{"id":3355,"date":"2019-07-11T08:51:00","date_gmt":"2019-07-11T08:51:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-to-run-a-business-during-the-crisis\/"},"modified":"2026-04-24T11:35:41","modified_gmt":"2026-04-24T11:35:41","slug":"jak-ridit-firmu-behem-krize","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/how-to-run-a-business-during-the-crisis\/","title":{"rendered":"Jak \u0159\u00eddit firmu b\u011bhem krize?"},"content":{"rendered":"

Dopad COVID-19 na va\u0161i firmu<\/strong><\/h2>\n

Jen n\u011bkolik odv\u011btv\u00ed projde pandemickou kriz\u00ed koronaviru bezbolestn\u011b. Kter\u00e1? Do t\u00e9to skupiny budou jist\u011b pat\u0159it e-commerce<\/a> spole\u010dnosti, kter\u00e9 se dok\u00e1\u017eou rychle p\u0159izp\u016fsobit nov\u00e9 realit\u011b a p\u0159il\u00e1kat z\u00e1kazn\u00edky. Krom\u011b toho budou nab\u00fdvat na v\u00fdznamu technologie, kter\u00e9 zam\u011bstnanc\u016fm usnadn\u00ed pr\u00e1ci na d\u00e1lku a lidem tr\u00e1ven\u00ed voln\u00e9ho \u010dasu.<\/p>\n

Krize bohu\u017eel zas\u00e1hne v\u011bt\u0161inu spole\u010dnost\u00ed na cel\u00e9m sv\u011bt\u011b. Cestovn\u00ed ruch ji\u017e nyn\u00ed velmi trp\u00ed, proto\u017ee leteck\u00e1 doprava ve v\u011bt\u0161in\u011b zem\u00ed byla bu\u010f zastavena, nebo v\u00fdrazn\u011b omezena. Situace je problematick\u00e1 i pro spole\u010dnosti, kter\u00e9 zalo\u017eily sv\u016fj obchodn\u00ed profil na p\u0159\u00edm\u00e9m kontaktu se z\u00e1kazn\u00edkem.<\/p>\n

Na str\u00e1nk\u00e1ch trh<\/a> situace je dynamick\u00e1. Tento jev sleduji s velkou zv\u011bdavost\u00ed. Trh Spojen\u00fdch st\u00e1t\u016f je jedn\u00edm z nejv\u00edce posti\u017een\u00fdch kriz\u00ed. Roste tam nezam\u011bstnanost, podniky brzd\u00ed investice a sni\u017euj\u00ed n\u00e1klady. Podnikatel\u00e9 mus\u00ed rychle reagovat a p\u0159ipravit sv\u00e9 podniky na bl\u00ed\u017e\u00edc\u00ed se krizi.<\/p>\n

Server statista.com v minul\u00fdch dnech provedl zaj\u00edmav\u00fd pr\u016fzkum, kter\u00fd ukazuje, jak se spole\u010dnosti v USA. reagovat<\/a> \u0161\u00ed\u0159\u00edc\u00ed se pandemii (k 24. 3. 2020).<\/p>\n

\"krizov\u00e1<\/p>\n

zdroj: statista.com<\/em><\/p>\n

Spojen\u00e9 st\u00e1ty samoz\u0159ejm\u011b nejsou v tomto t\u011b\u017ek\u00e9m boji osamoceny. Tak\u00e9 evropsk\u00e9 a dal\u0161\u00ed trhy se pot\u00fdkaj\u00ed s probl\u00e9my. Je t\u0159eba rychle reagovat a p\u0159ipravit sv\u016fj podnik na problematick\u00e9 obdob\u00ed, kter\u00e9 ho \u010dek\u00e1.<\/p>\n

Proto se s v\u00e1mi chceme pod\u011blit o na\u0161e my\u0161lenky, jak m\u016f\u017eete ochr\u00e1nit sv\u016fj podnik a minimalizovat dopad krize. Shrom\u00e1\u017edili jsme sedm d\u016fle\u017eit\u00fdch postup\u016f, kter\u00e9 v\u00e1m pomohou zachr\u00e1nit va\u0161i spole\u010dnost.<\/p>\n

Tipy pro vedouc\u00ed pracovn\u00edky<\/strong><\/h2>\n

Zaji\u0161t\u011bn\u00ed pr\u00e1ce na d\u00e1lku<\/strong><\/h3>\n

Zd\u00e1 se, \u017ee pr\u00e1ce na d\u00e1lku<\/a> bude s n\u00e1s<\/a> ji\u017e del\u0161\u00ed dobu. V z\u00e1jmu zdrav\u00ed zam\u011bstnanc\u016f mohou firmy sv\u00fdm zam\u011bstnanc\u016fm povolit n\u00e1vrat do kancel\u00e1\u0159\u00ed na del\u0161\u00ed dobu. Krom\u011b toho se odborn\u00edci shoduj\u00ed, \u017ee po krizi zp\u016fsoben\u00e9 COVID-19 v\u00fdznam pr\u00e1ce na d\u00e1lku v\u00fdrazn\u011b vzroste. Je tedy vhodn\u00e9 vypracovat syst\u00e9m pr\u00e1ce a pl\u00e1ny, kter\u00e9 zajist\u00ed nezm\u011bn\u011bnou efektivitu zam\u011bstnanc\u016f i firmy. Zva\u017ete potenci\u00e1ln\u00ed nebezpe\u010d\u00ed pr\u00e1ce na d\u00e1lku a p\u0159em\u00fd\u0161lejte o \u0159e\u0161en\u00edch.<\/p>\n

Krom\u011b toho je t\u0159eba v\u011bd\u011bt, \u017ee pr\u00e1ce na d\u00e1lku m\u016f\u017ee b\u00fdt navzdory zd\u00e1n\u00ed tak\u00e9 prosp\u011b\u0161n\u00e1. Pokud cel\u00fd proces chyt\u0159e zorganizujete, budete moci sn\u00ed\u017eit administrativn\u00ed n\u00e1klady na provoz kancel\u00e1\u0159e. V\u0161e m\u00e1te ve sv\u00fdch rukou.<\/p>\n

Bu\u010fte chyt\u0159\u00ed a zajist\u011bte bezpe\u010dnost sv\u00e9 firmy<\/strong><\/h3>\n

V t\u011bchto t\u011b\u017ek\u00fdch \u010dasech byste se m\u011bli zam\u011b\u0159it na \u010dinnosti, kter\u00e9 va\u0161emu podnik\u00e1n\u00ed p\u0159in\u00e1\u0161ej\u00ed skute\u010dn\u00fd zisk. Do\u010dasn\u011b se vzdejte \u00fakol\u016f a povinnost\u00ed, kter\u00e9 nep\u0159in\u00e1\u0161ej\u00ed v\u00fdsledky tady a te\u010f. Vy i cel\u00e1 va\u0161e t\u00fdm<\/a> mus\u00ed jednat chyt\u0159e. N\u011bkter\u00e1 rozhodnut\u00ed nebudou snadn\u00e1, ale krize je specifick\u00e1 okolnost. Pokud ji p\u0159e\u017eijete, va\u0161e firma se stane siln\u011bj\u0161\u00ed.<\/p>\n

Sn\u00ed\u017een\u00ed n\u00e1klad\u016f<\/strong><\/h3>\n

Hledejte \u00faspory. Ano, v\u00edm, \u017ee to nen\u00ed tak snadn\u00e9. Je v\u0161ak d\u016fle\u017eit\u00e9 \u010dinit spr\u00e1vn\u00e1 obchodn\u00ed rozhodnut\u00ed a mnoho spole\u010dnost\u00ed se pro takovou strategii rozhodne. Optimalizace n\u00e1klad\u016f zlep\u0161\u00ed v\u00e1\u0161 rozpo\u010det, a to zejm\u00e9na z dlouhodob\u00e9ho hlediska.<\/p>\n

Kdy\u017e je ekonomika v dobr\u00e9 kondici a na\u0161e vlastn\u00ed podnik\u00e1n\u00ed se rozv\u00edj\u00ed, je snadn\u00e9 utr\u00e1cet pen\u00edze a p\u0159ij\u00edmat z\u00e1vazky. Dokud se v\u0161e da\u0159\u00ed a na\u0161e spole\u010dnost prosperuje, probl\u00e9my n\u00e1s obch\u00e1zej\u00ed. Stoj\u00ed v\u0161ak za zv\u00e1\u017een\u00ed, zda nevyu\u017e\u00edv\u00e1me dne\u0161n\u00edch p\u0159\u00edle\u017eitost\u00ed k tomu, abychom se p\u0159ipravili na z\u00edt\u0159ej\u0161\u00ed pot\u00ed\u017ee.<\/p>\n

Kter\u00e9 n\u00e1klady m\u00e1m na mysli? V\u0161echny, kter\u00e9 nemaj\u00ed p\u0159\u00edm\u00fd dopad na rozvoj va\u0161eho podnik\u00e1n\u00ed (v\u00fdnosy). Ide\u00e1ln\u00ed by bylo, kdyby se v\u00e1m poda\u0159ilo dos\u00e1hnout \u00faspory 10% a dokonce 20%. Nejlep\u0161\u00ed je za\u010d\u00edt reviz\u00ed fixn\u00edch n\u00e1klad\u016f, kter\u00e9 jsou pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00ed z\u00e1t\u011b\u017e\u00ed. V\u0161e samoz\u0159ejm\u011b z\u00e1vis\u00ed na specifik\u00e1ch va\u0161eho podnik\u00e1n\u00ed.<\/p>\n

\"Fronented<\/a><\/p>\n

Diverzifikace z\u00e1kazn\u00edk\u016f<\/strong><\/h3>\n

Mo\u017en\u00e1 je na to u\u017e pozd\u011b, ale je to dobr\u00fd bod pro vyvozen\u00ed z\u00e1v\u011br\u016f do budoucna. Zalo\u017eit v\u00edce ne\u017e polovinu p\u0159\u00edjm\u016f na jednom z\u00e1kazn\u00edkovi m\u016f\u017ee b\u00fdt za t\u011bchto okolnost\u00ed problematick\u00e1 strategie. M\u011bli byste samoz\u0159ejm\u011b pe\u010dovat o vztah s nejv\u011bt\u0161\u00edmi z\u00e1kazn\u00edky, ale nesm\u00edte zapom\u00ednat na ty men\u0161\u00ed, t\u0159eba m\u00e9n\u011b ziskov\u00e9. Ti mohou va\u0161emu podniku pomoci p\u0159e\u017e\u00edt krizi.<\/p>\n

Pokud se spol\u00e9h\u00e1te pouze na jednoho velk\u00e9ho z\u00e1kazn\u00edka, m\u016f\u017ee b\u00fdt jeho odstoupen\u00ed nebo v\u00fdrazn\u00e9 omezen\u00ed spolupr\u00e1ce pro v\u00e1\u0161 podnik smrt\u00edc\u00ed. Pamatujte na to do budoucna.<\/p>\n

Pe\u010dujte o sv\u00e9 produkty\/slu\u017eby<\/strong><\/h3>\n

Poskytujte sv\u00fdm klient\u016fm slu\u017eby\/v\u00fdrobky nejvy\u0161\u0161\u00ed kvality. Nez\u00e1le\u017e\u00ed na tom, jak\u00fd druh podnik\u00e1n\u00ed provozujete. Dbejte na kvalitu i v t\u011bchto t\u011b\u017ek\u00fdch \u010dasech a doka\u017ete, \u017ee krize nem\u00e1 vliv na hodnoty, za kter\u00fdmi si stoj\u00edte.<\/p>\n

Pokud prod\u00e1v\u00e1te konkr\u00e9tn\u00ed produkt<\/a>, sna\u017ete se sv\u00e9 z\u00e1kazn\u00edky p\u0159esv\u011bd\u010dit, \u017ee je skute\u010dn\u011b pot\u0159ebuj\u00ed a \u017ee by se jich nem\u011bli vzd\u00e1vat ani v obt\u00ed\u017en\u00fdch ekonomick\u00fdch podm\u00ednk\u00e1ch. Pokud nav\u00edc prod\u00e1v\u00e1te konkr\u00e9tn\u00ed slu\u017eby, uka\u017ete, \u017ee jste efektivn\u00ed. Bu\u010fte kreativn\u00ed. Nikdo ne\u0159\u00edk\u00e1, \u017ee to bude snadn\u00e9, ale situace je obt\u00ed\u017en\u00e1 a vy\u017eaduje odhodl\u00e1n\u00ed a analytickou pr\u00e1ci.<\/p>\n

P\u00e9\u010de o kontakty se z\u00e1kazn\u00edky<\/strong><\/h3>\n

Je to jedna z nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u011bc\u00ed, na kterou nesm\u00edte zapomenout. Udr\u017eov\u00e1n\u00ed dobr\u00fdch obchodn\u00edch vztah\u016f s klienty, kte\u0159\u00ed zaji\u0161\u0165uj\u00ed p\u0159\u00edjmy a stabilitu va\u0161eho podnik\u00e1n\u00ed, je z\u00e1sadn\u00ed. Mus\u00edte pro n\u011b b\u00fdt skute\u010dn\u00fdm partnerem a sna\u017eit se vyhov\u011bt jejich pot\u0159eb\u00e1m. Uka\u017ete, \u017ee v\u00e1m z\u00e1le\u017e\u00ed na plodn\u00e9 spolupr\u00e1ci. Projevte z\u00e1jem. Nez\u00e1le\u017e\u00ed na tom, zda poskytujete konkr\u00e9tn\u00ed slu\u017eby nebo nab\u00edz\u00edte sv\u016fj produkt, pe\u010dujte o sv\u00e9 vztahy.<\/p>\n

Dbejte na image sv\u00e9 spole\u010dnosti<\/strong><\/h3>\n

I kdy\u017e je situace obt\u00ed\u017en\u00e1, nesm\u00edte zapom\u00ednat na neust\u00e1lou komunikaci a budov\u00e1n\u00ed image. Nezam\u011b\u0159ujte se na formy prodeje, proto\u017ee kdo na n\u011b te\u010f mysl\u00ed? Budujte si vlastn\u00ed odbornost. Uka\u017ete svou spole\u010dnost v dobr\u00e9m sv\u011btle. Dejte ostatn\u00edm najevo, \u017ee va\u0161e spole\u010dnost zvl\u00e1d\u00e1 rostouc\u00ed krizi dob\u0159e. A po jej\u00edm skon\u010den\u00ed m\u016f\u017eete z t\u00e9to strategie t\u011b\u017eit.<\/p>\n

Nedovolte, aby do\u0161lo ke krizi!<\/strong><\/h2>\n

V\u00edm, \u017ee doba nen\u00ed jednoduch\u00e1 a \u017ee mus\u00edme b\u00fdt p\u0159ipraveni na mnoho m\u011bs\u00edc\u016f tvrd\u00e9ho boje. Jsem v\u0161ak p\u0159esv\u011bd\u010den, \u017ee d\u00edky informovan\u00fdm obchodn\u00edm rozhodnut\u00edm pom\u016f\u017eete sv\u00e9 spole\u010dnosti toto obt\u00ed\u017en\u00e9 obdob\u00ed p\u0159e\u017e\u00edt. Nebude to cesta bez p\u0159ek\u00e1\u017eek, ale nesm\u00edte se vzd\u00e1t. Dr\u017e\u00edm v\u00e1m palce!<\/p>\n

<\/article-software-consulting><\/p>\n

P\u0159e\u010dt\u011bte si v\u00edce:<\/strong><\/p>\n

- Pro\u010d softwarov\u00e9 projekty selh\u00e1vaj\u00ed? Nej\u010dast\u011bj\u0161\u00ed d\u016fvody<\/a><\/p>\n

- E-commerce: Nov\u00fd stav hry 2020 (zpr\u00e1va)<\/a><\/p>\n

- Shopify, Spree nebo Solidus? Pod\u00edvejte se, pro\u010d v\u00e1m Ruby on Rails m\u016f\u017ee pomoci s v\u00fdvojem va\u0161eho elektronick\u00e9ho obchodu.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Nast\u00e1vaj\u00ed t\u011b\u017ek\u00e9 \u010dasy. Kolem n\u00e1s se \u0161\u00ed\u0159\u00ed velk\u00e1 krize zp\u016fsoben\u00e1 epidemi\u00ed COVID-19. Odborn\u00edci se shoduj\u00ed, \u017ee jsme sv\u011bdky teprve prvn\u00ed f\u00e1ze po\u010d\u00ednaj\u00edc\u00ed recese. Slo\u017eit\u00e1 ekonomick\u00e1 situace ve sv\u011bt\u011b se dot\u00fdk\u00e1 mnoha odv\u011btv\u00ed a spole\u010dnost\u00ed a m\u016f\u017ee p\u0159ij\u00edt i k v\u00e1m. Vyplat\u00ed se p\u0159ipravit a b\u00fdt p\u0159ipraven. Jak to ud\u011blat? Shrom\u00e1\u017edili jsme soubor osv\u011bd\u010den\u00fdch postup\u016f, kter\u00e9 v\u00e1m pomohou ochr\u00e1nit va\u0161i firmu b\u011bhem krize.<\/p>","protected":false},"author":2,"featured_media":3356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to run a business during the crisis? - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/cs\/blog\/jak-ridit-firmu-behem-krize\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to run a business during the crisis?\" \/>\n<meta property=\"og:description\" content=\"Tough times are coming. 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