{"id":3750,"date":"2023-10-26T10:15:04","date_gmt":"2023-10-26T10:15:04","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/top-10-london-based-adtech-companies-transforming-the-industry\/"},"modified":"2026-03-04T14:42:55","modified_gmt":"2026-03-04T14:42:55","slug":"10-nejlepsich-londynskych-adtech-spolecnosti-ktere-meni-odvetvi","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/top-10-london-based-adtech-companies-transforming-the-industry\/","title":{"rendered":"10 nejlep\u0161\u00edch lond\u00fdnsk\u00fdch spole\u010dnost\u00ed AdTech, kter\u00e9 m\u011bn\u00ed pr\u016fmysl"},"content":{"rendered":"<p>Tyto lond\u00fdnsk\u00e9 spole\u010dnosti nejen nov\u011b definuj\u00ed hranice mo\u017enost\u00ed v reklam\u011b, ale tak\u00e9 vytv\u00e1\u0159ej\u00ed podm\u00ednky pro budoucnost tohoto odv\u011btv\u00ed v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku. Sledujte t\u011bchto 10 spole\u010dnost\u00ed; jsou to p\u0159edvoji zm\u011bn, kter\u00e9 \u0159\u00edd\u00ed sm\u011br reklamy sm\u011brem k personalizovan\u011bj\u0161\u00edm, efektivn\u011bj\u0161\u00edm a etick\u00fdm postup\u016fm. Vezm\u011bte si tedy dalekohled a nasa\u010fte si \u010depici Sherlocka Holmese; chyst\u00e1me se pono\u0159it do sv\u011bta <a href=\"https:\/\/thecodest.co\/en\/industries\/#adtech\">AdTech<\/a> jak jste ji je\u0161t\u011b nevid\u011bli!<\/p>\n<h2>Pro\u010d je Lond\u00fdn epicentrem spole\u010dnost\u00ed AdTech<\/h2>\n<p><a href=\"https:\/\/thecodest.co\/cs\/blog\/londons-leading-tech-frontiers-spotlight-on-companies-shaping-2024\/\">Lond\u00fdn<\/a> vynik\u00e1 jako epicentrum pro <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/what-is-adtech\/\">AdTech<\/a> spole\u010dnosti z n\u011bkolika d\u016fvod\u016f. Zaprv\u00e9, jeho status glob\u00e1ln\u00edho finan\u010dn\u00edho a kulturn\u00edho centra z n\u011bj \u010din\u00ed atraktivn\u00ed m\u00edsto pro podniky, kter\u00e9 cht\u011bj\u00ed z\u00edskat mezin\u00e1rodn\u00ed uzn\u00e1n\u00ed. Rozmanitost m\u011bsta <a href=\"https:\/\/thecodest.co\/cs\/blog\/why-us-companies-are-opting-for-polish-developers\/\">z\u00e1soba talent\u016f<\/a>, jeho\u017e hnac\u00ed silou jsou \u0161pi\u010dkov\u00e9 univerzity a \u017eiv\u00e1 technologick\u00e1 komunita, poskytuje bohatou p\u016fdu pro inovace v oblasti reklamn\u00edch technologi\u00ed. Z\u00e1sadn\u00ed roli hraje tak\u00e9 lond\u00fdnsk\u00e9 regula\u010dn\u00ed prost\u0159ed\u00ed, kter\u00e9 nab\u00edz\u00ed vyv\u00e1\u017een\u00fd r\u00e1mec, jen\u017e podporuje r\u016fst a z\u00e1rove\u0148 zaji\u0161\u0165uje ochranu soukrom\u00ed spot\u0159ebitel\u016f a <a href=\"https:\/\/thecodest.co\/cs\/blog\/app-data-collection-security-risks-value-and-types-explored\/\">data<\/a> ochrana.<\/p>\n<p>Krom\u011b toho je Lond\u00fdn m\u00edstem, kde se m\u00eds\u00ed r\u016fzn\u00e9 kultury a pr\u016fmyslov\u00e9 obory, a vytv\u00e1\u0159\u00ed tak dynamick\u00e9 prost\u0159ed\u00ed. <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">trh<\/a> kde mohou spole\u010dnosti AdTech testovat a zdokonalovat sv\u00e1 \u0159e\u0161en\u00ed v \u0161irok\u00e9 \u0161k\u00e1le demografick\u00fdch a obchodn\u00edch odv\u011btv\u00ed. Toto jedine\u010dn\u00e9 prost\u0159ed\u00ed umo\u017e\u0148uje v\u00fdvoj <strong>v\u00fdkonn\u00e1 adtech \u0159e\u0161en\u00ed<\/strong> kter\u00e9 jsou p\u0159izp\u016fsobiteln\u00e9 <a href=\"https:\/\/thecodest.co\/cs\/blog\/empowering-tech-teams-insights-from-a-cto-on-global-software-development\/\">glob\u00e1ln\u00ed trhy<\/a>. Synergie mezi tradi\u010dn\u00edmi pr\u016fmyslov\u00fdmi odv\u011btv\u00edmi a digit\u00e1ln\u00ed ekonomikou v Lond\u00fdn\u011b d\u00e1le podporuje spolupr\u00e1ci a inovace nap\u0159\u00ed\u010d odv\u011btv\u00edmi, co\u017e z n\u011bj \u010din\u00ed \u017eivnou p\u016fdu pro. <strong>adtech spole\u010dnosti<\/strong> prosperovat a rozv\u00edjet se.<\/p>\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee Lond\u00fdn je d\u00edky kombinaci kulturn\u00ed rozmanitosti, regula\u010dn\u00ed podpory a siln\u00e9ho technologick\u00e9ho ekosyst\u00e9mu jedine\u010dn\u00fdm centrem pro spole\u010dnosti AdTech. Tyto firmy nejen\u017ee posouvaj\u00ed hranice reklamy, ale tak\u00e9 ur\u010duj\u00ed sm\u011br budouc\u00edch glob\u00e1ln\u00edch trend\u016f v tomto odv\u011btv\u00ed, d\u00edky \u010demu\u017e se Lond\u00fdn stal epicentrem inovac\u00ed v oblasti reklamn\u00edch technologi\u00ed.<\/p>\n<h2>1. Ogury<\/h2>\n<p>Spole\u010dnost Ogury, kter\u00e1 je l\u00eddrem v oblasti personifikovan\u00e9 reklamy, nab\u00edz\u00ed jedine\u010dn\u00fd n\u00e1stroj, kter\u00fd se zam\u011b\u0159uje na osobnosti, nikoli na identity jednotliv\u00fdch u\u017eivatel\u016f. D\u00edky glob\u00e1ln\u00edmu <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/how-to-lead-software-development-team\/\">t\u00fdm<\/a> s v\u00edce ne\u017e 500 zam\u011bstnanci slou\u017e\u00ed inzerent\u016fm a vydavatel\u016fm t\u00edm, \u017ee nab\u00edz\u00ed p\u016fsobiv\u00e9 reklamy, c\u00edlen\u00ed na budoucnost a robustn\u00ed ochrann\u00e9 mechanismy.<\/p>\n<h2>2. Amplience<\/h2>\n<p>Pojistky Amplience <a href=\"https:\/\/thecodest.co\/cs\/blog\/the-rise-of-ai-in-the-baltics-discussion-on-estonia-latvia-and-lithuanias-tech-scene\/\">AI<\/a>, dat a poznatk\u016f o v\u00fdkonu, aby bylo mo\u017en\u00e9 poskytovat p\u0159esv\u011bd\u010div\u00fd obsah v r\u016fzn\u00fdch n\u00e1kupn\u00edch kontextech. Jejich <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/what-is-headless-api\/\">bezhlav\u00fd<\/a> Syst\u00e9my CMS a DAM umo\u017e\u0148uj\u00ed bezprobl\u00e9movou spolupr\u00e1ci mezi technick\u00fdmi a obchodn\u00edmi t\u00fdmy, nab\u00edzej\u00ed agilitu, p\u0159ehled a kontrolu. Spole\u010dnost Amplience, kter\u00e9 d\u016fv\u011b\u0159uje v\u00edce ne\u017e 400 p\u0159edn\u00edch zna\u010dek, je \u0161pi\u010dkou v oblasti modern\u00edho poskytov\u00e1n\u00ed zku\u0161enost\u00ed.<\/p>\n<h2>3. Permutivn\u00ed<\/h2>\n<p>Spole\u010dnost Permutive, kter\u00e1 d\u00e1v\u00e1 vydavatel\u016fm mo\u017enost \u0159\u00eddit, umo\u017e\u0148uje zpen\u011b\u017eit 100% publika a z\u00e1rove\u0148 respektuje soukrom\u00ed spot\u0159ebitel\u016f. Jejich analytick\u00e9 a reportovac\u00ed n\u00e1stroje v re\u00e1ln\u00e9m \u010dase poskytuj\u00ed jedine\u010dn\u00fd p\u0159ehled o publiku, \u010d\u00edm\u017e vydavatel\u016fm usnad\u0148uj\u00ed uzav\u00edr\u00e1n\u00ed p\u0159\u00edm\u00fdch obchod\u016f a z\u00edsk\u00e1v\u00e1n\u00ed v\u011bt\u0161\u00edho po\u010dtu nab\u00eddek.<\/p>\n<h2>4. Supponor<\/h2>\n<p>Spole\u010dnost Supponor se specializuje na sportovn\u00ed m\u00e9dia, virtu\u00e1ln\u00ed <strong>reklamn\u00ed technologie<\/strong> p\u0159ekr\u00fdv\u00e1 tradi\u010dn\u00ed obvodovou reklamu v \u017eiv\u00fdch sportovn\u00edch p\u0159enosech digit\u00e1ln\u00edm obsahem. Jejich platforma Supponor AIR\u00ae s um\u011blou inteligenc\u00ed umo\u017e\u0148uje vys\u00edlat v\u00edce verz\u00ed \u017eiv\u00e9 sportovn\u00ed ud\u00e1losti, p\u0159i\u010dem\u017e ka\u017ed\u00e1 z nich obsahuje c\u00edlen\u00e9 reklamy relevantn\u00ed pro konkr\u00e9tn\u00ed skupiny div\u00e1k\u016f.<\/p>\n<h2>5. Nano Interactive<\/h2>\n<p>Tato spole\u010dnost je zast\u00e1ncem c\u00edlen\u00ed reklamy s ohledem na soukrom\u00ed a spol\u00e9h\u00e1 se na oce\u0148ovanou technologii um\u011bl\u00e9 inteligence bez soubor\u016f cookie a osobn\u00edch identifik\u00e1tor\u016f. Nano Interactive kombinuje \u017eiv\u00e1 data o z\u00e1m\u011brech s kontextov\u00fdm c\u00edlen\u00edm nov\u00e9 generace, aby zajistila p\u0159esnou optimalizaci v\u00fdkonu v re\u00e1ln\u00e9m \u010dase.<\/p>\n<h2>6. Blis<\/h2>\n<p>Blis nab\u00edz\u00ed platformu zam\u011b\u0159enou na publikum, kter\u00e1 funguje bez osobn\u00edch \u00fadaj\u016f a m\u00edsto toho se zam\u011b\u0159uje na \u00fadaje o poloze a v\u00fdkonn\u00e9 datov\u00e9 soubory. Vysoce hodnotn\u00e9mu publiku zobrazuje relevantn\u00ed reklamy nap\u0159\u00ed\u010d kan\u00e1ly, od zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce a\u017e po podporu n\u00e1v\u0161t\u011bv obchod\u016f a prodeje.<\/p>\n<h2>7. Bidstack<\/h2>\n<p>Bidstack, kter\u00fd spojuje hr\u00e1\u010de, v\u00fdvoj\u00e1\u0159e her a inzerenty, nab\u00edz\u00ed mo\u017enosti reklamy ve hr\u00e1ch. Jejich inovativn\u00ed platforma umo\u017e\u0148uje inzerent\u016fm plynule vkl\u00e1dat sv\u00e1 sd\u011blen\u00ed do hern\u00edho prost\u0159ed\u00ed a zaujmout tak mlad\u0161\u00ed, technicky zdatn\u00e9 publikum.<\/p>\n<h2>8. Jampp<\/h2>\n<p>Jampp je programov\u00fd <strong>reklamn\u00ed platforma<\/strong> kter\u00fd vyu\u017e\u00edv\u00e1 <a href=\"https:\/\/thecodest.co\/cs\/blog\/banks-go-high-tech-unravel-fraud-with-machine-learning\/\">strojov\u00e9 u\u010den\u00ed<\/a> a kreativn\u00ed optimalizace, kter\u00e9 mobiln\u00edm firm\u00e1m umo\u017e\u0148uj\u00ed postupn\u00fd r\u016fst. Spole\u010dnost Jampp nab\u00edz\u00ed vlastn\u00ed \u0159e\u0161en\u00ed pro urychlen\u00ed r\u016fstu od z\u00edsk\u00e1v\u00e1n\u00ed u\u017eivatel\u016f a\u017e po konverze po instalaci.<\/p>\n<h2>9. ScreenCloud<\/h2>\n<p>ScreenCloud si klade za c\u00edl ud\u011blat z \"hloup\u00fdch obrazovek chytr\u00e9\" a p\u0159edat ot\u011b\u017ee digit\u00e1ln\u00edch n\u00e1pis\u016f marketingov\u00fdm odd\u011blen\u00edm. Spole\u010dnost p\u0159esouv\u00e1 pozornost z hardwaru na software a nab\u00edz\u00ed fantastick\u00e9 \u0159e\u0161en\u00ed. <a href=\"https:\/\/thecodest.co\/cs\/blog\/outsourcing-software-development-why-partner-with-the-codest\/\">softwarov\u00e1 \u0159e\u0161en\u00ed<\/a> za p\u0159ijateln\u00e9 ceny, abyste mohli vytv\u00e1\u0159et atraktivn\u00ed obsah.<\/p>\n<h2>10. Admixer<\/h2>\n<p>Admixer je nez\u00e1visl\u00fd <strong>Spole\u010dnost AdTech<\/strong> kter\u00e1 vyvinula ekosyst\u00e9m programov\u00fdch \u0159e\u0161en\u00ed. Jejich p\u0159izp\u016fsobiteln\u00e1 technologie je ur\u010dena pro v\u0161echny hr\u00e1\u010de v odv\u011btv\u00ed digit\u00e1ln\u00ed reklamy a pom\u00e1h\u00e1 jim prom\u011bnit programatickou reklamu ve \u0161k\u00e1lovateln\u00fd kan\u00e1l p\u0159\u00edjm\u016f.<\/p>\n<h2>Souhrn<\/h2>\n<p>Lond\u00fdnsk\u00e1 sc\u00e9na AdTech je hnac\u00edm motorem inovac\u00ed a host\u00ed n\u011bkter\u00e9 z nejlep\u0161\u00edch <strong>p\u0159edn\u00ed sv\u011btov\u00e9 zna\u010dky<\/strong> v reklamn\u00edch technologi\u00edch. Tyto str\u00e1nky <strong>nejlep\u0161\u00ed spole\u010dnosti v oblasti reklamn\u00edch technologi\u00ed<\/strong> nov\u011b definuj\u00ed zp\u016fsob, jak\u00fdm <strong>z\u00e1soby reklamy<\/strong> je spravov\u00e1n a optimalizov\u00e1n s vyu\u017eit\u00edm <strong><a href=\"https:\/\/thecodest.co\/cs\/blog\/top-technologies-used-in-european-fintech-development\/\">um\u011bl\u00e1 inteligence<\/a><\/strong> nab\u00edzet <strong>v\u00fdkonn\u00e1 adtech \u0159e\u0161en\u00ed<\/strong> kter\u00e9 jsou v souladu s <strong>obchodn\u00ed c\u00edle<\/strong>. Ka\u017ed\u00fd <strong>adtech spole\u010dnost<\/strong> na tomto seznamu vyvinula <strong>patentovan\u00e1 technologie<\/strong> na <strong>zobrazovat reklamy<\/strong> efektivn\u011bji a zajistit, aby se spr\u00e1vn\u00e1 sd\u011blen\u00ed dostala k adres\u00e1t\u016fm <strong>c\u00edlov\u00e1 skupina<\/strong>. Podporuj\u00ed nejen <strong><a href=\"https:\/\/thecodest.co\/cs\/blog\/how-digital-transformation-supports-business-growth-and-revenue-streams\/\">r\u016fst podnik\u00e1n\u00ed<\/a><\/strong> podle <strong>doru\u010dov\u00e1n\u00ed reklam<\/strong> efektivn\u011bji, ale tak\u00e9 poskytovat <strong>kompletn\u00ed servis<\/strong> na <strong>n\u00e1pov\u011bda zna\u010dek<\/strong> vyu\u017e\u00edt jejich <strong>z\u00e1soby reklamy<\/strong> naplno vyu\u017e\u00edt sv\u016fj potenci\u00e1l. Zam\u011b\u0159en\u00edm se na pot\u0159eby <strong>p\u0159edn\u00ed zna\u010dky<\/strong>, tyto <strong>nejlep\u0161\u00ed adtech spole\u010dnosti<\/strong> jsou nezbytn\u00fdmi partnery pro ka\u017edou firmu, kter\u00e1 chce v\u00fdrazn\u011b ovlivnit digit\u00e1ln\u00ed sv\u011bt.<\/p>\n<p><a href=\"https:\/\/thecodest.co\/contact\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/interested_in_cooperation_.png\" alt=\"banner spolupr\u00e1ce\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Odv\u011btv\u00ed reklamn\u00edch technologi\u00ed (AdTech) se nach\u00e1z\u00ed uprost\u0159ed mimo\u0159\u00e1dn\u00e9 transformace, kter\u00e1 je poh\u00e1n\u011bna p\u0159evratn\u00fdmi inovacemi a zav\u00e1d\u011bn\u00edm nejmodern\u011bj\u0161\u00edch technologi\u00ed, jako je um\u011bl\u00e1 inteligence, strojov\u00e9 u\u010den\u00ed a anal\u00fdza dat. Lond\u00fdn se jako glob\u00e1ln\u00ed centrum technologick\u00e9 excelence a kreativity stal v\u00fdznamn\u00fdm prosperuj\u00edc\u00edm ekosyst\u00e9mem pro za\u010d\u00ednaj\u00edc\u00ed i zaveden\u00e9 firmy AdTech.<\/p>","protected":false},"author":2,"featured_media":3751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-3750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions","category-other"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 10 London-Based AdTech Companies Transforming the Industry - The Codest<\/title>\n<meta name=\"description\" content=\"Meet the top AdTech companies in London transforming the advertising industry through AI-powered targeting, analytics, and marketing technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/cs\/blog\/10-nejlepsich-londynskych-adtech-spolecnosti-ktere-meni-odvetvi\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 London-Based AdTech Companies Transforming the Industry\" \/>\n<meta property=\"og:description\" content=\"Meet the top AdTech companies in London transforming the advertising industry through AI-powered targeting, analytics, and marketing technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecodest.co\/cs\/blog\/10-nejlepsich-londynskych-adtech-spolecnosti-ktere-meni-odvetvi\/\" \/>\n<meta property=\"og:site_name\" content=\"The Codest\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T10:15:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T14:42:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecodest.co\/app\/uploads\/2024\/05\/top-10-london-s-adtech-standouts-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thecodest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thecodest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/top-10-london-based-adtech-companies-transforming-the-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/top-10-london-based-adtech-companies-transforming-the-industry\\\/\"},\"author\":{\"name\":\"thecodest\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/person\\\/7e3fe41dfa4f4e41a7baad4c6e0d4f76\"},\"headline\":\"Top 10 London-Based AdTech Companies Transforming the Industry\",\"datePublished\":\"2023-10-26T10:15:04+00:00\",\"dateModified\":\"2026-03-04T14:42:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/top-10-london-based-adtech-companies-transforming-the-industry\\\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/top-10-london-based-adtech-companies-transforming-the-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/05\\\/top-10-london-s-adtech-standouts-1.png\",\"articleSection\":[\"Enterprise &amp; Scaleups Solutions\",\"Other\"],\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/blog\\\/top-10-london-based-adtech-companies-transforming-the-industry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/top-10-london-based-adtech-companies-transforming-the-industry\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/blog\\\/top-10-london-based-adtech-companies-transforming-the-industry\\\/\",\"name\":\"Top 10 London-Based AdTech Companies Transforming the Industry - 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