{"id":2150,"date":"2024-04-26T14:01:42","date_gmt":"2024-04-26T14:01:42","guid":{"rendered":"http:\/\/the-codest.localhost\/?post_type=case-studies&#038;p=2150"},"modified":"2025-10-22T13:00:26","modified_gmt":"2025-10-22T13:00:26","slug":"spoluprace-s-nejvetsimi-medialnimi-skupinami-ve-svedsku","status":"publish","type":"case-studies","link":"https:\/\/thecodest.co\/cs\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/","title":{"rendered":"Od vize k realit\u011b: Jak jsme vytvo\u0159ili n\u00e1stroj Reacher pro maximalizaci n\u00e1vratnosti investic do digit\u00e1ln\u00ed reklamy"},"content":{"rendered":"<section id=\"anchors-block_e2cabd97f3622b1fed25ddaf8c6bc025\" class=\"section-anchors mobile\">\n    <div class=\"section-anchors__container\">\n      <div class=\"section-anchors__content\">\n        <div class=\"section-anchors__list\">\n                                      <a v-scrollto=\"{element: 'goals'}\" class=\"item text-md\">\n                    <span class=\"button__content\">Popis projektu<\/span>\n                <\/a>\n                                                  <a v-scrollto=\"{element: 'challenges'}\" class=\"item text-md\">\n                    <span class=\"button__content\">V\u00fdzvy<\/span>\n                <\/a>\n                                                  <a v-scrollto=\"{element: 'approach'}\" class=\"item text-md\">\n                    <span class=\"button__content\">P\u0159\u00edstup a v\u00fdsledky<\/span>\n                <\/a>\n                              <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"project-description\">Popis projektu<\/h2>\n\n\n\n<p id=\"goals\"><strong>Reacher&nbsp;<\/strong>je revolu\u010dn\u00ed n\u00e1stroj digit\u00e1ln\u00edho marketingu, kter\u00fd je navr\u017een tak, aby zefektivnil a optimalizoval cel\u00fd proces digit\u00e1ln\u00ed reklamy. Tento n\u00e1stroj slou\u017e\u00ed jako centralizovan\u00e1 platforma pro modern\u00ed&nbsp;<strong>produk\u010dn\u00ed \u0159et\u011bzce, pomoc podnik\u016fm p\u0159i vytv\u00e1\u0159en\u00ed, prodeji\/rezervaci, iniciaci, monitorov\u00e1n\u00ed, optimalizaci, produkci, realizaci a vizualizaci digit\u00e1ln\u00edch marketingov\u00fdch kampan\u00ed.&nbsp;<\/strong>.<\/p>\n\n\n\n<p>Jeden z&nbsp;<strong>Reacher&nbsp;<\/strong>je schopnost poskytovat z\u00e1kazn\u00edk\u016fm&nbsp;<strong>n\u00e1hledy reklamn\u00edch kampan\u00ed v re\u00e1ln\u00e9m \u010dase&nbsp;<\/strong>a komplexn\u00ed historick\u00fd p\u0159ehled v\u0161ech d\u0159\u00edve rezervovan\u00fdch kampan\u00ed. Integrac\u00ed s Reacherem mohou spole\u010dnosti automatizovat manu\u00e1ln\u00ed pracovn\u00ed procesy a zam\u011bstnanci se tak mohou v\u00edce soust\u0159edit na <a href=\"https:\/\/thecodest.co\/cs\/blog\/ai-in-customer-service-benefits-challenges-and-effective-implementation\/\">slu\u017eby z\u00e1kazn\u00edk\u016fm<\/a>. D\u00edky tomu mohou podniky zvl\u00e1dnout v\u00fdrazn\u011b&nbsp;<strong>vy\u0161\u0161\u00ed po\u010det reklamn\u00edch kampan\u00ed bez nutnosti roz\u0161i\u0159ovat po\u010det zam\u011bstnanc\u016f.&nbsp;<\/strong>. Nav\u00edc,&nbsp;<strong>Reacher&nbsp;<\/strong>eliminuje n\u00e1klady a \u00fadr\u017ebu, kter\u00e9 jsou spojeny s provozem v\u00edce syst\u00e9m\u016f.<\/p>\n\n\n\n<p>Dal\u0161\u00ed kl\u00ed\u010dovou v\u00fdhodou&nbsp;<strong>Reacher&nbsp;<\/strong>je jeho&nbsp;<strong>p\u0159izp\u016fsobivost&nbsp;<\/strong>. N\u00e1stroj se m\u016f\u017ee pochlubit flexibiln\u00edm vztahem k z\u00e1kladn\u00edm a p\u0159ilehl\u00fdm technologi\u00edm a syst\u00e9m\u016fm. To znamen\u00e1, \u017ee podniky mohou bez n\u00e1mahy integrovat Reacher se sv\u00fdmi preferovan\u00fdmi <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/demand-side-platforms-dsp\/\">Platformy na stran\u011b popt\u00e1vky (DSP)<\/a>, <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/supply-side-platforms-ssp\/\">Platformy na stran\u011b dodavatel\u016f (SSP)<\/a>a syst\u00e9my \u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky (CRM). Tato integrace d\u00e1le umo\u017e\u0148uje vytv\u00e1\u0159et a prod\u00e1vat jedine\u010dn\u00e9 c\u00edlov\u00e9 skupiny prost\u0159ednictv\u00edm&nbsp;<strong>Reacher&nbsp;<\/strong>rozhran\u00ed.<\/p>\n\n\n\n<p>Prost\u0159ednictv\u00edm&nbsp;<strong>Reacher&nbsp;<\/strong>, mohou spole\u010dnosti udr\u017eet n\u00e1skok v konkuren\u010dn\u00edm prost\u0159ed\u00ed digit\u00e1ln\u00edho marketingu, zajistit zefektivn\u011bn\u00ed provozu a maximalizaci n\u00e1vratnosti investic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges\"><a href=\"https:\/\/thecodest.co\/#challenges\"><\/a>V\u00fdzvy<\/h2>\n\n\n\n<p id=\"challenges\">V\u00fdvoj&nbsp;<strong>Reacher<\/strong>, na\u0161e <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/how-to-lead-software-development-team\/\">t\u00fdm<\/a> se pot\u00fdkal s v\u00fdzvami, jako je&nbsp;<strong>zaji\u0161t\u011bn\u00ed bezprobl\u00e9mov\u00e9 integrace s r\u016fzn\u00fdmi DSP, SSP a CRM.<\/strong>, optimalizace n\u00e1hled\u016f reklamn\u00edch kampan\u00ed v re\u00e1ln\u00e9m \u010dase, zaji\u0161t\u011bn\u00ed syst\u00e9mu <a href=\"https:\/\/thecodest.co\/cs\/blog\/difference-between-elasticity-and-scalability-in-cloud-computing\/\">\u0161k\u00e1lovatelnost<\/a> pro roz\u0161i\u0159ov\u00e1n\u00ed u\u017eivatelsk\u00e9 z\u00e1kladny, udr\u017eov\u00e1n\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdch rozhran\u00ed, uspokojov\u00e1n\u00ed r\u016fzn\u00fdch pot\u0159eb klient\u016f a zaji\u0161\u0165ov\u00e1n\u00ed. <a href=\"https:\/\/thecodest.co\/cs\/blog\/app-data-collection-security-risks-value-and-types-explored\/\">data<\/a> dodr\u017eov\u00e1n\u00ed bezpe\u010dnosti a ochrany osobn\u00edch \u00fadaj\u016f v rychle se vyv\u00edjej\u00edc\u00edm prost\u0159ed\u00ed digit\u00e1ln\u00edho marketingu.<\/p>\n\n\n\n<section id=\"numbers-block_09246fc5a51ce739f46b41b06d8d5954\" class=\"section numbers\">\n  <div class=\"wrapper\">\n    <div class=\"numbers__container numbers__left\">\n      <numbers :index=\"1\"><\/numbers>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"approach--results\">P\u0159\u00edstup a v\u00fdsledky<\/h2>\n\n\n\n<p id=\"approach\">P\u0159i zah\u00e1jen\u00ed v\u00fdvoje&nbsp;<strong>Reacher<\/strong>&nbsp;software, P\u0159istupovali jsme k n\u011bmu s viz\u00ed p\u0159eklenout mezeru mezi pot\u0159ebami digit\u00e1ln\u00edho marketingu a jeho efektivn\u00ed realizac\u00ed. Zde je n\u00e1vod, jak jsme to dok\u00e1zali:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design zam\u011b\u0159en\u00fd na u\u017eivatele<\/strong>: Nejd\u016fle\u017eit\u011bj\u0161\u00ed je porozum\u011bt koncov\u00fdm u\u017eivatel\u016fm. Zah\u00e1jili jsme hloubkov\u00fd pr\u016fzkum u\u017eivatel\u016f, abychom mohli p\u0159izp\u016fsobit funkce, kter\u00e9 p\u0159\u00edmo \u0159e\u0161\u00ed jejich probl\u00e9my. U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed m\u016f\u017ee sn\u00ed\u017eit k\u0159ivku u\u010den\u00ed a zv\u00fd\u0161it m\u00edru p\u0159ijet\u00ed.<\/li>\n\n\n\n<li><strong>\u0160k\u00e1lovateln\u00e1 architektura<\/strong>: Digit\u00e1ln\u00ed marketing je dynamick\u00fd. Proto je nezbytn\u00e9, aby&nbsp;<strong>Reacher<\/strong>&nbsp;b\u00fdt zaji\u0161t\u011bn do budoucna. Vytvo\u0159en\u00edm \u0161k\u00e1lovateln\u00e9ho r\u00e1mce jsme zajistili, aby se marketingov\u00e9 trendy vyv\u00edjely,&nbsp;<strong>Reacher<\/strong>&nbsp;z\u016fst\u00e1v\u00e1 relevantn\u00ed a&nbsp;<strong>p\u0159izp\u016fsobiteln\u00e9<\/strong>.<\/li>\n\n\n\n<li><strong>Mo\u017enosti bezprobl\u00e9mov\u00e9 integrace<\/strong>: Proto\u017ee v\u00edme, \u017ee podniky pou\u017e\u00edvaj\u00ed r\u016fzn\u00e9 technologick\u00e9 bal\u00ed\u010dky, klademe d\u016fraz na vytvo\u0159en\u00ed softwaru, kter\u00fd&nbsp;<strong>snadno se integruje<\/strong>&nbsp;se st\u00e1vaj\u00edc\u00edmi syst\u00e9my DSP\/SSP a CRM. To nejen zvy\u0161uje efektivitu pracovn\u00edch postup\u016f, ale tak\u00e9 umo\u017e\u0148uje&nbsp;<strong>kontinuita dat<\/strong>.<\/li>\n\n\n\n<li><strong>Od automatizace k optimalizaci<\/strong>: Zam\u011b\u0159en\u00edm se na automatizaci manu\u00e1ln\u00edch proces\u016f jsme u\u017eivatel\u016fm poskytli mo\u017enost v\u011bnovat v\u00edce \u010dasu strategii a zapojen\u00ed z\u00e1kazn\u00edk\u016f,&nbsp;<strong>maximalizovat \u00fa\u010dinnost kampan\u00ed<\/strong>.<\/li>\n\n\n\n<li><strong>Robustn\u00ed analytika<\/strong>: Abychom mohli p\u0159ij\u00edmat rozhodnut\u00ed zalo\u017een\u00e1 na datech, integrovali jsme v\u00fdkonn\u00e9 analytick\u00e9 n\u00e1stroje, kter\u00e9 nab\u00edzej\u00ed p\u0159ehled o v\u00fdkonnosti kampan\u00ed, umo\u017e\u0148uj\u00ed \u00fapravy v re\u00e1ln\u00e9m \u010dase a podporuj\u00ed neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<p><strong>Reacher byl nominov\u00e1n ve dvou kategori\u00edch na cenu INMA Global Media Award 2019, kter\u00e1 se kon\u00e1 v New Yorku.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"clients-opinion\"><a href=\"https:\/\/thecodest.co\/#clients-opinion\"><\/a>N\u00e1zor klienta:<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Zjistili jsme, \u017ee m\u016f\u017eeme spolupracovat s <a href=\"https:\/\/thecodest.co\/cs\/blog\/vibrant-upturn-charting-the-resolute-rise-of-swedish-firms\/\">The Codest<\/a> velmi dobr\u00fdm zp\u016fsobem - jak pokud jde o v\u00fdvoj, tak o strategick\u00e9 obchodn\u00ed ot\u00e1zky, proto\u017ee n\u00e1\u0161 platfom byl v po\u010d\u00e1te\u010dn\u00ed f\u00e1zi. Tak se tak\u00e9 stalo a od t\u00e9 doby p\u0159iv\u00e1\u017e\u00edme zbo\u017e\u00ed.<\/p>\n\n\n\n<p><strong>THOMAS S.<\/strong><\/p>\n\n\n\n<p>Vedouc\u00ed odd\u011blen\u00ed platforem (p\u0159evzato spole\u010dnost\u00ed Bonnier News)<\/p>\n<\/blockquote>\n\n\n\n<section id=\"download-block_631754495299bac3885866404a03454e\" class=\"section section-download\">\n  <div class=\"wrapper\">\n    <div class=\"section-download__container\">\n      <div class=\"section-download__content\">\n        <h2 class=\"section-download__title display-lg weight-bold\">\u00dapln\u00e1 p\u0159\u00edpadov\u00e1 studie<\/h2>\n        <div class=\"section-download__desc\">\n                  <\/div>\n        \n                  <a href=\"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/From-Vision-to-Reality_-How-We-Built-Reacher-Tool-to-Maximize-ROI-in-Digital-Advertising-The-Codes.pdf\" download class=\"section-download__button button button--primary\">\n            <span class=\"button__content\">\n              <svg width=\"13\" height=\"12\" viewbox=\"0 0 13 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <g id=\"Group\">\n                <path id=\"Vector\" d=\"M5.75001 0.75C5.75001 0.551088 5.82903 0.360322 5.96968 0.21967C6.11034 0.0790178 6.3011 0 6.50001 0C6.69893 0 6.88969 0.0790178 7.03034 0.21967C7.171 0.360322 7.25001 0.551088 7.25001 0.75V6.1185L9.68226 3.68625L10.7428 4.74675L6.50001 8.9895L2.25726 4.7475L3.31776 3.687L5.75001 6.1185V0.75Z\" fill=\"white\"\/>\n                <path id=\"Vector_2\" d=\"M0.5 7.5H2V10.5H11V7.5H12.5V10.5C12.5 10.8978 12.342 11.2794 12.0607 11.5607C11.7794 11.842 11.3978 12 11 12H2C1.60218 12 1.22064 11.842 0.93934 11.5607C0.658035 11.2794 0.5 10.8978 0.5 10.5V7.5Z\" fill=\"white\"\/>\n                <\/g>\n              <\/svg>\n\n              ST\u00c1HNOUT.PDF            <\/span>\n          <\/a>\n         \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"case-studies-list-block_573458bb05dddb8d58edfa13aa1060c1\" class=\"section case-studies-list\">\n  <div class=\"wrapper\">\n          <div class=\"case-studies-list__content\">\n        <div class=\"case-studies-list__head post-case-study\">\n          <h2 class=\"display-lg\">Dal\u0161\u00ed p\u0159\u00edpadov\u00e9 studie<\/h2>\n                      <div class=\"case-studies-list__navigation\">\n              <div class=\"case-studies-list__control\">\n                <button type=\"button\" aria-label=\"P\u0159edchoz\u00ed sn\u00edmek\" class=\"case-studies-list__swiper-button-prev button button--short\"><span\n                      class=\"button__content\"><\/span><\/button>\n                <button type=\"button\" aria-label=\"Dal\u0161\u00ed sn\u00edmek\" class=\"case-studies-list__swiper-button-next button button--short\"><span\n                      class=\"button__content\"><\/span>\n                <\/button>\n              <\/div>\n            <\/div>\n                  <\/div>\n        <swiper\n            class=\"case-studies-list__swiper\"\n            ref=\"swiper_block_573458bb05dddb8d58edfa13aa1060c1\"\n            :options=\"{                slidesPerView: 1,                spaceBetween: 24,                navigation: {                nextEl: '.case-studies-list__swiper-button-next',                prevEl: '.case-studies-list__swiper-button-prev',                }                }\"\n        >\n                                              <swiper-slide class=\"case-studies-list__item\">\n                  <div class=\"card-case-studies\">\n    <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/transforming-logistics-with-a-custom-digital-platform\/\" class=\"card-case-studies__container\">\n      <div class=\"card-case-studies__content\">\n        <div class=\"card-case-studies__industry\">\n          The Codest Hodnota pro klienta:        <\/div>\n        <div class=\"card-case-studies__title\">\n          Sn\u00ed\u017een\u00ed provozn\u00edch n\u00e1klad\u016f o 38% a dodac\u00ed lh\u016fty o 45% d\u00edky vlastn\u00ed logistick\u00e9 platform\u011b.        <\/div>\n        <div class=\"card-case-studies__button\">P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii<\/div>\n      <\/div>\n      <div class=\"card-case-studies__image\">\n        <img decoding=\"async\" width=\"212\" height=\"212\" src=\"https:\/\/thecodest.co\/app\/uploads\/2024\/10\/Frame-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thecodest.co\/app\/uploads\/2024\/10\/Frame-1.png 212w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/Frame-1-48x48.png 48w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/Frame-1-56x56.png 56w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/Frame-1-150x150.png 150w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/Frame-1-12x12.png 12w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/Frame-1-24x24.png 24w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" loading=\"lazy\" \/>      <\/div>\n    <\/a>\n  <\/div>\n              <\/swiper-slide>\n                          <swiper-slide class=\"case-studies-list__item\">\n                  <div class=\"card-case-studies\">\n    <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/scaling-iot-solutions-for-office-space-management\/\" class=\"card-case-studies__container\">\n      <div class=\"card-case-studies__content\">\n        <div class=\"card-case-studies__industry\">\n          Hodnota The Codest pro klienta        <\/div>\n        <div class=\"card-case-studies__title\">\n          Umo\u017enil rychlej\u0161\u00ed sledov\u00e1n\u00ed obsazenosti 60% a u\u0161et\u0159il 120 tis\u00edc eur ro\u010dn\u011b d\u00edky platform\u011b pro spr\u00e1vu kancel\u00e1\u0159\u00ed IoT.        <\/div>\n        <div class=\"card-case-studies__button\">P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii<\/div>\n      <\/div>\n      <div class=\"card-case-studies__image\">\n        <img decoding=\"async\" width=\"590\" height=\"572\" src=\"https:\/\/thecodest.co\/app\/uploads\/2024\/10\/estimote-logo-1.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thecodest.co\/app\/uploads\/2024\/10\/estimote-logo-1.png 590w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/estimote-logo-1-48x48.png 48w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/estimote-logo-1-300x291.png 300w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/estimote-logo-1-12x12.png 12w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/estimote-logo-1-25x24.png 25w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" loading=\"lazy\" \/>      <\/div>\n    <\/a>\n  <\/div>\n              <\/swiper-slide>\n                          <swiper-slide class=\"case-studies-list__item\">\n                  <div class=\"card-case-studies\">\n    <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/delivering-ruby-on-rails-talent-for-fast-integration\/\" class=\"card-case-studies__container\">\n      <div class=\"card-case-studies__content\">\n        <div class=\"card-case-studies__industry\">\n          The Codest Hodnota pro z\u00e1kazn\u00edka        <\/div>\n        <div class=\"card-case-studies__title\">\n          Nasazen\u00ed seniorn\u00edch talent\u016f v jazyce Ruby za m\u00e9n\u011b ne\u017e 10 dn\u00ed, aby se urychlil pl\u00e1n v\u00fdvoje produktu o 4 m\u011bs\u00edce.        <\/div>\n        <div class=\"card-case-studies__button\">P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii<\/div>\n      <\/div>\n      <div class=\"card-case-studies__image\">\n        <img decoding=\"async\" width=\"379\" height=\"47\" src=\"https:\/\/thecodest.co\/app\/uploads\/2024\/10\/consultport24-logo.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/thecodest.co\/app\/uploads\/2024\/10\/consultport24-logo.png 379w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/consultport24-logo-300x37.png 300w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/consultport24-logo-18x2.png 18w, https:\/\/thecodest.co\/app\/uploads\/2024\/10\/consultport24-logo-194x24.png 194w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" loading=\"lazy\" \/>      <\/div>\n    <\/a>\n  <\/div>\n              <\/swiper-slide>\n                          <swiper-slide class=\"case-studies-list__item\">\n                  <div class=\"card-case-studies\">\n    <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/providing-a-team-of-ruby-developers-for-a-fintech-company\/\" class=\"card-case-studies__container\">\n      <div class=\"card-case-studies__content\">\n        <div class=\"card-case-studies__industry\">\n          The Codest Hodnota pro klienta         <\/div>\n        <div class=\"card-case-studies__title\">\n          Zv\u00fd\u0161en\u00ed cash flow o 2,5 milionu eur a zkr\u00e1cen\u00ed doby zpracov\u00e1n\u00ed o 67% d\u00edky bezpe\u010dn\u00e9 platform\u011b pro financov\u00e1n\u00ed faktur.        <\/div>\n        <div class=\"card-case-studies__button\">P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii<\/div>\n      <\/div>\n      <div class=\"card-case-studies__image\">\n        <img decoding=\"async\" width=\"898\" height=\"171\" src=\"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/supplierplus.svg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" \/>      <\/div>\n    <\/a>\n  <\/div>\n              <\/swiper-slide>\n                          <swiper-slide class=\"case-studies-list__item\">\n                  <div class=\"card-case-studies\">\n    <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/how-the-codest-helped-bright-launch-a-scalable-edtech-platform\/\" class=\"card-case-studies__container\">\n      <div class=\"card-case-studies__content\">\n        <div class=\"card-case-studies__industry\">\n          The Codest Hodnota pro klienta:        <\/div>\n        <div class=\"card-case-studies__title\">\n          Spu\u0161t\u011bn\u00ed \u0161k\u00e1lovateln\u00e9 platformy EdTech, kter\u00e1 za 6 m\u011bs\u00edc\u016f obslou\u017eila v\u00edce ne\u017e 50 tis\u00edc u\u017eivatel\u016f.        <\/div>\n        <div class=\"card-case-studies__button\">P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii<\/div>\n      <\/div>\n      <div class=\"card-case-studies__image\">\n        <img decoding=\"async\" width=\"3668\" height=\"1039\" src=\"https:\/\/thecodest.co\/app\/uploads\/2025\/04\/bright-logo-icon-1.svg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" \/>      <\/div>\n    <\/a>\n  <\/div>\n              <\/swiper-slide>\n                          <swiper-slide class=\"case-studies-list__item\">\n                  <div class=\"card-case-studies\">\n    <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/software-development-services-for-a-blockchain-company\/\" class=\"card-case-studies__container\">\n      <div class=\"card-case-studies__content\">\n        <div class=\"card-case-studies__industry\">\n          The Codest Hodnota pro z\u00e1kazn\u00edka        <\/div>\n        <div class=\"card-case-studies__title\">\n          Automatizace 85% pracovn\u00edch postup\u016f transakc\u00ed a zkr\u00e1cen\u00ed doby zpracov\u00e1n\u00ed z 5 h na 23 min.        <\/div>\n        <div class=\"card-case-studies__button\">P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii<\/div>\n      <\/div>\n      <div class=\"card-case-studies__image\">\n        <img decoding=\"async\" width=\"138\" height=\"32\" src=\"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/ramp.svg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" loading=\"lazy\" \/>      <\/div>\n    <\/a>\n  <\/div>\n              <\/swiper-slide>\n                              <\/swiper>\n              <\/div>\n    \n  <\/div>\n<\/section>\n\n\n\n\n<section id=\"accordion-block_01dac1ef42d395308e18d1ecc6d3e075\" class=\"section accordion\">\n  <div class=\"wrapper\">\n    <div class=\"accordion__container\">\n      <div class=\"accordion__heading\">\n        <div class=\"accordion__title\">\n          \u010cASTO KLADEN\u00c9 DOTAZY        <\/div>\n\n                  <a href=\"https:\/\/thecodest.co\/cs\/contact\/\" class=\"button button--primary button--inverted small\">\n            <span class=\"button__content\">KONTAKTUJTE N\u00c1S<\/span>\n          <\/a>\n              <\/div>\n      \n\n      \n      <el-collapse class=\"accordion__content\">\n                  <el-collapse-item class=\"accordion__item\" name=\"1\">\n            <p class=\"head\" slot=\"title\">Jak dlouho trvala implementace \u0159e\u0161en\u00ed?<\/p>\n            <div class=\"content\">V\u00fdvoj n\u00e1stroje Reacher byl proveden v <a href=\"https:\/\/thecodest.co\/cs\/blog\/how-to-implement-agile-methodology\/\">agiln\u00ed<\/a> f\u00e1z\u00edch v pr\u016fb\u011bhu n\u011bkolika m\u011bs\u00edc\u016f - co\u017e umo\u017e\u0148uje iterativn\u00ed dod\u00e1vku, bezprobl\u00e9movou integraci se st\u00e1vaj\u00edc\u00edmi syst\u00e9my a \u0161k\u00e1lovatelnost.<\/div>\n          <\/el-collapse-item>\n                  <el-collapse-item class=\"accordion__item\" name=\"2\">\n            <p class=\"head\" slot=\"title\">Jak\u00fdch konkr\u00e9tn\u00edch v\u00fdsledk\u016f klient dos\u00e1hl?<\/p>\n            <div class=\"content\">- Centralizovan\u00e9 a automatizovan\u00e9 pracovn\u00ed postupy digit\u00e1ln\u00ed reklamy - nahrazen\u00ed v\u00edce syst\u00e9m\u016f a sn\u00ed\u017een\u00ed manu\u00e1ln\u00ed pr\u00e1ce.\r\n\r\n- Umo\u017e\u0148uje optimalizaci, vizualizaci, rezervaci, zah\u00e1jen\u00ed a monitorov\u00e1n\u00ed kampan\u00ed v re\u00e1ln\u00e9m \u010dase.\r\n\r\n- Zv\u00fd\u0161en\u00ed objemu kampan\u00ed bez pot\u0159eby dal\u0161\u00edch zam\u011bstnanc\u016f - d\u00edky vy\u0161\u0161\u00ed efektivit\u011b a automatizaci\r\n\r\n- Zajistil vy\u0161\u0161\u00ed n\u00e1vratnost investic d\u00edky integrovan\u00e9 analytice a n\u00e1hled\u016fm v re\u00e1ln\u00e9m \u010dase\r\n<\/div>\n          <\/el-collapse-item>\n                  <el-collapse-item class=\"accordion__item\" name=\"3\">\n            <p class=\"head\" slot=\"title\">Lze toto \u0159e\u0161en\u00ed pou\u017e\u00edt i v jin\u00fdch odv\u011btv\u00edch?<\/p>\n            <div class=\"content\">Ano - n\u00e1stroje s centralizovanou spr\u00e1vou kampan\u00ed, monitorov\u00e1n\u00edm v re\u00e1ln\u00e9m \u010dase, integrac\u00ed v\u00edce platforem (DSP, SSP, CRM) a mo\u017enostmi automatizace jsou cenn\u00e9 v oblasti. <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/what-is-adtech\/\">AdTech<\/a>, MarTech, <a href=\"https:\/\/thecodest.co\/cs\/blog\/top-programming-languages-to-build-e-commerce\/\">E-commerce<\/a>a v jak\u00e9mkoli odv\u011btv\u00ed se slo\u017eit\u00fdmi marketingov\u00fdmi pracovn\u00edmi postupy.<\/div>\n          <\/el-collapse-item>\n                  <el-collapse-item class=\"accordion__item\" name=\"4\">\n            <p class=\"head\" slot=\"title\">Jak\u00e9 technologie byly pou\u017eity v tomto <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/why-do-projects-fail\/\">projekt<\/a>?<\/p>\n            <div class=\"content\">- <a href=\"https:\/\/thecodest.co\/cs\/dictionary\/vue-developer\/\">Vue.js<\/a> pro frontend\r\n\r\n- <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/providing-a-team-of-ruby-developers-for-a-fintech-company\/\">Ruby<\/a> na adrese <a href=\"https:\/\/thecodest.co\/cs\/blog\/ways-to-increase-your-rails-performance\/\">Rails<\/a> pro backendov\u00e9 slu\u017eby\r\n\r\n- Amazon <a href=\"https:\/\/thecodest.co\/cs\/case-studies\/how-the-codest-helped-bright-launch-a-scalable-edtech-platform\/\">AWS<\/a> pro hosting a \u0161k\u00e1lovatelnou infrastrukturu\r\n<\/div>\n          <\/el-collapse-item>\n              <\/el-collapse>\n    <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Project Description Reacher&nbsp;is a revolutionary digital marketing tool designed to streamline and optimize the entire digital advertising process. This tool serves as a centralized platform for modern&nbsp;production chains, assisting businesses in creating, selling\/booking, initiating, monitoring, optimizing, producing, delivering, and visualizing digital marketing campaigns&nbsp;. One of&nbsp;Reacher&nbsp;&#8216;s standout features is its ability to provide customers with&nbsp;real-time ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2155,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-2150","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising - The Codest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecodest.co\/cs\/pripadove-studie\/spoluprace-s-nejvetsimi-medialnimi-skupinami-ve-svedsku\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising\" \/>\n<meta property=\"og:description\" content=\"Project Description Reacher&nbsp;is a revolutionary digital marketing tool designed to streamline and optimize the entire digital advertising process. This tool serves as a centralized platform for modern&nbsp;production chains, assisting businesses in creating, selling\/booking, initiating, monitoring, optimizing, producing, delivering, and visualizing digital marketing campaigns&nbsp;. One of&nbsp;Reacher&nbsp;&#8216;s standout features is its ability to provide customers with&nbsp;real-time ad [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecodest.co\/cs\/pripadove-studie\/spoluprace-s-nejvetsimi-medialnimi-skupinami-ve-svedsku\/\" \/>\n<meta property=\"og:site_name\" content=\"The Codest\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T13:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecodest.co\/app\/uploads\/2024\/06\/cover-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/cooperation-with-largest-media-groups-in-sweden\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/cooperation-with-largest-media-groups-in-sweden\\\/\",\"name\":\"From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising - The Codest\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/cooperation-with-largest-media-groups-in-sweden\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/cooperation-with-largest-media-groups-in-sweden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/04\\\/bonnier.svg\",\"datePublished\":\"2024-04-26T14:01:42+00:00\",\"dateModified\":\"2025-10-22T13:00:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/cooperation-with-largest-media-groups-in-sweden\\\/#breadcrumb\"},\"inLanguage\":\"cs-CZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/cooperation-with-largest-media-groups-in-sweden\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/cooperation-with-largest-media-groups-in-sweden\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/04\\\/bonnier.svg\",\"contentUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/04\\\/bonnier.svg\",\"width\":481,\"height\":198},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/cooperation-with-largest-media-groups-in-sweden\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecodest.co\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/thecodest.co\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#website\",\"url\":\"https:\\\/\\\/thecodest.co\\\/\",\"name\":\"The Codest\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecodest.co\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs-CZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#organization\",\"name\":\"The Codest\",\"url\":\"https:\\\/\\\/thecodest.co\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs-CZ\",\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/03\\\/thecodest-logo.svg\",\"contentUrl\":\"https:\\\/\\\/thecodest.co\\\/app\\\/uploads\\\/2024\\\/03\\\/thecodest-logo.svg\",\"width\":144,\"height\":36,\"caption\":\"The Codest\"},\"image\":{\"@id\":\"https:\\\/\\\/thecodest.co\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/pl.linkedin.com\\\/company\\\/codest\",\"https:\\\/\\\/clutch.co\\\/profile\\\/codest\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Od vize k realit\u011b: Jak jsme vytvo\u0159ili n\u00e1stroj Reacher pro maximalizaci n\u00e1vratnosti investic do digit\u00e1ln\u00ed reklamy - The Codest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecodest.co\/cs\/pripadove-studie\/spoluprace-s-nejvetsimi-medialnimi-skupinami-ve-svedsku\/","og_locale":"cs_CZ","og_type":"article","og_title":"From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising","og_description":"Project Description Reacher&nbsp;is a revolutionary digital marketing tool designed to streamline and optimize the entire digital advertising process. This tool serves as a centralized platform for modern&nbsp;production chains, assisting businesses in creating, selling\/booking, initiating, monitoring, optimizing, producing, delivering, and visualizing digital marketing campaigns&nbsp;. One of&nbsp;Reacher&nbsp;&#8216;s standout features is its ability to provide customers with&nbsp;real-time ad [&hellip;]","og_url":"https:\/\/thecodest.co\/cs\/pripadove-studie\/spoluprace-s-nejvetsimi-medialnimi-skupinami-ve-svedsku\/","og_site_name":"The Codest","article_modified_time":"2025-10-22T13:00:26+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/thecodest.co\/app\/uploads\/2024\/06\/cover-image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/","url":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/","name":"Od vize k realit\u011b: Jak jsme vytvo\u0159ili n\u00e1stroj Reacher pro maximalizaci n\u00e1vratnosti investic do digit\u00e1ln\u00ed reklamy - The Codest","isPartOf":{"@id":"https:\/\/thecodest.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#primaryimage"},"image":{"@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#primaryimage"},"thumbnailUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/bonnier.svg","datePublished":"2024-04-26T14:01:42+00:00","dateModified":"2025-10-22T13:00:26+00:00","breadcrumb":{"@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#breadcrumb"},"inLanguage":"cs-CZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/"]}]},{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#primaryimage","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/bonnier.svg","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/04\/bonnier.svg","width":481,"height":198},{"@type":"BreadcrumbList","@id":"https:\/\/thecodest.co\/case-studies\/cooperation-with-largest-media-groups-in-sweden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecodest.co\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/thecodest.co\/case-studies\/"},{"@type":"ListItem","position":3,"name":"From Vision to Reality: How We Built Reacher Tool to Maximize ROI in Digital Advertising"}]},{"@type":"WebSite","@id":"https:\/\/thecodest.co\/#website","url":"https:\/\/thecodest.co\/","name":"The Codest","description":"","publisher":{"@id":"https:\/\/thecodest.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecodest.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs-CZ"},{"@type":"Organization","@id":"https:\/\/thecodest.co\/#organization","name":"The Codest","url":"https:\/\/thecodest.co\/","logo":{"@type":"ImageObject","inLanguage":"cs-CZ","@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/","url":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","contentUrl":"https:\/\/thecodest.co\/app\/uploads\/2024\/03\/thecodest-logo.svg","width":144,"height":36,"caption":"The Codest"},"image":{"@id":"https:\/\/thecodest.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/pl.linkedin.com\/company\/codest","https:\/\/clutch.co\/profile\/codest"]}]}},"_links":{"self":[{"href":"https:\/\/thecodest.co\/cs\/wp-json\/wp\/v2\/case-studies\/2150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecodest.co\/cs\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/thecodest.co\/cs\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/thecodest.co\/cs\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":12,"href":"https:\/\/thecodest.co\/cs\/wp-json\/wp\/v2\/case-studies\/2150\/revisions"}],"predecessor-version":[{"id":10056,"href":"https:\/\/thecodest.co\/cs\/wp-json\/wp\/v2\/case-studies\/2150\/revisions\/10056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecodest.co\/cs\/wp-json\/wp\/v2\/media\/2155"}],"wp:attachment":[{"href":"https:\/\/thecodest.co\/cs\/wp-json\/wp\/v2\/media?parent=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}