{"id":3305,"date":"2023-05-19T12:02:25","date_gmt":"2023-05-19T12:02:25","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/"},"modified":"2026-03-05T10:46:45","modified_gmt":"2026-03-05T10:46:45","slug":"hvordan-en-god-software-skubber-yieldbird-til-deloitte-listen-interview","status":"publish","type":"post","link":"https:\/\/thecodest.co\/da\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/","title":{"rendered":"Hvordan kan en god software skubbe Yieldbird op p\u00e5 Deloittes liste? (Interview)"},"content":{"rendered":"

Der var engang en marked<\/a> uden nogen form for AdX-optimering. S\u00e5 dukkede en Yieldbird op og \u00e6ndrede virkeligheden for mange udgivere. Hvordan skete det? Vi har talt med Greg Kubrakiewicz, Head of Technology hos Yieldbird, som forklarer, hvordan samarbejdet med Codest har gjort det muligt at komme p\u00e5 16. pladsen i Deloittes 'Teknologi Fast 50 Centraleuropa<\/a>\u2018.<\/p>\n

Hvordan blev hele denne id\u00e9 f\u00f8dt?<\/h2>\n

Greg Kubrakiewicz: Det hele begyndte med Adtaily, som gjorde det muligt for sm\u00e5 annonc\u00f8rer som fris\u00f8rer eller hoteller at placere deres annoncer p\u00e5 st\u00f8rre portaler p\u00e5 regionale Gazeta.pl-sider. Adtaily-annoncenetv\u00e6rket arbejdede sammen med dem. I mellemtiden begyndte Marcin Ekiert og Piotrek Niedziela, inspireret af Fredrik, at lege med AdX-indstillingerne fra udgiverens side og bem\u00e6rkede, at de p\u00e5 denne m\u00e5de kunne tjene flere penge med dem. Det hang ogs\u00e5 sammen med, at alle pengene p\u00e5 markedet for programmatic kommer fra annonc\u00f8rerne.<\/p>\n

Hele programmatic fokuserede dengang p\u00e5 kilden til penge fra k\u00f8bernes side, markedet var stramt, og konkurrencen var stor. Baseret p\u00e5 vores viden skabte vi Yield Optimization, og i flere \u00e5r blev vi mere og mere erfarne p\u00e5 mange markeder.<\/p>\n

Det n\u00e6ste skridt var et fors\u00f8g p\u00e5 at skrive software, som kunne automatisere og forbedre alle disse koncepter p\u00e5 to m\u00e5der: enten ved at automatisere og \u00f8ge skalaen eller ved at bruge mere komplekse algoritmer, som ville v\u00e6re bedre end et menneske.<\/p>\n

\"Yieldbird<\/p>\n

Hvordan fungerede implementeringsprocessen?<\/h2>\n

Det tog lidt tid at finde en m\u00e5de at automatisere det p\u00e5, l\u00e6re processen at kende, hvordan den fungerer, opfinde nogle m\u00e5der at g\u00f8re det p\u00e5, og hvordan vi kunne fort\u00e6lle udviklerne fra Codest om det, s\u00e5 de kunne producere et v\u00e6rkt\u00f8j, der skaber merv\u00e6rdi. Og s\u00e5 gik det som en sneboldeffekt, det spredte sig, vi fik flere og flere ideer til, hvad vi kunne optimere.<\/p>\n

Senere lavede vi en hel klasse af produkter, dvs. en wrapper, som virkelig automatiserede processer som f.eks. at oprette ops\u00e6tninger for udgivere. Ops\u00e6tninger er konstruktioner, der hj\u00e6lper disse udgivere med at \u00f8ge overskuddet ved at \u00f8ge eftersp\u00f8rgslen, det kr\u00e6vede, at udgiveren installerede javascript<\/a> koder og integrere dem med webstedet. Det var ret kompliceret, prim\u00e6rt p\u00e5 grund af Javascript. Kode<\/a> som skal integreres med en hjemmeside, og det er ikke alle forlag, der har deres egne udviklingsressourcer. Desuden kan b\u00e5de sproglige og kulturelle barrierer i forhold til forlagene v\u00e6re en stor hindring. Derfor var det klart, at vi havde brug for Codest til at skabe en nem og brugervenlig produkt<\/a>.<\/strong><\/p>\n

\"God<\/p>\n

Hvordan tog markedet imod Yieldbird?<\/h2>\n

Udgivernes marked, leverand\u00f8ren af reklameplads, var ret tomt, der var ingen produkter dedikeret til disse udgivere. S\u00e5 ideen om at optimere reklamepladsen fungerede. N\u00e6ste skridt var ideen om en tjeneste, der skulle hj\u00e6lpe udgiverne med at tjene mere p\u00e5 reklamepladsen og l\u00e6gge mere pres p\u00e5 annonc\u00f8rerne.<\/p>\n

Nogle hilste det velkomment os<\/a> rigtig varmt, da de virkelig gerne ville tjene flere penge, men nogle var meget mist\u00e6nksomme, eller vi kunne ikke forklare dem, hvad det hele handlede om. Forst\u00e5elsesbarrieren er ret stor, fordi det ikke er et nemt eller billigt produkt. Hver udgiver er i en forskellig situation og har et forskelligt setup, og derfor er vores produkter skr\u00e6ddersyet til at m\u00e5le og vokse sammen med vores udgivere.<\/p>\n

Mere om<\/strong> Detaljer mellem Codest og<\/strong> Yielbird du kan l\u00e6se videre Kobling<\/a>.<\/strong><\/h3>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Der var engang et marked uden nogen form for AdX-optimering. S\u00e5 dukkede en Yieldbird op og \u00e6ndrede virkeligheden for mange udgivere. Hvordan skete det?<\/p>","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow a great software push Yieldbird to Deloitte List? (Interview) - The Codest<\/title>\n<meta name=\"description\" content=\"Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. 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