{"id":3526,"date":"2021-09-16T08:34:59","date_gmt":"2021-09-16T08:34:59","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/quick-guide-how-to-build-and-develop-your-marketplace-updated\/"},"modified":"2024-06-19T08:40:37","modified_gmt":"2024-06-19T08:40:37","slug":"rychly-navod-jak-vybudovat-a-rozvijet-sve-trziste-aktualizovano","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/quick-guide-how-to-build-and-develop-your-marketplace-updated\/","title":{"rendered":"Stru\u010dn\u00fd pr\u016fvodce: Jak vybudovat a rozv\u00edjet sv\u00e9 tr\u017ei\u0161t\u011b (aktualizov\u00e1no)"},"content":{"rendered":"<p>Rekordn\u00ed obrat m\u016f\u017eeme pozorovat u <a href=\"https:\/\/thecodest.co\/cs\/blog\/top-programming-languages-to-build-e-commerce\/\">e-commerce<\/a> pr\u016fmyslu ka\u017ed\u00fd rok. V\u0161echny sv\u011btov\u00e9 zna\u010dky bezpochyby bojuj\u00ed o svou pozici, zejm\u00e9na proto, \u017ee pandemie prok\u00e1zala, \u017ee mnoho z nich je schopno se <a href=\"https:\/\/thecodest.co\/cs\/blog\/why-us-companies-are-opting-for-polish-developers\/\">n\u00e1s<\/a> skute\u010dn\u00e1 s\u00edla online nakupov\u00e1n\u00ed.<\/p>\n<p>Vid\u00edme obrovsk\u00fd potenci\u00e1l v <strong>rozvoj trhu<\/strong> v Evrop\u011b jako <a href=\"https:\/\/www.webretailer.com\/b\/online-marketplaces\/\" rel=\"nofollow\">25%<\/a> z p\u0159edn\u00edch sv\u011btov\u00fdch tr\u017ei\u0161\u0165 poch\u00e1z\u00ed z evropsk\u00fdch zem\u00ed. S p\u0159ib\u00fdvaj\u00edc\u00edmi konkurenty mus\u00ed spole\u010dnosti v\u00edce db\u00e1t nejen na to, aby poskytovaly slibn\u00e9 nab\u00eddky, ale tak\u00e9 na technickou str\u00e1nku sv\u00e9 platformy, kter\u00e1 bude klienty bavit bezchybn\u00fdm v\u00fdkonem.<\/p>\n<p>Z\u00e1kazn\u00edci se n\u00e1s \u010dasto ptaj\u00ed, jakou strategii maj\u00ed pou\u017e\u00edt. Jist\u011b se jedn\u00e1 o mnohem del\u0161\u00ed a slo\u017eit\u011bj\u0161\u00ed proces. Na z\u00e1klad\u011b sv\u00fdch zku\u0161enost\u00ed a <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">trh<\/a> pozorov\u00e1n\u00ed, r\u00e1d bych v\u00e1m p\u0159edstavil n\u011bkolik nejlep\u0161\u00edch tip\u016f, kter\u00e9 stoj\u00ed za to si zapamatovat b\u011bhem <strong>v\u00fdvoj digit\u00e1ln\u00edho tr\u017ei\u0161t\u011b<\/strong>.<\/p>\n<h2> Mobiln\u00ed aplikace pro v\u00edt\u011bze!<\/h2>\n<p>Pokud na sv\u00e9m trhu pou\u017e\u00edv\u00e1te n\u00e1stroje pro sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti (nap\u0159. Google Analytics), zjist\u00edte, kolik n\u00e1v\u0161t\u011bvnosti poch\u00e1z\u00ed z mobiln\u00edch za\u0159\u00edzen\u00ed. Tento jev roste ji\u017e n\u011bkolik let a je t\u0159eba o\u010dek\u00e1vat, \u017ee mobiln\u00ed n\u00e1v\u0161t\u011bvnost bude st\u00e1le v\u00edce p\u0159eva\u017eovat nad tradi\u010dn\u00edm kontaktem s po\u010d\u00edta\u010dem.<\/p>\n<p>Proto je velmi d\u016fle\u017eit\u00e9 m\u00edt dob\u0159e nastaven\u00e9 a spr\u00e1vn\u011b navr\u017een\u00e9 tr\u017ei\u0161t\u011b. Nejd\u016fle\u017eit\u011bj\u0161\u00edm pravidlem je zajistit, aby va\u0161e tr\u017ei\u0161t\u011b bylo vhodn\u00e9 a dob\u0159e fungovalo na v\u0161ech za\u0159\u00edzen\u00edch. P\u0159itom mnoho lid\u00ed mobiln\u00ed za\u0159\u00edzen\u00ed st\u00e1le podce\u0148uje. M\u011bli byste si uv\u011bdomit, \u017ee va\u0161e tr\u017ei\u0161t\u011b m\u016f\u017ee b\u00fdt pro u\u017eivatele viditeln\u011bj\u0161\u00ed za p\u0159edpokladu, \u017ee bude optimalizov\u00e1no pro mobiln\u00ed za\u0159\u00edzen\u00ed. Krom\u011b toho nezapome\u0148te m\u00edt na pam\u011bti, \u017ee kvalitn\u00ed <a href=\"https:\/\/thecodest.co\/cs\/blog\/enhance-your-application-with-professional-ux-auditing\/\">UX<\/a> na designu skute\u010dn\u011b z\u00e1le\u017e\u00ed. Tento faktor v\u00e1m umo\u017en\u00ed poskytnout potenci\u00e1ln\u00edm u\u017eivatel\u016fm spr\u00e1vn\u00fd z\u00e1\u017eitek a p\u0159im\u011bt je, aby vn\u00edmali v\u00e1\u0161 trh v lep\u0161\u00edm sv\u011btle.<\/p>\n<p>Progresivn\u00ed <a href=\"https:\/\/thecodest.co\/cs\/blog\/find-your-ideal-stack-for-web-development\/\">web<\/a> aplikace (PWA) jsou v sou\u010dasn\u00e9 dob\u011b popul\u00e1rn\u00edm trendem. Jejich nejv\u011bt\u0161\u00ed v\u00fdhodou je v\u00fdjime\u010dn\u00e1 pou\u017eitelnost a vysok\u00e9 hodnocen\u00ed u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. Jakmile se rozhodnete spojit funkce webov\u00fdch str\u00e1nek a nativn\u00edch aplikac\u00ed, stane se design PWA normou. Umo\u017e\u0148uje va\u0161im v\u00fdvoj\u00e1\u0159\u016fm vytv\u00e1\u0159et dynamick\u00e9 aplikace bez nutnosti pou\u017e\u00edvat hybridn\u00ed frameworky. Nepochybuji o tom, \u017ee toto \u0159e\u0161en\u00ed m\u016f\u017ee b\u00fdt ide\u00e1ln\u00ed i pro va\u0161e tr\u017ei\u0161t\u011b.<\/p>\n<h2> \u0160k\u00e1lov\u00e1n\u00ed na trhu<\/h2>\n<p>Mluvil jsem s <a href=\"https:\/\/thecodest.co\/cs\/blog\/vibrant-upturn-charting-the-resolute-rise-of-swedish-firms\/\">The Codest<\/a> v\u00fdvoj\u00e1\u0159\u016f a zeptali se jich, jak\u00e1 je podle nich nejlep\u0161\u00ed technologie, kter\u00e1 jim umo\u017e\u0148uje rychle \u0161k\u00e1lovat podniky, kter\u00e9 spravuj\u00ed. Rychle odpov\u011bd\u011bli: \"<a href=\"https:\/\/thecodest.co\/blog\/\">Ruby on Rails<\/a>.\" Jist\u011b, <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/providing-a-team-of-ruby-developers-for-a-fintech-company\/\">Ruby<\/a> je na\u0161e z\u00e1kladn\u00ed backendov\u00e1 technologie, ale to neznamen\u00e1, \u017ee bych doporu\u010doval. <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/delivering-ruby-on-rails-talent-for-fast-integration\/\">Ruby on Rails<\/a> jako software pro ka\u017ed\u00fd <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/how-to-make-product\/\">produkt<\/a>. Pokud budujete vlastn\u00ed tr\u017ei\u0161t\u011b a z\u00e1le\u017e\u00ed v\u00e1m na rychl\u00e9m v\u00fdvoji, Ruby on <a href=\"https:\/\/thecodest.co\/cs\/blog\/ways-to-increase-your-rails-performance\/\">Rails<\/a> bude skute\u010dn\u011b nejlep\u0161\u00edm \u0159e\u0161en\u00edm. Prvn\u00edch funkc\u00ed produktu dos\u00e1hnete n\u011bkolikan\u00e1sobn\u011b rychleji ne\u017e v jin\u00fdch jazyc\u00edch. V mnoha p\u0159\u00edpadech je programov\u00e1n\u00ed v tomto jazyce mo\u017en\u00e9 d\u00edky frameworku Rails, kter\u00fd urychluje pr\u00e1ci v\u00fdvoj\u00e1\u0159\u016f.<\/p>\n<p>Nav\u00edc je to st\u00e1le jeden z nejjednodu\u0161\u0161\u00edch zp\u016fsob\u016f, jak odhadnout n\u00e1klady. <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/why-do-projects-fail\/\">projekt<\/a> vyvinut\u00fd s Ruby on Rails. Kdy\u017e se rozhodnete vytvo\u0159it sv\u016fj projekt spole\u010dn\u011b s <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/how-to-lead-software-development-team\/\">t\u00fdm<\/a> v\u00fdvoj\u00e1\u0159\u016f a definovat specifikace podniku, budou schopni odhadnout po\u010d\u00e1te\u010dn\u00ed \u010dasov\u00fd rozsah projektu a vy zjist\u00edte, jak\u00fd je vlastn\u011b minim\u00e1ln\u00ed rozpo\u010det.<\/p>\n<p>Popsan\u00e1 metoda \u0161k\u00e1lov\u00e1n\u00ed na trhu p\u0159\u00edmo souvis\u00ed s metodou <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/how-to-build-a-minimum-viable-product\/\">minim\u00e1ln\u00ed \u017eivotaschopn\u00fd produkt<\/a> (<a href=\"https:\/\/thecodest.co\/cs\/dictionary\/how-to-build-an-mvp\/\">MVP<\/a>). C\u00edlem cel\u00e9 my\u0161lenky je co nejd\u0159\u00edve vytvo\u0159it produkt se z\u00e1kladn\u00edmi funkcemi a nechat ho pou\u017e\u00edvat z\u00e1kazn\u00edky, aby z\u00edskali zp\u011btnou vazbu a mohli ji implementovat pro zlep\u0161en\u00ed projektu. Ur\u010dit\u011b budete m\u00edt nejlep\u0161\u00ed p\u0159\u00edle\u017eitost otestovat r\u016fzn\u00e1 \u0159e\u0161en\u00ed.<\/p>\n<p>Pokud chcete rozv\u00edjet sv\u00e9 tr\u017ei\u0161t\u011b pomoc\u00ed p\u0159\u00edstupu MVP, doporu\u010dujeme naj\u00edt extern\u00edho partnera, kter\u00fd se specializuje na. <strong><a href=\"https:\/\/thecodest.co\/cs\/blog\/8-key-questions-to-ask-your-software-development-outsourcing-partner\/\">v\u00fdvoj softwaru<\/a><\/strong> projekty. M\u016f\u017eete tak\u00e9 vyu\u017e\u00edt hotov\u00e9 placen\u00e9 slu\u017eby, ale mus\u00edte m\u00edt na pam\u011bti, \u017ee toto \u0159e\u0161en\u00ed bude m\u00e9n\u011b vyhovovat va\u0161im o\u010dek\u00e1v\u00e1n\u00edm.<\/p>\n<h2> Na um\u011blou inteligenci, nebo ne?<\/h2>\n<p>Jsem p\u0159esv\u011bd\u010den, \u017ee modern\u00ed tr\u017ei\u0161t\u011b nemohou ignorovat <a href=\"https:\/\/thecodest.co\/cs\/blog\/top-technologies-used-in-european-fintech-development\/\">um\u011bl\u00e1 inteligence<\/a>. Odborn\u00edci odhaduj\u00ed, \u017ee se jedn\u00e1 o jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch technologick\u00fdch trend\u016f v roce 2021, kter\u00fd ji\u017e nyn\u00ed zp\u016fsobuje revoluci na trhu.\u00a0<\/p>\n<p>Co m\u016f\u017ee <a href=\"https:\/\/thecodest.co\/cs\/blog\/the-rise-of-ai-in-the-baltics-discussion-on-estonia-latvia-and-lithuanias-tech-scene\/\">AI<\/a> nab\u00eddnout va\u0161emu podniku? Po\u010d\u00ednaje jednoduch\u00fdmi doteky v\u00e1m AI m\u016f\u017ee pomoci p\u0159izp\u016fsobit konverzaci se z\u00e1kazn\u00edky a p\u0159idat interakci v\u011bt\u0161\u00ed hodnotu podobnou lidsk\u00e9. Pro n\u00e1ro\u010dn\u011bj\u0161\u00ed \u00fakoly m\u016f\u017ee AL vyzbrojit va\u0161i <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/ecommerce-software-developers\/\">elektronick\u00e9 obchodov\u00e1n\u00ed<\/a> podnik\u00e1n\u00ed s vhodn\u00fdmi \u0159e\u0161en\u00edmi pro \u0159e\u0161en\u00ed n\u011bkolika v\u00fdzev, jako je nap\u0159\u00edklad generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Um\u011blou inteligenci lze nav\u00edc vyu\u017e\u00edt k vytv\u00e1\u0159en\u00ed <a href=\"https:\/\/thecodest.co\/cs\/blog\/top-30-fintechs-excelling-in-customer-centric-solutions\/\">orientace na z\u00e1kazn\u00edka<\/a> vyhled\u00e1v\u00e1n\u00ed, d\u00edky \u010demu\u017e je cel\u00fd proces intuitivn\u011bj\u0161\u00ed a m\u00e9n\u011b \u010dasov\u011b n\u00e1ro\u010dn\u00fd.<\/p>\n<p>Shrnuto a podtr\u017eeno, pokud chcete b\u00fdt v obraze s nejnov\u011bj\u0161\u00edmi a inovativn\u00edmi \u0159e\u0161en\u00edmi, pokud chcete upoutat pozornost u\u017eivatel\u016f a vytvo\u0159it komplexn\u00ed trh, pak byste rozhodn\u011b m\u011bli zv\u00e1\u017eit implementaci um\u011bl\u00e9 inteligence. Dobrou strategi\u00ed na za\u010d\u00e1tku je postupn\u011b prov\u00e9st n\u011bkolik test\u016f \u0159e\u0161en\u00ed um\u011bl\u00e9 inteligence a pot\u00e9 zjistit, kter\u00e1 mo\u017enost se pro va\u0161e tr\u017ei\u0161t\u011b hod\u00ed nejl\u00e9pe. Pokud se rozhodnete pokro\u010dit, po\u017e\u00e1dejte o pomoc partnera, kter\u00fd se na tuto problematiku specializuje.<\/p>\n<h2> Vyberte si spr\u00e1vn\u00fd v\u00fdklenek!<\/h2>\n<p>Mo\u017en\u00e1 je to z\u0159ejm\u00e9, ale v\u0161imn\u011bte si, \u017ee mnoho tr\u017ei\u0161\u0165 je kopi\u00ed \u0159e\u0161en\u00ed, kter\u00e1 ji\u017e na trhu existuj\u00ed. Konkurence s tr\u017en\u00edmi rivaly je v tomto p\u0159\u00edpad\u011b nevyhnuteln\u00e1. Pokud naopak dok\u00e1\u017eete vytvo\u0159it tr\u017ei\u0161t\u011b, kter\u00e9 u\u017eivatel\u016fm p\u0159in\u00e1\u0161\u00ed zcela novou hodnotu a poskytuje jim inovativn\u00ed z\u00e1\u017eitky a produkty nedostupn\u00e9 u ostatn\u00edch konkurent\u016f, pak va\u0161e \u0161ance na \u00fasp\u011bch rychle roste.<\/p>\n<p>Hled\u00e1n\u00ed mezery je tak\u00e9 spojeno s \u010detn\u00fdmi a nep\u0159edv\u00eddateln\u00fdmi zkou\u0161kami. Nez\u00e1le\u017e\u00ed na tom, zda jste pr\u00e1v\u011b <strong>budov\u00e1n\u00ed tr\u017ei\u0161t\u011b<\/strong>, nebo ji\u017e jeden vlastn\u00edte. Testy jsou jeho ned\u00edlnou sou\u010d\u00e1st\u00ed. M\u011bli byste d\u016fkladn\u011b testovat a pro\u010des\u00e1vat drobn\u00e9 funkcionality i rozs\u00e1hlej\u0161\u00ed \u0159e\u0161en\u00ed. Zde v\u00e1m jist\u011b pom\u016f\u017ee zku\u0161en\u00fd partner specializuj\u00edc\u00ed se na budov\u00e1n\u00ed tr\u017ei\u0161\u0165. Zam\u011b\u0159te se na to, co je pro v\u0161echny viditeln\u00e9. Perfektn\u00edm p\u0159\u00edstupem jsou \u010derstv\u00e9 n\u00e1vrhy UI\/UX a pravideln\u00fd v\u00fdvoj va\u0161eho softwaru.<\/p>\n<h2> Shrnuto a podtr\u017eeno <\/h2>\n<p>Pokud se dozv\u00edte v\u00edce o oboru a sv\u00fdch konkurentech, jste na cest\u011b k v\u011bt\u0161\u00edmu \u00fasp\u011bchu! Jakmile z\u00edsk\u00e1te v\u011bt\u0161\u00ed p\u0159ehled a pozn\u00e1te tendence trhu, zjist\u00edte, \u017ee sv\u011bt v podstat\u011b \u010dek\u00e1 jen na v\u00e1s. Z\u00e1sadn\u00ed je si uv\u011bdomit, \u017ee z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f pro <strong>budov\u00e1n\u00ed tr\u017ei\u0161t\u011b<\/strong> neznamen\u00e1, \u017ee u\u017e m\u016f\u017eete slavit \u00fasp\u011bch. Mnoho za\u010d\u00ednaj\u00edc\u00edch firem takov\u00fd p\u0159\u00edstup \u017ealostn\u011b p\u0159edpokl\u00e1d\u00e1 a pozd\u011bji se dost\u00e1v\u00e1 do probl\u00e9m\u016f. Obvykle ignoruj\u00ed tr\u017en\u00ed trendy a tak\u00e9 \u010din\u00ed nespr\u00e1vn\u00e1 rozhodnut\u00ed t\u00fdkaj\u00edc\u00ed se<strong> <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/how-to-develop-a-product\/\">v\u00fdvoj produkt\u016f<\/a><\/strong> a sna\u017ete se s radost\u00ed vrhnout na trh. Bu\u010fte ostra\u017eit\u00ed.<\/p>\n<p><a href=\"https:\/\/thecodest.co\/contact\"><img decoding=\"async\" src=\"\/app\/uploads\/2024\/05\/cta_2.jpeg\" alt=\"Poradenstv\u00ed v oblasti v\u00fdvoje digit\u00e1ln\u00edch produkt\u016f\" \/><\/a><\/p>\n<p><b>P\u0159e\u010dt\u011bte si v\u00edce:<\/b><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/6-reasons-why-a-product-design-and-development-agency-can-improve-your-business\">6 d\u016fvod\u016f, pro\u010d m\u016f\u017ee agentura pro n\u00e1vrh a v\u00fdvoj produkt\u016f zlep\u0161it va\u0161e podnik\u00e1n\u00ed<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/what-are-the-top-ctos-and-cios-challenges-in-2021\">Jak\u00e9 jsou v\u00fdzvy pro TOP CTO a CIO v roce 2021?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dob\u0159e prosperuj\u00edc\u00ed tr\u017ei\u0161t\u011b jsou obvykle pova\u017eov\u00e1na za glob\u00e1ln\u00ed fenom\u00e9n. Ekonomick\u00e9 ukazatele v tomto odv\u011btv\u00ed ka\u017edoro\u010dn\u011b rostou. Jen v roce 2021 se o\u010dek\u00e1v\u00e1, \u017ee celosv\u011btov\u00e9 tr\u017eby z elektronick\u00e9ho obchodov\u00e1n\u00ed dos\u00e1hnou $4,921 bilionu celosv\u011btov\u011b a v roce 2022 vzrostou na v\u00edce ne\u017e 12%.<\/p>","protected":false},"author":2,"featured_media":3527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quick Guide: How to Build and Develop your Marketplace (Updated) - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/cs\/blog\/rychly-navod-jak-vybudovat-a-rozvijet-sve-trziste-aktualizovano\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Guide: How to Build and Develop your Marketplace (Updated)\" \/>\n<meta property=\"og:description\" content=\"Well-prospering marketplaces are usually viewed as a global phenomenon. Economic indicators in this sector increase every year. 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