{"id":3903,"date":"2019-10-07T00:00:00","date_gmt":"2019-10-07T00:00:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/"},"modified":"2026-04-24T08:49:41","modified_gmt":"2026-04-24T08:49:41","slug":"proc-rychle-roste-proptech-prumysl-rozhovor-s-jamesem-dearsleym-proptech-influencerem","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/why-is-the-proptech-industry-rapidly-increasing-an-interview-with-james-dearsley-proptech-influencer\/","title":{"rendered":"Pro\u010d se odv\u011btv\u00ed Proptech rychle rozv\u00edj\u00ed? Rozhovor s Jamesem Dearsleym - influencerem v oblasti Proptech"},"content":{"rendered":"

James Dearsley zastupuje Unissu<\/a> kter\u00fd otev\u00edr\u00e1 nov\u00e9 p\u0159\u00edle\u017eitosti pro 6 000 n\u00e1mi sledovan\u00fdch spole\u010dnost\u00ed z oblasti Proptech a z\u00e1rove\u0148 nab\u00edz\u00ed realitn\u00edm a investi\u010dn\u00edm komunit\u00e1m p\u0159esn\u00fd jednotn\u00fd zdroj pro jejich v\u00fdzkum, n\u00e1kupy a investi\u010dn\u00ed rozhodnut\u00ed. Spole\u010dnost vytvo\u0159ila sadu n\u00e1stroj\u016f a zdroj\u016f, kter\u00e9 pom\u00e1haj\u00ed profesion\u00e1l\u016fm v oblasti nemovitost\u00ed porozum\u011bt budoucnosti jejich odv\u011btv\u00ed.<\/p>\n

M\u016f\u017eeme pozorovat rozmach odv\u011btv\u00ed PropTech. Odkud poch\u00e1z\u00ed?<\/strong><\/h3>\n

James Dearsley:<\/strong> Pot\u0159eba a popt\u00e1vka pr\u016fmyslu; \u010dist\u011b a jednodu\u0161e. Nakonec, nemovitosti jsou o majetku a majetek je o pen\u011bz\u00edch. Technologie vytv\u00e1\u0159ej\u00ed p\u0159\u00edle\u017eitosti, jak na aktivech vyd\u011blat pen\u00edze, a proto je zde evidentn\u00ed popt\u00e1vka.<\/p>\n

Co se t\u00fd\u010de pot\u0159eb, nemovitosti jsou ji\u017e dlouho zn\u00e1m\u00e9 svou neefektivitou a v\u00fddaji a ve\u0159ejn\u00fdm m\u00edn\u011bn\u00edm, \u017ee ruka je v\u017edy siln\u011b nastavena ve prosp\u011bch profesion\u00e1l\u016f, nikoli z\u00e1kazn\u00edk\u016f. V digit\u00e1ln\u00edm v\u011bku spot\u0159ebitel\u00e9 po\u017eaduj\u00ed v\u00edce - technologie nahr\u00e1vaj\u00ed jak tomuto zes\u00edlen\u00ed popt\u00e1vky, tak schopnosti odv\u011btv\u00ed ji uspokojit.<\/p>\n

Nech\u0165 n\u00e1s<\/a> nezapom\u00ednat na to, \u017ee proti PropTechu dlouhou dobu existoval zna\u010dn\u00fd odpor. Postupem \u010dasu se v\u0161ak v\u00fdsledky staly nezpochybniteln\u00fdmi a nyn\u00ed se odv\u011btv\u00ed v\u00fdrazn\u011b p\u0159ikl\u00e1n\u00ed na stranu digit\u00e1ln\u00ed transformace<\/a> a je si v\u011bdoma, \u017ee pokud tak neu\u010din\u00ed, ztrat\u00ed na v\u00fdznamu.<\/p>\n

V\u00fdrazn\u00fd n\u00e1r\u016fst investic a p\u0159\u00edjm\u016f z PropTech lze pozorovat nejen v USA, ale i v Evrop\u011b. Ve srovn\u00e1n\u00ed s ostatn\u00edmi zem\u011bmi vypad\u00e1 Velk\u00e1 Brit\u00e1nie obzvl\u00e1\u0161t\u011b dob\u0159e. Pro\u010d tomu tak z va\u0161eho pohledu je?<\/strong><\/h3>\n

Up\u0159\u00edmn\u011b \u0159e\u010deno, samotn\u00e9 odv\u011btv\u00ed si nem\u016f\u017ee p\u0159ipsat velkou z\u00e1sluhu na sv\u00e9m rychl\u00e9m \u00fasp\u011bchu. Vzhledem k mnoha historick\u00fdm faktor\u016fm, UK<\/a> Spole\u010dnost PropTech za\u010dala ve v\u00fdhodn\u00e9 pozici.<\/p>\n

Stejn\u011b jako USA m\u00e1 zna\u010dn\u00fd vliv a pov\u011bdom\u00ed o sv\u00e9 zna\u010dce, pro nedostatek lep\u0161\u00edho v\u00fdrazu, po cel\u00e9m sv\u011bt\u011b. Tak\u00e9 angli\u010dtina je pro obchodn\u00ed komunikaci kl\u00ed\u010dov\u00e1, a proto je Spojen\u00e9 kr\u00e1lovstv\u00ed ji\u017e dlouho d\u016fle\u017eit\u00fdm evropsk\u00fdm centrem pro velk\u00e9 podniky.<\/p>\n

Ke cti n\u00e1m v\u0161ak slou\u017e\u00ed, \u017ee komunita PropTech ve Velk\u00e9 Brit\u00e1nii za\u010dala s vytv\u00e1\u0159en\u00edm tohoto odv\u011btv\u00ed velmi brzy, co\u017e p\u0159isp\u011blo k lep\u0161\u00ed informovanosti. V\u0161imn\u011bte si, \u017ee zem\u011b nebo regiony, kter\u00e9 nemaj\u00ed silnou PropTech komunitu, nemaj\u00ed p\u0159\u00edli\u0161 aktivn\u00ed PropTech pr\u016fmysl.<\/p>\n

Jak\u00e9 jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed faktory \u00fasp\u011bchu pro PropTech spole\u010dnosti?<\/strong><\/h3>\n

Stejn\u011b jako v mnoha jin\u00fdch oborech je i zde \u00fasp\u011bch v podnik\u00e1n\u00ed do zna\u010dn\u00e9 m\u00edry kombinac\u00ed \u0161t\u011bst\u00ed, spr\u00e1vn\u00e9ho na\u010dasov\u00e1n\u00ed a kouzel. \u00dasp\u011b\u0161n\u00e9 PropTech spole\u010dnosti v\u0161ak maj\u00ed jist\u011b spole\u010dn\u00e9 rysy.<\/p>\n

Zdaleka nejd\u016fle\u017eit\u011bj\u0161\u00ed z nich je poskytov\u00e1n\u00ed jednoduch\u00fdch a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdch \u0159e\u0161en\u00ed pro zn\u00e1m\u00e1 odv\u011btv\u00ed nebo bolestiv\u00e9 body z\u00e1kazn\u00edk\u016f. Spole\u010dnosti, kter\u00e9 toto nenab\u00edzej\u00ed, jejich\u017e po\u010det m\u011b v\u017edy ohrom\u00ed, nepochybn\u011b neusp\u011bj\u00ed.<\/p>\n

Pokud m\u00e1te toto zaji\u0161t\u011bno, pak je d\u016fle\u017eit\u00fd tak\u00e9 inteligentn\u00ed vedouc\u00ed pracovn\u00edk, kter\u00fd dok\u00e1\u017ee reprezentovat tv\u00e1\u0159, mozek a filozofii spole\u010dnosti.<\/p>\n

Krom\u011b toho je schopnost vzbudit d\u016fv\u011bru investor\u016f ve va\u0161i spole\u010dnost tak\u00e9 mnohem snaz\u0161\u00ed, pokud ji nakonec dok\u00e1\u017eete podpo\u0159it. Ned\u00e1vno jsme se p\u0159esv\u011bd\u010dili, co se stane, pokud v t\u00e9to druh\u00e9 \u010d\u00e1sti sel\u017eete!<\/p>\n

Jsou investo\u0159i ochotni investovat do PropTech? Jak obt\u00ed\u017en\u00e9 je naj\u00edt financov\u00e1n\u00ed pro rozvoj takov\u00e9ho podnik\u00e1n\u00ed?<\/strong><\/h3>\n

Zdr\u00e1h\u00e1m se \u0159\u00edci \"snadn\u00e9\", proto\u017ee fundraising nen\u00ed nikdy snadn\u00fd, ale d\u016fv\u011bra investor\u016f v PropTech je velmi vysok\u00e1 a pen\u00edze se investuj\u00ed s jistou nenucenost\u00ed. N\u011bkte\u0159\u00ed po ned\u00e1vn\u00e9m debaklu spole\u010dnosti WeWork dokonce nazna\u010duj\u00ed, \u017ee PropTech se nyn\u00ed nach\u00e1z\u00ed v bublin\u011b, kdy investo\u0159i vynakl\u00e1daj\u00ed mnohem vy\u0161\u0161\u00ed \u010d\u00e1stky, ne\u017e jak\u00e9 mohou p\u0159ij\u00edmaj\u00edc\u00ed spole\u010dnosti p\u0159i m\u011b\u0159en\u00ed tradi\u010dn\u00edmi metrikami ospravedlnit.<\/p>\n

A\u0165 u\u017e s t\u00edm souhlas\u00edte, nebo ne, nelze pop\u0159\u00edt, \u017ee investice rok od roku rostou a rostou.<\/p>\n

Jist\u011b p\u0159ijde \u010das, kdy se investice zastav\u00ed, ale PropTech se doposud sotva dotkl povrchu nemovitost\u00ed, a proto by m\u011bl zna\u010dn\u00fd r\u016fst po cel\u00e9m sv\u011bt\u011b pokra\u010dovat.<\/p>\n

Jak\u00e9 jsou va\u0161e p\u0159edpov\u011bdi t\u00fdkaj\u00edc\u00ed se v\u00fdvoje PropTechu, nap\u0159\u00edklad ve v\u00fdhledu p\u011bti let?<\/strong><\/h3>\n

O\u010dek\u00e1val bych, \u017ee p\u0159edpoklady o tom, co PropTech d\u011bl\u00e1, se trochu sn\u00ed\u017e\u00ed. St\u00e1le panuje p\u0159edstava, \u017ee PropTech je o revoluci star\u00fdch postup\u016f pomoc\u00ed nejmodern\u011bj\u0161\u00edch technologi\u00ed, jako je nap\u0159. AI<\/a> a 3D tisk.<\/p>\n

Popravd\u011b \u0159e\u010deno, to nen\u00ed to, co nemovitosti pr\u00e1v\u011b te\u010f pot\u0159ebuj\u00ed, a o\u010dek\u00e1v\u00e1m, \u017ee p\u0159\u00ed\u0161t\u00edch p\u011bt let p\u0159inese mnohem v\u00edce praktick\u00fdch inovac\u00ed, kter\u00e9 poslou\u017e\u00ed k odstran\u011bn\u00ed mal\u00fdch, ale podstatn\u00fdch bolest\u00ed v oblasti nemovitost\u00ed, jako je veden\u00ed z\u00e1znam\u016f a komunikace. V\u00edm, \u017ee to zn\u00ed nudn\u011b, ale potenci\u00e1l, kter\u00fd mohou skromn\u00e9 inovace p\u0159in\u00e9st vlastn\u00edk\u016fm nemovitost\u00ed, je mimo\u0159\u00e1dn\u00fd.<\/p>\n

Jak d\u016fle\u017eit\u00e1 je role v\u00fdvoje softwaru v p\u0159\u00edpad\u011b budov\u00e1n\u00ed spole\u010dnosti PropTech?<\/strong><\/h3>\n

Velmi se li\u0161\u00ed v z\u00e1vislosti na tom, co nab\u00edz\u00edte. Pokud poskytujete hardwarov\u00e9 \u0159e\u0161en\u00ed, nap\u0159\u00edklad fotoapar\u00e1t, m\u016f\u017ee b\u00fdt d\u016fvod k v\u00fdvoji \u0161pi\u010dkov\u00e9ho softwaru men\u0161\u00ed, ne\u017e kdy\u017e nab\u00edz\u00edte nap\u0159\u00edklad platformu.<\/p>\n

Vr\u00e1t\u00edm se k tomu, \u017ee \u0159e\u0161\u00edm skute\u010dnou bolest spot\u0159ebitel\u016f. Pokud je v\u00fdvoj softwaru nejlep\u0161\u00edm, u\u017eivatelsky nejp\u0159\u00edv\u011btiv\u011bj\u0161\u00edm zp\u016fsobem \u0159e\u0161en\u00ed tohoto probl\u00e9mu, pak ano, jeho v\u00fdvoj je nezbytn\u00fd. Pokud ne, pak je vytv\u00e1\u0159en\u00ed vlastn\u00edho softwaru m\u00e9n\u011b nezbytn\u00e9. Tak\u00e9 je t\u0159eba m\u00edt na pam\u011bti, \u017ee vytvo\u0159en\u00ed vlastn\u00edho softwaru m\u016f\u017ee b\u00fdt stejn\u011b hodnotn\u00e9 jako partnerstv\u00ed s jinou spole\u010dnost\u00ed, kter\u00e1 ji\u017e vyvinula vlastn\u00ed software. Jsme sv\u011bdky rostouc\u00edho po\u010dtu partnerstv\u00ed, v jejich\u017e r\u00e1mci jsou produkty nebo slu\u017eby integrov\u00e1ny do stejn\u00e9 platformy.<\/p>\n

MVP je velmi obl\u00edben\u00e1 strategie p\u0159i vytv\u00e1\u0159en\u00ed produkt\u016f v mnoha odv\u011btv\u00edch. Mohl by to b\u00fdt podle v\u00e1s vhodn\u00fd p\u0159\u00edstup i pro rozvoj PropTech spole\u010dnost\u00ed?<\/strong><\/h3>\n

Nejlep\u0161\u00ed a nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed investo\u0159i ch\u00e1pou, \u017ee podniky v ran\u00e9 f\u00e1zi v\u00fdvoje \u010dasto pracuj\u00ed s n\u00e1pady a inovacemi v ran\u00e9 f\u00e1zi v\u00fdvoje. Postupem \u010dasu se \u010dasto uk\u00e1\u017ee, \u017ee tyto origin\u00e1ln\u00ed n\u00e1pady nebo inovace nejsou t\u00edm, co by si trh<\/a> pot\u0159eb a nevedou spole\u010dnost k \u00fasp\u011bchu.<\/p>\n

Z tohoto d\u016fvodu investo\u0159i doufaj\u00ed, \u017ee se jim poda\u0159\u00ed identifikovat zakladatele, o nich\u017e jsou p\u0159esv\u011bd\u010deni, \u017ee jsou schopni se u\u010dit, rozv\u00edjet a r\u016fst, a dob\u0159e v\u011bd\u00ed, \u017ee obchodn\u00ed model se bude vyv\u00edjet spole\u010dn\u011b s nimi. Proto, MVP<\/a> m\u016f\u017ee b\u00fdt dobrou strategi\u00ed.<\/p>\n

Ka\u017edop\u00e1dn\u011b jsem o tomto p\u0159\u00edpadu psal ve sv\u00e9m \u010dl\u00e1nku. Pokud chcete prozkoumat v\u00edce, pak pod\u00edvejte se na toto.<\/a><\/p>\n

Mohl byste uv\u00e9st t\u0159i nejslibn\u011bj\u0161\u00ed PropTech spole\u010dnosti, kter\u00e9 stoj\u00ed za to sledovat?<\/strong><\/h3>\n

Jen t\u0159i... nemo\u017en\u00e9!<\/p>","protected":false},"excerpt":{"rendered":"

James Dearsley je celosv\u011btov\u00fdm \u0159e\u010dn\u00edkem na t\u00e9ma budoucnosti nemovitost\u00ed. Je p\u0159edn\u00edm influencerem v oblasti Proptech, koment\u00e1torem a spoluzakladatelem spole\u010dnosti Unissu. Spole\u010dnost Unissu je celosv\u011btov\u00fdm l\u00eddrem v oblasti informac\u00ed, dat a v\u00fdzkumu Proptech. S Jamesem Dearsleym jsem hovo\u0159il o fenom\u00e9nu PropTech, v\u00fdvoji odv\u011btv\u00ed, vyhl\u00eddk\u00e1ch a potenci\u00e1lu trhu.<\/p>","protected":false},"author":2,"featured_media":3904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nWhy is the Proptech industry rapidly increasing? An interview with James Dearsley - Proptech influencer - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/cs\/blog\/proc-rychle-roste-proptech-prumysl-rozhovor-s-jamesem-dearsleym-proptech-influencerem\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is the Proptech industry rapidly increasing? An interview with James Dearsley - Proptech influencer\" \/>\n<meta property=\"og:description\" content=\"James Dearsley is a global keynote speaker on the future of real estate. He is a leading Proptech influencer, commentator, and co-founder of Unissu. Unissu is the global leader in Proptech information, data, and research. 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