{"id":3313,"date":"2020-02-07T08:52:00","date_gmt":"2020-02-07T08:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/"},"modified":"2026-04-24T11:42:33","modified_gmt":"2026-04-24T11:42:33","slug":"jak-se-meni-trh-elektronickeho-obchodovani-v-nejistych-casech","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/how-does-the-ecommerce-market-change-during-the-uncertain-times\/","title":{"rendered":"Jak se m\u011bn\u00ed trh elektronick\u00e9ho obchodov\u00e1n\u00ed v nejist\u00fdch \u010dasech?"},"content":{"rendered":"

Zm\u011bny v chov\u00e1n\u00ed spot\u0159ebitel\u016f<\/strong><\/h2>\n

Krize zm\u011bnila p\u0159\u00edstup spot\u0159ebitel\u016f k nakupov\u00e1n\u00ed. V d\u016fsledku toho se uk\u00e1zalo, \u017ee pokud jde o rozvoz potravin:<\/p>\n

- 14% spot\u0159ebitel\u016f vyu\u017eilo slu\u017eby rozvozu potravin poprv\u00e9,<\/p>\n

- 13% spot\u0159ebitel\u016f zv\u00fd\u0161ilo \u010detnost vyu\u017e\u00edv\u00e1n\u00ed t\u011bchto slu\u017eeb,<\/p>\n

- 25% nevyu\u017e\u00edv\u00e1te slu\u017eby rozvozu potravin a ani to nem\u00e1te v pl\u00e1nu.<\/p>\n

Zaj\u00edmav\u00e9 je, \u017ee \u0159e\u0161en\u00ed BOPIS (Buy Online Pick Up in Store) jsou st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed:<\/p>\n

- 10% spot\u0159ebitele vyzkou\u0161el BOPIS poprv\u00e9,<\/p>\n

- 13% spot\u0159ebitel\u016f zv\u00fd\u0161ilo \u010detnost pou\u017e\u00edv\u00e1n\u00ed \u0159e\u0161en\u00ed BOPIS,<\/p>\n

- 24% spot\u0159ebitel\u016f BOPIS nevyu\u017eilo a ani to nepl\u00e1nuje.<\/p>\n

Krom\u011b t\u00e9to zaj\u00edmav\u00e9 statistiky jsme od vypuknut\u00ed COVID-19 mohli zaznamenat v\u00fdrazn\u00fd n\u00e1r\u016fst v odv\u011btv\u00edch, jako je rychloobr\u00e1tkov\u00e9 zbo\u017e\u00ed, zdravotnick\u00e9 a bezpe\u010dnostn\u00ed v\u00fdrobky nebo stravov\u00e1n\u00ed\/rozvoz potravin.<\/p>\n

Z\u00e1rove\u0148 uz\u00e1v\u011bra, kterou zavedla v\u011bt\u0161ina zem\u00ed sv\u011bta, zp\u016fsobila, \u017ee se e-commerce<\/a> trh<\/a> zaznamenala v\u00fdrazn\u00fd posun v oblasti produkt\u016f poskytuj\u00edc\u00edch dom\u00e1c\u00ed z\u00e1bavu a aktivity pro cel\u00e9 rodiny.<\/p>\n

Zde najdete pro zaj\u00edmavost TOP 10 nejrychleji rostouc\u00edch kategori\u00ed v e-commerce:<\/p>\n

    \n
  1. \n

    Jednor\u00e1zov\u00e9 rukavice + 670%<\/p>\n<\/li>\n

  2. \n

    Stroje na v\u00fdrobu chleba +652%<\/p>\n<\/li>\n

  3. \n

    Ka\u0161el a nachlazen\u00ed +53%%<\/p>\n<\/li>\n

  4. \n

    Pol\u00e9vky + 397%<\/p>\n<\/li>\n

  5. \n

    Su\u0161en\u00e1 zrna a r\u00fd\u017ee +386%<\/p>\n<\/li>\n

  6. \n

    Balen\u00e9 potraviny +377%<\/p>\n<\/li>\n

  7. \n

    Ovocn\u00e9 ko\u0161\u00ed\u010dky +326%<\/p>\n<\/li>\n

  8. \n

    Silov\u00fd tr\u00e9nink +307%<\/p>\n<\/li>\n

  9. \n

    Ml\u00e9ko a smetana +279%<\/p>\n<\/li>\n

  10. \n

    Pot\u0159eby pro myt\u00ed n\u00e1dob\u00ed +275%<\/p>\n<\/li>\n<\/ol>\n

    Jak p\u0159il\u00e1kat z\u00e1kazn\u00edky na platformu elektronick\u00e9ho obchodu?<\/strong><\/h2>\n

    Trh elektronick\u00e9ho obchodov\u00e1n\u00ed se b\u011bhem pandemie rychle m\u011bn\u00ed a odborn\u00edci si ned\u011blaj\u00ed iluze - st\u00e1le v\u00edce firem bude \u010d\u00e1st sv\u00fdch aktivit p\u0159esouvat do internetov\u00e9ho obchodu. Nap\u0159\u00edklad supermarkety ji\u017e k takov\u00e9mu kroku p\u0159istupuj\u00ed, proto\u017ee poci\u0165uj\u00ed pokles po\u010dtu z\u00e1kazn\u00edk\u016f p\u0159ich\u00e1zej\u00edc\u00edch do prodejen a sna\u017e\u00ed se oslovit klienty nov\u00fdm zp\u016fsobem.<\/p>\n

    Vzhledem k tomu m\u011bjte na pam\u011bti n\u011bkolik jednoduch\u00fdch tip\u016f, kter\u00e9 v\u00e1m pomohou vystoupit z \u0159ady a upoutat pozornost va\u0161ich potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f:<\/p>\n

      \n
    1. \n

      P\u0159em\u00fd\u0161lejte o lep\u0161\u00edm vystaven\u00ed sv\u00e9 nab\u00eddky<\/p>\n<\/li>\n

    2. \n

      Efektivn\u00ed spr\u00e1va rostouc\u00edho po\u010dtu objedn\u00e1vek<\/p>\n<\/li>\n

    3. \n

      Dbejte na \u0161pi\u010dkovou kvalitu UX<\/a> a n\u00e1vrh u\u017eivatelsk\u00e9ho rozhran\u00ed va\u0161\u00ed platformy<\/p>\n<\/li>\n

    4. \n

      Nezapome\u0148te na v\u00fdvoj mobiln\u00edch aplikac\u00ed (zam\u011b\u0159en\u00ed na zv\u00fd\u0161en\u00ed konverz\u00ed)<\/p>\n<\/li>\n

    5. \n

      P\u0159\u00edprava zjednodu\u0161en\u00e9ho platebn\u00edho syst\u00e9mu\u00a0<\/p>\n<\/li>\n

    6. \n

      Postarejte se o zabezpe\u010den\u00ed sv\u00e9ho elektronick\u00e9ho obchodu<\/p>\n<\/li>\n

    7. \n

      Zvy\u0161te sv\u00e9 zisky z prodeje pomoc\u00ed test\u016f<\/p>\n<\/li>\n

    8. \n

      Udr\u017eujte konstantn\u00ed v\u00fdvoj softwaru<\/a> a stav\u011bt produkt<\/a> P\u0159ipraveno pro \u0161k\u00e1lov\u00e1n\u00ed<\/p>\n<\/li>\n

    9. \n

      Nekomplikujte u\u017eivatel\u016fm cestu k c\u00edli.<\/p>\n<\/li>\n

    10. \n

      Postarejte se o skv\u011bl\u00e9 slu\u017eby z\u00e1kazn\u00edk\u016fm<\/a>.<\/p>\n<\/li>\n<\/ol>\n

      Souhrn<\/strong><\/h2>\n

      Krize neust\u00e1le m\u011bn\u00ed trh elektronick\u00e9ho obchodov\u00e1n\u00ed. B\u011bhem n\u011bkolika t\u00fddn\u016f jsme se ocitli ve zcela nov\u00e9 realit\u011b. Je to v\u0161ak tak\u00e9 velk\u00e1 \u0161ance pro ty, kte\u0159\u00ed provozuj\u00ed vlastn\u00ed e-shop a jsou p\u0159ipraveni za\u010d\u00edt d\u011blat velk\u00e9 v\u011bci. Vezm\u011bte tedy v \u00favahu sou\u010dasn\u00fd stav trhu a m\u00e9 jednoduch\u00e9 tipy. Pevn\u011b v\u011b\u0159\u00edm, \u017ee tuto hru vyhrajete!<\/p>\n

      P\u0159e\u010dt\u011bte si v\u00edce:<\/strong><\/p>\n

      - Pro\u010d v dob\u011b krize o\u010dek\u00e1v\u00e1me vysokou popt\u00e1vku po softwarov\u00fdch produktech Ruby?<\/a><\/p>\n

      - V\u00fdvoj softwaru Ruby on Rails. Indexy v2<\/a><\/p>\n

      - Jak za\u010d\u00edt budovat sv\u016fj produkt od nuly?<\/a><\/p>","protected":false},"excerpt":{"rendered":"

      Odv\u011btv\u00ed elektronick\u00e9ho obchodu je jedn\u00edm z m\u00e1la, kter\u00e9 se s kriz\u00ed spojenou s v\u00fdskytem COVID-19 vypo\u0159\u00e1dalo pom\u011brn\u011b dob\u0159e. Lid\u00e9 po cel\u00e9m sv\u011bt\u011b za\u010dali masivn\u011b vyu\u017e\u00edvat internetov\u00e9 obchody, proto\u017ee je pova\u017euj\u00ed za bezpe\u010dn\u00e9, pohodln\u00e9 a \u010dasto i cenov\u011b v\u00fdhodn\u00e9. Mnoh\u00e9 nasv\u011bd\u010duje tomu, \u017ee obliba \u0159e\u0161en\u00ed elektronick\u00e9ho obchodov\u00e1n\u00ed se v bl\u00edzk\u00e9 budoucnosti je\u0161t\u011b zv\u00fd\u0161\u00ed.<\/p>","protected":false},"author":2,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow does the e-commerce market change during the uncertain times? - The Codest<\/title>\n<meta name=\"description\" content=\"The e-commerce industry is one of the few that coped quite well with the crisis associated with the outbreak of COVID-19. People around the world have started using massively the online stores, seeing them as safe, convenient and often cost-effective. 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