Just in 2020, the average screen time has increased over 60% when it comes to media consumption and over 14% in mobile and work-related devices, according to United Health report. As we would spend additional time using certain apps, new requirements and needs appeared. We’ve decided to gather all of the observations made in the past year and create a valuable list of trends in digital product design that are definitely worth following.
Here are the top 5 digital product design trends you should know about.
Dark mode is no longer just an option, it’s a necessity!
Dark mode has started to gain momentum back in 2020 when social media platforms, such as Instagram or Facebook, started to offer that option. This solution gained lots of fans as it can be more beneficial than it seems. Firstly, dark tones are less harsh to the eyes and might be a great option to lessen their stress. What is more, dark mode can actually help you save your battery’s life.
Let’s not forget about the creative possibilities that the dark background can give. In such projects, product designers can play with several elements and craft designs impossible to present on lighter backgrounds.
Personalization as a priority
If your digital product aims at gaining more potential users, then focus on personalization. The market is wide and full of options. One of the ways to grab the customer’s attention is to implement several personalization solutions, such as incorporating CTAs and the user’s name into the app interface.
Tailored experiences are gradually transforming from a trend to a reality of product design. As data-driven and personalization tools become more accessible, they also develop into an affordable solution that might seem appealing to many venture owners.
Multi-functionality meets minimalism
Digital minimalism is no longer just a practice of a few productivity gurus. Nowadays, we simply want to use fewer items with better performance; in other words, we strive to do more with less. As we put more emphasis on our digital space and the way it is organized, we might start to search for solutions that will solve more than just one problem. The trend of multi-functionalism is here to stay.
An app that excellently follows this tendency is Zomato. Ultimately, this platform aimed to be a review of nearby restaurants. Now, Zomtao offers much more! Beside just basic restaurant information, it also provides you with food delivery, table reservations, take-away services and a corporate catering portal. So basically, with this single app you can simply perform several actions.
Engaging UI animations
Motion graphics can easily make people feel more connected to their digital product. Implementing more of those elements into your projects could significantly improve the overall look of your users’ app as you make the interaction process more diverse and compelling. What is crucial about this solution is that the interactivity between the customer and the app needs to feel light, natural and realistic. There are some movements that we instinctively make in order to perform some actions, such as using two finders to zoom in and out or swiping left or right to move on.
Focus on wellbeing
As we mentioned before, the pandemic made us and our phones and computers inseparable, which could worsen our mental health. Many apps and platforms are made to be addictive, aiming at increasing screen time and allowing users to consume as much advertising and sponsored elements as possible. As digital product design professionals, we ought to remember that we as creators are partly responsible for the way our services influence the user’s state of mind and how disastrous it can be. Every self-respecting product design service provider should set their project goals on respect and empathy towards the targeted group.
As you might conclude from the points above – the immense imprint that the pandemic has left changed the way we will design in the nearest future. The main focus nowadays will revolve around personalization and soothing solutions that support our well-being and make the whole user experience even more satisfying.