{"id":3305,"date":"2023-05-19T12:02:25","date_gmt":"2023-05-19T12:02:25","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/"},"modified":"2026-03-05T10:46:45","modified_gmt":"2026-03-05T10:46:45","slug":"jak-skvely-software-posunul-yieldbird-na-seznam-deloitte-rozhovor","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/how-a-great-software-push-yieldbird-to-deloitte-list-interview\/","title":{"rendered":"Jak skv\u011bl\u00fd software posunul Yieldbird na seznam Deloitte? (Rozhovor)"},"content":{"rendered":"

Kdysi d\u00e1vno trh<\/a> bez optimalizace AdX. Pak se objevil Yieldbird a zm\u011bnil realitu mnoha vydavatel\u016f. Jak se to stalo? Hovo\u0159ili jsme s Gregem Kubrakiewiczem, vedouc\u00edm technologick\u00e9ho odd\u011blen\u00ed spole\u010dnosti Yieldbird, kter\u00fd n\u00e1m vysv\u011btlil, jak spolupr\u00e1ce se spole\u010dnost\u00ed Codest umo\u017enila, \u017ee se spole\u010dnost Yieldbird um\u00edstila na 16. m\u00edst\u011b v \u017eeb\u0159\u00ed\u010dku Deloitte 'Technology Fast 50 Central Europe<\/a>\u2018.<\/p>\n

Jak se cel\u00fd n\u00e1pad zrodil?<\/h2>\n

Greg Kubrakiewicz: V\u0161e za\u010dalo s Adtaily, kter\u00e9 umo\u017e\u0148ovalo mal\u00fdm inzerent\u016fm, jako jsou kade\u0159nictv\u00ed nebo hotely, um\u00edstit sv\u00e9 reklamy na v\u011bt\u0161\u00ed port\u00e1ly na region\u00e1ln\u00edch str\u00e1nk\u00e1ch Gazeta.pl. S nimi spolupracovala reklamn\u00ed s\u00ed\u0165 Adtaily. Mezit\u00edm si Marcin Ekiert a Piotrek Niedziela, inspirov\u00e1ni Fredrikem, za\u010dali hr\u00e1t ze strany vydavatele s nastaven\u00edm AdX a v\u0161imli si, \u017ee t\u00edmto zp\u016fsobem s nimi dok\u00e1\u017eou vyd\u011blat v\u00edce pen\u011bz. Souviselo to tak\u00e9 s t\u00edm, \u017ee v\u0161echny pen\u00edze na trhu v oblasti programmatic poch\u00e1zej\u00ed od inzerent\u016f.<\/p>\n

Cel\u00fd programmatic se tehdy soust\u0159edil na zdroj pen\u011bz ze strany kupuj\u00edc\u00edch, trh byl napjat\u00fd, konkurence velk\u00e1. Na z\u00e1klad\u011b z\u00edskan\u00fdch znalost\u00ed jsme vytvo\u0159ili Yield Optimization a n\u011bkolik let jsme z\u00edsk\u00e1vali st\u00e1le v\u00edce zku\u0161enost\u00ed na mnoha trz\u00edch.<\/p>\n

Dal\u0161\u00edm krokem byl pokus o naps\u00e1n\u00ed softwaru, kter\u00fd v\u0161echny tyto koncepty zautomatizuje a vylep\u0161\u00ed dv\u011bma zp\u016fsoby: bu\u010f automatizac\u00ed a zv\u011bt\u0161en\u00edm rozsahu, nebo pou\u017eit\u00edm slo\u017eit\u011bj\u0161\u00edch algoritm\u016f, kter\u00e9 budou lep\u0161\u00ed ne\u017e \u010dlov\u011bk.<\/p>\n

\"Yieldbird<\/p>\n

Jak prob\u00edhal proces implementace?<\/h2>\n

Chv\u00edli trvalo, ne\u017e jsem na\u0161el zp\u016fsob, jak to automatizovat, sezn\u00e1mit se s procesem, jak funguje, vymyslet pro n\u011bj n\u011bjak\u00e9 zp\u016fsoby a jak o tom \u0159\u00edct v\u00fdvoj\u00e1\u0159\u016fm z Codestu, aby mohli vytvo\u0159it n\u00e1stroj, kter\u00fd vytvo\u0159\u00ed p\u0159idanou hodnotu. A pak se to rozjelo jako efekt sn\u011bhov\u00e9 koule, \u0161\u00ed\u0159ilo se to, m\u011bli jsme dal\u0161\u00ed a dal\u0161\u00ed n\u00e1pady, co optimalizovat.<\/p>\n

Pozd\u011bji jsme vytvo\u0159ili celou t\u0159\u00eddu produkt\u016f, tj. wrapper, kter\u00fd skute\u010dn\u011b automatizoval procesy, jako je vytv\u00e1\u0159en\u00ed nastaven\u00ed pro vydavatele. Nastaven\u00ed jsou konstrukce, kter\u00e9 t\u011bmto vydavatel\u016fm pom\u00e1haj\u00ed zv\u00fd\u0161it zisky zv\u00fd\u0161en\u00edm popt\u00e1vky, to vy\u017eadovalo, aby vydavatel nainstaloval javascript<\/a> k\u00f3dy, integrovat s webem. Bylo to pom\u011brn\u011b slo\u017eit\u00e9, hlavn\u011b kv\u016fli Javascriptu. k\u00f3d<\/a> kter\u00fd mus\u00ed b\u00fdt integrov\u00e1n s webov\u00fdmi str\u00e1nkami, a ne ka\u017ed\u00fd vydavatel m\u00e1 vlastn\u00ed v\u00fdvojov\u00e9 zdroje. Stejn\u011b jako jazykov\u00e1 i kulturn\u00ed bari\u00e9ra s vydavateli m\u016f\u017ee b\u00fdt docela velkou p\u0159ek\u00e1\u017ekou. Proto bylo jasn\u00e9, \u017ee pot\u0159ebujeme, aby spole\u010dnost Codest vytvo\u0159ila snadn\u00fd a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd produkt<\/a>.<\/strong><\/p>\n

\"Kl\u00ed\u010dem<\/p>\n

Jak trh p\u0159ijal Yieldbird?<\/h2>\n

Trh vydavatel\u016f, dodavatel\u016f reklamn\u00edho prostoru, byl zcela pr\u00e1zdn\u00fd, neexistovaly \u017e\u00e1dn\u00e9 produkty ur\u010den\u00e9 pro tyto vydavatele. N\u00e1pad optimalizovat reklamn\u00ed prostor tedy fungoval. V dal\u0161\u00ed f\u00e1zi vznikl n\u00e1pad na slu\u017ebu, kter\u00e1 vydavatel\u016fm pom\u016f\u017ee vyd\u011blat v\u00edce na reklamn\u00edm prostoru a vyvinout v\u011bt\u0161\u00ed tlak na inzerenty.<\/p>\n

N\u011bkte\u0159\u00ed uv\u00edtali n\u00e1s<\/a> opravdu v\u0159ele, proto\u017ee opravdu cht\u011bli vyd\u011blat v\u00edce pen\u011bz, ale n\u011bkte\u0159\u00ed byli velmi podez\u0159\u00edvav\u00ed, nebo jsme jim nedok\u00e1zali vysv\u011btlit, o co jde. Bari\u00e9ra pochopen\u00ed je pom\u011brn\u011b velk\u00e1, proto\u017ee se nejedn\u00e1 o jednoduch\u00fd nebo levn\u00fd produkt. Ka\u017ed\u00fd vydavatel je v jin\u00e9 situaci a jinak nastaven\u00fd, proto jsou na\u0161e produkty st\u0159i\u017een\u00e9 na m\u00edru a rostou spole\u010dn\u011b s na\u0161imi vydavateli.<\/p>\n

V\u00edce o<\/strong> podrobnosti mezi spole\u010dnostmi Codest a<\/strong> Yielbird si m\u016f\u017eete p\u0159e\u010d\u00edst na Clutch<\/a>.<\/strong><\/h3>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Kdysi d\u00e1vno existoval trh bez optimalizace AdX. Pak se objevil Yieldbird a zm\u011bnil realitu mnoha vydavatel\u016f. Jak se to stalo?<\/p>","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow a great software push Yieldbird to Deloitte List? (Interview) - The Codest<\/title>\n<meta name=\"description\" content=\"Once upon a time, there was a market without any AdX Optimization. Then a Yieldbird appeared and changed the reality of many publishers. 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