{"id":2996,"date":"2021-04-21T12:18:30","date_gmt":"2021-04-21T12:18:30","guid":{"rendered":"http:\/\/the-codest.localhost\/blog\/7-reasons-why-your-online-shop-needs-magento\/"},"modified":"2024-07-23T09:36:37","modified_gmt":"2024-07-23T09:36:37","slug":"7-duvodu-proc-vas-internetovy-obchod-potrebuje-magento","status":"publish","type":"post","link":"https:\/\/thecodest.co\/cs\/blog\/7-reasons-why-your-online-shop-needs-magento\/","title":{"rendered":"7 d\u016fvod\u016f, pro\u010d v\u00e1\u0161 internetov\u00fd obchod pot\u0159ebuje Magento"},"content":{"rendered":"<p>Chcete se st\u00e1t velk\u00fdm hr\u00e1\u010dem na <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/what-is-the-size-of-your-potential-reachable-market\/\">trh<\/a>? Zde je TOP 7<strong> d\u016fvody, pro\u010d byste si m\u011bli vybrat Magento<\/strong>. <\/p>\n<h2>SEO-Friendly<\/h2>\n<p>V dne\u0161n\u00ed dob\u011b je internet pln\u00fd podobn\u00fdch online podnik\u016f. Proto m\u016f\u017ee b\u00fdt probl\u00e9m upoutat pozornost va\u0161ich potenci\u00e1ln\u00edch klient\u016f. Magento je dokonale optimalizov\u00e1no pro SEO - obsahuje funkce, jako jsou mapy str\u00e1nek, OG tagy, popisy, polohovac\u00ed vrstva atd. kter\u00e9 umo\u017e\u0148uj\u00ed va\u0161emu webu z\u00edskat vy\u0161\u0161\u00ed pozice. Co to znamen\u00e1 pro va\u0161e podnik\u00e1n\u00ed? Lep\u0161\u00ed pozice v SERP m\u016f\u017ee p\u0159isp\u011bt ke generov\u00e1n\u00ed v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. <\/p>\n<p>Magento nav\u00edc funguje neuv\u011b\u0159iteln\u011b rychle v porovn\u00e1n\u00ed s ostatn\u00edmi <a href=\"https:\/\/thecodest.co\/cs\/blog\/top-programming-languages-to-build-e-commerce\/\">e-commerce<\/a> platformy. Tento faktor hraje z\u00e1sadn\u00ed roli z hlediska SEO i u\u017eivatelsk\u00e9ho komfortu. \u010c\u00edm rychleji se v\u00e1\u0161 internetov\u00fd obchod na\u010dte, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee se bude zobrazovat na p\u0159edn\u00edch m\u00edstech v SERP.<\/p>\n<h2>Funkce Multistore<\/h2>\n<p>Hlavn\u00ed p\u0159ednost\u00ed Magenta, na kterou klade d\u016fraz v\u011bt\u0161ina odborn\u00edk\u016f na e-commerce, je rozhodn\u011b funkce multi-store. P\u0159edstavte si, \u017ee spravujete n\u011bkolik obchod\u016f najednou: S Magentem se m\u016f\u017eete starat o fakturaci, informace o z\u00e1kazn\u00edc\u00edch a o to, abyste si mohli <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/how-to-make-product\/\">produkt<\/a> spr\u00e1vu pomoc\u00ed jedin\u00e9ho \u0159\u00eddic\u00edho panelu.<\/p>\n<p><article-inline-code-review><\/article-inline-code-review><\/p>\n<h2>Snadn\u00e9 p\u0159izp\u016fsoben\u00ed<\/h2>\n<p>Jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, pro\u010d vyzkou\u0161et Magento, je flexibilita. Jedn\u00e1 se o open-source platformu pro elektronick\u00e9 obchodov\u00e1n\u00ed, tak\u017ee si ji m\u016f\u017eete p\u0159izp\u016fsobit a pou\u017e\u00edvat dopl\u0148ky, kter\u00e9 v\u00e1m v kone\u010dn\u00e9m d\u016fsledku pomohou p\u0159izp\u016fsobit v\u00fdlohu pot\u0159eb\u00e1m va\u0161ich z\u00e1kazn\u00edk\u016f. <\/p>\n<p>Tato platforma pro elektronick\u00e9 obchodov\u00e1n\u00ed je nejv\u00fdhodn\u011bj\u0161\u00ed volbou, zejm\u00e9na p\u0159i spolupr\u00e1ci s d\u016fv\u011bryhodnou spole\u010dnost\u00ed Magento. <a href=\"https:\/\/thecodest.co\/cs\/blog\/hire-vue-js-developers\/\">v\u00fdvoj\u00e1\u0159<\/a>. Spr\u00e1vn\u00e1 spolupr\u00e1ce v\u00e1m zajist\u00ed ta nejlep\u0161\u00ed technick\u00e1 \u0159e\u0161en\u00ed a u\u010din\u00ed va\u0161e str\u00e1nky p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed pro z\u00e1kazn\u00edky. <\/p>\n<h2>P\u0159\u00e1telsk\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/h2>\n<p>\u017dijeme v dob\u011b chytr\u00fdch telefon\u016f. Spole\u010dnosti neust\u00e1le uv\u00e1d\u011bj\u00ed na trh chyt\u0159ej\u0161\u00ed a lep\u0161\u00ed telefony. Nepou\u017e\u00edv\u00e1me je jen k telefonov\u00e1n\u00ed nebo vyhled\u00e1v\u00e1n\u00ed informac\u00ed. V dne\u0161n\u00ed dob\u011b tvo\u0159\u00ed n\u00e1kupy z mobiln\u00edho provozu obrovskou \u010d\u00e1st p\u0159\u00edjm\u016f e-shopu. Je nepochybn\u00e9, \u017ee tento trend bude pravd\u011bpodobn\u011b nar\u016fstat. Proto by se v\u0161ichni majitel\u00e9 internetov\u00fdch obchod\u016f m\u011bli poohl\u00e9dnout po \u0159e\u0161en\u00edch, kter\u00e1 jejich platform\u00e1m poskytnou co nejp\u0159\u00edv\u011btiv\u011bj\u0161\u00ed mobiln\u00ed \u0159e\u0161en\u00ed. <\/p>\n<p>Zde p\u0159ich\u00e1z\u00ed na pomoc Magento! Jako opera\u010dn\u00ed syst\u00e9m s responzivn\u00edm designem se dob\u0159e vykresluje na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch s r\u016fznou velikost\u00ed obrazovky. To znamen\u00e1, \u017ee v\u0161ichni va\u0161i z\u00e1kazn\u00edci mohou bezchybn\u011b proch\u00e1zet va\u0161e webov\u00e9 str\u00e1nky a pohodln\u011b pokra\u010dovat v n\u00e1kupn\u00edm lovu z chytr\u00fdch telefon\u016f, tablet\u016f i po\u010d\u00edta\u010d\u016f.<\/p>\n<h2>Dokonal\u00e9 marketingov\u00e9 n\u00e1stroje<\/h2>\n<p>Magento nab\u00edz\u00ed mnoho marketingov\u00fdch mo\u017enost\u00ed, kter\u00e9 b\u011b\u017en\u011b p\u0159edstavuj\u00ed dilema p\u0159i prodeji \u0159e\u0161en\u00ed. Tato platforma pro elektronick\u00e9 obchodov\u00e1n\u00ed je pln\u011b integrov\u00e1na s n\u00e1stroji pro up- a cross-selling, kter\u00e9 mohou v kone\u010dn\u00e9m d\u016fsledku zv\u00fd\u0161it va\u0161e p\u0159\u00edjmy.<\/p>\n<p>Magento je nav\u00edc vybaveno funkcemi pro automatizaci marketingu, jako je integrace slu\u017eby Google Analytics, segmentace z\u00e1kazn\u00edk\u016f a n\u00e1stroje pro propagaci nov\u00fdch polo\u017eek. Jejich pou\u017eit\u00ed m\u016f\u017ee v\u00fdrazn\u011b zlep\u0161it va\u0161i marketingovou strategii a zv\u00fd\u0161it jej\u00ed \u0161k\u00e1lovatelnost. <\/p>\n<h2>Dob\u0159e zabezpe\u010den\u00e9 str\u00e1nky<\/h2>\n<p>Bu\u010fme up\u0159\u00edmn\u00ed: <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/what-is-a-cybersecurity-audit\/\">kybernetick\u00e1 bezpe\u010dnost<\/a> je kl\u00ed\u010dov\u00e9 pro z\u00edsk\u00e1n\u00ed d\u016fv\u011bry klienta. Ur\u010dit\u011b nechcete, aby v\u00e1\u0161 z\u00e1kazn\u00edk <a href=\"https:\/\/thecodest.co\/cs\/blog\/app-data-collection-security-risks-value-and-types-explored\/\">data<\/a> ukr\u00e1st. P\u0159i v\u00fdb\u011bru platformy elektronick\u00e9ho obchodu pro sv\u016fj internetov\u00fd obchod si ji pe\u010dliv\u011b prohl\u00e9dn\u011bte. V p\u0159\u00edpad\u011b Magenta, <a href=\"https:\/\/thecodest.co\/blog\/web-app-security-xss-vulnerability\">je zaru\u010dena nejvy\u0161\u0161\u00ed \u00farove\u0148 zabezpe\u010den\u00ed<\/a>. <\/p>\n<p>Jak to funguje? Zahrnuje povinn\u00e9 bezpe\u010dnostn\u00ed prvky, jako je shoda s PCI nebo certifik\u00e1t SSL. Krom\u011b toho Magento vlastn\u00ed bezpe\u010dnostn\u00ed centra, tak\u017ee m\u016f\u017ee sv\u00fdm klient\u016fm poskytnout v\u0161echny pot\u0159ebn\u00e9 informace a co nejrychleji je ujistit o \u0161pi\u010dkov\u00e9m zabezpe\u010den\u00ed\/podpo\u0159e.<\/p>\n<p>Tato platforma nav\u00edc umo\u017e\u0148uje pou\u017e\u00edvat mnoho u\u017eite\u010dn\u00fdch vestav\u011bn\u00fdch funkc\u00ed v aplikaci. Nemus\u00edte tak hledat extern\u00ed roz\u0161\u00ed\u0159en\u00ed, kter\u00e1 by v\u00e1s mohla nep\u0159\u00edjemn\u011b p\u0159ekvapit.<\/p>\n<h2>V\u00edce m\u011bn<\/h2>\n<p>Kdy\u017e se va\u0161e plodn\u00e9 podnik\u00e1n\u00ed d\u00e1le rozroste, mo\u017en\u00e1 budete cht\u00edt expandovat na zahrani\u010dn\u00ed trhy. Magento obsahuje roz\u0161\u00ed\u0159en\u00ed pro v\u00edce m\u011bn, kter\u00e1 cel\u00fd proces zjednodu\u0161uj\u00ed. V\u0161ichni va\u0161i nov\u00ed z\u00e1kazn\u00edci z jin\u00fdch zem\u00ed tak mohou zobrazovat ceny ve sv\u00fdch n\u00e1rodn\u00edch m\u011bn\u00e1ch.<\/p>\n<p>Atraktivn\u00ed design v\u00fdlohy a \u00fa\u017easn\u00e9 produkty jsou jen polovinou \u00fasp\u011bchu p\u0159i snaze o dokonalost va\u0161eho podnik\u00e1n\u00ed. Jedn\u00edm z nejv\u00edce nedocen\u011bn\u00fdch zp\u016fsob\u016f, jak si z\u00edskat d\u016fv\u011bru klienta, je jist\u011b i v\u00edcem\u011bna. Proto je zaji\u0161t\u011bn\u00ed toho, aby va\u0161i potenci\u00e1ln\u00ed klienti vid\u011bli produkty s cenami v jejich vlastn\u00ed m\u011bn\u011b, nezbytnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho \u00fasp\u011b\u0161n\u00e9ho a rostouc\u00edho internetov\u00e9ho obchodu.<\/p>\n<h2>Shrnut\u00ed<\/h2>\n<p>Trh elektronick\u00e9ho obchodov\u00e1n\u00ed se rozv\u00edj\u00ed ohromuj\u00edc\u00edm tempem a je velmi pravd\u011bpodobn\u00e9, \u017ee tento trend bude pokra\u010dovat. Lze p\u0159edpokl\u00e1dat, \u017ee st\u00e1le v\u00edce obchod\u016f bude muset prov\u00e1d\u011bt technologick\u00fd pokrok, aby dok\u00e1zaly dr\u017eet krok s pot\u0159ebami z\u00e1kazn\u00edk\u016f a udr\u017eely si n\u00e1skok p\u0159ed konkurenc\u00ed. <\/p>\n<p>Magento m\u016f\u017ee b\u00fdt skv\u011blou volbou jak pro ambici\u00f3zn\u00ed e-commerce giganty, tak pro majitele mal\u00fdch online firem, kte\u0159\u00ed hledaj\u00ed flexibilitu a inovace. Pokud v\u00e1m v\u00fd\u0161e uveden\u00e9 d\u016fvody zn\u00ed p\u0159esv\u011bd\u010div\u011b, nev\u00e1hejte a prom\u011b\u0148te sv\u016fj obchod ve skute\u010dn\u00e9 e-commerce imp\u00e9rium pomoc\u00ed Magenta!<\/p>\n<p><article-digital-product-development><\/article-digital-product-development><\/p>\n<p><strong>P\u0159e\u010dt\u011bte si v\u00edce:<\/strong><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/web-app-security-xss-vulnerability\/\">Zabezpe\u010den\u00ed webov\u00fdch aplikac\u00ed - zranitelnost XSS<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/data-fetching-strategies-in-nextjs\/\">Strategie na\u010d\u00edt\u00e1n\u00ed dat v NextJS<\/a><\/p>\n<p><a href=\"https:\/\/thecodest.co\/blog\/why-you-should-probably-use-typescript\/\">Pro\u010d byste (pravd\u011bpodobn\u011b) m\u011bli pou\u017e\u00edvat Typescript?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Magento ukradlo srdce tis\u00edc\u016fm majitel\u016f e-shop\u016f po cel\u00e9m sv\u011bt\u011b. P\u0159izp\u016fsoben\u00ed a nekone\u010dn\u00e9 mo\u017enosti r\u016fstu jsou jen n\u011bkter\u00e9 d\u016fvody, kter\u00e9 stoj\u00ed za zm\u00ednku. Ale co to vlastn\u011b je? Magento je platforma s otev\u0159en\u00fdm zdrojov\u00fdm k\u00f3dem, kter\u00e1 umo\u017e\u0148uje program\u00e1tor\u016fm vytv\u00e1\u0159et webov\u00e9 str\u00e1nky pro elektronick\u00e9 obchodov\u00e1n\u00ed na m\u00edru pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f. Dokonal\u00fdmi p\u0159\u00edklady u\u017eivatel\u016f Magenta jsou spole\u010dnosti jako Ford nebo Samsung.<\/p>","protected":false},"author":2,"featured_media":2997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16,4,8],"tags":[],"class_list":["post-2996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-enterprise-scaleups-solutions","category-software-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Reasons Why Your Online Shop Needs Magento - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/cs\/blog\/7-duvodu-proc-vas-internetovy-obchod-potrebuje-magento\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Reasons Why Your Online Shop Needs Magento\" \/>\n<meta property=\"og:description\" content=\"Magento has stolen the hearts of thousands of e-commerce business owners across the globe. 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