{"id":3014,"date":"2020-04-15T07:52:00","date_gmt":"2020-04-15T07:52:00","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/"},"modified":"2026-04-24T11:43:01","modified_gmt":"2026-04-24T11:43:01","slug":"strucny-pruvodce-budovanim-a-rozvojem-vlastniho-trziste-co-stoji-za-to-vedet","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/a-quick-guide-to-building-and-developing-your-own-marketplace-what-is-worth-to-know\/","title":{"rendered":"Jak vytvo\u0159it tr\u017ei\u0161t\u011b?"},"content":{"rendered":"

V p\u0159\u00edpad\u011b tr\u017ei\u0161\u0165 je dominantn\u00ed trh<\/a> je USA, kter\u00e1 se velmi dynamicky rozv\u00edj\u00ed i na evropsk\u00fdch trz\u00edch. Na za\u010d\u00e1tku roku 2019 se 14 ze 100 nejv\u011bt\u0161\u00edch tr\u017ei\u0161\u0165 nach\u00e1zelo v. Evropa<\/a>, co\u017e je slibn\u00e1 skute\u010dnost. Z\u00e1kazn\u00edci se \u010dasto ptaj\u00ed n\u00e1s<\/a> jakou strategii by m\u011bli zvolit, aby rychle rozv\u00edjeli podnik\u00e1n\u00ed a byli konkurenceschopn\u00ed na trhu. Jist\u011b to obn\u00e1\u0161\u00ed dlouh\u00fd proces, ale na z\u00e1klad\u011b sv\u00fdch zku\u0161enost\u00ed a pozorov\u00e1n\u00ed trhu bych v\u00e1m r\u00e1d p\u0159edstavil tipy, kter\u00e9 stoj\u00ed za to si zapamatovat b\u011bhem roku 2015. v\u00fdvoj digit\u00e1ln\u00edho tr\u017ei\u0161t\u011b<\/strong>.<\/p>\n

Mobiln\u00ed a progresivn\u00ed webov\u00e9 aplikace<\/strong><\/h2>\n

Pokud pou\u017e\u00edv\u00e1te n\u00e1stroje pro sledov\u00e1n\u00ed provozu<\/strong> tr\u017ei\u0161t\u011b<\/strong> (nap\u0159. Google Analytics), pak si v\u0161imn\u011bte, kolik n\u00e1v\u0161t\u011bvnosti poch\u00e1z\u00ed z mobiln\u00edch za\u0159\u00edzen\u00ed.<\/strong>. Tento fenom\u00e9n roste ji\u017e n\u011bkolik let a d\u00e1 se o\u010dek\u00e1vat, \u017ee mobiln\u00ed provoz bude st\u00e1le v\u00edce vytla\u010dovat tradi\u010dn\u00ed u\u017eivatele po\u010d\u00edta\u010d\u016f.<\/p>\n

Proto je velmi d\u016fle\u017eit\u00e9 m\u00edt dob\u0159e nastaven\u00e9 a spr\u00e1vn\u011b navr\u017een\u00e9 tr\u017ei\u0161t\u011b. Nejd\u016fle\u017eit\u011bj\u0161\u00edm pravidlem je zajistit, aby va\u0161e tr\u017ei\u0161t\u011b reagovalo na ka\u017ed\u00e9m za\u0159\u00edzen\u00ed. P\u0159itom mnoho lid\u00ed mobiln\u00ed za\u0159\u00edzen\u00ed st\u00e1le nepr\u00e1vem podce\u0148uje. Mus\u00edte v\u011bd\u011bt, \u017ee va\u0161e tr\u017ei\u0161t\u011b by se mohlo \u010dast\u011bji zobrazovat u\u017eivatel\u016fm za p\u0159edpokladu, \u017ee bude optimalizov\u00e1no pro mobiln\u00ed za\u0159\u00edzen\u00ed. Krom\u011b toho nezapome\u0148te na kvalitn\u00ed UX<\/a> design. Tento faktor v\u00e1m umo\u017en\u00ed zajistit, aby u\u017eivatel\u00e9 l\u00e9pe vn\u00edmali v\u00e1\u0161 trh.<\/p>\n

Progresivn\u00ed web<\/a> aplikace (PWA) jsou v sou\u010dasn\u00e9 dob\u011b popul\u00e1rn\u00edm trendem. Jejich nejv\u011bt\u0161\u00ed v\u00fdhodou je v\u00fdjime\u010dn\u00e1 pou\u017eitelnost a vysok\u00fd u\u017eivatelsk\u00fd komfort. Kombinac\u00ed funkc\u00ed webov\u00fdch str\u00e1nek a nativn\u00edch aplikac\u00ed se design PWA st\u00e1v\u00e1 normou. V\u00fdvoj\u00e1\u0159\u016fm umo\u017e\u0148uje vytv\u00e1\u0159et dynamick\u00e9 aplikace bez nutnosti pou\u017e\u00edvat hybridn\u00ed frameworky. Nepochybuji o tom, \u017ee toto \u0159e\u0161en\u00ed m\u016f\u017ee b\u00fdt ide\u00e1ln\u00ed i pro va\u0161e tr\u017ei\u0161t\u011b.<\/p>\n

\"tr\u017ei\u0161t\u011b<\/p>\n

\u0160k\u00e1lov\u00e1n\u00ed na trhu<\/strong><\/h2>\n

Mluvil jsem s v\u00fdvoj\u00e1\u0159i spole\u010dnosti Codest a zeptal se jich, jak\u00e1 technologie jim podle nich umo\u017e\u0148uje rychle \u0161k\u00e1lovat jejich podnik\u00e1n\u00ed. Rychle odpov\u011bd\u011bli: \"Ruby on Rails<\/a>. \" Dob\u0159e, Ruby<\/a> je na\u0161e z\u00e1kladn\u00ed backendov\u00e1 technologie, ale to neznamen\u00e1, \u017ee bych doporu\u010doval. Ruby on Rails<\/a> jako software pro ka\u017ed\u00fd produkt<\/a>. Pokud budujete vlastn\u00ed tr\u017ei\u0161t\u011b, z\u00e1le\u017e\u00ed v\u00e1m na rychl\u00e9m v\u00fdvoji a Ruby on Rails<\/a> bude skute\u010dn\u011b nejlep\u0161\u00edm \u0159e\u0161en\u00edm. Prvn\u00edch funkc\u00ed produktu dos\u00e1hnete n\u011bkolikan\u00e1sobn\u011b rychleji ne\u017e v jin\u00fdch jazyc\u00edch. Tento sc\u00e9n\u00e1\u0159 umo\u017e\u0148uje framework Rails, kter\u00fd urychluje pr\u00e1ci v\u00fdvoj\u00e1\u0159\u016f.<\/p>\n

Krom\u011b toho je snaz\u0161\u00ed odhadnout n\u00e1klady na projekt<\/a> vyvinut\u00fd s Ruby on Rails. Kdy\u017e spolu s t\u00fdm<\/a> v\u00fdvoj\u00e1\u0159\u016f, definujete specifikaci projektu, budou schopni posoudit po\u010d\u00e1te\u010dn\u00ed \u010dasov\u00fd rozsah projektu a zjist\u00edte, jak\u00fd je minim\u00e1ln\u00ed rozpo\u010det.<\/p>\n

Popsan\u00e1 metoda \u0161k\u00e1lov\u00e1n\u00ed na trhu p\u0159\u00edmo souvis\u00ed s metodou minim\u00e1ln\u00ed \u017eivotaschopn\u00fd produkt<\/a> (MVP<\/a>). Jde o to, abyste co nejd\u0159\u00edve vytvo\u0159ili produkt se z\u00e1kladn\u00edmi funkcemi a umo\u017enili z\u00e1kazn\u00edk\u016fm za\u010d\u00edt jej pou\u017e\u00edvat. Pak budete m\u00edt mo\u017enost testovat r\u016fzn\u00e1 \u0159e\u0161en\u00ed a sb\u00edrat zp\u011btnou vazbu.<\/p>\n

Kdy\u017e chcete rozv\u00edjejte sv\u016fj trh<\/em> prost\u0159ednictv\u00edm p\u0159\u00edstupu MVP, je dobr\u00e9 naj\u00edt extern\u00edho partnera, kter\u00fd se specializuje na. v\u00fdvoj softwaru<\/a> projekt. M\u016f\u017eete tak\u00e9 vyu\u017e\u00edt hotov\u00e9 placen\u00e9 slu\u017eby, ale mus\u00edte m\u00edt na pam\u011bti, \u017ee toto \u0159e\u0161en\u00ed bude m\u00e9n\u011b vyhovovat va\u0161im o\u010dek\u00e1v\u00e1n\u00edm.<\/p>\n

Um\u011bl\u00e1 inteligence<\/strong><\/h2>\n

Jsem p\u0159esv\u011bd\u010den, \u017ee modern\u00ed tr\u017ei\u0161t\u011b nemohou ignorovat um\u011bl\u00e1 inteligence<\/a>. Odborn\u00edci odhaduj\u00ed, \u017ee se jedn\u00e1 o jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch technologick\u00fdch trend\u016f roku 2019, kter\u00fd m\u016f\u017ee brzy zp\u016fsobit revoluci na trhu. Ostatn\u011b sta\u010d\u00ed se pod\u00edvat na nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 zna\u010dky, kter\u00e9 um\u011blou inteligenci tak\u00e9 vyv\u00edjej\u00ed. P\u0159ed \u010dasem se spole\u010dnost Facebook rozhodla vyu\u017e\u00edt AI<\/a> v n\u00e1kupn\u00edm procesu.<\/p>\n

Pokud tedy chcete b\u00fdt v obraze a m\u00edt k dispozici nejnov\u011bj\u0161\u00ed a inovativn\u00ed \u0159e\u0161en\u00ed, p\u0159it\u00e1hnout pozornost u\u017eivatel\u016f a vytvo\u0159it si pov\u011bstn\u00fd komplexn\u00ed tr\u017ei\u0161t\u011b<\/strong>, pak byste rozhodn\u011b m\u011bli zv\u00e1\u017eit zaveden\u00ed um\u011bl\u00e9 inteligence. Dobrou strategi\u00ed na za\u010d\u00e1tku je postupn\u011b testovat \u0159e\u0161en\u00ed um\u011bl\u00e9 inteligence a hledat nejlep\u0161\u00ed mo\u017enosti pro v\u00e1\u0161 trh. Pokud se pro to rozhodnete, pak po\u017e\u00e1dejte o pomoc partnera specializovan\u00e9ho na tuto problematiku.<\/p>\n

\"v\u00fdvoj<\/p>\n

Hled\u00e1te mezeru<\/strong><\/h2>\n

Mo\u017en\u00e1 je to z\u0159ejm\u00e9, ale v\u0161imn\u011bte si, \u017ee mnoho<\/strong> tr\u017ei\u0161t\u011b<\/strong> kter\u00e9 jsou kopiemi \u0159e\u0161en\u00ed ji\u017e dostupn\u00fdch na trhu, jsou vytv\u00e1\u0159eny<\/strong>. Konkurence s konkurenty na trhu je v tomto p\u0159\u00edpad\u011b nevyhnuteln\u00e1. Pokud se v\u00e1m naopak poda\u0159\u00ed vybudovat trh, kter\u00fd u\u017eivatel\u016fm p\u0159inese novou hodnotu a poskytne jim inovativn\u00ed z\u00e1\u017eitky a produkty, kter\u00e9 jsou u ostatn\u00edch konkurent\u016f nedostupn\u00e9, va\u0161e \u0161ance na \u00fasp\u011bch rychle roste.<\/p>\n

Hled\u00e1n\u00ed v\u00fdklenku je tak\u00e9 spojeno s mnoha testy. Nez\u00e1le\u017e\u00ed na tom, jestli trh teprve budujete, nebo ho ji\u017e vlastn\u00edte. Testy jsou jeho ned\u00edlnou sou\u010d\u00e1st\u00ed. Testovat m\u016f\u017eete mal\u00e9 funkcionality i rozs\u00e1hlej\u0161\u00ed \u0159e\u0161en\u00ed. Zku\u0161en\u00fd partner specializuj\u00edc\u00ed se na budov\u00e1n\u00ed tr\u017ei\u0161\u0165 v\u00e1m bude jist\u011b n\u00e1pomocen. Soust\u0159e\u010fte se na to, co je pro ka\u017ed\u00e9ho viditeln\u00e9, nap\u0159. na design UI\/UX, a pravideln\u011b rozv\u00edjejte sv\u016fj software.<\/p>\n

Z\u00e1v\u011bry<\/strong><\/h2>\n

Dob\u0159e promy\u0161len\u00e9 a rozvinut\u00e9 tr\u017ei\u0161t\u011b je \u0161anc\u00ed na velk\u00fd \u00fasp\u011bch. Kdy\u017e vid\u00edm statistiky, kter\u00e9 jsem uvedl v tomto \u010dl\u00e1nku, mohu snadno odhadnout, jak\u00e9 p\u0159\u00edle\u017eitosti tento trh otev\u00edr\u00e1 pro nov\u00e9 spole\u010dnosti. Nakonec nezapome\u0148te, \u017ee pouh\u00e9 z\u00edsk\u00e1n\u00ed investice pro budov\u00e1n\u00ed tr\u017ei\u0161t\u011b<\/em> neznamen\u00e1, \u017ee m\u016f\u017eete slavit \u00fasp\u011bch. Bohu\u017eel mnoho za\u010d\u00ednaj\u00edc\u00edch firem prezentuje tento p\u0159\u00edstup a pozd\u011bji se dost\u00e1v\u00e1 do probl\u00e9m\u016f. Ignoruj\u00ed takov\u00e9 faktory, jako jsou aktu\u00e1ln\u00ed trendy, technologick\u00e9 novinky, nebo d\u011blaj\u00ed \u0161patn\u00e1 rozhodnut\u00ed t\u00fdkaj\u00edc\u00ed se v\u00fdvoj produkt\u016f<\/a>. Bu\u010fte ostra\u017eit\u00ed.<\/p>\n

P\u0159e\u010dt\u011bte si v\u00edce:<\/strong><\/p>\n

-\u00a0Osv\u011bd\u010den\u00e9 postupy spole\u010dnosti Codest pro tvorbu softwaru: Doporu\u010den\u00e9 postupy pro revizi k\u00f3du<\/a><\/strong><\/p>\n

-\u00a0Co je Ruby on Jets a jak pomoc\u00ed n\u011bj vytvo\u0159it aplikaci?<\/a><\/strong><\/p>\n

-7 startup\u016f a scaleup\u016f, kter\u00e9 v roce 2022 ot\u0159esou tr\u017en\u00ed sc\u00e9nou<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Prosperuj\u00edc\u00ed tr\u017ei\u0161t\u011b jsou obecn\u011b pova\u017eov\u00e1na za glob\u00e1ln\u00ed fenom\u00e9n. Ekonomick\u00e9 ukazatele v tomto odv\u011btv\u00ed ka\u017edoro\u010dn\u011b rostou. O\u010dek\u00e1v\u00e1 se, \u017ee do roku 2020 se na tr\u017ei\u0161t\u00edch uskute\u010dn\u00ed v\u00edce ne\u017e 40% celosv\u011btov\u00fdch prodej\u016f elektronick\u00e9ho obchodu. Krom\u011b toho ka\u017edoro\u010dn\u011b pozorujeme rekordn\u00ed obrat v odv\u011btv\u00ed elektronick\u00e9ho obchodov\u00e1n\u00ed. Ne nadarmo spolu dal\u0161\u00ed sv\u011btov\u00e9 zna\u010dky bojuj\u00ed o pod\u00edl na trhu.<\/p>","protected":false},"author":2,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-scaleups-solutions"],"acf":[],"yoast_head":"\nHow to Build a Marketplace? - The Codest<\/title>\n<meta name=\"description\" content=\"Thriving marketplaces are generally viewed as a global phenomenon. Economic indicators in this sector increase every year. Over 40% of global e-commerce sales are expected to take place in marketplaces by 2020. In addition, we observe a record turnover in the e-commerce industry every year. 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