{"id":3556,"date":"2023-09-21T07:52:32","date_gmt":"2023-09-21T07:52:32","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/"},"modified":"2026-02-10T13:32:59","modified_gmt":"2026-02-10T13:32:59","slug":"revoluce-v-mediich-s-vyuzitim-dat-ai-a-prizpusobeni-pro-dnesni-digitalni-redakce","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/revolutionizing-media-utilizing-data-ai-and-customization-for-todays-digital-newsroom\/","title":{"rendered":"Vytv\u00e1\u0159en\u00ed digit\u00e1ln\u00edho zpravodajstv\u00ed \u0159\u00edzen\u00e9ho daty s um\u011blou inteligenc\u00ed"},"content":{"rendered":"

V rychle se vyv\u00edjej\u00edc\u00edm digit\u00e1ln\u00edm prost\u0159ed\u00ed stoj\u00ed medi\u00e1ln\u00ed spole\u010dnosti v \u010dele revoluce. Vyu\u017e\u00edvaj\u00ed technologie jako nap\u0159. um\u011bl\u00e1 inteligence<\/strong> (AI<\/a>), data<\/a> a personalizovan\u00e9 algoritmy m\u011bn\u00ed zp\u016fsob, jak\u00fdm konzumujeme zpr\u00e1vy a informace. Abychom do t\u00e9to transformace pronikli hloub\u011bji, p\u0159ivedli jsme p\u0159edn\u00ed osobnost v oboru. Thomase Sundgrena, provozn\u00edho \u0159editele spole\u010dnosti United Robots a viceprezidenta pro obchod ve spole\u010dnosti Nexta. spole\u010dn\u011b s Gregem Polecem - spoluzakladatelem a CEO<\/a> na adrese The Codest<\/a>, zkoumaj\u00ed sou\u010dasn\u00e9 trendy, budouc\u00ed vyhl\u00eddky a v\u00fdzvy v oblasti vyu\u017eit\u00ed dat, um\u011bl\u00e9 inteligence a personalizace pro modern\u00ed newsroom. Zde je jejich vyj\u00e1d\u0159en\u00ed:<\/p>\n

Greg Polec (The Codest): V\u00edtej, Thomasi. Je mi pot\u011b\u0161en\u00edm v\u00e9st tuto diskusi o digit\u00e1ln\u00ed transformace<\/a> v m\u00e9di\u00edch. M\u016f\u017eete \u0159\u00edct n\u00e1s<\/a> o va\u0161\u00ed roli v United Robots a Nexta a o tom, jak tyto spole\u010dnosti m\u011bn\u00ed modern\u00ed redakce?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: D\u011bkuji, Gregu. Moje role se zam\u011b\u0159uje p\u0159edev\u0161\u00edm na vytv\u00e1\u0159en\u00ed strategi\u00ed, kter\u00e9 vyu\u017e\u00edvaj\u00ed um\u011blou inteligenci a anal\u00fdzu dat k transformaci tvorby obsahu a obchodn\u00edch proces\u016f v medi\u00e1ln\u00edm pr\u016fmyslu. C\u00edlem spole\u010dnost\u00ed United Robots i Nexta je zefektivnit, personalizovat a inovovat zpravodajstv\u00ed.<\/strong>.<\/p>\n

Greg Polec (The Codest): Jak podle v\u00e1s um\u011bl\u00e1 inteligence a datov\u00e1 analytika m\u011bn\u00ed dne\u0161n\u00ed zpravodajsk\u00e9 organizace?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Um\u011bl\u00e1 inteligence a anal\u00fdza dat jsou jako nov\u00e1 p\u00e1te\u0159 medi\u00e1ln\u00edho pr\u016fmyslu. Umo\u017e\u0148uj\u00ed prediktivn\u00ed anal\u00fdzu, personalizaci obsahu, automatizaci a mnoho dal\u0161\u00edch pokrok\u016f, kter\u00e9 zlep\u0161uj\u00ed \u010dten\u00e1\u0159sk\u00fd z\u00e1\u017eitek. Je to nov\u00e1 \u00e9ra \u017eurnalistiky.<\/p>\n

Greg Polec (The Codest)<\/b>: Jak\u00fd dopad m\u00e1 personalizace v tomto odv\u011btv\u00ed?<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Personalizace m\u011bn\u00ed zp\u016fsob interakce \u010dten\u00e1\u0159\u016f s obsahem. Pochopen\u00edm \u010dten\u00e1\u0159sk\u00fdch preferenc\u00ed m\u016f\u017eeme poskytovat obsah, kter\u00fd m\u00e1 odezvu, a zv\u00fd\u0161it tak anga\u017eovanost a loajalitu.<\/p>\n

Greg Polec (The Codest): Jak zajist\u00edte, aby personalizace neohrozila etiku nebo soukrom\u00ed?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Dodr\u017eujeme p\u0159\u00edsn\u00e1 pravidla a p\u0159edpisy, abychom dos\u00e1hli rovnov\u00e1hy mezi personalizac\u00ed a soukrom\u00edm. Kl\u00ed\u010dov\u00e1 je transparentnost v\u016f\u010di u\u017eivatel\u016fm, pokud jde o zp\u016fsob pou\u017eit\u00ed jejich \u00fadaj\u016f.<\/p>\n

Greg Polec (The Codest): Jak\u00e9 probl\u00e9my jste p\u0159i zav\u00e1d\u011bn\u00ed t\u011bchto technologi\u00ed \u0159e\u0161ili a jak jste je p\u0159ekonali?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Mezi v\u00fdzvy pat\u0159\u00ed integrace se st\u00e1vaj\u00edc\u00edmi syst\u00e9my, zaji\u0161t\u011bn\u00ed ochrany osobn\u00edch \u00fadaj\u016f a \u0161kolen\u00ed t\u00fdm\u016f pro p\u0159izp\u016fsoben\u00ed se nov\u00fdm technologi\u00edm. Na\u0161\u00edm \u0159e\u0161en\u00edm byla spolupr\u00e1ce, neust\u00e1l\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed a dodr\u017eov\u00e1n\u00ed osv\u011bd\u010den\u00fdch postup\u016f.<\/p>\n

Greg Polec (The Codest): Spolupr\u00e1ce mezi medi\u00e1ln\u00edmi a technologick\u00fdmi spole\u010dnostmi se zd\u00e1 b\u00fdt z\u00e1sadn\u00ed. M\u016f\u017eete to bl\u00ed\u017ee vysv\u011btlit?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Rozhodn\u011b. Tato spolupr\u00e1ce podporuje inovace a r\u016fst. Jde o spojen\u00ed kreativn\u00edho vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f v m\u00e9di\u00edch s technologickou zdatnost\u00ed spole\u010dnost\u00ed, jako je The Codest.<\/p>\n

Greg Polec (The Codest): M\u016f\u017eete se pod\u011blit o n\u011bkter\u00e9 budouc\u00ed trendy nebo technologie, kter\u00e9 by mohly ovlivnit digit\u00e1ln\u00ed transformaci v m\u00e9di\u00edch?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Roz\u0161\u00ed\u0159en\u00e1 realita (AR), virtu\u00e1ln\u00ed realita (VR), a blockchain<\/a> jsou n\u011bkter\u00e9 technologie, kter\u00e9 je t\u0159eba sledovat. Maj\u00ed p\u0159in\u00e9st nov\u00fd rozm\u011br doru\u010dov\u00e1n\u00ed obsahu<\/strong> a zpen\u011b\u017een\u00ed.<\/p>\n

Greg Polec (The Codest): Jak vid\u00edte roli startup\u016f a inovativn\u00edch spole\u010dnost\u00ed, jako je The Codest, v t\u00e9to transformaci?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: Startupy p\u0159in\u00e1\u0161ej\u00ed pru\u017enost a nov\u00e9 perspektivy. Spolupr\u00e1ce se spole\u010dnostmi, jako je The Codest, pom\u00e1h\u00e1 p\u0159i rychl\u00e9m experimentov\u00e1n\u00ed a roz\u0161i\u0159ov\u00e1n\u00ed, co\u017e posouv\u00e1 odv\u011btv\u00ed kup\u0159edu.<\/p>\n

Greg Polec (The Codest): M\u00e1te n\u011bjakou radu pro medi\u00e1ln\u00ed spole\u010dnosti na jejich cest\u011b k digit\u00e1ln\u00ed transformaci?<\/b><\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: P\u0159ijm\u011bte zm\u011bnu, investujte do talent\u016f, zam\u011b\u0159te se na u\u017eivatelskou zku\u0161enost a spolupracujte s technologick\u00fdmi partnery. To jsou z\u00e1kladn\u00ed p\u0159edpoklady \u00fasp\u011bchu v digit\u00e1ln\u00ed \u00e9\u0159e.<\/p>\n

Greg Polec (The Codest)<\/b>: Thomasi, d\u011bkuji v\u00e1m za v\u00e1\u0161 \u010das a post\u0159ehy. Pro m\u00e9dia nast\u00e1v\u00e1 vzru\u0161uj\u00edc\u00ed doba a my jsme r\u00e1di, \u017ee m\u016f\u017eeme b\u00fdt sou\u010d\u00e1st\u00ed t\u00e9to transformace.<\/p>\n

Thomas Sundgren (United Robots & Nexta)<\/b>: D\u011bkuji, Gregu. Spolupr\u00e1ce, jako je tato, je budoucnost\u00ed na\u0161eho odv\u011btv\u00ed.<\/p>\n

Z\u00e1v\u011br<\/h2>\n

Pronikav\u00fd rozhovor mezi Gregem Polecem a Thomasem Sundgrenem vykresluje \u017eiv\u00fd obraz budoucnosti medi\u00e1ln\u00edho pr\u016fmyslu. Je z\u0159ejm\u00e9, \u017ee p\u0159ijet\u00ed digit\u00e1ln\u00ed transformace<\/strong>, podpora spolupr\u00e1ce s technologick\u00fdmi partnery a investice do nov\u00fdch technologi\u00ed, jako je um\u011bl\u00e1 inteligence a anal\u00fdza dat, jsou pro medi\u00e1ln\u00ed spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed v modern\u00ed dob\u011b prosperovat, z\u00e1sadn\u00ed. Vzhledem k tomu, \u017ee stoj\u00edme na prahu nov\u00e9 \u00e9ry v m\u00e9di\u00edch, kter\u00e1 je poh\u00e1n\u011bna personalizac\u00ed, inovacemi a etick\u00fdmi aspekty, nab\u00edz\u00ed tento rozhovor cenn\u00e9 post\u0159ehy a pokyny pro ty, kte\u0159\u00ed se cht\u011bj\u00ed v t\u011bchto vzru\u0161uj\u00edc\u00edch, ale slo\u017eit\u00fdch vod\u00e1ch pohybovat. Spojen\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a technologi\u00ed slibuje \u017eiv\u00e9 a rozmanit\u00e9 prost\u0159ed\u00ed, kde se \u010dten\u00e1\u0159i, tv\u016frci a inov\u00e1to\u0159i mohou propojit smyslupln\u00fdm a p\u016fsobiv\u00fdm zp\u016fsobem.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Greg Polec ze spole\u010dnosti The Codest a Thomas Sundgren ze spole\u010dnosti United Robots & Nexta diskutuj\u00ed v pou\u010dn\u00e9m rozhovoru o dynamick\u00fdch prom\u011bn\u00e1ch, ke kter\u00fdm doch\u00e1z\u00ed v dne\u0161n\u00edm medi\u00e1ln\u00edm pr\u016fmyslu. Zab\u00fdvaj\u00ed se ned\u00edlnou rol\u00ed um\u011bl\u00e9 inteligence, anal\u00fdzy dat a personalizace p\u0159i utv\u00e1\u0159en\u00ed budoucnosti \u017eurnalistiky.<\/p>","protected":false},"author":2,"featured_media":3557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nBuilding a Data Driven Digital Newsroom with AI - The Codest<\/title>\n<meta name=\"description\" content=\"Explore how data, AI, and personalization are reshaping digital newsrooms \u2014 from predictive analytics to customized content that enhances audience engagement in modern media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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