/codests-rebrandingproces-hvordan-leverede-vi-et-nyt-brand-efter-en-mvp-tilgang\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Used MVP approach to successfully rebrand The Codest\" \/>\n<meta property=\"og:description\" content=\"Some time ago, we boasted about the new opening for The Codest. We carried out an intensive rebranding process and presented it to the world a few days ago. It was a busy time, full of challenges and arduous work of our entire team. But we made it happen! Now we would like to share the details of the whole process with you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecodest.co\/da\/blog\/codests-rebrandingproces-hvordan-leverede-vi-et-nyt-brand-efter-en-mvp-tilgang\/\" \/>\n<meta property=\"og:site_name\" content=\"The Codest\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-10T08:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T09:51:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thecodest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thecodest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\"},\"author\":{\"name\":\"thecodest\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\"},\"headline\":\"Used MVP approach to successfully rebrand The Codest\",\"datePublished\":\"2019-04-10T08:53:00+00:00\",\"dateModified\":\"2026-04-27T09:51:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\"},\"wordCount\":996,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/thecodest-rebranding-mvp.png\",\"articleSection\":[\"The Codest\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\",\"name\":\"Used MVP approach to successfully rebrand The Codest - The Codest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/thecodest-rebranding-mvp.png\",\"datePublished\":\"2019-04-10T08:53:00+00:00\",\"dateModified\":\"2026-04-27T09:51:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#breadcrumb\"},\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/thecodest-rebranding-mvp.png\",\"contentUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/thecodest-rebranding-mvp.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecodest.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Used MVP approach to successfully rebrand The Codest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#website\",\"url\":\"https:\\\/\\\/thecodest.co\\\/\",\"name\":\"The Codest\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecodest.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"da-DK\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\",\"name\":\"The Codest\",\"url\":\"https:\\\/\\\/thecodest.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/03\\\/thecodest-logo.svg\",\"contentUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/03\\\/thecodest-logo.svg\",\"width\":144,\"height\":36,\"caption\":\"The Codest\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/pl.linkedin.com\\\/company\\\/codest\",\"https:\\\/\\\/clutch.co\\\/profile\\\/codest\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\",\"name\":\"thecodest\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"da-DK\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g\",\"caption\":\"thecodest\"},\"url\":\"https:\\\/\\\/thecodest.co\\\/da\\\/author\\\/thecodest\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brugte MVP-tilgang til at rebrande The Codest med succes - The Codest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecodest.co\/da\/blog\/codests-rebrandingproces-hvordan-leverede-vi-et-nyt-brand-efter-en-mvp-tilgang\/","og_locale":"da_DK","og_type":"article","og_title":"Used MVP approach to successfully rebrand The Codest","og_description":"Some time ago, we boasted about the new opening for The Codest. We carried out an intensive rebranding process and presented it to the world a few days ago. It was a busy time, full of challenges and arduous work of our entire team. But we made it happen! Now we would like to share the details of the whole process with you.","og_url":"https:\/\/thecodest.co\/da\/blog\/codests-rebrandingproces-hvordan-leverede-vi-et-nyt-brand-efter-en-mvp-tilgang\/","og_site_name":"The Codest","article_published_time":"2019-04-10T08:53:00+00:00","article_modified_time":"2026-04-27T09:51:46+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","type":"image\/png"}],"author":"thecodest","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thecodest","Est. reading time":"5 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#article","isPartOf":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/"},"author":{"name":"thecodest","@id":"https:\/\/thecodest.co\/#\/schema\/person\/7e3fe41dfa4f4e41a7baad4c6e0d4f76"},"headline":"Used MVP approach to successfully rebrand The Codest","datePublished":"2019-04-10T08:53:00+00:00","dateModified":"2026-04-27T09:51:46+00:00","mainEntityOfPage":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/"},"wordCount":996,"commentCount":0,"publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"image":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","articleSection":["The Codest"],"inLanguage":"da-DK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","url":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/","name":"Brugte MVP-tilgang til at rebrande The Codest med succes - The Codest","isPartOf":{"@id":"https:\/\/thecodest.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#primaryimage"},"image":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","datePublished":"2019-04-10T08:53:00+00:00","dateModified":"2026-04-27T09:51:46+00:00","breadcrumb":{"@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#breadcrumb"},"inLanguage":"da-DK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/"]}]},{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#primaryimage","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/thecodest-rebranding-mvp.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/thecodest.co\/blog\/the-codests-rebranding-process-how-did-we-deliver-a-new-brand-following-an-mvp-approach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecodest.co\/"},{"@type":"ListItem","position":2,"name":"Used MVP approach to successfully rebrand The Codest"}]},{"@type":"WebSite","@id":"https:\/\/thecodest.co\/#website","url":"https:\/\/thecodest.co\/","name":"Codest","description":"","publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecodest.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"da-DK"},{"@type":"Organization","@id":"https:\/\/thecodest.co\/#organization","name":"Codest","url":"https:\/\/thecodest.co\/","logo":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","width":144,"height":36,"caption":"The Codest"},"image":{"@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pl.linkedin.com\/company\/codest","https:\/\/clutch.co\/profile\/codest"]},{"@type":"Person","@id":"https:\/\/thecodest.co\/#\/schema\/person\/7e3fe41dfa4f4e41a7baad4c6e0d4f76","name":"thecodest","image":{"@type":"ImageObject","inLanguage":"da-DK","@id":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5dbfe6a1e8c86e432e8812759e34e6fe82ebac75119ae3237a6c1311fa19caf4?s=96&d=mm&r=g","caption":"thecodest"},"url":"https:\/\/thecodest.co\/da\/author\/thecodest\/"}]}},"_links":{"self":[{"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/posts\/3655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/comments?post=3655"}],"version-history":[{"count":5,"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/posts\/3655\/revisions"}],"predecessor-version":[{"id":8028,"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/posts\/3655\/revisions\/8028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/media\/3656"}],"wp:attachment":[{"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/media?parent=3655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/categories?post=3655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecodest.co\/da\/wp-json\/wp\/v2\/tags?post=3655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}