{"id":3250,"date":"2020-01-30T00:00:00","date_gmt":"2020-01-30T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/german-e-commerce-ecosystem-why-is-it-a-booming-market-for-online-retailers-with-potential-in-providing-tech-solutions\/"},"modified":"2026-04-28T14:05:05","modified_gmt":"2026-04-28T14:05:05","slug":"det-tyske-e-handelsokosystem-hvorfor-er-det-et-blomstrende-marked-for-onlineforhandlere-med-potentiale-for-at-levere-teknologiske-losninger","status":"publish","type":"post","link":"https:\/\/thecodest.co\/da\/blog\/german-e-commerce-ecosystem-why-is-it-a-booming-market-for-online-retailers-with-potential-in-providing-tech-solutions\/","title":{"rendered":"Det tyske \u00f8kosystem for e-handel: et blomstrende marked for onlineforhandlere"},"content":{"rendered":"

En kort statistisk oversigt over e-handelsmarkedet i Tyskland<\/strong><\/h2>\n

Den tyske marked<\/a> rummer mange interessante e-handel<\/a> virksomheder. Hvis du er interesseret i denne branche, har du sikkert l\u00e6st mere om de tyske virksomheders succes. Selv hvis ikke, beh\u00f8ver du blot at kigge p\u00e5 de tilg\u00e6ngelige statistikker (vores er baseret p\u00e5 statista.com) for at se potentialet i dette marked.<\/p>\n

Hvad er eksemplerne? Den gennemsnitlige indt\u00e6gt pr. bruger (ARPU) ligger i \u00f8jeblikket p\u00e5 $1.188,18. Det st\u00f8rste segment p\u00e5 dette marked er elektronik og medier med en markedsvolumen p\u00e5 $ 22.714 millioner. Det ansl\u00e5s, at indt\u00e6gterne pr. \u00e5r vil vise en \u00e5rlig v\u00e6kstrate (CAGR 2020-2024) p\u00e5 7,5%, hvilket vil \u00f8ge markedsvolumen til $ 99.813 millioner i 2024.<\/p>\n

Lad os ogs\u00e5 se p\u00e5 brugerpenetrationen. I \u00f8jeblikket er den p\u00e5 omkring 82,5%. Den forventes at n\u00e5 op p\u00e5 85,8% i 2024. Desuden forudses det, at antallet af brugere p\u00e5 e-handelsmarkedet i samme \u00e5r vil stige til Tyskland<\/a> vil n\u00e5 op p\u00e5 71,7 millioner. Og endelig endnu en interessant kendsgerning - i 2020 vil 97% af alle e-handelsk\u00f8b i Tyskland v\u00e6re nationale.<\/p>\n

Som en kort opsummering af ovenst\u00e5ende kan du se en oversigt over oms\u00e6tningsv\u00e6ksten p\u00e5 e-handelsmarkedet i Tyskland fra \u00e5r til \u00e5r:<\/p>\n

\"data<\/p>\n

kilde: statista.com<\/em><\/p>\n

Hvad mere er, nuv\u00e6rende data<\/a> viser, at det tyske e-handelsmarked ligger lige efter de globale giganter, nemlig Kina, Storbritannien og USA. De Forenede Stater<\/a>, Japan og Storbritannien.<\/p>\n

Blomstrende e-handelsvirksomheder i Tyskland<\/strong><\/h2>\n

For at give vores ideer et grundlag har jeg udarbejdet en liste over fem virksomheder, som efter min mening fortjener opm\u00e6rksomhed p\u00e5 e-handelsmarkedet i Tyskland. De er kendetegnet ved en relativt h\u00f8j v\u00e6kstrate, fremragende produktion og - h\u00f8jst sandsynligt - en lys fremtid.<\/p>\n

OM<\/a> DU<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 2014<\/p>\n

Om ABOUT YOU:<\/strong> digitaliserer virksomheden den klassiske shoppingtur ved at skabe en inspirerende og personlig shoppingoplevelse p\u00e5 din smartphone. Platformen tilpasser sitet til hver enkelt kundes individuelle stil. Hos ABOUT YOU er der fokus p\u00e5 kunden og dermed p\u00e5 det uendelige antal forskellige personligheder, der kommer til udtryk gennem mode, og som alle underst\u00f8ttes af ABOUT YOU. Ud over en bred vifte af inspirationer finder kvinder og m\u00e6nd mellem 18 og 49 \u00e5r et sortiment p\u00e5 mere end 200.000 artikler fra over 1.000 m\u00e6rker. Med mere end 10 millioner aktive brugere hver m\u00e5ned er aboutyou.com en af de st\u00f8rste mode- og livsstilsplatforme i verden. Europa<\/a>.<\/p>\n

Mode-tech-virksomhedens salg n\u00e5ede 283 millioner euro i 2017\/18. For indev\u00e6rende regnskabs\u00e5r forventer de et salg p\u00e5 450-480 millioner euro, hvilket svarer til en \u00e5rlig transaktionsvolumen p\u00e5 mere end 1,6 milliarder euro. Virksomheden er i \u00f8jeblikket vurderet til over en milliard dollars, hvilket g\u00f8r ABOUT YOU til Hamborgs f\u00f8rste enhj\u00f8rning.<\/p>\n

Mister Spex<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 2017<\/p>\n

Om Mister Spex:<\/strong> Virksomheden etablerer en ny m\u00e5de at k\u00f8be briller p\u00e5, som f\u00f8lger med tiden - en m\u00e5de, der kombinerer fordelene ved e-handel med en r\u00e6kke tjenester og r\u00e5dgivning fra de bedste optikere, der er tilg\u00e6ngelige i dine yndlingsbutikker. Mister Spex betyder st\u00f8rre udvalg og gennemsigtige priser samt en nem og intuitiv proces. Kort sagt leverer de alle de tjenester, deres kunder har brug for. Deres tilgang kan sammenfattes ved at sige, at det er nutidens m\u00e5de at k\u00f8be briller p\u00e5. Siden starten af onlinebutikken i april 2008 er Mister Spex blevet Europas f\u00f8rende omnichannel-optiker med mere end tre millioner kunder. Virksomheden har i dag over 450 ansatte.<\/p>\n

Brille 24<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 2007<\/p>\n

Om Brille 24:<\/strong> Virksomheden er medlem af Essilor Group. Brille 24 blev grundlagt i 2007 og vokser dynamisk i hjertet af den smukke by Oldenburg. De giver mere end detaljeret r\u00e5dgivning, da deres tilbud ogs\u00e5 omfatter en bred vifte af produkter, der best\u00e5r af over 1.500 moderigtige receptpligtige, progressive og kontaktlinser samt solbriller. Deres onlinebutikker i Belgien<\/a>Frankrig og Holland, Polen<\/a>Portugal, Spanien og Tjekkiet bekr\u00e6fter, at deres kunder ogs\u00e5 f\u00e5r f\u00f8rsteklasses service i andre europ\u00e6iske lande.<\/p>\n

Mobil<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 1996<\/p>\n

Om mobil:<\/strong> P\u00e5 mobile.de kan k\u00f8bere finde nye og brugte biler samt motorcykler, lastbiler og autocampere. Brugere, der annoncerer deres k\u00f8ret\u00f8jer til salg, kan kontakte kunder i hele Tyskland og andre steder. Mobile.de's omfattende udvalg og r\u00e6kkevidde garanterer en balance mellem udbud og eftersp\u00f8rgsel og sikrer desuden fremragende salgsresultater. Virksomheden mobile.de er ikke p\u00e5 noget tidspunkt involveret i k\u00f8b eller salg af k\u00f8ret\u00f8jet. Virksomhedens tjenester er rettet mod professionelle bilforhandlere og private kunder. I Tyskland bruger omkring 31.000 forhandlere mobile.de, hvilket betyder, at omkring to tredjedele af alle bilforhandlere, der er registreret i Tyskland, bruger dette online bilmarked. Yderligere tjenester, som f.eks. at finde attraktiv finansiering og forsikring<\/a> tilbud eller online-annoncering afrunder mobile.de's tilbud.<\/p>\n

\u00c6gte<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 1992<\/p>\n

Om Real:<\/strong> Det er en platform, der tilbyder hurtige og lettilg\u00e6ngelige produkter, som folk har brug for hver dag - fra mad og elektriske apparater til t\u00f8j. Real har allerede 280 hypermarkeder i Tyskland og besk\u00e6ftiger 45.000 medarbejdere. Tilbuddet omfatter naturligvis ogs\u00e5 en onlinebutik, hvor kunderne kan finde et bredt udvalg af produkter, som kun er et par klik v\u00e6k.<\/p>\n

\"E-handelsvirksomheder\"<\/p>\n

Tyske udbydere af e-handelstjenester<\/strong><\/h2>\n

Ud over de virksomheder, der er pr\u00e6senteret ovenfor, er der flere interessante l\u00f8sninger dedikeret til e-handelsvirksomheder - tjenesteudbydere p\u00e5 det tyske marked. Lad os<\/a> Tag et kig p\u00e5 nogle af dem.<\/p>\n

Shopware<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 2000<\/p>\n

Om Shopware:<\/strong> Dette f\u00f8rende e-handelssystem bruges af nogle af de st\u00f8rste europ\u00e6iske brands, detailhandlere og producenter p\u00e5 tv\u00e6rs af B2C- og B2B-industrier. Som en trends\u00e6ttende open source-l\u00f8sning giver Shopware detailhandlere frihed til hurtigt og nemt at realisere deres v\u00e6kstpotentiale med mere fleksibilitet og mindre kompleksitet. I dag er mere end 100.000 virksomheder afh\u00e6ngige af en Shopware-l\u00f8sning, og alle detailhandlere - fra start-ups til store virksomheder - genererede en samlet oms\u00e6tning p\u00e5 5,8 milliarder euro i 2018.<\/p>\n

Idealo<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 2000<\/p>\n

Om Idealo:<\/strong> Denne virksomhed er en start-up med base i Berlin. For 17 \u00e5r siden startede Idealo med en mission om at hj\u00e6lpe brugerne med at tr\u00e6ffe de bedste k\u00f8bsbeslutninger. I dag er de det f\u00f8rende prissammenligningswebsted i Europa og en af de st\u00f8rste portaler p\u00e5 det tyske e-handelsmarked. Det har de opn\u00e5et ved at have mere end 1,3 millioner sidevisninger om dagen, 50.000 onlinebutikker, omkring 3.300 millioner produkt<\/a> tilbud og mere end 4 millioner app-downloads.<\/p>\n

Billbee<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 2015<\/p>\n

Om Billbee:<\/strong> Virksomheden tilbyder omfattende, men brugervenlig ordrebehandling, lagerstyring og automatisering til s\u00e6lgere, der s\u00e6lger produkter gennem en eller flere onlinekanaler.<\/p>\n

Alle relevante processer i detailmilj\u00f8et, fra kundekommunikation til forsendelse og eftersalgsservice, kan kortl\u00e6gges af Billbee eller direkte forbundne og integrerede partnere.<\/p>\n

Billie<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 2016<\/p>\n

Om Billie:<\/strong> De er et gennembrud Fintech<\/a> start-up fra Berlin, der har til form\u00e5l at revolutionere finansieringen af sm\u00e5 virksomheder. De er en hold<\/a> af startup-veteraner af stort kaliber, som med succes grundlagde, udviklede og solgte deres f\u00f8rste virksomhed (grundlagde Zencap, solgt til Funding Circle). De er nu i gang med at skalere deres n\u00e6ste virksomhed. Virksomheden har et team i verdensklasse og nogle af de st\u00e6rkeste europ\u00e6iske investorer i ryggen.<\/p>\n

Baseret p\u00e5 big data-analyse, fuldt digitaliserede processer og en meget skalerbar, topmoderne teknologisk platform tilbyder de den enkleste og hurtigste m\u00e5de for sm\u00e5 virksomheder at f\u00e5 adgang til kapital.<\/p>\n

CGTrader ARsenal<\/a><\/strong><\/p>\n

Grundlagt:<\/strong> 2011<\/p>\n

Om CG Trader ARsenal:<\/strong> Det er en komplet og 100%-skalerbar 3D-produktvisualiseringsplatform til detailhandlen.<\/p>\n

Den indeholder alt, hvad du skal bruge for at give dine onlinekunder 3D-visualisering, herunder 360\u00b0 produktvisninger, augmented reality og andre banebrydende 3D-oplevelser til din e-handelsside.<\/p>\n

CGTrader er faktisk en virksomhed fra Litauen, men i betragtning af dens globale drift og st\u00f8tte fra det tyske e-handelsmarked besluttede jeg, at den er v\u00e6rd at n\u00e6vne lige her.<\/p>\n

Sammenfatning<\/strong><\/h2>\n

Det g\u00e5r godt for e-handelsmarkedet i Tyskland. Det udvikler sig dynamisk og stabilt, hvilket betyder, at fremtiden vil byde p\u00e5 flere virksomheder, som bliver nationale (og m\u00e5ske endda globale) succeser. Derudover b\u00f8r de gode betingelser for iv\u00e6rks\u00e6tter\u00f8kosystemet i Tyskland fremh\u00e6ves. For eksempel opfattes Berlin som et af de mest fordelagtige steder at drive forretning i Europa. Nogle siger, at det er et europ\u00e6isk teknologisk knudepunkt, selvom lignende meninger peger p\u00e5 London<\/a>. Under alle omst\u00e6ndigheder er potentialet p\u00e5 dette marked uomtvisteligt.<\/p>\n

L\u00e6s mere om det:<\/strong><\/p>\n

- Overskredne deadlines, overskredet budget, urealiserede m\u00e5l... Lyder det som dine projekter?<\/a><\/strong><\/p>\n

- G\u00e5r det godt for erhvervslivet i Israel? Ja, det g\u00f8r det! Se de lovende israelske virksomheder<\/a><\/strong><\/p>\n

- Smertefri vej til WSL 2 med Docker<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

E-handelsmarkedet i Tyskland er et fantastisk sted at udvikle sin virksomhed. Det ansl\u00e5s, at oms\u00e6tningen i 2020 vil n\u00e5 op p\u00e5 $ 82.155 m. Mange blomstrende virksomheder har truffet velovervejede beslutninger om at etablere deres hovedkvarter der, da denne placering kan fremme dynamisk v\u00e6kst og fremragende \u00f8konomiske resultater.<\/p>","protected":false},"author":2,"featured_media":3251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nGerman e-commerce ecosystem: a booming market for online retailers - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/da\/blog\/det-tyske-e-handelsokosystem-hvorfor-er-det-et-blomstrende-marked-for-onlineforhandlere-med-potentiale-for-at-levere-teknologiske-losninger\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"German e-commerce ecosystem: a booming market for online retailers\" \/>\n<meta property=\"og:description\" content=\"The e-commerce market in Germany is a great place to grow your business. It is estimated that its 2020 revenue will reach $ 82,155 m. 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